MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers.
Via MMA Junkie:
The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time.
Saturday night’s fights rank as the third highest prelims broadcast since the UFC began airing the prelims prior to its PPVs.
Payout Perspective:
Good ratings for an overall, underrated fight card. The highlight of the broadcast was Sam Stout’s knockout of Yves Edwards. Interesting that the prelims had strong ratings while the estimated PPV buy rate is predicted to be low. Its also interesting that moving up the start times does not appear to have hurt viewership. A good sign that fans are making an effort in finding out when and what time the fights are happening.
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