Part of the UFC’s push towards a more diversified set of revenue streams has involved an emphasis on merchandising over the last 12-18 months, and one of the deals it signed was with trading card company Topps. The two company’s engineered a promotional contest to help drive interest and sales in the card series in […]
Archives for April 2010
Silva’s Next Opponent: Chael Sonnen
Dana White announced on ESPN’s “Jim Rome is Burning” that Anderson Silva’s next opponent will be UFC middleweight and former WEC middleweight champion Chael Sonnen. “He’s got a real tough fight coming up. His next fight’s going to be against Chael Sonnen, and Chael Sonnen’s one of these guys who’s not going to lay back, […]
UFC Sheds Light on Expo, Launches Website
The UFC has announced that this year’s UFC Expo will be even bigger and better than last year’s event. Fans can expect appearances from over 30+ UFC and WEC fighters, in addition to a grappling tournament and a host of training sessions, keynote speakers, interactive fan events, and over 150 exhibitors. Payout Perspective: The Expo […]
MMAterial Facts 04/14/10: UFC 112 Abu Dhabi Judge In Hot Water
UFC 112 Abu Dhabi judge Doug Crosby in hot water UFC Chief Apologizes for Fight Night Flop Collective Licensing International Secures Global Brand Partnership with STRIKEFORCE Bellator inks deal with bilingual station mun2, adds 34 million households Mixed Martial Arts Fighter King Mo Trains with Iomega Storage Solutions for Title Fight UFC 112 Abu Dhabi […]