Bellator MMA 234 draws 318,000 on The Paramount Network Friday

November 18, 2019

Bellator MMA 234 on The Paramount Network drew 318,000 viewers on Friday night according to Nielsen via ShowBuzz Daily. The event was tape-delayed from Israel.

The event featured Linton Vassell as he defeated Sergei Kharitonov via stoppage in the second round. In addition, Sidney Outlaw earned a unanimous decision in the co-main event of the evening. The event took place in Tel Aviv, Israel.

The event drew 0.12 in the A18-49 demo which reflects an improvement from Bellator MMA 233’s 0.03 rating.

Bellator 318,000 viewers
Bellator 314,000 viewers
Bellator 232: DAZN
Bellator 231: 265,000 viewers
Bellator 230: 202,000 viewers
Bellator 229: 301,000 viewers
Bellator 227: 276,000 viewers
Bellator 226: DAZN
Bellator 225: 285,000 viewers
Bellator 224: 325,000 viewers
Bellator 223: 386,000 viewers
Bellator 222: DAZN
Bellator 221: DAZN
Bellator 220: DAZN
Bellator 219: 307,000 viewers
Bellator 218: 255,000 viewers
Bellator 217: 349,000 viewers
Bellator 216: DAZN
Bellator 215: 365,000 viewers
Bellator 214: 697,000 viewers

Payout Perspective:

Despite the tape-delay and the alternative replay on DAZN, the ratings improved slightly from Bellator 233. Still down in the ratings from previous years, Bellator over the last two telecasts has been on the upward trend albeit small increments.

Bellator 233 draws 314,000 on The Paramount Network

November 11, 2019

Bellator MMA Live 233 on The Paramount Network drew 314,000 viewers according to Nielsen via ShowBuzz Daily.  The event drew a 0.09 rating in the A18-49 demo.

The event featured John Salter taking on Costello van Steenis in a battle of Bellator middleweights.  Salter won via unanimous decision.  The event also saw the last fight involving “King Mo” Lawal as he went down in defeat to Andre Kapel.  Also Arlene Belencowe ousted Leslie Smith via unanimous decision in a battle likely see the winner of Julia Budd-Cris Cyborg this January.

Bellator 314,000 viewers
Bellator 232:  DAZN
Bellator 231: 265,000 viewers
Bellator 230: 202,000 viewers
Bellator 229: 301,000 viewers
Bellator 227: 276,000 viewers
Bellator 226: DAZN
Bellator 225: 285,000 viewers
Bellator 224: 325,000 viewers
Bellator 223: 386,000 viewers
Bellator 222: DAZN
Bellator 221: DAZN
Bellator 220: DAZN
Bellator 219: 307,000 viewers
Bellator 218: 255,000 viewers
Bellator 217: 349,000 viewers
Bellator 216: DAZN
Bellator 215: 365,000 viewers
Bellator 214: 697,000 viewers

Payout Perspective:

The main card also was available on DAZN which might attribute to some loss of its viewers on terrestrial television as many will watch online.  Yet, the viewership on The Paramount Network has been down in 2019 as compared to the past prior years.

Bellator 231 on the Paramount Network draws 265,000 viewers

October 28, 2019

Bellator MMA Live 231 drew 265,000 viewers on The Paramount Network according to Nielsen via ShowBuzz Daily.

Bellator 231 was the first of two nights of MMA action from The Mohegan Sun in Uncasville, Connecticut.  Friday night featured veteran heavyweights Frank Mir and Roy Nelson.  Mir won the bout albeit not very entertaining.

The event aired on The Paramount Network as well as DAZN.  The prelims of Friday’s event aired on the Bellator App.

Bellator 231: 265,000 viewers
Bellator 230: 202,000 viewers
Bellator 229: 301,000 viewers
Bellator 227: 276,000 viewers
Bellator 226: DAZN
Bellator 225: 285,000 viewers
Bellator 224: 325,000 viewers
Bellator 223: 386,000 viewers
Bellator 222: DAZN
Bellator 221: DAZN
Bellator 220: DAZN
Bellator 219: 307,000 viewers
Bellator 218: 255,000 viewers
Bellator 217: 349,000 viewers
Bellator 216: DAZN
Bellator 215: 365,000 viewers
Bellator 214: 697,000 viewers

Payout Perspective: 

I’ll be honest, I did not know that Friday’s event aired on DAZN only.  Based on the ratings, it appears that everyone else is tuning in on the app and not the network which doesn’t bode well for the network ratings.  While Friday’s event did better ratings than Bellator 230, it doesn’t say much.  With the main event being between two former UFC heavyweights, one might have though you would get more of a viewership audience.  Alas, it seems that most casuals that knew of the fight, did not want to tune in.

Bellator posts lowest Paramount Network ratings in 2019 this past weekend

August 29, 2019

Bellator 225 which took place on Saturday night drew just 285,000 viewers on Paramount according to Nielsen via ShowBuzz Daily.

The event, which also aired on DAZN, featured heavyweights Matt Mitrone and Sergei Kharitonov.  The former Strikeforce fighter won via TKO via the former TUF competitor in the second round.  The event drew an overall share of just 0.09.

Per Jed I. Goodman, here are the Paramount Network ratings for the 2019 events:

Bellator 224 325k

Bellator 223 386k

Bellator 222 DAZN

Bellator 221 DAZN

Bellator 220 DAZN

Bellator 219 307k

Bellator 218 255k

Bellator 217 349k

Bellator 216 DAZN

Bellator 215 365k

Bellator 214 697k

Bellator did go up against PBC on FS1 which drew 345,000 viewers.  But the boxing telecast started after the MMA telecast.

Payout Perspective:

With a Bellator average on The Paramount Network at 325,000 viewers, one has to hope more viewers are on DAZN watching the events.  Granted, it was the start of College Football and the end of NFL Preseason which has many sports fans interested in the sport than MMA.  With this card having little interest, the ratings were likely expected.

Bellator MMA 223 draws 386,000 on The Paramount Network for tape-delayed card

June 25, 2019

Bellator MMA Live 223 drew 386,000 on The Paramount Network Saturday night.  The event was a tape-delayed telecast as the show took place earlier in London.

The event saw an upset as Rafael Lovato, Jr. defeated Gegard Mousasi to win the Bellator MMA middleweight world championship.

The telecast aired on digital streaming service DAZN as well as Paramount.

The last three Bellator events have been exclusively on DAZN.  The last event airing on Paramount was Bellator 219 which drew 307,000 viewers.

Payout Perspective:

It’s hard to gage how much Bellator viewership has dropped off since the event also airs on DAZN and we are not privy to the digital platform’s viewership.  With tape-delayed card, you can expect a lower viewership number since most of the hardcore fans will find ways to watch the event live.

Bellator 219 draws 307,000 viewers on Paramount

April 1, 2019

Bellator 219 took place Friday night in Temecula, California and drew 307,000 viewers on the Paramount Network per Nielsen.

The main event saw a good scrap between Brandon Girtz and Saad Awad.  Girtz defeated Awad in the lightweight matchup.  The event also saw the return of Daniel Straus as he submitted Shane Kruchten via first-round rear naked choke.

Bellator saw a slight increase in its viewership share with a 0.10 rating in the A18-49 demo.

Bellator went up against the NCAA Men’s Basketball tournament.  TBS ruled the night as it showed the Auburn-North Carolina game, which drew over 5.6 million viewers, the most for Friday night on cable.  It also showed Houston-Kentucky which drew over 3.4 million viewers.

Bellator
Event Rating
Bellator 214 697,000
Bellator 215 365,000
Bellator 216   DAZN
Bellator 217 349,000
Bellator 218 255,000
Bellator 219 307,000

Payout Perspective:

Perhaps you can chalk the ratings up to strong competition Friday night but this event, which also aired on DAZN, did not have much drawing power although the return of Daniel Straus was notable.

Bellator 217 draws 349,000 on Paramount

February 28, 2019

Bellator 217 took place this past Saturday night and drew 349,000 viewers via Nielson per ShowBuzz Daily.  The card took place in Ireland and featured James Gallagher as he defeated Steven Graham.

The event took place at the 3Arena in Dublin, Ireland and drew 13,150 for a gate of $1.2 million.

The event aired on the Paramount Network and DAZN.

Saturday’s event was the lowest-rated of the three this year.  The 2019 average is down to 470,000 viewers.

The show on Saturday seemed to get overlooked due in part to the UFC event.  One would hope that Bellator would be able to turn the ratings around lest we see another decline in ratings this year.

Bellator 215 draws 365,000 viewers on Paramount Network Friday night

February 19, 2019

Bellator MMA 215 drew 365,000 viewers on the Paramount Network Friday night according to Nielsen via ShowBuzz Daily. The ratings continue a precipitous slide for the promotion on television.

The event was the first of two nights for the promotion in Uncasville, Connecticut. Friday night’s event featured Matt Mitrione taking on Sergei Kharitonov in a Heavyweight matchup. However, the fight never came to fruition as an errant Mitrione kick hit Kharitonov for a low blow and the Russian could not continue.

The ratings reflect a continued drop in viewership for Bellator. One might argue that viewership may have been skewed since the event was also on DAZN. Yet, the ratings have seen a downturn over the years.

Payout Perspective:

Top Rank Boxing on Friday night scored 704,000 viewers on ESPN in the same time slot. While Bellator 214 did well in the ratings, the lack of consistency here should be a concern for the promotion. As Jed I. Goodman points out, there is a downward trend in viewership since its time on Spike.

Bader-Fedor fight drew 1.2M viewers on Paramount Saturday night

January 30, 2019

Bellator 214 scored an overall rating of 697,000 viewers on Saturday night.  The Fedor-Ryan Bader showdown drew 1.2 million viewers on the telecast.

Bellator 214 took place at The Forum in Inglewood, California.  It featured the finals of the Bellator Heavyweight Grand Prix with the promotion’s Light Heavyweight Champion winning the Heavyweight Championship.

Also on the card, Jaker Hager (aka Jack Swagger) defeated J.W. Kiser in the first round via submission.  The bout drew 809,000 viewers.  Aaron Pico’s surprising KO loss to Henry Corrales drew 808,000 viewers.

It was a busy night for sports on Saturday with PBC on Fox, Showtime’s replay of Pacquiao-Broner and the NBA on ABC and the NHL All-Star Game.

Payout Perspective:

The ratings are the best for Bellator since last January when Chael Sonnen faced Rampage Jackson at the beginning of the Heavyweight Grand Prix.  It should be noted that the top 3 fights lasted less than a round.  The Fedor-Bader matchup which drew over 1 million viewers was just 35 seconds.  Yet, the ratings show that there is an audience that is either looking for a UFC alternative or has been trained to look for MMA on Saturdays.  The good news is that Bader proved himself a star and Hager’s performance showed that he is a legit threat in the heavyweight division although we have yet to see his chin.  Perhaps the only bad news is the loss of Aaron Pico, a fighter the promotion had hoped it could promote as a superstar.  It still can but his fight style might need a quick rehab.

Bellator ends year with 212 show drawing just 285K viewers on Paramount

December 17, 2018

Bellator MMA Live 212 drew 285,000 on Friday night according to Nielsen via ShowBuzz Daily.  The event was the first of two shows taking place in Honolulu with the first event airing on Paramount.

The second event aired on DAZN exclusively.  Friday’s event also aired on DAZN.

On Friday night Michael Chandler regained the Bellator lightweight title from Brent Primus.  We also saw Javy Ayala tap out Frank Mir to strikes.

 

Bellator
Rating
192 770,000
193 470,000
194 476,000
195 465,000
196 420,000
197 242,000
198 598,000
199 605,000
200 421,000
201 466,000
202 405,000
203 471,000
204 319,000
205 346,000
206 DAZN
207 416,000
208 521,000
209 381,000
210 270,000
211 207,000
212 285,000

Payout Perspective:

It’s been a down year for Bellator ratings one would think that the DAZN partnership might alleviate some concern about visibility of the promotion.  The average viewership for 2018 is 428,000 viewers with the last 4 events not clearing the 400,000 viewers threshold.  In comparison, 2017 averaged 614,000 viewers with no event below 394,000 viewers.  This year there were 7 fights under 394,000 viewers.

 

 

 

 

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