Spike TV has announced it will broadcast UFC Prelims on Spike for UFC 111. The program will feature two welterweight fights: Matt Brown vs. Ricardo Almeida and Rory Markham vs. Nate Diaz.
SPIKE TV TO TELECAST SELECTED FIGHTS FROM UFC 111 PRELIMS SATURDAY, MARCH 27
Matt Brown vs Ricardo Almeida,
Rory Markham vs Nate Diaz To Be Featured
New York, NY, February 22, 2010 – Spike TV will telecast live undercard bouts from UFC 111: ST. PIERRE vs. HARDY on Saturday, March 27 at 9:00 PM ET/6:00 PM PT from the Prudential Center in Newark, NJ. The one-hour telecast will run with limited commercial interruption. UFC 111 will air on pay-per-view at 10:00 PM ET.
The first bout scheduled to air on Spike TV is a welterweight contest between Matt “The Immortal” Brown (13-7) and Ricardo Almeida (11-3). Brown has become a fan favorite since his stint on Season 7 of “The Ultimate Fighter,” as his relentless style and devastating striking ability has garnered him a 4-1 record in the UFC, with all wins coming via TKO or submission. He is currently riding a string of three straight dominant performances against Ryan Thomas at UFC 91, Pete Sell at UFC 96 and, most recently, James Wilks at UFC 105. The Cincinnati based fighter will now look to put himself in the title picture with a fourth consecutive victory. Standing in his way will be a man fighting in his own backyard, Hamilton, NJ’s Ricardo “Big Dog” Almeida. The winner of two straight bouts coming into his matchup with Brown, most recently against Kendall Grove at UFC 101 this past August, this Brazilian Jiu-Jitsu black belt will look to use his strong ground game to make a successful debut in the UFC’s welterweight division after years of fighting at middleweight.
The evening’s second televised bout is also in the welterweight division, and pits Rory Markham (16-5) against Nate Diaz (11-5). Markham, one of the game’s premier knockout artists, will look to use his immense punching power to stop his opponent, Diaz on March 27th. The winner of “The Ultimate Fighter 5,” Stockton, CA based Diaz has amassed a 6-3 record in the UFC in less than three years, and his fight with Markham will see him transition from lightweight to welterweight, where he hopes his added power will augment his effective Cesar Gracie taught Jiu-Jitsu skills in stopping Markham and setting him on his way to welterweight gold.
Other bouts on the card might air on Spike TV, to be determined by the length of the fights.
Payout Perspective:
The Prelim Shows have been successful from a ratings perspective as the number of viewers has generally risen with each successive show. However, it’s been more difficult to determine whether the show is actually driving viewers to the PPV that follows the free broadcast.
Regardless, it’s free MMA on TV for the consumer; and, the ratings are such that the UFC, Spike, and their advertisers are happy.
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