Jon Show of the Sports Business Journal reports that Leverage Agency and Top Rank plan to partner in what they are calling the first advertising and sponsorship upfront in the history of boxing. “Before this, boxing was a lot of one-off opportunities,” said Ben Sturner, CEO of the Leverage Agency. “We’re coming with more robust […]
Search Results for: ufc fox 10
WEC Signs AMP as Official Energy Drink
With WEC 46 set to air live on Versus Sunday evening, the WEC announced Friday that it has signed AMP Energy Drink as its official energy drink: WEC® ANNOUNCES AMP ENERGY AS OFFICIAL ENERGY DRINK Las Vegas, NV (USA) – World Extreme Cagefighting® announced today that AMP Energy will serve as the organization’s Official […]
WAMMA’s September Rankings
The World Alliance of Mixed Martial Arts – WAMMA – has re-emerged from MMA’s graveyard in recent weeks to make a series of announcements related to new business partnerships and staff restructuring. Then the organizaiton took another step forward on Monday in announcing their latest series of MMA rankings. Below is an abridged copy of their […]
Interview with WEC’s Harris (Part I)
MMAPayout.com recently had the chance to chat with WEC General Manager Reed Harris in regards to a variety of topics. It wasn’t really your typical question and answer interview, but more a meandering conversation between two MMA enthusiasts. Below, part one of the interview largely discusses the business consequences of the WEC’s decision to postpone WEC 43, a bit of their […]
Weekend TV Ratings Wrap-Up (Spike, Showtime)
Spike Wins Head-to-Head with Showtime Spike TV has claimed a clean sweep over MMA programming rival, Showtime, in last Saturday’s head-to-head battle, which pitted its UFC 100 replay against Showtime’s live Strikeforce: Carano vs. Cyborg fight card. Spike’s UFC 100 replay drew an average of 2 million viewers and 513,000 in the key 18-34 demographic, while Strikeforce on Showtime drew an average […]