According to Middleeasy.com, Bellator is in need of a television deal for its fourth season. Coming off season three, Bellator’s television partners were Fox Sports Net and NBC. It is believed that Bellator’s head, Bjorn Rebney was seeking a better television dea for next season. FSN made it hard to find Bellator fights as it […]
Archives for November 2010
HBO uses mix of digital and traditional media to promote Pacquiao fight
As we enter fight week, Multichannel news writes about HBO’s use of digital media to promote the Nov. 13thfight between Manny Pacquiao and Antonio Margarito. A couple weeks ago, MMA Payout reported on the marketing efforts for the fight at Cowboy Stadium this Saturday. While that report focused on the traditional ways the fight is promoted, […]
Bell Satellite TV Planning to Drop HDNet
Canadian MMA fans received some disappointing news last week from Bell Satellite TV, a subsidiary of Bell Canada which provides satellite television service across Canada, when it posted on its Electronic Program Guide that HDNet would no longer be carried as of December 7th by the provider. MMAPayout has learned that the decision to drop […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
Spike TV exec talks about the future of The Ultimate Fighter
MMA Junkie recently spoke with Spike TV’s senior vice president Brian Diamond about The Ultimate Fighter. Notably, Diamond defended the show’s portrayal of some of its fighters and its selection process. The SVP stated that TUF doesn’t seek out “miscreants” for the sake of ratings. Chris Leben and Junie Browing came to mind. “The reality […]