The Ratings Buffet for week ending August 4th

August 4, 2017

It was an active week for The Ratings Buffet as Saturday saw three live events and Mayweather replays on ESPN2 are starting to surface in anticipation of later this month.

Friday

Spike TV: Bellator: NYC Replay: 539,000, 600,000 (DVR +3)

FS1:  UFC 214 Weigh-Ins 8pm ET: 245,000, Replay at 10pm ET 142,000

Saturday

FXX: UFC 214 Pre-Fight Show: 7:00pm ET

FXX: UFC 214 Prelims 8:00pm ET 866,000 viewers (peak at 1,072,000)

FS1: UFC 214 Post-Fight Show, 1:00 am ET 267,000 viewers

NBCSN:  PFL Everett:  9:00pm-11:20pm ET 153,000 viewers

Showtime:  Broner-Garcia 881,000 viewers (404,000 A18-49)

Showtime:  Charlo-Heiland 598,000 viewers (213,000 A18-49)

Sunday

FS1:  PBC on FS1 (Ortiz-Corral)  7pm ET 262,000 viewers

Monday

USA:  Monday Night Raw  9:00pm ET 3.275M viewers

USA:  Monday Night Raw  8:00pm ET 3.194M viewers

USA:  Monday Night Raw  10:00pm ET 3.021M viewers

Tuesday

USA  Smackdown 8:00pm ET 2.569M viewers

ESPN2:  Top Rank Boxing  9:30pm ET  159,000 viewers

ESPN2  Top Rank Boxing  8:30pm ET  176,000 viewers

ESPN2  Top Rank Boxing 10:15pm ET  147,000 viewers

Wednesday

El Rey:  Lucha Underground 8pm ET 104,000 viewers, 9pm ET 58,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Gatti) 9:30pm ET 232,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Judah)  9:00pm ET 200,000 viewers

ESPN2:  Top Rank Boxing Archives (Mayweather-Corrales) 8:00pm ET 145,000 viewers

 

UFC 213 Prelims are the lowest this year

July 11, 2017

The UFC 213 Prelims on FS1 drew 657,000 viewers Saturday Night per Nielsen.  It’s the lowest-rated Prelims this year.

The feature fight for the Prelims was Travis Browne taking on Oleksiy Olynik with the Russian winning via rear naked choke.   Per Nielsen it drew 0.24 in the A18-49 demo.

The post-fight show 1:12am-2:12am ET  on FS1 drew 206,000 viewers while the pre-fight show 4pm-5pm ET scored 219,000.

Payout Perspective:

The ratings are ominous for an event that usually draws well.  The last two Prelims for International Fight Week drew 1.7 million (UFC 200) and 847,000 (UFC 189) respectively.  UFC 200 drew over 1 million

UFC 211 Prelims draw 1.148M (UPDATED)

May 16, 2017

UPDATED:  The Prelims on FX peaked with 1.360,000 viewers during the last quarter hour of the show.  The UFC 211 Prelims on FX drew 1.184 million viewers according to ShowBuzz Daily.  It was the best showing for the PPV Prelims on FX and the best showing for a PPV prelims this year.

It drew 0.50 in the A18-49 demo per ShowBuzz Daily.  (UPDATED) Per Nielsen, the viewership equaled 643,000 viewers.  The Prelims this time around increased dramatically in the A18-49 demo.  The fight card on FX featured Dustin Poirier versus Eddie Alvarez which ended in a controversial no-contest.

UFC PPV Prelims on FX:

UFC 211 Prelims: 1.148 million viewers

UFC 188 Prelims:  727,000 viewers

UFC 154 Prelims:  980,000 viewers

Notably, the NASCAR event on FS1 that replaced the UFC Prelims drew 2.62 million viewers for a 260-minute showing.  FX, which has served as a home away for home at times for the UFC, has more subscribers than FS1.

In addition, the UFC PreFight Show on FX drew 522,000 viewers (0.22 A18-49) and the post-fight show on FS1 drew 329,000 viewers (0.09 A18-49 demo).

Payout Perspective:

FX has more subscribers than FS1 which may bode well for the event.  The 1.148 million viewers may show that fans were interested in this event which featured a strong fight between two lightweights.  This could help PPV buys as the show is used to entice viewers to buy the PPV.

UFC 211: Payout Perspective

May 15, 2017

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 211 from Dallas, Texas where two titles were successfully defended.

Stipe stops JDS

Stipe Miocic withstood a couple stiff leg kicks to stop Junior Dos Santos in the first round of their Heavyweight title fight.  Miocic dropped JDS after clipping him with a punch.  He followed up with punches over a crumpled former champion.  For JDS, the long layoff did not help and one has to wonder if he still has anything left in fighting.  He looked timid at times in avoiding Miocic despite scoring early with leg kicks.  But, putting his back to the fence was his downfall.

One has to wonder if there is a healthy Heavyweight on the roster that could challenge him at this point.  You can argue that Stipe could wait and face Cain Velasquez or take on Derrick Lewis if he gets past Mark Hunt in June.

Joanna Champion remains on top

She had a huge welt on her forehead but Joanna Jedrzejczyk survived a first round onslaught by Jessica Andrade.  From then on, Joanna outclassed Andrade and secured her spot as the Queen of the Division.  Andrade was game but as Daniel Cormier pointed out she gave away her attacks with a “tell” in that she ducked her head each time she was coming in which gave Joanna a split section to move out of the way.

Joanna was emotional at the end of the fight as she takes being a champion as seriously as anyone with a belt around their waste.

Next for Joanna is a showdown with Rose Namajunas. She was in Dallas doing UFC press and its clear that this was done to promote this fight.

Attendance and Gate

It was the second-most attended event in Dallas.  Only UFC 171, which featured hometown favorite Johny Hendricks against Robbie Lawler, outdrew this card.  Below are the top 3 UFC cards in Dallas.

UFC 171: attendance 19,324, gate $2,600,000

UFC 211: attendance 17,834, gate $2,662,645

UFC 103: attendance 17,428, gate $2,400,000

Bonuses

The bonuses went to Stipe Miocic, Jason Knight and Chase Sherman and Rashad Coulter.  Stipe and Knight earned Performance Bonuses while Sherman and Coulter earned Fight of the Night for their back and forth fight which Sherman eventually won via stoppage.  All earned $50,000 bonuses.

Promotion of Fight

The UFC once again direct messaged people that follow it on Twitter to encourage them to order UFC 211.

Stipe Miocic threw out the first pitch at a Texas Rangers baseball game.  He also appeared with Junior Dos Santos before a Mavericks game earlier this year.

The UFC Countdown show took a look at Miocic and how he’s revered in Cleveland including attending a Cavaliers basketball game.

MetroPCS also had a sponsorship activation which included Stipe Miocic doing an interview with Megan Olivio on behalf of the company.

Sponsorships

The usual UFC sponsors were in the Octagon including Toyo Tires, MetroPCS, Budweiser, Monster/7-11, Harley Davidson, UFC Fight Pass and Monster Energy in the middle.  Also, the new Alien movie, Audience Network’s Kingdom and upcoming video game Injustice 2 and the UFC’s own new version of its EA video game were in the Octagon.

With the Audience Network unveiling the third season of its MMA original series, “Kingdom,” we once again had the show work with the UFC.  This included showing the actors in the crowd during the PPV and there was also a Pre-Fight Party in Dallas.

In a pre-recorded video, Rose Namajunas introduced the trailer for the new Alien movie during the PPV.

Eddie Alvarez was overheard saying “Goddamn Reebok” prior to the official weigh-ins as it appeared that he had to have non-Reebok sponsors patched over.

Odds and Ends

Dustin Poirier is auctioning off his gear from his fight with Eddie Alvarez to aid a Second Harvest Food Bank in his local Lafayette.  He is making a new tradition which is an admirable way to give back.

Speaking of Poirier, it was a disappointing end to his fight with Eddie Alvarez as the issue of rules relating to a downed opponent was confusing once again.

Due to NASCAR on FS1, the UFC Prelims were pushed to FX which is in more homes so there’s a chance we could see a better number than usual.

500,000 google searches on Saturday for UFC 211 which made it the top searched subject in the US Saturday.

Jason Knight is your next big thing.  “Mississippi Mean” will be one to watch in the Featherweight division.

The UFC Summer Kickoff on Friday will likely have several fighters fined as a result of getting physical at the news conference including Amanda Nunes, Michael Chiesa and Kevin Lee.  Do the kickoff events do anything for anyone except make everyone cringe?

Michael Johnson said he ate shit.  This makes no sense.  But considering Lyoto Machida drank his own pee, it’s no wonder this is a niche sport.

Conclusion

Look for this PPV to do slightly better than this year’s PPV buys but not near the 450,000 buys the Stipe Miocic-headlined UFC 203 did when CM Punk was on the show.  Despite how good the card was including two title defenses, there is a lack of interest in fthese ights from the casual fan.  While the google trends search was encouraging, I would think 350,000-375,000 PPV buys would be how much we see this event do.

UFC 188: Payout Perspective

June 17, 2015

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 188 taking place from Mexico City, Mexico.

Werdum Undisputed HW Champ

Fabricio Werdum defeated Cain Velasquez to earn the undisputed Heavyweight title.  It was a submission that ended the long-running win streak of Fedor Emelianenko.  It was another submission that ended the Heavyweight title reign of Cain Velasquez.  Werdum’s guillotine choke ended the night for Cain who seemed gassed despite continuing to come forward during the fight.  It was one final lunge at Velasquez that spelled his doom as it seemed that Werdum had a smile on his face as Cain attempted a takedown but was caught by Werdum.

It has been two years since Cain Velasquez had been in the Octagon. It probably was not rust from not fighting but the altitude of Mexico City that could have been the issue.  He spent two weeks in Mexico City but Werdum had been there for over a month.

Werdum could face Andre Arlovski or Stipe Miocic next.

ufc 188 poster

Alvarez escapes Gil

Eddie Alvarez scored a split decision over Gilbert Melendez in an exciting co-main event.  Despite having his left eye almost shut after round 1 due to a Gil elbow strike, Alvarez came back in rounds 2 and 3 to eke out the win.  It must have been a relief for Alvarez to finally get a W in the Octagon after his ordeal with Bellator and losing in his UFC debut last fall.

The decision could have gone either way and these two probably do not lose too much (Eddie #4, Gil #5) in the rankings after the fight.

Next up for Eddie Alvarez?  Possibly Benson Henderson since they were originally scheduled to fight earlier this year.  We could see this in South Korea in November.

Attendance and Gate

The event drew 21,036 which was 36 more than the UFC’s event last year in the same venue.  No gate was announced so we do not know if how many comps were provided.

Bonuses

Fabricio Werdum, Patrick Williams, Yair Rodriguez and Charles Rosa earned the $50,000 fight bonuses.  Werdum and Williams earned the Performances of the Night and Rodriguez and Rosa earned the Fight of the Night.

Promotion of the Fight

UFC Embeddeds provided some controversy as Werdum accused Cain of being a “Fake Mexican.”  Essentially, Cain is American first and not from Mexico.  It was an interesting accusation that reminded me of Oscar de la Hoya-Fernando Vargas from years past.  Of course with recent news events about identity, it would be topical if not for the fact that no one seemed to care.

Similar to UFC 180, Doritos advertised for this fight by having the fighters’ likenesses on Doritos bags.  It also offered a contest for fans to meet and greet UFC fighters.

Doritos bag (pic via Josh Sanchez twitter)
Sponsorships
The Octagon sponsors included MetroPCS, the movie Self/Less, Doritos, DraftKings, Bud Light, Cinemex, BetCris, UFC Mobile from EA Sports and Monster Energy Drink in the center.

BetCris is a Mexican online gambling company. Self/Less is a movie from Universal Studios. It received a little promo featuring Forrest Griffin.

Cain added Monster Energy Drink to his list of sponsors which included Affliction, Oak Grove Technologies and American Ethanol.

Notably, Werdum was sponsored by Reddot.

Odds and Ends

Alvarez’s Underground King shirt, originally made by Jaco, is already on sale (i.e., reduced in price) at the UFC.com store.

Two fights ending in the first round on the UFC Prelims meant a very short night of fights on tv. Speaking of which, it was on FX instead of FS1 due to scheduling conflicts.

UFC 188 was shown in select theatres once again. It would be interesting to know how many people actually went to theatres to watch it.

Is Henry Cejudo ready for Demetrious Johnson yet?

Conclusion

In looking at the success of this event perhaps we look at how it did in comparison to past June PPVs. Traditionally, June PPVs have been terrible. The average PPVs from 2012-2014 is 132,000 buys. Google Trends for UFC 188 showed interest from Mexico by mediocre interest from the United States. Still, one would think that it had to improve on last June’s PPV of 115,000. I have an optimistic estimate of 200,000 PPV buys.

UFC 188 Prelims draw 727,000 viewers on FX

June 16, 2015

MMA Payout has learned from a Nielsen source that the UFC 188 Prelims on FX this past Saturday drew 727,000 viewers.  The prelims aired on FX due to scheduling conflicts with FS1.

The fights which preceded the PPV were highlighted by two first-round stoppages. The last fight of the Prelims was Henry Cejudo and Chico Camus with Cejudo winning the fight.

UFC PPV Prelims 2015 through 188

Prior UFC Prelims on FX
UFC 142 – 880,000 viewers
UFC 174 – 784,000 viewers

Saturday night competition was the NHL Stanley Cup playoff Game 6 on NBC between the Tampa Bay Lightning and Chicago Blackhawks. The game scored 5 million viewers and MLB Baseball on Fox which drew another 2.1 million (via TV By Numbers)

Payout Perspective:

The ratings were a modest decrease from UFC 187 but reflects a downturn this year which saw the first four UFC Prelims drawing over a 1 million viewer average. One would think that this should change next month with the big UFC 189 card and UIFC 190 in August featuring Ronda Rousey on the main card. The Prelims card was the lowest on FX since the Prelims have primarily been on based on the info we were able to dig up.

UFC 185 Prelims over 1 million viewer average

March 19, 2015

The UFC 185 Prelims on FX drew an average viewership of slightly over 1 million viewers with 1,003,000. The event which featured Ross Pearson versus Sam Stout peaked at 1,147,000 total viewers in the 9:30pm-9:45pm ET quarter hour.

It’s the fourth straight UFC Prelims which drew over 1 million viewers. The 185 Prelims were up 28% from the UFC 174 Prelims, the last time it was on FX (1,003,000 vs. 784,000). It was also up 36% in the A18-49 (532,000 vs. 390,000) since the last time it was on FX. The ratings are Live + Same Day viewership per Nielsen.

ufc 185 prelims

Payout Perspective:

Notably, all of the fights on the UFC 185 Prelims ended in stoppages. The trend of viewership topping over 1 million is a good sign for the UFC. Perhaps this was even a better accomplishment considering the prelims were moved to FX due to college basketball. The ratings reflect the fact that the audience actively recognized the change and decided to watch. FX does have more viewers than FS1, yet one might assume that most tuning in wanted to watch the fights.

McGregor hosts Saturday afternoon movies on FX

January 15, 2015

In addition to all of the hype and promotion for Conor McGregor in lead-up to this Sunday’s UFC Fight Night: McGregor vs. Siver, McGregor will be hosting a Saturday afternoon fix of movies on FX featuring Irishmen.

On Saturday afternoon, January 17th, FX will play Gangs of New York, The Fighter and Taken 2.  McGregor will host the afternoon of movies as he will be interjected during breaks offering his own commentary.  An example of this is below:

Additionally, Fox is running a promo across its digital and social media properties with McGregor offering “Conorisms.”  Note that the promo indicates McGregor-Siver occurs after the AFC Championship game.

Payout Perspective:

This is a unique investment in McGregor.  Not only is McGregor hosting an afternoon of movies on FX, which is a bigger and broader audience than FS1, it has provided a slate of Irish-themed movies to tie-in with the UFC Featherweight.  We will see if this support from FS1 sister property will help with the viewership.

UFC Fight Night 54 on FX: 413K, but last hour does well on FS1

October 7, 2014

MMA Payout has learned that Saturday night’s UFC Fight Night 54 which aired on multiple Fox networks due to MLB baseball drew a final overnight viewership number of 1,267,000 in the last hour of the event if you include viewership on both FX and FS1.

The event was simulcast on both stations as FX aired the complete UFC Fight Night card from Halifax while FS1 aired the last hour after the Washington Nationals-San Francisco Giants extra, extra inning game.

Broken down, the 3 hour and 2 minute main card on FX received an overall viewership of 413,000 and scored 0.20 in the overall adults 18-49 demo, 0.28 in the males 18-49 and 0.27 in the males 18-34.  When the fights were switched onto FS1, there was a boost in viewership as that block received 799,000 viewers and scored 0.50 in the adults 18-49 demo, 0.71 in males 18-49 and 0.56 in males 18-34.

In addition, the prelims for UFC Fight Night 54 received a viewership of 102,000 in the 2 hour block on Fox Sports 2.

Payout Perspective:

I would say that we’d have to throw out the ratings for this night as MLB took it over on FS1.  Still, to have 799,000 viewers tune into the last hour of the event likely meant a residual amount of people stayed and watched the fights.  One would think that a great deal of the 413,000 viewers on FX were UFC fans (and not just people too lazy to turn their channel) that found the event after it was moved.  The DVR numbers may not do much here since many people that wanted to watch the fights on FS1 wound up with a lot of baseball.

UFC Fight Night 54 attendance gate and bonuses

October 5, 2014

MMA Junkie reports that UFC Fight Night 54 from Halifax Nova Scotia, Canada drew 10,782 fans for a gate of $926,000.  In addition, Rory MacDonald led the list of bonus recipients.

UFC Fight Night 54 was the second UFC event on Saturday and took place at Halifax Metro Centre in Nova Scotia, Canada.  No comp information was released.

In addition to MacDonald winning a performance bonus for his KO of Tarec Saffiedine, bonuses of $50,000 each were given to Olivier Aubin-Mercier, Chad Kelades and Patrick Holohan.  Kelades and Holohan earned the Fight of the Night.

Payout Perspective:

Most of us who were out and set our DVRs to FS1 will be looking for the re-runs for this.  Kelades and Holohan was on FS2, but the bulk of the rest of the card was on FX due to the extra, extra inning game played between the Giants and Nationals. FS1 did switch back at the start of the Bryan Caraway-Raphael Assuncao.

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