WSOF 28 draws 161,000 viewers

February 23, 2016

World Series of Fighting 28 on the NBC Sports Network Saturday night drew an average viewership of 161,000 viewers per Nielsen.  The event Saturday night is down 24 percent from WSOF 27.

The event featured Marlon Moraes defend his Bantamweight Championship against Joseph Barajas.  Moraes won handily.

2016 WSOF Events

WSOF 27 – 211,000

WSOF 28 – 161,000

Payout Perspective:

Where the event was held made more news than the actual fights.  The ratings are off from last month which may be due to the amount of college basketball on cable as well as going up against Bellator and UFC the same weekend.

WSOF 27 draws 211,000 viewers

January 26, 2016

The World Series of Fighting 27 drew 213,000 viewers on Friday night on NBC Sports Network according to Sports TV Ratings.  The immediate replay drew 111,000 viewers.

WSOF 27 featured Caros Fodor facing Luiz Firmino in the main event.  Firmino scored the upset over Fodor with a 3 round unanimous decision.

The Friday night ratings reflect a 24% increase from the company’s last event on NBCSN in December 2015.  The event aired 10pm-12am and then the replay ran from 12am-2am.

The NBA game between Indiana and Golden State on ESPN won the time slot with slightly over 2 million viewers between 10:35pm and 1:00am ET.

Payout Perspective:

A promising start to the year for WSOF. 213,000 viewers does not seem much but take a look at the WSOF track record and it is a good showing for a card with a lot of talent many have not heard of unless you follow WSOF.  The 2015 NBCSN average for WSOF programming was 189,000 viewers.

WSOF 26 draws 162,000 viewers

December 21, 2015

The World Series of Fighting drew an average viewership of 162,000 viewers on NBC Sports Network on Friday night per Sports TV Ratings.  The event improved by 16% from last month’s show.

WSOF 26 featured Alexandre Almeida defeating Lance Palmer and taking the WSOF featherweight title from Palmer.  The event took place at The Chelsea at The Cosmpolitan of Las Vegas.  It was the third MMA event at the venue this month.

WSOF Ratings 2015 through 26

WSOF Ratings 2015
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000
WSOF 22 254,000
WSOF 23 184,000
WSOF 24 167,000
WSOF 25 148,000
WSOF 26 162,000

Payout Perspective:

The ratings bring a close to WSOF events for the year in which it averaged 189,000 viewers on NBC Sports Network.  The ratings are down from last year as WSOF events average approximately 232,000 viewers (not including the network event in July 2014).

WSOF 25 draws 148,000 viewers

November 23, 2015

World Series of Fighting drew an average viewership of 148,000 viewers Friday night on NBC Sports Network per Sports TV Ratings.

The event aired from 11:00pm-1:00am ET Friday night on NBC Sports Network.  An immediate replay of the event garnered another 65,000 viewers from 1:00am-3:00am per Sports TV Ratings.  The event featured the WSOF lightweight tournament.

WSOF Ratings through 24

World Series of Fighting
WSOF 1 198,000
WSOF 2 210,000
WSOF 3 201,000
WSOF 4 264,000
WSOF 5 227,000
WSOF 6 161,000
WSOF 7 94,000
WSOF 8 212,000
WSOF 9 242,000
WSOF 10 365,000
WSOF 11 781,000
WSOF 12 206,000
WSOF 13 246,000
WSOF 14 229,000
WSOF 15 179,000
WSOF 16 181,000
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000
WSOF 22 254,000
WSOF 23 184,000
WSOF 24 167,000
WSOF 25 148,000

WSOF Ratings 2015 through 25

Payout Perspective:

In defense of WSOF, it was an entertaining night of fights as the organization held a tournament.  The late Friday night start may have contributed to the lower ratings.  The 2015 average for WSOF sits at 192,000 viewers while the overall viewership on NBC Sports Network is 206,000 (excluding the one event on NBC).

WSOF 24: 167,000

October 20, 2015

The World Series of Fighting drew 167,000 viewers on NBC Sports Network Saturday night per a Nielsen source.  The event is a 10% decrease from WSOF 23.

The event on Saturday saw Jon Fitch defeat Yushin Okami via unanimous decision.  In the co-main event WSOF Heavyweight Champion Blagoy Ivanov defeated Derrick Mehmen.

Saturday night was a bad night for WSOF as game 1 between the Chicago Cubs and New York Mets took place on TBS.  The MLB playoff game drew 7.89M viewers in the same time frame as WSOF.  Also, the ESPN college football game between Florida and LSU drew 6.7M viewers between 7:30-10:30pm ET.  (ratings per Sports TV Ratings)  In addition, boxing fans had GGG-David Lemiux on PPV Saturday night.

 

WSOF 24

World Series of Fighting
WSOF 1 198,000
WSOF 2 210,000
WSOF 3 201,000
WSOF 4 264,000
WSOF 5 227,000
WSOF 6 161,000
WSOF 7 94,000
WSOF 8 212,000
WSOF 9 242,000
WSOF 10 365,000
WSOF 11 781,000
WSOF 12 206,000
WSOF 13 246,000
WSOF 14 229,000
WSOF 15 179,000
WSOF 16 181,000
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000
WSOF 22 254,000
WSOF 23 184,000
WSOF 24 167,000

Payout Perspective:

Once again, WSOF was up against stiff competition for viewers up against the MLB playoffs. Not only is it the playoffs, but it was a game between two of the biggest media markets for viewers, New York and Chicago. The viewer average for WSOF events for 2015 is 197,000.

PBC on NBC Sports Network (10.10.15) draws 250K viewers

October 13, 2015

PBC on NBC Sports Network Saturday night posted 250,000 viewers per Sports TV Ratings.  The viewership represents an over 30% decrease in viewership from its August event on the network.

PBC on NBC Sports Network

July 2015 – 247,000

August 2015 – 362,000

September 2015 – 250,000

In the main event, Gabriel Bracero knocked out Danny O’Connor.  The 3 hour event occurred Saturday night 8-11pm ET from Lowell, Massachusetts.

NBC Sports Network is in almost 82M homes per TV By Numbers.

Payout Perspective:

Tough night for boxing as the top four cable sports ratings were college football and MLB on Saturday night.  ESPN’s college football featuring Arkansas-Alabama drew 4.835M viewers from 7-10:30pm.  After that, the Cal-Utah game on ESPN drew 4.2M viewers from 10:30-1:45am ET.  In addition, the MLB Playoffs on TBS were also popular on cable sports as the Cubs-Cards (4.6M from 5:30-8:42pm) and Mets-Dodgers (4.2M from 9-12:30am) drew big ratings.

WSOF 23 draws 184,000 viewers

September 21, 2015

The World Series of Fighting 23 on Friday night on NBC Sports Network drew 184,000 viewers according to Sport TV Ratings.  An immediate replay of the event drew another 100,000 viewers Friday night.

The live show which aired from 10:00-12:30am on Friday night reflects a 28% decrease from WSOF 22.

The 2015 average for WSOF events (WSOF 17-23) is currently at 202,000 viewers.

The ESPN College Football game between Florida State and Boston College ruled the night on sports cable as it drew 3.148M viewers between 7:53pm-11pm ET.

WSOF 23

Payout Perspective:

The event featured a good action main event with Justin Gaethje defending his lightweight title against Luis Palomino.  It was a return bout from March’s WSOF 19.  The event did not receive a ton of buzz which might be the reason for the poor rating.  Of course, College Football ruled the night.

World Series of Fighting
WSOF 1 198,000
WSOF 2 210,000
WSOF 3 201,000
WSOF 4 264,000
WSOF 5 227,000
WSOF 6 161,000
WSOF 7 94,000
WSOF 8 212,000
WSOF 9 242,000
WSOF 10 365,000
WSOF 11 781,000
WSOF 12 206,000
WSOF 13 246,000
WSOF 14 229,000
WSOF 15 179,000
WSOF 16 181,000
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000
WSOF 22 254,000
WSOF 23 184,000

WSOF hires Sonnen for on-air work

September 1, 2015

Chael Sonnen will be doing color commentary for the World Series of Fighting according to a press release from the company.  Sonnen will begin his new duties starting Friday, September 18th on NBC Sports Network.

Via WSOF press release:

“I am stoked to join the powerhouse team at World Series of Fighting, and call their fights that feature some of the best mixed martial artists on the planet,” said Sonnen “World Series of Fighting has done an outstanding job of building their organization into a top-tier franchise in a very short span of time, and I am just proud to be a part of such a fast-growing company.

Sonnen was an in-studio analyst for Fox Sports but was relieved of his duties after he failed drug tests leading up to UFC 175.  Sonnen was hired by ESPN after he was let go by Fox.  He also has done commentating for Battlegrounds MMA last October and most recently with Global Force Wrestling.

Payout Perspective:

Hiring Sonnen is a good move for the company as it is trying to spark interest in the product.  We will see how much Sonnen’s presence will help with promoting the events.  It will also be interesting to see how Sonnen works with play-by-play announcer Todd Harris.

PBC on NBC Sports Network draws 362,000 viewers

August 18, 2015

PBC on NBC Sports Network drew a viewership rating of 362,000 viewers per Sports TV Ratings.

The ratings are an increase from July’s PBC on NBCSN’s event which drew 247,000 viewers.  The July event on NBCSN was the lowest reported rating across the networks that show PBC (excluding Bounce TV).

Notably, Friday night PBC on Spike TV drew 679,000 viewers.

In the main event on PBC on NBCSN Saturday Lucian Bute defeated Andrea Di Luisa.

Payout Perspective:

An NFL preseason game between Tampa Bay and Minnesota drew the biggest ratings on Saturday night as it drew 1.783 million viewers.  PBC which aired from 9-11pm ET did fairly well compared to its previous showing on the network.  The previous Saturday, a Barclays Premier League replay drew just 84,000 viewers (via Sports TV ratings) in the same time slot the week before.

WSOF finds new sponsor in Alienware

August 6, 2015

The World Series of Fighting announced a partnership with Alienware.  The Dell computer subsidiary was recently an official sponsor of the UFC.

According to multiple sources, Alienware is no longer a sponsor of the UFC.

“Alienware is happy to partner with World Series of Fighting and to continue its support of one of the most exciting sports in the world,” said Alienware General Manager Frank Azor in a WSOF press release.

According to the release, the Alienware brand will be prominently visible in the decagon cage and elsewhere on all live NBCSN telecasts of World Series of Fighting events.

The sponsorship began with WSOF 22 on August 1st.

Payout Perspective:

Alienware has ended its relatively unheralded longtime stint with the UFC.  This past spring it was very visible with sponsorship in the UFC.  It was presenting sponsor for the UFC 185 Embedded episodes, present in the Octagon signage and even had a special singlet for Carla Esparza for her title defense against Joanna Jedrzejcyzk.  Perhaps, the company wanted to sponsor more fighters and can no longer do so with the Reebok deal.  The good news for MMA is that the company still wants to stay with the MMA demo.  While the WSOF partnership may not draw as many eyes as the UFC, it will get the chance to sponsor fighters and will be visible on the promotion events on NBC Sports Network.

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