Strikeforce: Los Angeles Draws Gate of $418,000
June 18, 2010
The Staff at MMAJunkie.com are reporting that Strikeforce: Los Angeles drew a paid attendance of 5,529 for a gate of $418, 061 last night for an event featuring Renato Sobral vs. Robby Lawler.
Strikeforce CEO Scott Coker announced the figure at the post-event press conference while reporting a live gate of $418,061.
The available seats appeared nearly full during the event, though Coker said the event was not a sellout, though the Strikeforce exec estimated the building was “about 90 percent” full in its scaled-down configuration.
The gate is lower than previous Strikeforce on Showtime cards, but if you look at the per ticket averages, it seems to have drawn fairly well.
As a whole, the event was excellent and Strikeforce likely won itself some new fans. However, we’ll have to wait and see how well-viewed the broadcast was (which is one of Strikeforce’s problems). It doesn’t get a ton of exposure on Showtime; so, even if the fights are great, the broadcast doesn’t benefit from the same increase potential that a more widely viewed cable network like Spike or Versus might afford.
This problem is then compounded by the infrequency in Strikeforce’s communication with the media and fans. It doesn’t do enough to generate interest in the majority of the MMA fanbase, let alone casuals. Plus, the company will nearly be top-of-mind after a great event like last night’s, but then seemingly vanish off of the face of the earth for a few weeks (…or six).
Hopefully, this card and the Fedor-Werdum fight can help them generate some sustained momentum moving into this summer.