UFC Fight Night 119 draws 558,000 on FS1, prelims draw 198,000 on FS2

October 31, 2017

UFC Fight Night 119 on Saturday night from Brazil drew 558,000 viewers on FS1.  The prelims, which aired on FS2, drew 198,000 viewers.

UFC Fight Night 119 featured Derek Brunson as he faced the returning Lyoto Machida.  Brunson stopped Machida in the first round to the dismay of the Brazilian fans.  The prelims which aired on FS2 due to College Football featured Vincente Luque’s D’arce choke victory over Niko Price.

The post-fight show on FS1 drew 265,000 from 12:59am to 2:00am on Saturday night.

Payout Perspective:

The ratings are fairly low due in part to the significant sports competition with The World Series and College Football.  The main card did better than the last televised Fight Night which was the Japan Fight Night this past September on FXX.  Yet, for a typical FS1 Fight Night card, this appears sub par.

UFC Fight Night 117 draws 502,000 viewers, prelims 416,000 on FXX

September 25, 2017

UFC Fight Night 117 from Japan drew 502,000 viewers on FXX Friday night according to Nielsen via ShowBuzz Daily.  The prelims drew 416,000 viewers on FXX.

According to Nielsen, the main card which aired from 10pm-1am ET on Friday night drew 0.20 in the A18-49 demo and 0.27 in men 18-49.  It drew 0.16 in the A18-49 and 0.17 in the male 18-49 demo.

The prelims, which preceded the main card on FXX drew 416,000 viewers from 8-10pm ET.  It drew 0.15 in the A18-49 demo.

In addition, the UFC Fight Night Prefight show drew 139,000 viewers on FXX and the post-fight show drew 158,000 viewers.

 

 UFC Fight Night 2017
Main Card A18-49 demo Prelims
UFC Fight Night 103 1,090,000 612,000 824,000
UFC Fight Night 104 1,158,000 590,000 834,000
UFC Fight Night 105 907,000 435,000 760,000
UFC Fight Night 106 946,000 531,000 860,000
UFC Fight Night 108 745,000 415,000 320,000
UFC Fight Night 109 496,000 353,000
UFC Fight Night 110 923,000 696,000
UFC Fight Night 111 (Fight Pass) FP FP
UFC Fight Night 112 819,000 427,000 319,000
UFC Fight Night 113 402,000
UFC Fight Night 114 859,000 633,000
UFC Fight Night 115 (Fight Pass) FP FP
UFC Fight Night 116 872,000 653,000
UFC Fight Night 117 502,000 416,000

 

Payout Perspective:

 It’s the second-lowest ratings for a UFC Fight Night this year.  Only a Sunday morning card during Memorial Day weekend in Sweden did worst (UFC Fight Night 109).  FS1 had college football on Friday night and that’s the reason for the bump to FXX which likely hurt.  The card from Japan did not have great attendance and since it aired Friday one might think many may have confused with the usual UFC Fight Nights on Saturday.

 

The Ratings Buffet for week ending August 4th

August 4, 2017

It was an active week for The Ratings Buffet as Saturday saw three live events and Mayweather replays on ESPN2 are starting to surface in anticipation of later this month.

Friday

Spike TV: Bellator: NYC Replay: 539,000, 600,000 (DVR +3)

FS1:  UFC 214 Weigh-Ins 8pm ET: 245,000, Replay at 10pm ET 142,000

Saturday

FXX: UFC 214 Pre-Fight Show: 7:00pm ET

FXX: UFC 214 Prelims 8:00pm ET 866,000 viewers (peak at 1,072,000)

FS1: UFC 214 Post-Fight Show, 1:00 am ET 267,000 viewers

NBCSN:  PFL Everett:  9:00pm-11:20pm ET 153,000 viewers

Showtime:  Broner-Garcia 881,000 viewers (404,000 A18-49)

Showtime:  Charlo-Heiland 598,000 viewers (213,000 A18-49)

Sunday

FS1:  PBC on FS1 (Ortiz-Corral)  7pm ET 262,000 viewers

Monday

USA:  Monday Night Raw  9:00pm ET 3.275M viewers

USA:  Monday Night Raw  8:00pm ET 3.194M viewers

USA:  Monday Night Raw  10:00pm ET 3.021M viewers

Tuesday

USA  Smackdown 8:00pm ET 2.569M viewers

ESPN2:  Top Rank Boxing  9:30pm ET  159,000 viewers

ESPN2  Top Rank Boxing  8:30pm ET  176,000 viewers

ESPN2  Top Rank Boxing 10:15pm ET  147,000 viewers

Wednesday

El Rey:  Lucha Underground 8pm ET 104,000 viewers, 9pm ET 58,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Gatti) 9:30pm ET 232,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Judah)  9:00pm ET 200,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Corrales) 8:00pm ET 145,000 viewers

 

UFC 214: Payout Perspective

August 1, 2017

Welcome to another edition of Payout Perspective.  This time we take you to the Honda Center in Anaheim, California for UFC 214.

Jones returns to win back the UFC Light Heavyweight Title

The matchup finally happened and DC looked much better than their initial fight.  However, a headkick in the third round undid any momentum Cormier might have had as it was beginning of the end.  Maybe the fight was stopped too late as Jones reigned punches and elbows on a hurt Cormier.

Jones gave one of the best post-fight interviews in the Octagon as he praised Cormier and aspired to be more like him.  Whether or not you believed him is up to you but for his sake hopefully Jones can keep on the straight and narrow.

Should Cormier have been allowed to leave the Octagon as it was clear he was still not aware of what happened?  Should Joe Rogan have interviewed him after?  There was a lot made about Cormier crying after the fight but it’s clear that he had waited so long for this fight and wanted to beat Jones dearly.  The game plan was working out but one headkick spelled the doom.  You have to feel for him and it’s clear, similar to Ronda Rousey after the Holly Holm fight, that they should have left DC alone.  The footage of DC wandering around after being KO’d is hard to watch and you have to wonder why his corner was not able to corral him and sit him down.

The big news going forward after this is that Jones called out Brock Lesnar.  Lesnar is retired and still must serve out his USADA suspension.  News that he had put his name in the active testing pool were not true.  So, if this fight were to happen the earliest we might see this is July 2018.  In the meantime, it would be nice to see a rematch with Alexander Gustafsson.

Woodley wins but loses

Tyrone Woodley pitched a shutout with Demian Maia as he stuffed each of the 26 takedown attempts of the BJJ specialist which negated Maia’s path to victory.  The only problem with this is that Woodley did not supply much offense.  While Woodley displayed one of the best defensive fights in recent memory, the name of the game is excitement.  Even though Woodley announced he would fight GSP at MSG in November post-fight, Dana White had other thoughts.  Due to his performance, White announced GSP-Bisping for that date further distancing the relationship between Woodley and the UFC.

Cyborg wins her title

Let’s face it this division was meant for Cyborg Justino.  When a Megan Anderson fight was nixed and Tonya Evinger was her replacement, it gave fans all the more reason to think Justino would take this title.  Evinger did her best but could not match Cyborg here.  Despite Germain de Randamie winning the title against Holly Holm, Joe Rogan and Dominick Cruz threw shade at GDR for not wanting to face Cyborg.  The only fight you would think happens in this division is a fight with Holly Holm.

Attendance and gate

It was a new record for MMA events at the Honda Center with 16,610 fans for a live gate of $2,448,870.00.  With a variety of great UFC events held at the venue, including UFC on Fox 1, this event did the best of all of them.

Bonuses

The bonuses went to Jones, Vokan Oezdemir, Brian Ortega and Renato Moicano.  Ortega and Moicano earned the Fight of the Night as Ortego submitted Moicano in the 3rd round with a back and forth fight.  Oezdemir vaulted into the Light Heavyweight title picture with a KO of former contender Jimi Manuwa and Jones won with his stoppage of DC.

The Curran-Albu fight could have earned a FOTN but the Ortega sub probably was the deciding factor.  Ricardo Lamas also had a potential Performance Bonus based on his stoppage of Jason Knight.

Payouts

Daniel Cormier earned $1 million and Jon Jones drew $500,000 for the main event.  A total of 11 fighters made a reported 6 figures for UFC 214.  In comparison (and perhaps unfair), the total reported salaries from PFL Everett was $376,5000.  3 fighters made more than that at UFC 214.

Tyrone Woodley made $500,000 for his title defense against Damian Maia.

Promotion of the Fight

The Summer Kickoff press conference a couple months ago kicked off the run up for this event.  Obviously, everyone held their breath that this fight would happen considering the past problems with booking the rematch.

The UFC put on some great video promos for UFC 214 featuring Jones and Cormier.

Notably, the Embedded series focused a lot on Cyborg and less on the Woodley-Maia co-main.  Whether it was logistics since Cyborg trains in Southern California or a choice to push Cyborg more than Woodley.  Also, no Cerrone antics on the Embedded which was disappointing.

Sponsorships

The sponsors in the Octagon at UFC 214 with Toyo Tires, MetroPCS, Budweiser, Harley Davidson, Monster Energy, UFC Mobile, Dana White’s Contender Series on Fight Pass, Gruntsyle.com, Performance Nutrition and 7-11.  Monster Energy had the center of the Octagon.  The UFC Mobile game was also featured in the Octagon.

HSS was a new sponsor on the telecasts as it sponsored the fight clock.

Performance Nutrition sponsored the Embedded episodes this time around.

Also, 7-Eleven, which has shared signage with Monster Energy in one of the Octagon posts.  It also sported the Big Gulp logo during the broadcasts as well as voiceovers about the convenience store.

Tyron Woodley, Jon Jones and Donald Cerrone were some of the fighters sponsored by Monster Energy.

Metro PCS used Facebook Live and Periscope to promote UFC 214 during the event.

Interesting to note that while they did show Mayweather-McGregor insets during the telecasts, there was nothing on the mat or Octagon promoting the fight.

Odds and ends

Before we talk UFC 214, I went to PFL Everett, Washington Saturday night.  On Friday afternoon, I interviewed Carlos Silva and Ray Sefo.  During the Yushin Okami fight, I heard a heckler yell out to Okami, “Remember Pearl Harbor,” which is in reference to Okami being Japanese and that’s really about it because it made no real sense except the guy was a racist.  He followed up with “Come on, we were all thinking it.”  Actually, no I’m sure a lot of people were not thinking racist thoughts because you see a Japanese guy.  There were some murmurs and snickers from people around me which is disturbing as well.  Unfortunately, it goes to show you that racism still persists and people are not afraid to express it.

The Prelims aired on FXX and despite the fact that it aired on a channel different than its usual spot, I suspect that these fights will do well ratings-wise.  No problems with finding the channel as it drew 866,000 viewers and peaked over 1 million during the Sterling-Barao fight.

It’s always awkward to see fighters from other organizations cornering their teammates.  Notably at UFC 214 we saw Tito Ortiz in Cyborg’s corner and Ben Askren with Tyrone Woodley.

CSAC prevented Renan Barao from cutting down to 135 pounds and his fight with Aljamain Sterling was at a catchweight of 140.  Despite a request, Sterling was not given more money for accepting the catchweight fight.

Also of note Sterling and Al Iaquinta are getting into the real estate business.  I feel a reality show on UFC Fight Pass upcoming.

Three interesting notes in MMA journalism at UFC 214.  First, the MMAJA had its first meeting.  The second was Luke Thomas was shut down by Jon Jones after asking a question.  While the question is subject to scrutiny, Jones’ utter refusal and the subsequent applause by fans goes against what a lot of MMA fans want, which is for journalists to ask questions and fighters to answer.  Granted, the question was probably not going to reveal anything as Jones is media trained but he still should have answered it.

Joe Rogan came under scrutiny as he decided to interview Daniel Cormier after it was clear he displayed the symptoms of someone that suffered a concussion.  Rogan stated that he wanted to give Cormier a chance to talk which is fair.  Yet, it seemed like the production crew that saw the footage of Cormier and/or DC’s corner could have prevented Rogan from making this decision.  Cormier did not say anything out of order but he could have which would have been awkward for live PPV.  Rogan apologized the next day via social media.  Some didn’t think the apology was enough but it does come into question the health of a fighter versus entertainment.  Certainly, fighters should not be interviewed after a head injury.  But, that is balanced with wanting to hear the raw emotions of the fight.  Rogan knew he probably shouldn’t interview Cormier (recall the Alistair Overeem interview after he lost to Stipe Miocic post-fight where Overeem thought Miocic tapped), but this was a big moment and the end of a heated, personal rivalry.  From the entertainment perspective, fans wanted closure and hear both sides of the story.

The three-man booth of Anik, Cruz and Rogan is still going through growing pains with Cruz and Rogan stepping over each other at times.

There were stars at the fights but forget all of them.  The Rock was in the building

Quotes of the night:

“Jarred Brooks can cuss ladies and gentlemen.”  – Jon Anik after Brooks’ post-fight interview

‘“I don’t know what’s happening in my hands, but that’s dynamite.”  Vokan Oezdemir after ending Jimi Manawa in less than 1 minute in R1.

There were over 2 million google searches for UFC 214 Saturday night.

Conclusion

This event seemed less-hyped than UFC 182 which was sold solely on Cormier-Jones.  Yet, the depth of this card would seem to help with the UFC casual fan.  The return of Jon Jones probably helped with last-minute buys as folks probably wanted to make sure that he would be fighting.  Will it surpass 1 million buys?  With over 2 million google searches it’s a possibility.  But, I think this event lands somewhere around UFC 182 and expect that it does the best for 2017 with 800,000 buys.

UFC Prelims draw 866,000 on FXX

August 1, 2017

The UFC 214 Prelims on FXX drew 866,000 viewers according to Nielsen.  The event peaked between 9:15 and 9:30pm with 1,072,000.

The event was moved to FXX due to Major League Baseball on FS1.  It’s worthy to note that the games Giants/Dodgers and Reds/Marlins drew 421,000 viewers and 276,000 viewers respectively while the prelims drew 866,000.

The Prelims peaked during the Renan Barao-Aljamain Sterling fight.  The main event featured Ricardo Lamas and Jason Knight.

In addition, the prefight show on FXX at 7pm ET averaged 307,000 viewers.  The post-fight drew 267,000 viewers on FS1 at 1am ET.  Also, on Friday at 8pm ET (one hour later than usual) on FS1, the UFC 214 weigh-ins drew 245,000 viewers which made it the 5th-most viewed live weigh-in on FS1.  Another 142,000 viewers watched the replay later that night on FS1 10pm ET.

Payout Perspective:

Good ratings considering the change in networks.  Also, the ancillary shows reflect more interest than usual.  This bodes well for a good PPV buy rate.  While I’m not sure it will hit 1 million viewers it certainly should be over 600K.