In an effort to combat a German television ban, UFC UK president Martin Zelanik announced that the UFC will offer its German fans the opportunity to watch UFC 122 on the web. In March, the Bavarian state office for new media withdrew its approval to broadcast UFC programming. Via MMA Junkie: Fans can now watch […]
Archives for November 2010
Behind the Scenes: UFC’s Social Media Stunts – #Hunt4UFC
Social media has been a great tool for the UFC in the past few years, effectively using Facebook and Twitter to promote their brand, grow their fanbase, and create a communication bridge between the promotion and millions of its fans world wide. In fact, the UFC is so adamant about the importance of social media […]
1.6 million viewers for The Ultimate Fighter Episode 8
MMA Payout has learned through a confirming email from Spike TV that The Ultimate Fighter 12 Episode 8 scored a 1.2 household rating and averaged 1.6 million viewers. The ratings matched a season low. Broken down it earned a 1.7 rating for M18-49, and a 1.84 rating for M18-34. Quarterlies: 1.16/1.14/1.18/1.26 Payout Perspective: The ratings […]
Breaking down the MMA-related election results
MMA Fighting debriefs us with a breakdown of the politicians that mattered to the world of MMA. –UFC-supported, Nevada Senator Harry Reid survived a close battle for his seat in the U.S. Senate. Reid and Dana White actually voted together. Reid has assisted the UFC in attempting to persuade NY to pass legislation legalizing MMA. […]
The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]