UFC 125 by the Numbers
January 4, 2011
Here’s a look at how UFC 125 did from a numbers standpoint (attendance, gate, ratings, and payouts). The numbers from an event typically take a little bit longer to come in, which is why we often do not post them with the Payout Perspective. Unfortunately, the PPV estimates will not be in for another few weeks.
Attendance and Gate
According to MMAJunkie Craig Borsari revealed at the post-fight press conference that the attendance was 12,688 which generated a live gate of $2,174,780.
MMAPayout has learned that Spike’s “Countdown to UFC 125” earned 407,000 average viewers in its debut on Wednesday, December 29. This isn’t a superb number, but we’ve seen less and less correlation between these countdown figures and the PPV buys as Spike has shifted to a model of frequent Countdown broadcasts during fight week. To give you a reference point, UFC 124 did 470,000 average viewers. The major difference in the PPV buyrate is likely to be the fact that 124 had three months of TUF 12 to promote the fight and 125 did not.
We have also learned that the UFC 125 Prelims on ION earned 829,000 viewers (with approximately 550,000 in the A18-49). This is a new low for a UFC Prelims broadcast as the previous was 1.1 million at UFC 118. However, I’m not surprised. The UFC announced this broadcast a week before and didn’t really get the word out as much as it probably wanted to. Moreover, there were problems on Ion’s end: the broadcast started with a black screen for the first few minutes (at least on Comcast in Oregon) and the program listing was set to 9pm PST instead of 6pm PST.
The ratings for the UFC 125 Prelims on Ion could have been better, but they could have been worse too. It’ll be interesting to see if the UFC returns to the network and how much promotion they throw behind the next set. As mentioned in the Payout Perspective, there seems to be a battle looming between Zuffa and Spike over the expiration of the UFC’s television agreement in 2011. The performance of the UFC on Ion will undoubtedly play a role in the negotiating leverage the UFC has with Spike and other networks.
MMA Weekly has received the payouts from the NSAC:
UFC 125 MAIN CARD FIGHTERS
-Frankie Edgar: $102,000 (includes $51,000 win bonus) drew Gray Maynard: $52,000 (includes $26,000 win bonus)
*Both fighters were reportedly paid their win money even though fight was ruled a draw.
-Brian Stann: $42,000 (includes $21,000 win bonus) def. Chris Leben: $46,000
-Thiago Silva: $110,000 (includes $55,000 win bonus) def. Brandon Vera: $60,000
-Dong Hyun Kim: $70,000 (includes $35,000 win bonus) def. Nate Diaz: $33,000
-Clay Guida: $62,000 (includes $31,000 win bonus) def. Takanori Gomi: $50,000
UFC 125 PRELIMINARY CARD FIGHTERS
-Jeremy Stephens: $36,000 (includes $18,000 win bonus) def. Marcus Davis: $31,000
-Dustin Poirier: $8,000 (includes $4,000 win bonus) def. Josh Grispi: $15,000
-Brad Tavares: $16,000 (includes $8,000 win bonus) def. Phil Baroni: $25,000
-Diego Nunes: $20,000 (includes $10,000 win bonus) def. Mike Brown: $23,000
-Daniel Roberts: $24,000 (includes $12,000 win bonus) def. Greg Soto: $8,000
-Jacob Volkmann: $24,000 (includes $12,000 win bonus) def. Antonio McKee: $15,000
UFC 125 DISCLOSED FIGHTER PAYROLL: $872,000