MMA Television Ratings Comparison (Spike vs. CBS)
November 10, 2009
Here’s a data release provided by Spike TV that compares the average Ultimate Fighter season 10 episode with last Saturday’s Strikeforce on CBS:
TUF 10 (season-to-date = 8 episodes )
Men 18-34 — 3.52 rating
Men 18-49 — 2.9 rating
Men 18-24 – 3.7 rating
Persons 18-34 – 2.4 rating
Strikeforce/ CBS 11/6
Men 18-34 — 2.3 rating
Men 18-49 — 2.5 rating
Men 18-24 – 1.7 rating
Persons 18-34 – 1.8 rating
Three things to keep in mind:
1.) Ratings don’t always tell the entire story.
2.) Kimbo Slice has been the real star this year for TUF 10. If you were to compare Season 9′s ratings against that of Strikeforce on CBS, things might look much different.
3.) To Spike’s advantage, it’s a cable network (95+ million reach) competing against a major terrestrial network in CBS (115 million reach). It’s essentially the reverse of what we’ve seen in previous data releases from Spike whereby they were comparing themselves to a smaller network like Showtime (15-20 million reach).
It’ll be interesting to see the numbers from the UFC Main Event programming, and how they stacked up against the CBS offering. Spike choosing to compare their TUF series against CBS likely indicates that CBS outperformed Spike’s counter-programming offer (which, quite frankly, is to be expected).