Does the UFC need a crisis communications department? Last Friday showed that the UFC has not learned from its mistakes when it comes to addressing an emergent situation. Friday night’s UFC on FX 5’s event was marred by Jeremy Stephens as he was arrested the morning of his fight on an outstanding warrant. Despite his […]
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ESPN Poll shows MMA big in key demos
The Sports Business Journal and Figure Four Online examined the annual ESPN Poll which took a look at the popularity of Boxing, MMA and professional wrestling. The poll suggests that MMA is primed to take over the fight landscape. The conclusion is that the UFC is primed to take over boxing and it is buoyed […]
Rousey makes guest appearance on “Conan”
Ronda Rousey added on to her media resume by making an appearance on Conan O’Brien’s late night talk show on TBS. Rousey is making the rounds to hype her Strikeforce fight next Saturday against Sarah Kaufman. Rousey talked about why she’s called “The Arm Collector” and about sex More clips on the Team Coco YouTube […]
Zuffa Maintains “BB” Credit Rating After $50M Add-On
Standard and Poor’s February report states that it has maintained Zuffa’s credit rating at “BB” following a $50 million add-on proposed to it’s senior secured term loan, which now has a sum of $525 million. The issue-level rating on the term loan in ‘BB’, which is the same as the corporate credit rating, with a […]
TUF Live going to back to tape
Kevin Iole of Yahoo! Sports reported last week that TUF would no longer be live. The decision comes in part due to time overruns, the inability to develop storylines and ratings The live format was supposed to attract viewers with live fights. However, the ratings revealed the lowest ratings of the series. White was quoted […]