Spike Wins Head-to-Head with Showtime Spike TV has claimed a clean sweep over MMA programming rival, Showtime, in last Saturday’s head-to-head battle, which pitted its UFC 100 replay against Showtime’s live Strikeforce: Carano vs. Cyborg fight card. Spike’s UFC 100 replay drew an average of 2 million viewers and 513,000 in the key 18-34 demographic, while Strikeforce on Showtime drew an average […]
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MMA’s Cost Effectiveness May Lure Network TV
Meg James of the LA Times has written a piece detailing the tremendous decline in television adveritsing sales volume over the last two years; a decline that would seemingly mirror that of the American economy. The decline in sales volume has put significant pressure on the bottom-lines of America’s big television networks (FOX, ABC, NBC, […]
Dana White on Potential TV Deal
On Friday, Dana White answered numerous questions in regards to the possibilities surrounding a network TV deal. Here is a summary of the discussion: Re: ESPN US “[Pause] Nope [No comment]. I mean, obviously, we’re always talking to networks, and I’m confident – I’m very confident. I’ve always said that we’ll be on network television, […]
NAMEDROP.COM OFFERS MMA FANS UNPRECEDENTED ACCESS WITH FEDOR EMELIANENKO
CHICAGO, IL (July 10) – NameDrop.com (www.NameDrop.com) announced today that it is offering Mixed Martial Arts fans an unprecedented opportunity to meet and spend time with WAMMA heavyweight champion Fedor Emelianenko during the week of the Affliction M-1 Global “Trilogy” event. The week-long buildup will include a face-to-face meeting with Fedor and culminate with an […]
SHINE Behind The Grind: PROMOTION, PROMOTION, and PROMOTION!
Editor’s Note: MMAPayout will be taking a look at the process of bringing a new MMA promotion to market. Freelance writer Rhett Butler will be our guide in sharing the story of the birth of a fight company, Shine Fight Promotions. Shine Fights will debut with “Genesis” in Columbus, Ohio May 9th. Our series will […]