Really: EA Sports picks fight with UFC in new trailer

September 25, 2010

EA Sports latest trailer hyping its video game, EA Sports MMA, takes a shot at what it perceives to be a slight about its game by UFC Executive VP Bob Gold.

EA Sports used the following portion of the quote in the trailer:

“…there is nothing in that game that would entice me or anyone I know that’s an MMA fan to buy it.”

After a montage of its video game, EA responds to the quote at the end of the trailer with one word:  Really?

The full context of the quote according to Bloody Elbow via

“We have a lot of respect for them, but there’s nothing in that game that would entice me or anyone I know that’s an MMA fan to buy it. If you want stars, the best organization, the best graphics, you’re going to stick with what you bought last year because this game is even better. And the fact that we didn’t cheat or cut corners in 2010, I think our fans are going to be very happy.”

The statement was made last February prior to the release of UFC Undisputed 2010. Gold spoke about how EA was not really into MMA and couldn’t get the licenses that the UFC had in developing its game.

EA Sports MMA comes out October 19th.

Payout Perspective:

EA Sports takes advantage of Gold’s comments in order to advance its own product.  I think EA does a great job in highlighting what it has that UFC Undisputed does not have. With EA Sports MMA, there is more of an international feel and you have the ability to perform moves that are illegal in the UFC (head stomps and soccer kicks). Overall, a great promotion for its video game especially since UFC Undisputed has not reached its expected sales goals.

5 Responses to “Really: EA Sports picks fight with UFC in new trailer”

  1. jv on September 25th, 2010 11:55 AM

    Nicely played sir. Good to see EA not taking any shite from the UFC. The UFC won’t pull their punches so I am glad EA is butching up for the fight. Getting in a scrap with the UFC can only help sales.

    This is some thing I would like to see Strikeforce do more of. When you don’t get much attention and the other guy does, getting in a public pissing match with the big guy can get you lots more attention than you would normally get. It’s part of that whole “There’s no such thing as bad press” deal.

    What is the UFC going to do? Counter program you? They are already doing that.

  2. Diego on September 27th, 2010 7:39 AM


    Excellent points.

    I’ve been saying that SF should start counter programming the WEC. Then you force the UFC to counter program another Zuffa show. But of course if the WEC insists on putting their title fights on Wednesdays and Thursdays then they’ve already conceded that fight.

    EA is the leader in sports video games. I don’t think they are remotely scared of the UFC. MMA is a relatively small part of EA’s overall business, but if it carries the EA brand, you know it’s going to be top notch.

  3. mma clothing on September 28th, 2010 1:23 PM

    wow this game looks awsome, ive actually held out on buying ufc 2010 to buy this one! Cant wait!

  4. jwkoch on September 30th, 2010 6:44 PM

    Thats cool the head stomps and all, but that isnt professional MMA any more. I bet this game doesnt do the numbers projected either.

  5. jwkoch on September 30th, 2010 6:47 PM

    I am sorry in the United States head stomps are banned.

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