UFC on Fox 26 draws 1.78M viewers

December 17, 2017

UFC on Fox 26 drew 1.78 million viewers on Fox Saturday night according to Television By Numbers.  It is the second lowest rating ever for the UFC shows on Fox for its two-hour block on the network.

The ratings, via Television By Numbers, do not reflect the overrun from the main event of Robbie Lawler and Rafael dos Anjos.

The event drew a 0.6 share and a 3 rating In the A18-49 demo.  The ratings here are the same as those it drew in July for UFC on Fox 25.

UFC on Fox Ratings
Overnight Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000 2,046,000
UFC on Fox 26 1,780,000

Payout Perspective:

With the NFL airing on Saturday night opposite the UFC on Fox, and not a big-named event, it was clear that this could be one of the lowest-rated UFC on Fox ever.  It was the second-lowest with July’s event being the least-watched ever.  The event was the least-watched in terms of overall viewers in its  network time block Saturday night but had the highest rating among adults 18-49.  The inclusion of the overrun may get it to 2 million viewers for the overall telecast but we won’t know until later this week.

Bellator 189 draws 439,000 viewers on Spike

December 4, 2017

Bellator 189 drew 439,000 viewers on Spike TV Friday night per Nielsen via ShowBuzz Daily.

The event featured Julia Budd defending her Featherweight championship against Arlene Blencowe.  It was Budd’s first title defense as she defeated Blencowe for the second time.

The event took place in Thackerville, Oklahoma.

Payout Perspective:

The UFC edged out Bellator on Friday night with its TUF Finale.  Bellator ratings were down slightly from last week’s event in Israel.  The event did not draw as much interest as the UFC which might be due in part to the TUF season and the lack of promotion for the Bellator event.  This is the 6th event this year which has drawn less than 500,000 viewers.

 

UFC on Fox 25 draws 1.64 million viewers

July 23, 2017

UFC on Fox 25 drew 1.64 million viewers (according to TV By Numbers) making it the lowest overnight ratings for the company since it began airing fights on Fox.  Despite the news, it tied with NBC’s Dateline for biggest rating for Adults in the 18-49 age range.

UFC Fight Night featured Chris Weidman taking on Kelvin Gastelum in the main event from Long Island, New York.  Notably, their fight was not calculated in the overnight ratings because it started in the overrun.

In terms of overall viewership, UFC on Fox was last in its time slot among the other network shows.  It did draw a 0.6 share among Adults 18-49 and a 3 share making it the best in its 2 hour time slot.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000

 

Payout Perspective:

 This year’s July card did not match last year’s 2.44 million from UFC on Fox 20.  We will see if the added ratings from the overrun will boost the show to over 2 million viewers.  This makes 2 weeks in a row where Fox has aired a live combat sporting event and it has not produced ratings.

UFC 213 Prelims are the lowest this year

July 11, 2017

The UFC 213 Prelims on FS1 drew 657,000 viewers Saturday Night per Nielsen.  It’s the lowest-rated Prelims this year.

The feature fight for the Prelims was Travis Browne taking on Oleksiy Olynik with the Russian winning via rear naked choke.   Per Nielsen it drew 0.24 in the A18-49 demo.

The post-fight show 1:12am-2:12am ET  on FS1 drew 206,000 viewers while the pre-fight show 4pm-5pm ET scored 219,000.

Payout Perspective:

The ratings are ominous for an event that usually draws well.  The last two Prelims for International Fight Week drew 1.7 million (UFC 200) and 847,000 (UFC 189) respectively.  UFC 200 drew over 1 million

The Ratings Buffet for the week ending July 7th

July 7, 2017

Welcome to another week of The Ratings Buffet.  Ratings were delayed this week due to the July 4th Holiday.  Notably, the Manny Pacquiao-Jeff Horn fight on Saturday drew the highest rating for a boxing event in over a decade.

Friday

ESPN2: Golden Boy Boxing, 11:00pm-11:50pm ET 257,000 viewers, 0.08 A18-49

Saturday

*ESPN Pacquiao Horn, 10:01pm-1:04am ET 2.812 million viewers, 1.14 A18-49

ESPN Top Rank Boxing, 9:04pm-10:00pm ET 1.082 million viewers, 0.80 A18-49

*Highest rated cable programming for Saturday night

Sunday

FS1: UFC Countdown 8:30pm-9:30pm ET 116,000 viewers; 0.04 A18-49

Monday

Raw on USA

WWE Raw 9:00pm ET: 2.912 million viewers; 0.95rating A18-49

WWE Raw 10:00pm ET: 2.780 million viewers; 0.93 rating A18-49

WWE Raw 8:00pm ET: 2.825 million viewers; 0.89 rating A18-49

FS1: UFC Unleashed 7:00-8:00pm ET 98,000 viewers; 0.03 rating A18-49

Tuesday

USA: WWE Smackdown 8:00pm-10pm ET: 2.329 million viewers; 0.75 rating A18-49

FS1:  UFC Reloaded: UFC 70 CroCop/Gonzaga 7:30-10:30pm ET 182,000 viewers; 0.03 rating A18-49

Wednesday

FS1:  TUF 25 10:00pm-11:00pm ET: 408,000 viewers; 0.18 rating A18-49

FS1:  TUF Talk 11:00pm-11:30pm ET: 111,000 viewers; 0.05 rating A18-49

FS1:  UFC Tonight 8:00-9:00pm ET: 107,000 viwers; 0.05 A18-49

Lucha Underground on El Rey: The 8pm ET show drew 132,000 viewers; 0.03 A18-49.  The immediate replay at 9pm ET drew 84,000 viewers and 0.02 in A18-49.

Thursday

Impact Wresting on Pop TV: 8:00pm-10:pm ET: 345,000 viewers; 0.07 rating A18-49

UFC 212: Payout Perspective

June 6, 2017

Welcome to another edition of Payout Perspective.  In this edition, we take a look at UC 212 from Rio de Janeiro, Brazil where the Featherweight title was unified.

Holloway scores TKO over Aldo

Max Holloway scored an impressive stoppage of Jose Aldo to unify the UFC Featherweight Title (technically Aldo held the title and Holloway won the interim belt in December).  Holloway stopped Aldo in the third round.  It was an impressive showing of Holloway’s talent and his “no fear” attitude in going to Brazil, embracing his surroundings and winning.

Holloway is probably hoping Conor McGregor returns to division for a rematch of their first fight which took place the first day of FS1 in August 2013.  It was Holloway’s last loss in the UFC.  If that doesn’t happen a showdown with Frankie Edgar or perhaps Cub Swanson should happen.  My only bias, but I’d like to see that fight happen with the UFC going to Hawaii.  The logistics and expense would be tough but it would be a great visual to see the fans go crazy for the first Hawaiian fighter to win a UFC title since B.J. Penn.

The UFC covered the homecoming for Holloway which was a great visual and a sign that the company will get behind the new Featherweight king.

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=53169658

Claudia Gadelha submits Karolina Kowalkiewicz

Gadelha looked impressive in submitting Kowalkiewicz.  The problem for the UFC is whether they can really have her face Joanna Jedrzejcyk for a third time when she lost the first two.  Perhaps they go with Rose Namajunas against Joanna before Gadelha gets another shot.

It was a disappointing performance for Kowalkiewicz as she previously had a good showing against Joanna.

Attendance and Bonuses

The event took place at Jeunesse Arena in Rio de Janeiro, Brazil and drew 15, 412 as reported by the UFC.  The attendance likely means it was a sellout as the capacity is set at over 14,000.  UFC 134 was held in the same arena and drew 14,000.

The bonuses went to Max Holloway, Jose Aldo, Claudia Gadelha and Brian Kelleher.  Holloway-Aldo drew Fight of the Night and Gadelha and Kelleher drew Performance of the Night.  One could argue that Yancy Medeiros, Paulo Borrachinha or Matthew Lopez could have drawn a $50,000 bonus for their performances.  Also, Medeiros-Erick Silva could have been a FOTN candidate.

Sponsors

Budweiser was a prominent sponsor in Brazil as it had the center of the Octagon as well as the fighter prep point and the Embedded episodes.  Kingdom on Audience, UFC Mobile game, UFCStore.com, Hudson Shipping Company, Nissan, General Tires, Manguinhos, a previous UFC sponsor, was on the mat on Saturday.

The Nissan and General Tire sponsors are probably ‘one-offs’ for the Brazil event.

No Monster Energy in the Octagon.  Recall that TNT Energy Drink had the Brazil market at one point as the UFC sponsor.  Aldo was a big sponsor but it looks like that is no longer true.

Odds and Ends

Here is the local coverage in Hawaii for Max Holloway and Yancy Medeiros.  The report states that a lot of the UH Football team showed up to see him.

Hawaii News Now – KGMB and KHNL

The UFC Prelims were late on FS1 as baseball ran over into the time slot.  The event had to be put on FS2.  This may have had an affect on the ratings as it drew 732,000 viewers on FS1 for the bulk of the telecast.  The beginning part, shown on FS2, drew 218,000 viewers.

The Brazilian Commission did not adopt the new unified rules of MMA.  Fortunately, the rules did not come into play.

The UFC 214 promo came out and they look pretty good.

It was interesting that there was promotion for the UFC Fight Night Singapore event two weeks from now but not this week’s Fight Night from New Zealand.

The first Japanese UFC Champion, Sakuraba, will go into the UFC Hall of Fame.  The announcement was made during the PPV.

The “UFC Unfiltered” Podcast ran commercials throughout the PPV Prelims on FS1.

UFC 212 drew 200,000 google searches on Saturday.

Conclusion

200,000 google searches the day of the event, the MLB overrun on FS1 for the Prelims and the fight card in Brazil probably means that this PPV draws somewhere between 150K to 200K PPV buys.  In comparison, UFC 134 (ASilva-Okami) drew 335,000 buys in the same venue in September 2011.  Aldo-Mendes 2 in Maracanazinho, Brazil drew 180,000 buys.  The event took place in October 2014 at UFC 179.  Holloway’s last PPV in December against Anthony Pettis drew 150,000 PPV buys although a replay on Fox during Christmas Eve did well.  Still, we’re talking about buys for PPV and with a string of UFC events coming up for June and July’s International Fight Week coming up this PPV may have been one that the casual fan skips.

UPDATED: UFC Fight Night 109 draws 496,000 on Sunday

May 31, 2017

UFC Fight Night 109 drew 496,000 viewers on FS1 Sunday afternoon.  The Prelims, which preceded the main card on FS1 drew 353,000 viewers per ShowBuzz Daily.

According to Nielsen, the main card peaked at 665,000 viewers between 3:30-3:45pm ET.  A replay of the card later that night drew 128,000 viewers.  It should be noted that the card did go up against the Indianapolis 500 which drew a 10 share on Sunday afternoon which is big.

The main card featured the return of Alexander Gustafsson in Sweden as he took on Glover Teixeira in the main event.  Gus won via 5th round stoppage.  The event drew 0.19 in the A18-49 demo.

The prelims featured Pedro Munhoz and Damian Stasiak in the last fight of the prelim card.  Munhoz won the matchup of bantamweights via unanimous decision.  The event drew 0.13 in the A18-49 demo.

The prefight show, which aired at 7am on the west coast (10am ET), on FS1 drew 109,000 viewers and 0.05 in the A18-49 demo.  The post-fight show on FS1 drew 277,000 viewers and 0.11 in the A18-49 demo.  The post-fight on FS1 went from 1:03pm-1:30pm PT (4:03-4:30pmET).

In other UFC programming on FS1 that day, the UFC 212 countdown on FS1 later that night drew 182,000 viewers and 0.06 in the A18-49 demo.

Payout Perspective:

The ratings reflect the fact that this event occurred on the middle day of a 3 day holiday weekend for most.  Also, it occurred in the morning for those on the west coast with the prelims starting at 8am and the main card at 10am.  It is the lowest-rated UFC Fight Night this year and the lowest-rated since 2015.  Through 6 televised events, the UFC Fight Night main cards are averaging 890,000 viewers.  The prelims are averaging 659,000 viewers.

UFC on Fox 24 drew 1,996,000; Prelims draw 1,105,000

April 20, 2017

UFC on Fox 24 drew 1,996,000 viewers on Fox Saturday afternoon in adjusted ratings to account for the overrun per Nielsen. The UFC Prelims drew 1,105,000 on Fox.

The main card peaked during the main event portion of the telecast with 2,874,000 viewers from 10-10:15pm ET.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000

In addition, the prelims drew 1,105,000 viewers.  The event aired on Fox and preceded the main card.

UFC on Fox 23 Prelims: 619,000 on FS1

UFC on Fox 22 Prelims: 679,000 on FS1

UFC on Fox 21 Prelims: 1,122,000 on Fox

UFC on Fox 20 Prelims: 1,261,000 on Fox

UFC on Fox 19 Prelims: 1,400,000 on Fox

UFC on Fox 18 Prelims: 702,000 on FS1

Payout Perspective:

The prelims were two hours and was the lowest rated in the history of the prelims on Fox.  The UFC on Fox 24 rating is the second lowest-rated ever in Fox history.  As pointed out by one of our readers, UFC on Fox 21 was slightly lower.

UFC on Fox 24 draws lowest-ever overnight rating

April 16, 2017

Television By Numbers reports that UFC on Fox 24 drew 1.74 million viewers on Saturday night.  The event is the lowest rated UFC on Fox ever although it does not include the overrun.

UFC on Fox 24 featured Demetrious Johnson defending his UFC Flyweight title against Wilson Reis.   Johnson defeated Reis via armbar submission.  Also, Rose Namajunas submitted Michelle Waterson in the co-main event of the main broadcast which aired from 5-7pm PT.

UFC on Fox drew a 0.6 rating and a 2 share in the adult 18-49 demo.

According to Nielsen, the Easter tradition of ABC showing The Ten Commandments drew over 5 million viewers.  A prime time showing of the NHL Playoffs drew 2.29 million viewers on NBC.

Notably, The Ten Commandments drew a 3 share in the adult 18-49 demo, the best in the 8-10pm time slot.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000

Payout Perspective:

It’s the lowest rated UFC on Fox ever although you might see a bump since the Demetrious Johnson-Wilson Reis did not start until about 5 minutes left in the time slot window.  Still, you would have expected better ratings for Namjunas-Waterson.  Unfortunately, some will see this as an indictment on the lack of drawing power for Johnson who has to be considered one of the best pound-for-pound fighters ever.

Last April’s UFC on Fox 19 drew over 2.1 million viewers.  In 2015, April’s UFC on Fox 15 drew 2.43 million viewers.

UFC 210: Payout Perspective

April 10, 2017

Welcome to another edition of Payout Perspective.  This time around we take a look at UFC 210 in Buffalo, New York

Cormier “makes” weight, retires Johnson

Daniel Cormier lost 1.2 pounds in less than 5 minutes at the weigh-ins and made weight after missing on the first attempt.  Despite no one really addressing this marvel, Cormier making weight ensured a championship match in which he dispatched Anthony “Rumble” Johnson in 2 rounds.

Instead of using his strength of stand-up and striking, Johnson attempted to take down and grapple the far superior wrestler in Cormier.  He was not listening to his corner and when Johnson was faced with some adversity, he tapped out.

Johnson promptly retired after the match stating that he had made a commitment to another job.  At 33, Johnson leaves the sport at the peak of his MMA career.  But, one has to wonder how invested he was in this fight if he knew that he was going to retire no matter what after it.

For Cormier, he went professional wrestler-mode in his post-fight interview in the Octagon as he went after Jimi Manuwa and Jon Jones.  While it appears, he is embracing the booing that is happening, he still has Jon Jones in his head.

With Cormier having to nurse a broken nose and getting married in May, it appears that a showdown with Jones will not happen in July at International Fight Week but maybe August at its earliest.

Mousasi defeats Weidman on Knee

Someone needs to explain the rules to me again.  Gegard Mousasi defeated Chris Weidman after it was determined that a knee was legal despite the former UFC middleweight’s attempt to put both hands down to become a grounded opponent.  If you are a grounded opponent, you cannot be kneed.  The doctor at ringside determined that Weidman could not continue.  Weidman is appealing the decision, but if it stands this makes 3 losses in a row for Weidman as it seems the once next big thing is at a crossroads in his career.

Weidman is still a name and you can envision him headlining the UFC card in Long Island this July but you have to wonder where will he be in the UFC middleweight hierarchy.  He’s not going to be released.  But, will he be a name for a card or an actual contender for the middleweight title.

Mousasi has another impressive name on his win resume and should be moving toward a title shot against Michael Bisping.

Attendance

UFC 210 was announced as a sellout at the KeyBank Center in Buffalo, New York.  The event set a sporting event record for the venue with 17,110 for a gate or $2 million.  Certainly, the economic impact to the area is one of the reasons why businesses wanted to legalize MMA in the state.

Bonuses

Bonuses went to Gregor Gillespie, Charles Oliveira, Shane Burgos and Charles Rosa.  Gillepsie and Oliveira drew Performance bonuses while Burgos and Rosa drew the Fight of the Night.  All received $50,000 bonuses.

Certainly, Cormier or Cynthia Calvillo could have earned the Performance bonus too.

Promotion of the Fight

It was the first major PPV in upstate New York since UFC 7 and the city of Buffalo honored the UFC for coming.  Despite being a New England Patriots fan Dana White posed with some Buffalo BillsThe Bills were all over UFC 210.

The local news did a writeup on White.

The UFC sent direct messages (DMs) on twitter to those that follow its twitter feed about UFC 210.  To some, it also asked for people to RTs.

The Embedded series followed Chris Weidman, Gegard Mousasi, Daniel Cormier, Anthony Johnson for most of the series.  It also briefly looked at Cynthia Calvillo and Pearl Gonzalez.  Notably, there was no looks at Cormier’s weight-cut and his issues.  MMA Fighting did memorialize the weight-cut for Weidman.

Also of interest, that Daniel Cormier was wearing a pair of Air Jordans on an episode of Embedded this time around.  As we know, the UFC is sponsored by Reebok.

Sponsorships

The usual sponsors were in the octagon including Harley Davidson, Reebok, Budweiser, 7-11, Toyo Tires, Metro PCS, UFC Fight Pass and Monster Energy had the center of the octagon.  There were no other

Chris Weidman and Daniel Cormier both had Monster Energy patches on their fight kits.

Odds and ends

The Pearl Gonzalez story drew over 100,000 google searches on Friday after she was initially told she could not fight due to her breast implants.  However, after the UFC spoke with the athletic commission and got in contact with her doctor, she was given the go ahead to fight.  Thus, for White to chastise media on FS1 mischaracterizes the black letter rule which was due to her breast implants, Gonzalez could not fight.  His lashing out at the media seems to be a reflection of how sensitive he is about criticism.

Maybe this is too much conspiracy theory but I wonder if the reason NASCAR denied having a partnership with Bellator was due to the fact it was featured on the UFC 210 Countdown this past week.  The episode shows Anthony Johnson attending a NASCAR event.  At the same event, we also see Donald Cerrone.

Patrick Cote’s retirement was touching.  Unfortunately, it did not end in a win like Mark Munoz or Urijah Faber but I thought the taking off the gloves and the UFC allowing him to talk despite being the loser was nice.  Certainly, Cote’s retirement was not too surprising.

On the other end, everyone was stunned with Anthony Johnson’s retirement.  It’s better to leave early than to stick around too long so I think this may be best for Johnson if he no longer has his heart in the game.  Perhaps that explains why Johnson seemed to give up in the second round.

Urijah Faber into the UFC Hall of Fame this year was a no-brainer.

UFC 210 Countdown on FS1 Sunday night drew 99,000 viewers per Sports TV Ratings.

The Prelims on Saturday started on FS2 due to the Yankees-Indians game going long on Fs1.

Try leaning over on something while weighing yourself on a scale and you will have performed the “towel trick.”

There were over 500,000 google searches for UFC 210 on Saturday night.

Conclusion

I would not expect this PPV to draw more than 300,000 buys.  Daniel Cormier-Anthony Johnson is not a fight that would draw a casual viewer despite being for a title.  Although, Mousasi-Weidman is a nice co-main for hardcore fans, it would not draw someone either.  We did have lull of weekends without UFC action so some might be wanting to see some fights.  Thus, the PPV buy rate probably falls into the realm of the hardcore base plus some other scattered fans hungry for MMA action.

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