UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things. Payout Perspective: The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie […]
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More from Shanks and Fertitta at the World Congress of Sport
The Sports Business Daily/Journal had another short report from Fox Exec Eric Shanks and UFC head Lorenzo Fertitta at the 2012 World Congress of Sports. The two spoke today at the conference during a panel discussion entitled, “How the UFC/Fox deal could be a game changer.” For those wondering, here’s the synopsis of the talk […]
Payout Perspective: TUF Live on FX Debut Rating Breakdown
The Ultimate Fighter Live debut on FX drew an average of 1.28 million viewers, as previously reported on MMAPayout.We will now take a closer look at the quarterly ratings breakdown, viewership ratings pattern, and expectations coming into the show. The UFC ratings press release labeled the ratings as a “strong start” to the series, and […]
TUF Live Ep 1: 1.28 million viewers
The Ultimate Fighter Live on FX drew 1.28 million viewers according to a press release provided by the UFC. The ratings won the new Friday night MMA wars at it did better than SpikeTV’s UFC’s Ultimate Fighter Fridays and MTV2’s Bellator 60 live event. Via UFC press release: The series debut of The Ultimate Fighter® […]
Jim Miller signs sponsor deal with Bass Pro Shops
Jim Miller has landed a sponsorship deal with outdoor retailer Bass Pro Shops for his main event fight against Nate Diaz on UFC on Fox 3 May 5th according to Miller’s agent Oren Hodak. The deal includes logo placement and promotional appearances outside of the octagon. Via KO Reps: KO Reps is proud to announce […]