An HBO press release indicated that the Mayweather-Cotto PPV scored 1.5 million buys last Saturday night generating $94 million in revenue.
According to all sources, the HBO number is verifiable as opposed to buy rates coming from promoters. The numbers generated come second only to the Mayweather-de La Hoya (for non-Heavyweights) fight which exceeded all PPV buys/revenue records.
Payout Perspective:
Darren Rovell stated via twitter that if Mayweather-Pacquiao ever happens an effort should be made to put it on network television. Rovell cites advertising and sponsorship would make it work. We assume this means that the money generated from ads/sponsors would exceed the money made from PPV. This is an interesting scenario. If the fight ever were to happen, it would definitely exceed all boxing records on PPV. Rovell also tweeted that if Mayweather-Pacquiao went to PPV it would make $200 million in revenue. It would also exceed the 2.4 million buys of Mayweather-de La Hoya. But, the Mayweather pay structure for his fights, the drug test issue and the unwillingness to compromise make all of this a moot point right now. Yet, it could be good for the sport of boxing. It would have people talking about the sport and could bring it back to prominence.
Considering that most did not believe Cotto had a chance against Mayweather, yet 1.5 million still bought the PPV shows that the public is still interested in big fights. Perhaps the undercard of Alvarez-Mosley helped a bit as well. It will be interesting to see how Pacquiao-Bradley does next month in comparison to Mayweather-Cotto.
Marc A says
Curious when you say “being it back to prominence” what exactly do you mean?
Considering it’s the most watched Combat Sport worldwide. Even in Japan where mma has died including UFC. Ratings in Japan: Boxing still has very prominent Viewership, UK? the same. Germany? The same.. US the same.
Sampson Simpson says
I don’t believe that Canelo-Mosley had any effect on the PPV buy rate.
Just figure if they had put that fight as a headliner on PPV. It’d have done 100k at max, probably half of that to be honest.
Being that the Superbowl generates roughly $250 million in advertising revenue over 3 hours of programming, Rovell is a bafoon if he thinks that a boxing match that has no definitive time frame that could literally end at any moment, there’s simply no way that sponsors/advertisers would cough up that much money for a boxing event.
Sports entertainment has always been a business and if those two guys can ever come to an agreement, it’d be an $80 PPV at least.
BrainSmasher says
Marc A
If you dont under stand what those words mean look them up. It is obvious what he meant. Boxing is not it its hay day. It isnt what it was in the 80’s or any era before that. In the last 20 years plus boxing has been carried by less than a handful of fighters at any given time. The sport of boxing isnt doing as well as it used to all the way to the ground level. The comment you quoted has nothing to do with comparison to MMA.
BTW the UFC just sold out 20,000 seats a few months ago in Japan. I would hardly say the UFC is dead in Japan. Especially when you dont produce any numbers to support boxing being alive there.
Machiel Van says
I thought that kickboxing was popular in Japan, and was not aware that traditional pro-boxing was broadcast on TV over there? Is it? Source?
Sampson Simpson says
Koki Kameda is huge in Japan. Look him up.
BrainSmasher says
So was Bob Sapp. But a guy being popular is not the saem as a sport being popular.
Sampson Simpson says
The Yankees are popular in New York. Does that mean that baseball isn’t popular?
How many New York natives watch games between Texans and Californians?
BrainSmasher says
Always a master or backwards logic, Simpson. Here is the difference that you dont understand. Teams dont come and go like players. Players are traded and retire and are released all the time and it doesnt have a huge impact on the attendance of a baseball team. If the Cavs were winning they would sell just as many tickets as if they still had Lebron James. Without him and losing all the time they still sell very. Only about 10% were coming to see Lebron who left. The rest who left did so because they dont win. Most follow the team. You take Pacman and FMR out of boxing and there is no big numbers left. those guys are huge. The sport of boxing is in a so so position. Those guys dont mean boxing is Huge. If boxing was judged by those guys numbers it would make the sport the biggest sport in the world. We both know that isnt close to being the case. Tiger Woods is/was popular, Golf is not.
You want to show boxing is popular in Japan show some of their ratings and dont just tell me “X boxer” is popular. That is my point.
Mr. Snrub says
Kameda v Naito had bigger ratings in Japan then any MMA/K-1 event ever in 2009.
http://www.badlefthook.com/2009/11/30/1180013/naito-kameda-fight-does-ridiculous
Boxing was chosen over MMA on new years eve by Japanese TV stations in 2011:
“K-1 and mixed martial arts used to dominate the 7-10 p.m. prime time television slots on New Year’s Eve in Japan, but this year boxing will rule the coveted spots.”
“TBS is counting on the 22-year-old Ioka to revive its sluggish ratings. Ioka is a new star who won his world title after just seven matches, the fastest pace among all Japanese boxers. Ioka’s first title defense on Aug. 10 gave TBS a 16.6 percent viewer rating.
This clearly demonstrates the gap in popularity that boxing now enjoys compared to mixed martial arts.”
http://ajw.asahi.com/article/sports/topics/AJ201112300038
BrainSmasher says
LOL come on now. You use ratings from a single fight in 2009 to show the sport is popular in Japan. lol Then you compare it to MMA in Japan which everyone knows is dead in Japan. Beating MMA in Japan doesnt make Boxing popular.
Again you are using a single fighter and a single fight to make a blanket statement about boxing. Here is some real facts. During the Pride and K-1 haydays they consistantly drew a 20 rating. Or 20% of all households in Japan. Here is the biggest boxing matches of 2011.
01/31/2011 Boxing Miura , Shimoda, Uchiyama Lee 7.6%
I0/11/11 Sho Ioka Ioka, Oredon Boxing 10.9%
08/10/11 a Sho fan Hernandez’s first world title defense against Sho-Ioka Ioka a boxing 16.6%
12/07/11 World Title Match Takeshi Kamedao × Teparitto 14.7% 3 times that day 10.2%, 9.8%
11/06/11 Esquivel Yamanaka × × Bosukiero-Ao The REAL • World Championship Boxing Nippon Television 8.4
04/08/11 Ao Sen war Nishioka × Gonzalez & Hozumi Hasegawa World Championship Boxing 10.5%
11/06/11 Yamanaka x Ao Real World Championship Boxing 8.4%
Its really hard to judge actual popularity of the sport based on Tv ratings. Japan is strange because they have very few options on TV. Cable tv isnt as popular there as it is in the US. Most of the country gets a handfull of channels and everyone has to watch one of those. So pretty much anything thrown on tv will get very big ratings as you can see by one of the matches above that was shown 3 times in 1 day and got 14%, 10%, and 10%. People just watched the same thing over and over because there was few options. The ratings above are pretty good but not what K-1 and Pride were doing. But it appears boxing is doing better than before. Seem slike boxing benefited most from Prides death because they took over the position on TV and sparked their popularity. Still had to speak of the popularty of the sport when we only see what the few biggest names are getting.
Mr. Snrub says
Bottom line there is boxing on Japanese TV while there is no MMA/K-1 on TV in Japan.
Way to prove my point that boxing is the most popular combat sport in Japan (and way to copy from a sherdog thread that proved this very point) and boxing is on TV there on a regular basis, so i’m not sure what you are even trying to argue.
BrainSmasher says
First i start by asking for proof of your stance wit Bocing popularity in Japan. Because i didnt know. You failed to provide anything but 1 meaningless example. So i found it myself. I didnt say boxing wasnt popular. I asked you to prove your claims. So there was no arguement on this. Just you making claims and not backing them up.
Boxing has done well in the absense of MMA and K-1. But they are on tv because the MMA and K-1 promotions killed themselves off with corruption and scandal. Nothing boxing did really but take advantage of the situation. But to address your comment. Yes Boxing is on tv and MMA isnt but that wasnt the case before and we know why. BTW, whats it matter where i copied the info from? I googled and that is what came up. It isnt easy finding Japanese ratings when you cant read Japanese.
Rafael says
haha Brainsmasher got owned.
MMA is DEAD as far TV ratings go in Japan.
MMA died because of lack of interest which you are trying to spin as solely due to corruption.
Boxing never had corruption?
Ever heard of Don King, Ring Magazine scandal, Johnny Ort, the mob control of Boxing in the 40s and 50s?
Yet Boxing has survived all of them.
MMA couldn’t survive the fall of a promotion named Pride FC where as in Boxing numerous have promoters have come and gone but the sport lives on.
How many people today know or remember influential Boxing promoters of the early days like Tex Rickard or Hugh McIntosh?
So quit with the excuses & face the facts.
MMA was a fad in Japan just like it is in North America where as Boxing has demonstrated sustained longevity in Japan from when Japan first opened up to the outside world.
MMA also had booms in the past in Brazil but again the booms were followed by a bust and it went back to the bush leagues.
Fighting Harada in his hey day was a bigger star in Japan than any MMA guy & guys like the Kameda bro’s, Uchiyama etc are bigger stars than any MMA fighter currently.
BrainSmasher says
RaFail,
You clearly dont follow MMA judging by your ignorance of the history of the sport. MMA is not thriving in Japan but it isnt dead and it wasnt due to lack of interest. Facts prove your boxing boas wrong. Pride got huge ratings up until the day they lost their tv deal due to the Yakuza. Even then they still got huge crouds at their events but their events and payroll were so big the gate couldnt support the costs. Their budget has always depended on their tv deal. Their last events on tv ratings and their last gates prove you dont know your ass from a hole in the ground.
I find it quite telling that so many boxing fans now feel threatened by MMA. When i first start4ed following MMA online in forums in the late 90’s everyone on the forum would go over to boxing forums and arge with them that MMA was better than boxing and boxers would get their ass kicked. We did it for 2 reasons. 1 we really believed out sport was best. Both sides shared this belief in their own prefered sport. But the second reason was that boxing had the fame and attention that MMA and its fans wanted. Now we see boxing fans doing the same thing which only confirms that MMA has passed boxing in popularity and acceptance and boxing fans are fighting to stay relevant and see MMA threatens their sports existance. They dont crash the K-1 site or BJJ websites or College Wrestling sites because they are not a threat. The truth is boxing fans are older generation and are dying off. MMA fans are getting older but younger ones keep joining every days. Soon MMA demo will be young and old and Boxings will be dead because they cant related to the younger generation. They cling to a few minorities and this will lead to boxing one day being the size of K-1 currently in the US. Boxig has a few personalities that people olike but the sport itself has less and less interest. MMA doesnt have the names that it had a few years ago ut still gets millions to watch its fights regardless of who is fighting. The athletes are smarter, the sport is more stylist, and rules are less restrictive, every fighter is different as night and day from size and build to abilities and fighting style rather than the cookie cutter fighters in boxing with their trunks pulls up to their chest like Steve Urkel and balloon gloves. Maybe in 100 years it will be covered by the History channel and remind people it ever even existed and maybe that will spark enough interest to bring it back to life. lol
Rafael says
Brainfart,
Fact: MMA is dead in Japan.
Dream just died.
No network TV station in Japan wants to show MMA.
What does that tell you about your “sport”?
You can spin it anyway you want but bottom line is that MMA is not on Japanese networks, Boxing is.
And you can keep dreaming on the day when MMA will surpass Boxing but that day is never gonna come.
haha the most popular MMA fights are ugly sloppy brawls like Bonnar vs Griffin, basically Boxing watered down to toughman style punching. No one gives a sh*t about omoplata’s and the intricacies of the ground game except geeks like you & Joe Rogan. Take the Boxing out of MMA fights & you will go back to being the bush league sport you were.