Rashad vs. Rampage, Episode 2: 875,000 Viewers
May 20, 2010
MMAPayout.com has learned that episode two of UFC Primetime: Rashad vs. Rampage generated 875,000 viewers, which is the fourth best rating in the now eight episodes of the series.
Payout Perspective:
The UFC has to be happy with these ratings – the exposure for the Rashad vs. Rampage fight is definitely going to help the sell. However, while an aggregate of over 2 million in two episodes is far and away better than the other shows have been able to do, neither of the other two Primetime series had the benefit of a lead-in from a TUF program. It’s good scheduling, but it’s also not hard to keep a large percentage of one million MMA fans when you’re following a program with fresh programming.
It makes sense that these numbers dipped by close to 25% from the first episode considering that TUF 11 lost 23% from last week to this week in its own viewing. That would suggest a conversion rate from TUF to Primetime of about 67%.
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Good to see the site back up and running with no hitches.