Spike TV has announced a new piece of digital programming to accompany The Ultimate Fighter 10: Heavyweights called “The Ultimate Fighter: The Aftermath.” It looks to be a roundtable analysis show that will be available online every Monday. Former TUF winner Amir Sadollah will host the show and moderate a discussion between fans and the two […]
Search Results for: corollary programming
UFC in D.C.?
According to Thom Loverro’s latest in the Washington Times, the UFC is strongly considering an event in the Maryland-D.C. area in 2010. Here’s a snippet: Good times, bad times – the dollars seem to be the same for UFC, the mixed martial arts juggernaut that made its Philadelphia debut as 45,000 people were across the […]
MMA’s Cost Effectiveness May Lure Network TV
Meg James of the LA Times has written a piece detailing the tremendous decline in television adveritsing sales volume over the last two years; a decline that would seemingly mirror that of the American economy. The decline in sales volume has put significant pressure on the bottom-lines of America’s big television networks (FOX, ABC, NBC, […]
Dana White on Potential TV Deal
On Friday, Dana White answered numerous questions in regards to the possibilities surrounding a network TV deal. Here is a summary of the discussion: Re: ESPN US “[Pause] Nope [No comment]. I mean, obviously, we’re always talking to networks, and I’m confident – I’m very confident. I’ve always said that we’ll be on network television, […]
Integrated Marketing: Building the Next UFC 100
UFC 100 remains the most successful event in UFC history. The show sold over 1.62 million buys in North America and did a live gate of $5.1 million in the middle of what many financial pundits described as the worst recession in twenty years. Impressive, indeed. However, since the Summer of 2009, the UFC hasn’t come […]