MMAPayout on FOXNews Fight Game

October 31, 2008’s Andrew Falzon appeared on the second edition of the FoxNews Fight Game roundtable.

This week, the show is broken down into shorter segments, like a MMA championship bout, going 5 rounds of 5 minutes each.

Also appearing on the program:

Adam Weiss, Adam Weiss Public Relations

Marcus Mera, Clothing

Jennifer Santiago, World Combat League Champion

The topic of discussion for round 1: Anderson Silva’s performance at UFC 90 on FOXNews Fight Game [Video]

October 28, 2008’s Andrew Falzon appeared on the most recent edition of the Fight Game with Mike Straka on The program consisted of a roundtable discussion on various issues in MMA.

Also appearing on the program:

Adam Weiss, Adam Weiss Public Relations

Marcus Mera, Clothing

Gregor Gracie, MMA Fighter and member of the sport’s first family

Among the topics for discussion were the EliteXC fallout, how the sport has been cleaned up, the Dana, BJ vs GSP, and much more.

Affliction, The Media and MMA (…continued)

October 27, 2008

Last week we told you about the gaff by the Affliction/ M1/ Trump media team, when a representative of the organizations asked that, and foreign media outlets remove their mic flags and replace them with Affliction branded mic flags.

The article received a few responses, but the one that stuck out was from No Hold Barred’s own Eddie Goldman, a combat sports journalist who has helped pioneer coverage of MMA from day one.

Email documentation provided by Goldman shows that after he RSVP’d to the intial press invitation, Jeremy Silkowitz of Swanson Communcations, representing the trio of companies responded: Unfortuntely, we will not be able to add you to the RSVP list for tomorrows event. I have received word from Trump Towers security that they were at capacity for this event prior to your name being added to the security list.”

Silkowitz also informed Goldman that a future Affliction press conference will be held in New York to announce an Affliction Entertainment fight and that there would be no space limitation.

Goldman’s response spared no expense: “Keeping me out of this event will only hurt your show by limiting coverage on the most prestigious show there is, No Holds Barred.”

Goldman also was in contact with Kelly Swanson of Swanson Communications, who insisted that it truly was a space issue that kept Goldman out of the event, held at Trump Tower.

MMAPayout has contacted both Silkowitz and Pamela Rogers, who is Affliction Entertainment’s PR representative and will bring you any relevant updates.


We will be back in New York to officially announce the next Affliction Entertainment fight, and for that event there will not be limited space. We look forward to your attendance.

Affliction, the Media and MMA

October 23, 2008

Last week, as a rather sizable media contingent waited for a tardy Donald Trump to begin the joint Affliction/ M1/ Trump media press conference, something happened that surprised the media in the room – and showed a distinct lack of media savvy.

A tall blonde woman, working for one of the three organizations represented, announced that those organizations with mic flags had to remove them, and replace them with Affliction mic flags.

What’s a mic flag? It’s that square little box that sits just below the top of the microphone, trumpeting the presence of a particular news outlet at the scene of a story.

So being the polite guests that they were, the guys from’s Fight Game, and a foreign news agency promptly complied.

While the mic flag is a staple of brand reinforcement for agencies in the broadcast world, in the MMA world, they are even more important. To have mic flags from mainstream media outlets sitting just below the mouth of an MMA executive helps bring their brand or organization into the mainstream, as well.

But instead, there were three “Affliction” mic flags just beneath Tom Attencio and Donald Trump, making it look like a shill press conference – when it was not the case.

Is it a big deal? Not really. But like a fighter who need to work on his stand-up, it’s just one of those little indicators that MMA organizations need to improve their media game.

DREAM Exec Talks to MMAPayout

August 12, 2008

If you say “July 19th” to most MMA fans, they immediately think of Affliction’s debut pay per view, and the UFC’s free counter programming on Spike TV.

However, flying under the radar or out of the programming reach of some fans was a card that flew in the face of the “David vs. Goliath” battle between the UFC and Affliction.

Those who braved DREAM 5’s 2 AM start time on HDNet were treated to an exciting show that featured the conclusion of the promotion’s lightweight tournament. For fans who appreciate a little WWE-style drama, Philadelphia native Eddie Alvarez was forced to sitout of the championship fight against Shinya Aoki after he was grazed under the eye by an accidental from Tatsuya Kawajiri in a semi-final match earlier that evening.

MMAPayout’s Andrew Falzon had a chance to chat with Mike Kogan, President of Fight Entertainment Group USA, one of the organizations overseeing DREAM.

The first part of the interview is available for download, or can be heard in the MMAPayout Audio Player at the top of the page.

In the first interview, Kogan talks about DREAM’s origins and we briefly recap some of the drama that unfolded at the DREAM lightweight finals. Kogan also answers the question on the mind of every hardcore MMA fan: What about a rematch between Alvarez and Joachim Hansen?