Anderson Silva will serve as the honorary pace car driver at the Phoenix International Raceway on Nov. 13 for the Kobalt Tools 500. The race takes place just one day removed from the UFC’s debut on Fox. Via UFC.com: “I’ve been a NASCAR fan for a long time and it’s an honor to be part of […]
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Lauzon signs sponsorship deal with Gamma Labs
UFC Lightweight Joe Lauzon has signed a sponsorship deal with Gamma Labs. Coming off of winning one of the UFC’s first twitter bonuses, the supplement company is looking to capitalize on Lauzon’s rising popularity and social media saviness. The sponsorship deal will go beyond the normal fight short placement and focus on viral videos, social […]
White involved in negotiations with Showtime
MMA Junkie reports that Dana White is taking over the company’s negotiations for a new deal with Showitme. Lorenzo Fertitta was the lead in the negotiations prior to Ken Hershman leaving Showtime for HBO. White called Hershman a “deal blower” in an MMA Fighting interview with Ariel Helwani. With Hershman out of the picture and Showtime […]
Edgar visits Jets for 2nd straight year
MMA Fighting reports that UFC lightweight champ Frankie Edgar visited the NY Jets to inspire the NFL team for tonight’s Monday Night Football matchup. Coach Rex Ryan invited Edgar back after he visited the team last year. Coach Ryan is a fan of MMA and has used the term “Ground and Pound” to describe his […]
Wanderlei Silva featured on collector can of newest Xyience energy drink flavor
Xyience announced that Wanderlei Silva will be featured on collector cans of the energy drinks’ newest flavor: Xenergy Xtreme Frostberry Blast. The cans, featuring Silva’s image, comes out prior to his next fight at UFC 139 versus Cung Le. Via Xyience press release: “Silva has played an important role in shaping the sport of MMA […]