MMA Junkie reports that Dana White is taking over the company’s negotiations for a new deal with Showitme. Lorenzo Fertitta was the lead in the negotiations prior to Ken Hershman leaving Showtime for HBO. White called Hershman a “deal blower” in an MMA Fighting interview with Ariel Helwani. With Hershman out of the picture and Showtime […]
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CageHero rebrands itself
MMA Payout had the opportunity to speak with the owners of CageHero, Mark Mastrandrea and Ian Parker as it recently re-branded itself focusing its business to target kids. Once a sponsor of fighters in the octagon, it has a new web site, a new clothing line and its CageHero Kids Team. “We feel we can […]
Edgar visits Jets for 2nd straight year
MMA Fighting reports that UFC lightweight champ Frankie Edgar visited the NY Jets to inspire the NFL team for tonight’s Monday Night Football matchup. Coach Rex Ryan invited Edgar back after he visited the team last year. Coach Ryan is a fan of MMA and has used the term “Ground and Pound” to describe his […]
Wanderlei Silva featured on collector can of newest Xyience energy drink flavor
Xyience announced that Wanderlei Silva will be featured on collector cans of the energy drinks’ newest flavor: Xenergy Xtreme Frostberry Blast. The cans, featuring Silva’s image, comes out prior to his next fight at UFC 139 versus Cung Le. Via Xyience press release: “Silva has played an important role in shaping the sport of MMA […]
The state of MMA sponsorship
MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]