Bill Gorman of TVbytheNumbers sheds some light on the latest trends in video entertainment consumption:
Here are the highlights of the most recent Nielsen A2/M2™ Three Screen Report:
- In 3Q09, the average American watched 31 hours of TV per week, with 31 minutes spent in playback mode with their DVR.
- In addition, each week the average consumer spent 4 hours on the Internet and 22 minutes watching online video.
- The average consumer spent 3 minutes watching mobile video each week.
- Almost 99% of video content watched in America is still done on traditional television.
- DVR and Online Video continue to show solid growth – up 21.1% and 34.9% respectively in time spent from Third Quarter 2008
- Teens continue to watch mobile video the most, at just over 7 hours per month, though mobile video is not just a young medium, as mobile users Adults 45-54 report viewing nearly 3 hours of video on their mobile phones.
Payout Perspective:
MMAPayout.com has talked a lot about the future of MMA content distribution in the last several months, and while the immediate future is certainly firmly grounded in television, the long term is likely to involve greater usage of broadband content. Thus, it’s interesting to see that the trending figures show that DVR and online video consumption continue to rise.
(Though, to be fair, a 35% increase of on an overall 1% consumption share is still very little in the grand scheme of things.)
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