Bellator 203 and Kicboxing ratings

July 19, 2018

Bellator MMA 203 on Saturday night drew 471,000 viewers on the Paramount Network.  Bellator Kickboxing drew 212,000 immediately after the MMA event from Rome.

Alessio Sakara’s first round TKO victory over Jamie Sloane scored the peak rating for the telecast with 702,000 viewers.  The main event saw Patricio Freire score a split decision victory over Daniel Weichel.

Bellator Kickboxing peaked with 409,000 viewers.  The main event saw Gabriel Varga defeat Kevin Ross via TKO in the first round to become the featherweight world champion.

Bellator 203 took place one night after Bellator’s event in the U.S.  On Friday night, the telecast peaked with 817,000 viewers with the main event featuring Julia Budd.

Payout Perspective:

It was a busy night for combat sports on Saturday and the ratings for Bellator are good considering the Pacquiao fight and UFC Fight Night.  Kickboxing ratings are always lower than MMA despite being its lead-in.  For Bellator, the ratings improve on its event the night before despite a Saturday tape-delayed event.

Bellator MMA 202 on Paramount draws 405,000 viewers

July 18, 2018

Bellator MMA Friday night on Paramount drew 405,000 viewers per Nielsen according to ShowBuzz Daily.

In the main event of the telecast, Julia Budd defeated Talita Nogueira via TKO to retain her Bellator Featherweight title.  Notably, Budd has not lost an MMA fight since a 2011 bout to Ronda Rousey in Strikeforce.

The event drew 0.12 in the A18-49 demo.  Through 12 events in 2018, the promotion is averaging 463,000 viewers.

Payout Perspective:

The event is the third consecutive with viewership under 500,000 viewers.  The ratings are lower this year as 10 out of the 12 telecasts have had ratings under 500,000.  The telecast featured former UFC fighter Michael MacDonald as he defeated Eduardo Dantas in a fight where both were hurt.  Perhaps the DAZN partnership will help get more eyes on the product.

Bellator 200 peaked with 804,000 viewers

June 1, 2018

Bellator 200 peaked with 804,000 viewers on The Paramount Network according to Nielsen.  The event drew 500,000 viewers in DVR +3 ratings.

Bellator 200 was tape delayed this past Friday on The Paramount Network.  The event was headlined by Gegard Mousasi as he captured the middleweight title from Raphael Carvalho.

The additional viewership reflects a 16% increase from the Live + SD rating of 421,000 viewers.

Payout Perspective:

I am a bit surprised that the DVR numbers did not increase the overall viewership more.  This could be a condition of the tape delay and the knowledge of the results prior to the event airing on Paramount.  For an event that was to be a milestone for the company, viewers treated like an ordinary Bellator event.