Bellator 45: 264,000 viewers

May 24, 2011

Coming off of last week’s highest rated showing on MTV2, Bellator 45 scored a strong 264,000 viewers this past Saturday. The show received season-high ratings in Men 18-34 (0.4) and Men 18-49 (0.33) according to an email received by MMA Payout from MTV2.

According to the email from MTV2, the telecast peaked at 360,000 viewers at 9:30 p.m.

Payout Perspective:

A nice ratings roll for Bellator as the season ends. This past weekend saw  Christian M’Pumbu KO Richard Hale to win the inaugural Light Heavyweight Championship and Patrick Freire win the Featherweight tournament and earn a shot at Joe Warren.

MTV2 indicated that Bellator’s debut season on the network averaged 215,000 viewers, a 16-percent increase for the timeslot. The last two weeks definitely helped boost the average. Also, the fact that there were no UFC events helped. While ratings for Bellator were up and down, the end of season four shows promise for the future of Bellator on MTV2.

Bellator 199 draws 453K on Paramount and another 152,000 on CMT

May 15, 2018

Bellator MMA 199 drew 453,00 viewers on the Paramount Network and another 152,000 on the CMT network for a total of 605,000 viewers on Saturday night per Nielsen via ShowBuzz Daily.

The event featured King Mo taking on Ryan Bader.  It took Bader 15 seconds to take care of Lawal in the first round to move on in the Heavyweight Grand Prix tournament.

The event drew 0.16 in the A18-49 demo on the Paramount Network.

Payout Perspective:

Similar to the UFC Prelims on FX, the ratings for Bellator seemed to be nullified due to the choices on Saturday.  We note that the Lomachenko fight on ESPN was the big winner of the night with over 1 million viewers in the 8pm ET time slot.  The Bellator ratings show that the viewership on both networks (Paramount and CMT) are barely reaching the viewership levels of the prior years when it was just on Spike.

Bellator 195 peaked at 745,00 viewers

March 8, 2018

Bellator 195 peaked with 745,000 viewers on Friday night on the Paramount Network.

The event featured Darrion Caldwell’s defense of his featherweight title as he submitted Leonard Higo in the very first round.

The ratings are on par with the past three Bellator telecasts, none of which surpassed 500,000 viewers.  The peak viewership is on par with the last 3 as well.

Bellator 145 draws 814,000 viewers

November 9, 2015

Bellator 145, the quarterly tentpole event for the organization, drew an average of 814,000 viewers Friday night on Spike TV per Sports TV Ratings.  It was a slight increase over September tentpole event, Bellator: Dynamite 1.

The event aired Friday night from 9:oopm-12:27am ET.  It went up against the NBA on ESPN Friday night.

In the main event, Daniel Straus defeated Patricio Freire and in the co-main event Will Brook defeated Marcin Held.

Bellator 145

Bellator TV 2015
Overnight Peak
Bellator 132 767,000 1,200,000
Bellator 133 565,000 967,000
Bellator 134 872,000 1,200,000
Bellator 135 607,000 922,000
Bellator 136 655,000 900,000
Bellator 137 594,000 768,000
Bellator 138 1,580,000 2,100,000
Bellator 139 764,000 988,000
Bellator 140 722,000 977,000
Bellator 141 666,000 929,000
Bellator 142 800,000 930,000
Bellator 143 669,000 885,000
Belaltor 144 555,000 823,000
Bellator 145 814,000

Payout Perspective:

Let’s not blame Bellator: Dynamite 1 on Glory.  But, Bellator 145, with less promotion, drew a better rating than September’s hyped showcase.  Notably, on a local sports radio station in Seattle, Hershel Walker did an interview promoting Bellator 145 which aired 15 minutes before the event started.  While it was a great interview and promotion for the organization, Walker seemed to use just the last names of fighters on the card as if he didn’t have a “one sheet” with who he was trying to promote.

The good news is that the “tentpole” strategy is working.  This year all Bellator tentpole events have drawn over 800,000 viewers this season.

Bellator PPV will be $35-$45

August 6, 2013

MMA Fighting reports on the Bellator press conference held Monday at its headquarters in Newport Beach, California.  Among the topics included the price point of the PPV being somewhere between $35 and $45.

Rebney indicated that it would be up to the individual distributors of the PPV to decide on the final price point. In addition, he indicated that championship bouts would occur on the card along with  Rampage-Tito in the main event. Shoulder programming would promote the event and its likely we’ll see more of Rampage and Tito on other Viacom shows including Spike TV’s TNA Wrestling.  Similar to the UFC, Bellator will have prelims air on cable network as Bellator plans to show prelims on Spike.

He also stated that Bellator would not go into the business of monthly PPVs and would only hold these “when it makes sense.”

Payout Perspective:  

We shall see how much DirecTV, Comcast, Time Warner, etc. decide to price the Bellator PPV.  Its likely that they would have one price for non-HD and one for HD.  The Invicta PPV which was promoted as a $15 PPV actually was charged by some distributors at $25 for HD.  We might see the same scenario here (i.e. $45 non-HD, $50 or $55 for HD).  The card will need to be stacked for fans to order this PPV which Bellator intends to do with multiple championship fights planned.  Moreover, if the UFC decides to counter program with either a rerun of a recent PPV (Silva-Weidman I or Cain-JDS III or GSP-Hendricks for example) on Fox Sports 1 the same night or move its “Fight For the Troops” card to November 2nd, the same night as Bellator’s PPV, this could really hurt Bellator’s PPV.

 

Bellator 75: 145,000 viewers

October 9, 2012

MMA Junkie reports that the ratings for Bellator 75 were down from its season 7 debut.  This past Friday’s event on MTV2 garnered an average of 145,00 viewers.

The ratings reflect a decrease from last week’s debut.

Bellator 74:  190,000 viewers

After two episodes, the seventh season average viewership is 167,500.

Payout Perspective:

Bellator ran up against UFC on FX 5 event this past Friday and we may chalk that up as the reason for the decrease.  But, yet again, we see the fluctuations in viewership.  We shall see if Bellator can get back to its 190K number this week when it does not have to compete with a UFC event.

Pitbull tops Bellator 183 paydays

September 26, 2017

MMA Fighting reports the salaries from Bellator’s event held in San Jose on Saturday night.  With his win, Patricky Pitbull was the top earner for the night making $110,000 for his split decision over former UFC lightweight champ Benson Henderson.

The California State Athletic Commission released the purses for the San Jose, California event.

Via MMA Fighting:

Patricky Freire ($65,000 + $45,000 = $110,000) def. Benson Henderson ($50,000)
Paul Daley ($50,000 + no win bonus = $50,000) def. Lorenz Larkin ($40,000)
Roy Nelson ($30,000 + $30,000 = $60,000) def. Javy Ayala ($50,000)
Aaron Pico ($25,000 + $25,000 = $50,000) def. Justin Linn ($4,000)
Goiti Yamauchi ($16,000 + $16,000 = $32,000) def. Adam Piccolotti ($18,000)

Tony Johnson ($1,500 + $1,500 = $3,000) def. Mike Ortega ($1,500)
Kaytlin Neil ($2,000 + $2,000 = $4,000) def. Brooke Mayo ($3,000)
Brandon Laroco ($1,500 + $1,500 = $3,000) def. Gaston Bolanos ($4,000)
Corina Herrera ($1,500 + $1,500 = $3,000) vs. Jaymee Nievara ($1,500)
Fernando Gonzalez ($6,000 + $6,000 = $12,000) def. Alex Lopez ($2,500)
Ricardo Vasquez ($1,000 + $1,000 = $2,000) def. Justin Tenedora ($1,500)
J.J. Okanovich ($2,000 + $2,000 = $4,000) def. Luis Jauregui ($1,500)
Daniel Gonzalez ($1,000 + $1,000 = $2,000) def. Anthony Castrejon ($1,000)

Payout Perspective:

Notably, Henderson made just $50,000 in a losing effort.  Roy Nelson made $30,000 to show and another $30,000 to win.  Nelson’s last official reported payout was in July 2016 when he lost a decision to Derrick Lewis.  Nelson made $100,000 that night.  Similarly, Henderson’s pay has dropped as well since being the UFC lightweight champ.  Also, Lorenz Larkin’s second fight in Bellator gave him $40,000.  His last fight at UFC 202 gave Larkin $39,000 to show and another $39,000 to win

Sonnen and Silva will be drug tested prior to Bellator NYC

June 13, 2017

MMA Fighting reports that Bellator NYC main event participants Chael Sonnen and Wanderlei Silva will undergo drug testing prior to their matchup on June 24th.  The drug tests, which have already taken place, will be conducted by an independent third party and will be paid by each athlete.

The New York State Department of State confirmed that each athlete will pay for the costs of the tests.  No mention of the third-party agency that will administer the tests and the nature of the tests or how many.  Scott Coker stated that the results of the tests are expected to return before the bout.

Both Sonnen and Silva have had drug suspensions related to Performance Enhancing Drugs which is the likely reason for the extra emphasis on the main event.

According to the MMA Fighting report, Sonnen was tested four times prior to his fight against Tito Ortiz in California.  It will Silva’s first fight since he was suspended by the Nevada State Athletic Commission.  His last fight was in 2013 in Japan.

Payout Perspective:

Drug testing validates the main event and it should be something the promotion should look to do in the future.  For those skeptical about the fight, the drug tests attempt to ensure that both fighters are clean.  Certainly, drug testing for Bellator athletes is a good idea and makes sense for these two.

Updated ratings for Bellator 177 and Bellator Kickboxing

April 21, 2017

An update from last Friday’s Bellator 177 has the event peaking at 859,000 viewers per Nielsen.  In addition Bellator Kickboxing last Friday peaked at 452,099 viewers on Spike TV.

Bellator 177’s viewership drew 595,000 viewers in DVR+3 ratings.  Bellator drew 577,000 viewers in overnight plus same day ratings.  Kickboxing’s adjusted viewership increased to 321,000 viewers.  It drew 295,000 viewers and 118,000 in the A18-49 demo per Sports TV Ratings.

Bellator: NYC to have suggested price tag of $49.99

March 28, 2017

Scott Coker revealed on The MMA Hour with Ariel Helwani that Bellator:NYC, the company’s second PPV will be priced at $49.99 HD.

It is the company’s second stab at having its product on PPV and is headlined by a grudge match between Chael Sonnen and Wanderlei Silva.  Also, Fedor Emelianenko will face Matt Mitrione in the co-main event of the show.  Bellator 120, the company’s first PPV, had a price point of $30-$45 depending on the satellite or cable company.

Similarly, despite the announcement of the suggested retail price of $49.99, a provider may raise the price.

For those wondering, the UFC will have a PPV on June 3rd, UFC 212 featuring Jose Aldo taking on Max Holloway.  The day after Bellator:NYC on June 24th, the UFC is having a Fight Night the day after on FS1.

Payout Perspective:

With the UFC PPV’s priced at $59.99 HD, having its PPV $10 less is advantageous for those that are not huge followers of the Bellator product.  While there are hardcore MMA fans that would purchase the event no matter what the cost, the $49.99 price point is something of a price break for those on the fence about spending more money on PPV.

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