The UFC announced that it has entered into a new, multi-year marketing partnership with Trifecta Nutrition. According to the press release sent out on Thursday, Trifecta Nutrition is the “Official Meal Delivery Partner” of the UFC. According to Forbes, the deal is said to be worth close to $10 million dollars and includes an option […]
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Dana White to make an appearance on Twitch live stream Tuesday
Dana White will be appearing on Twitch with Daniel Cormier, Matt Serra, Michael Bisping and Chris Weidman on Tuesday night at 6:30pm PT. White will host an EA Sports UFC session with YouTube Influencer KSI. They will be playing EA Sports UFC 3 on Twitch live stream. Select fans will be able to join the […]
Three live boxing events Saturday night split viewership
Boxing was big on television Saturday night with 3 live telecasts for fans to choose. Each telecast outdrew Bellator on Paramount ratings. HBO’s telecast featuring Daniel Jacobs was the highest-rated fight on cable television. Jacobs’ unanimous decision win over Maciej Sulecki drew 811,000 viewers and 341,000 in the A18-49 demo. It drew a household rating […]
[UPDATED with CA ratings] Bellator MMA draws just 242K on Paramount Network
Bellator MMA drew just 242,000 viewers on The Paramount Network Friday night per Nielsen via ShowBuzz Daily. The simulcast on CMT drew an additional 161,000. In the main event, Michael Chandler defeated Brandon Girtz in the first round via technical submission with an arm triangle choke after Girtz was put to sleep with the submission. […]
MPO Year in Review: Bellator NYC does not deliver
It was Bellator MMA’s big debut in New York City as it returned to PPV with the long-awaited grudge match between Chael Sonnen and Wanderlei Silva. Scott Coker stated that the mid-200,000 (buys) would be respectable. However, the PPV card disappointed with 95,000 buys. The event also featured Fedor Emelianenko as he faced Matt Mitrione. […]