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Archives for March 2010

Mission Skincare Adds GSP

March 23, 2010 by Kelsey Philpott 1 Comment

Mission Skincare, a line of skin care products designed specifically for athletes, has signed UFC Welterweight Champion Georges St-Pierre to a new endorsement deal. NEW YORK, March 22 /PRNewswire/ — MISSION Skincare®, the first and only line of Athlete-Engineered® Skincare products, is pleased to announce that Mixed Martial Arts Welterweight Champion and 2-Time Canadian Athlete […]

Filed Under: mainstream, sponsorships

MMAterial Facts (03/23/10): Exclusive Strikeforce Nashville CBS Promo Plus Analysis

March 23, 2010 by MMAPayout Moderator 4 Comments

CBS begins ad campaign for “Strikeforce: Nashville” during NCAA tourney CBS will air a series of five- and 10-second spots promoting “Strikeforce: Nashville,” the second Strikeforce card to air on the network, beginning today during the opening round of the NCAA men’s basketball tournament. Kelly Kahl, senior executive vice president for CBS Primetime, said the […]

Filed Under: media, MMAterial Facts, Strikeforce

UFC on Versus: 1.24 million Viewers

March 23, 2010 by Kelsey Philpott 13 Comments

MMAPayout.com has learned that UFC on Versus 1 on Sunday night generated a 1.1 HH rating, drawing an average audience of 1.24 million people. The event peaked at a 1.3 HH with 1.4 million viewers tuning in to watch Jon Jones take on Brandon Vera. Not surprisingly, the event also faired very well in MMA’s […]

Filed Under: ratings, TV, UFC

EA MMA Adds Three More

March 23, 2010 by Kelsey Philpott 2 Comments

EA Sports has announced the addition of three new fighters to what is already a large fight roster for its up-coming EA MMA title set for release sometime in 2010 (the speculation being August 2010). Dream 13 participants Joachim Hansen and Josh Barnett have signed on with the video game maker, as well as current […]

Filed Under: Dream, politics, Strikeforce, UFC, video games

UFC on Versus: Gate & Attendance

March 22, 2010 by Kelsey Philpott 4 Comments

The Staff at MMAJunkie are reporting that the UFC’s debut show on Versus at the 1stBank Center in Broomfield, Colorado sold 6,443 tickets for gross gate revenue of $568,125. The UFC’s first-ever event on Versus, “UFC on Versus 1: Vera vs. Jones” drew a sell-out crowd of 6,443 attendees for a live gate of $568,125 […]

Filed Under: gate, UFC

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