MMA clothing brand TapouT unveiled its sponsored race car at NASCAR’s Nationwide Series on Saturday. The TapouT Chevrolet placed 12th in its first ever race. Via MMA Junkie: In February, MMA clothing manufacturer TapouT announced it was branching out from its core audience with a multi-year partnership with racing team Kevin Harvick Inc. “I expect […]
Archives for March 2011
UFC on Versus 3: gate, ratings and payout
The numbers for UFC on Versus 3 are in and the biggest surprise is the generous bonus Dana White awarded Diego Sanchez and Martin Kampmann. Gate In its first time in the state of Kentucky, the UFC drew 8,319 for a live gate of $471,450. The UFC announced this at the post-fight press conference according to MMA Junkie. Ratings Ratings for […]
Zuffa Gets Some Help From The Government in its Piracy Battle
In my earlier article, Zuffa’s Piracy Fight– Winning The Battle, But Can It Win The War?, I described Zuffa’s multi-pronged attack against the piracy of its intellectual property. In that article, after addressing the different prongs of the attack, I concluded as follows: Despite all of its successes outlined above, it is important to remember that shutting down […]
Sponsorship Spotlight: Cagehero
MMA Payout had the opportunity to speak with Mark Mastrandrea about his company Cagehero. Founded in 2010 along with Ian Parker, Cagehero t-shirt designs are not the usual MMA brand of skull and crossbones design. MP: When was Cagehero established? How long have you been in business? Where are your offices? CH: Ian Parker and […]
Strikeforce Heavyweight GP Delay – Reasons, Ramifications and Aiming to Capitalize
Strikeforce confirmed this week what Sherdog reported a week ago,which was the postponement to the second leg of the Heavyweight Grand Prix, which was originally scheduled to take place on April 9. A few days ago, Josh Gross of ESPN then confirmed that the HW GP would indeed be postponed and continue in Dallas, TX […]