Mayweather/McGregor New York Tour Stop draws 136,000 on FS2

July 15, 2017

The Mayweather/McGregor World Tour from New York on Thursday drew 136,000 viewers according to Nielsen.  The third leg, and possibly worst, of the four tour stops took place at the Barclay’s Center in Brooklyn.

The tour stop featured Conor McGregor in a long, mink and Floyd Mayweather showering McGregor with ones.  The live airing on FS2 drew 0.07 in the A18-49 and was marred with both parties arriving really, really late to the event.

Los Angeles:  124,000 (live)

Toronto:  107,000 (live)

New York:  136,000 (live)

Payout Perspective:

We don’t have the ratings for the London tour stop, but New York’s stop was the most-watched live tour stop despite the fact that everyone had to wait so long to see the presser.  What turned out to be a good idea, may have devolved over the course of the week of tour stops as the same gimmicks were pulled out for each city.

The Ratings Buffet for the week ending July 14th – UPDATED

July 14, 2017

Welcome to another edition of The Ratings Buffet for the week ending July 14th.  UPDATED – Now includes ratings from last Friday’s TUF 25 Finale.

Friday

FS1: TUF 25 Finale Prefight 6:00pm ET 130,000 viewers; 0.06 A18-40

FS1: TUF 25 Finale Prelims 7:00pm ET 453,000 viewers; 0.15 A18-49

FS1: TUF 25 Finale Prelims 9:00pm ET 724,000 viewers; 0.26 A18-49

FS1: TUF Finale Post Fight 12:06 am ET 232,000 viewers; 0.10 A18-49

Saturday

FS1:  UFC 212 Prelims 8:00pm ET 657,000 viewers; 0.24 A18-49

FS1:  UFC PPV Prefight: 7:00pm ET 219,000 viewers; 0.09 A18-49

FS1:  UFC Post-Fight: 1:12am ET 206,000 viewers; 0.09 A18-49

Monday

USA:  Monday Night Raw 8pm ET 3.049 million viewers; 1.18 A18-49

USA:  Monday Night Raw 9pm ET 3.074 million viewers; 1.18 A18-49

USA:  Monday Night Raw 10pm ET 2.905 million viewers; 1.20 A18-49

Tuesday

USA:  WWE Smackdown 8:00pm ET 2.465 million viewers; 0.76 A18-49

FS1: Mayweather/McGregor World Tour (Los Angeles) 133,000 viewers (replay)

FS2:  Mayweather/McGregor World Tour (Los Angeles) 133,000 viewers (live)

Wednesday

El Rey:  Lucha Underground: 8pm ET 107,000, 0.03 A18-49; 9pm ET Replay 43,000, 0.01 A18-49

FS1: Mayweather/McGregor World Tour (Toronto) 283,000 viewers on FS1;

FS2: Mayweather/McGregor World Tour 124,000 viewers on FS2 (live)

Thursday

FS2: Mayweather/McGregor World Tour (Brooklyn) 7:00pm-9:12pm ET:  0.07 in the A18-49 category, 136,000 viewers

POP: Impact Wrestling 8:00pm ET: 0.10 A18-49, 374,000 viewers

The ratings via Nielsen.

 

 

Mayweather-McGregor Press Conference in LA draws 124,000 viewers on FS2

July 12, 2017

Tuesday’s Mayweather-McGregor Press Conference on FS2 drew 124,000 live viewers according to Nielsen.  A re-air of the World Tour on FS1 drew 133,000 viewers.

The launch of the World Tour at the Staples Center in Los Angeles aired live on FS2 at 2:30pm.  It peaked with 176,000 viewers.  The re-air on FS1 at 8:00pm peaked with 166,000 viewers.

Payout Perspective:

Getting 124,000 viewers to tune in live, not to mention those watching online via Showtime, is extraordinary considering a large portion of the time was spent waiting for the two to get on stage.  The viewership is a sign that people are engaged with this tour and know that McGregor is a showman that can promote.  Will this translate into PPV buys?  We shall see.

UFC 213 Prelims are the lowest this year

July 11, 2017

The UFC 213 Prelims on FS1 drew 657,000 viewers Saturday Night per Nielsen.  It’s the lowest-rated Prelims this year.

The feature fight for the Prelims was Travis Browne taking on Oleksiy Olynik with the Russian winning via rear naked choke.   Per Nielsen it drew 0.24 in the A18-49 demo.

The post-fight show 1:12am-2:12am ET  on FS1 drew 206,000 viewers while the pre-fight show 4pm-5pm ET scored 219,000.

Payout Perspective:

The ratings are ominous for an event that usually draws well.  The last two Prelims for International Fight Week drew 1.7 million (UFC 200) and 847,000 (UFC 189) respectively.  UFC 200 drew over 1 million

UFC 213: Payout Perspective

July 10, 2017

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 213 from the T-Mobile Arena in Las Vegas, Nevada.

Whittaker wins interim middleweight title

Robert Whittaker won a unanimous decision over Yoel Romero to win the interim middleweight title. Originally, a co-main feature, it took over as the last fight of the show when Amanda Nunes was reportedly hospitalized and could not fight Saturday night.

Romero tired and Whittaker was able to take advantage. One of Whittaker’s cornermen almost suffocated him with the black Reebok champion shirt during his post-fight interview. Also, Michael Bisping entered the Octagon to do a WWE-style promo on Whittaker. The two may fight after Bisping-GSP in November at MSG (likely to happen) so their fight might not happen until International Fight Week 2018.

With the UFC announcing that it is returning to Australia in November could Whittaker return to defend his title at that point?

Nunes withdraws leaving void for main event

If you watched the Embedded episodes for this event, you saw Amanda Nunes in a self-sauna in her hotel room.  Everything seemed fine as she was on weight on Friday morning.  But news Saturday morning of an illness and the immediate thought was about weight-cutting issues.  However, it was chronic sinusitis that led to the main event being cancelled.  Valentina Shevchenko will have to wait until Nunes gets better but it put off the main event of International Fight Week which apparently didn’t sit well with Dana White.  As promoter, having a fighter bail on a main event due to an issue which seems minimal compared to other injuries, is infuriating considering this is the second year in a row that a last-minute change occurred.  But, for Nunes, her career and livelihood was on the line.  She is an independent contractor and if she were to have lost due to an illness, there’s no guarantee she receives a rematch.  Sure, she lost out on her fight purse but this is the long versus short term view.

While White says he will not trust Nunes again with a main event spot, he’s said the same about Jon Jones who is headlining later this month. If Nunes comes back and defeats Shevchenko like she did Tate and Rousey I assume all will be forgiven.

Attendance, Gate and Bonuses

Robert Whittaker and Yoel Romer drew Fight of the Night while Rob Font and Chad Laprise scored Performance Bonuses for their respective stoppages. Each earned $50K bonuses.

Despite the last minute scratch and lack of big fights on this card, UFC 213 drew the second-highest attendance and gate for 2017 with $2.4 million for 12,834. Only UFC 211 in Dallas this past May drew higher numbers with 17,834 for a gate of $2,662,645.

UPDATED:  Salaries

Alistair Overeem topped the salaries for the event with $800,000.  You can see more of the salaries here.

Promotion of the Fight

There were some sponsor activations for UFC 213 but it seemed that this event lacked buzz of the past July International Fight Weeks. The Embedded appeared to start later than usual in a fight week and there were only 5 episodes as opposed to the 6 that are usually put out there. This could be due to the Nunes news. Despite this, the episodes were sponsored by Budweiser.

There were some other sponsorship activation which we detail below.

Sponsorships

A couple new sponsors in the Octagon this month including Performance Inspired Nutrition and Gruntstyle.com.  Grunt Style is a Patriotic-Inspired Apparel company although the signage in the Octagon was rather bland.  The UFC sent out a press release the last week of June announcing that Performance-Inspired Nutrition would be the “Official Sports Supplement” of the UFC.  The partnership means that they will provide the supplements at the UFC Performance Institute in Vegas.

Performance-Inspired also sponsored the Performance of the Night Bonuses

Also, an ad for Dana White’s Tuesday Night Contender Series for Fight Pass.

Also, Budweiser, Harley Davidson, MetroPCS, Monster Energy, 7-Eleven, Toyo Tires and the movie, “Battle for the Planet of the Apes” were all in the Octagon with Monster Energy having the middle.

MetroPCS also did some live streaming with Forrest Griffin and Demetrious Johnson analyzing the UFC 213 card. There was also a contest for a chance to win UFC or Samsung gear.

UFC is offering a mobile video game capitalizing on the esports/mobile game space.

Toyo Tires aired a new commercial featuring UFC fighters which included Anthony Pettis and Paige VanZant. Toyo Tires also sponsored post-event backstage interviews including this one with Dana White.

Odds and ends

Michael Johnson-Justin Gaethje was the fight of the weekend. His fight style is not long for this sport but he should get a top 10 lightweight next.

UFC 213 Countdown drew 116,000 viewers on FS1 Sunday Night per Nielsen.

MetroPCS had new commercials with Sage Northcutt and Demetrious Johnson. Maybe the UFC is making good with Johnson.

Here’s the portable sauna that Nunes used in episode 5 of the Embedded series. It only goes for $179.

If all UFC contracted athletes can use the Performance Institute, why don’t they especially if they need treatment or would like to do non-specific training.

The get-in price of UFC 213 as of Saturday afternoon of the event was $80 with a lot of tickets left on Tickemaster. The going price on SeatGeek was an $86 get-in price.

At the TUF 25 Finale weigh-ins, it looked like Tom Gallicchio had sponsors on his shorts.

The UFC 214 official promo is great.

UFC 214: Cormier vs Jones 2

The official promo for #UFC214: Daniel Cormier vs Jon "Bones" Jones 2.Enjoy.

Posted by UFC on Sunday, July 9, 2017

It was announced during the broadcast that Nevada has yet to agree to the Unified Rules of MMA.

Reebok should go with a v-neck shirt to put over fighters after their bouts for the simple fact it’s hard to put them over your head.  Robert Whittaker was almost choked out by his own corner man by putting on his black Reebok champ shirt.

The internet always wins:

UFC 213 google searches drew over 200,000 on Saturday night. Google searches for “UFC” drew over 200,000 which likely may be attributed to the cancelled fight and Dana White’s subsequent comments. I don’t think we can extrapolate that all of these searches were related to people buying the PPV.

Conclusion

It’s hard to think that the removal of Amanda Nunes could impact PPV buy rates. But, a show that could have done 300,000 PPV buys is likely doing something around 250,000 if lucky. Whittaker-Romero are not main-eventers and the lack of an actual (not interim) title on the card likely hurt. With over 200,000 google searches on Saturday night, I would suggest this PPV draws between 200-250,000 PPV buys.

Fox Sports to air press conferences for Mayweather-McGregor

July 10, 2017

Fox Sports will air the hype for the August 26th Mayweather-McGregor fight according to Kevin Iole of Yahoo! Sports.  The additional hype for the event should help the event as well as the network.

Fox Sports 2 will do specials of “UFC Tonight” this week as the big press tour begins Tuesday at the Staples Center in Los Angeles.  It will air the press conferences on FS2 all this week live and then re-air them on FS1.

There will also be a weigh-in show on August 25th on FS1 and Fox Sports Deportes.  There will be a pre-fight show on August 26th on Fox and Fox Deportes.  Also, there will be a post-fight show on FS1 and Fox Deportes.

Payout Perspective:

The UFC is going to go all out in promoting this fight and the extra TV for this should help.  With so much demand for the press conferences as the complimentary tickets have sold out quickly, televising these pressers make sense should help build some viewership for FS2 and FS1.  Since McGregor is such a draw just for his time on the microphone, I would suggest that there will be some decent ratings for the press conferences.

The Ratings Buffet for the week ending June 30th

June 30, 2017

Welcome to another week of The Ratings Buffet.  We have been a little late with posting this week.  Note the TUF Episode rating is down from last week but up from TUF 24’s Episode 11.

Saturday

Bellator 180 on Spike TV 8:00-10:00pm ET:  758,000 viewers

Bellator 180 on CMT:  143,000 viewers

HBO Boxing Replay Ward/Kovalev2 at 10:00pm ET 752,000 viewers/316 viewers in the A18-49 demo

Sunday

UFC Fight Night 112 Prelims on FS2 at7:00pm ET: 319,000 viewers/157,000 in the A18-49 demo

UFC Fight Night Main Card on FS1 at 9:00pm ET:  819,000 viewers/427,000 in the A18-49 demo

Monday

WWE Monday Night Raw on USA

8:00pmET 2.887 million viewers

9:00pm ET 3.092 million viewers

10:00pm ET 2.951 million viewers

Tuesday

WWE Smackdown on USA at 8:00-10:00pm ET 2.603 million viewers #1 in cable for Tuesday night.

UFC Fight Flashback on FS1 at 8:00-8:30pm ET: 130,000 viewers

Wednesday

TUF 25 Episode 11 at 10:00pm ET 369,000 viewers

TUF Talk on FS1 at 11:00pm ET 121,000 viewers

Lucha Underground on ElRey 8:00pm ET 112,000 and immediate replay at 9:00pm ET drew 77,000 viewers

Thursday

Impact Wresting on Pop at 8:00pm: 268,000 viewers

UFC Fight Night 112 draws 819,000 viewers

June 27, 2017

UFC Fight Night 112 on FS1 drew 819,000 viewers peaking twice at 905,000 viewers.  The Prelims on FS2 drew 319,000 viewers.

Also of note, the UFC Fight Night Postfight show drew 268,000 viewers.

The main card on FS1 featured Michael Chiesa taking on Kevin Lee.  The event was up 8% over FS1’s Sunday night Fight Night in the second quarter.  Fight Night 112 drew 427,000 viewers in the A18-49 category.  The event peaked on FS1 with 905,000 viewers at 9:15-9:30pm and 11:30-11:45pm ET.

The prelims drew 319,000 viewers and 157,000 on the A18-49 demo.

Payout Perspective:

The event did much better than last month’s UFC Fight Night 109 on Sunday, May 19th which aired in the morning and opposite the Indianapolis 500.  This event did slightly better in the numbers than a similar situated event last year which shows incremental success from year to year.

Welcome to the Ratings Buffet – a quick list of combat sports ratings for the week

June 9, 2017

Welcome to the Ratings Buffet. MMA Payout gives you a roundup of ratings from combat sports for the week.  If you missed ratings in our previous posts, we have them here for you.

UPDATED:  Thursday 6/8

Impact Wrestling on Pop TV drew 318,000 viewers for its 2 hour show from 8-10pm ET

Wednesday 6/7

The second episode in the return of Lucha Underground drew one of the bigger ratings for LU in the history of the show:  111,000 viewers on El Rey.  The immediate replay drew 38,000 viewers. For those wondering, the midseason debut last week drew 65,000 and another 36,000 for the immediate replay.

UFC Tonight on FS1 Wednesday drew 107,000 viewers per Nielsen

TUF 25 Episode 8 drew 303,000 viewers.  The episode on FS1 went up against Game 3 of the NBA Finals.

Tuesday 6/6

SmackDown on the USA Network drew 2.349 million viewers and 0.74 in the A18-49 demo.  It was good enough for the best original cable telecast on Tuesday night.

Monday 6/5

Monday Night Raw on the USA Network 3.110 million viewers for the middle hour of the 3 hour telecast.  It drew a 1.08 rating for A18-49, 1.22 for A25-54 and 1.16 for 50+ demo.  The first hour drew 3.113 million viewers.  It drew a 1.07 (A18-49), 1.23 (A25-54) and 1.21 for over 50.  The third hour drew 2.758 million viewers.  It drew a 0.96 (A18-49), 1.09 (A25-54) and 1.04 for over 50.

Saturday 6/4

UFC PPV Prelims drew 732,000 viewers on Saturday for the 88 minutes it was on FS1.  It started at 5:32pm PT on FS1 due to an MLB overrun.  The start of the PPV Prelims drew 218,000 viewers on FS2.

Showtime Boxing Saturday night drew 553,000 for the fight between Adonis Stevenson and Andrzej Fonfara.  It also drew 145,000 in the A18-49 demo.  The fight peaked with 610,000 viewers.  The undercard fight between Jean Pascal and Eleider Alvarez drew 373,000 viewers and 149,000 in the A18-49 demo.

H/t to ShowBuzz Daily and Nielsen

UFC 212: Payout Perspective

June 6, 2017

Welcome to another edition of Payout Perspective.  In this edition, we take a look at UC 212 from Rio de Janeiro, Brazil where the Featherweight title was unified.

Holloway scores TKO over Aldo

Max Holloway scored an impressive stoppage of Jose Aldo to unify the UFC Featherweight Title (technically Aldo held the title and Holloway won the interim belt in December).  Holloway stopped Aldo in the third round.  It was an impressive showing of Holloway’s talent and his “no fear” attitude in going to Brazil, embracing his surroundings and winning.

Holloway is probably hoping Conor McGregor returns to division for a rematch of their first fight which took place the first day of FS1 in August 2013.  It was Holloway’s last loss in the UFC.  If that doesn’t happen a showdown with Frankie Edgar or perhaps Cub Swanson should happen.  My only bias, but I’d like to see that fight happen with the UFC going to Hawaii.  The logistics and expense would be tough but it would be a great visual to see the fans go crazy for the first Hawaiian fighter to win a UFC title since B.J. Penn.

The UFC covered the homecoming for Holloway which was a great visual and a sign that the company will get behind the new Featherweight king.

By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=53169658

Claudia Gadelha submits Karolina Kowalkiewicz

Gadelha looked impressive in submitting Kowalkiewicz.  The problem for the UFC is whether they can really have her face Joanna Jedrzejcyk for a third time when she lost the first two.  Perhaps they go with Rose Namajunas against Joanna before Gadelha gets another shot.

It was a disappointing performance for Kowalkiewicz as she previously had a good showing against Joanna.

Attendance and Bonuses

The event took place at Jeunesse Arena in Rio de Janeiro, Brazil and drew 15, 412 as reported by the UFC.  The attendance likely means it was a sellout as the capacity is set at over 14,000.  UFC 134 was held in the same arena and drew 14,000.

The bonuses went to Max Holloway, Jose Aldo, Claudia Gadelha and Brian Kelleher.  Holloway-Aldo drew Fight of the Night and Gadelha and Kelleher drew Performance of the Night.  One could argue that Yancy Medeiros, Paulo Borrachinha or Matthew Lopez could have drawn a $50,000 bonus for their performances.  Also, Medeiros-Erick Silva could have been a FOTN candidate.

Sponsors

Budweiser was a prominent sponsor in Brazil as it had the center of the Octagon as well as the fighter prep point and the Embedded episodes.  Kingdom on Audience, UFC Mobile game, UFCStore.com, Hudson Shipping Company, Nissan, General Tires, Manguinhos, a previous UFC sponsor, was on the mat on Saturday.

The Nissan and General Tire sponsors are probably ‘one-offs’ for the Brazil event.

No Monster Energy in the Octagon.  Recall that TNT Energy Drink had the Brazil market at one point as the UFC sponsor.  Aldo was a big sponsor but it looks like that is no longer true.

Odds and Ends

Here is the local coverage in Hawaii for Max Holloway and Yancy Medeiros.  The report states that a lot of the UH Football team showed up to see him.

Hawaii News Now – KGMB and KHNL

The UFC Prelims were late on FS1 as baseball ran over into the time slot.  The event had to be put on FS2.  This may have had an affect on the ratings as it drew 732,000 viewers on FS1 for the bulk of the telecast.  The beginning part, shown on FS2, drew 218,000 viewers.

The Brazilian Commission did not adopt the new unified rules of MMA.  Fortunately, the rules did not come into play.

The UFC 214 promo came out and they look pretty good.

It was interesting that there was promotion for the UFC Fight Night Singapore event two weeks from now but not this week’s Fight Night from New Zealand.

The first Japanese UFC Champion, Sakuraba, will go into the UFC Hall of Fame.  The announcement was made during the PPV.

The “UFC Unfiltered” Podcast ran commercials throughout the PPV Prelims on FS1.

UFC 212 drew 200,000 google searches on Saturday.

Conclusion

200,000 google searches the day of the event, the MLB overrun on FS1 for the Prelims and the fight card in Brazil probably means that this PPV draws somewhere between 150K to 200K PPV buys.  In comparison, UFC 134 (ASilva-Okami) drew 335,000 buys in the same venue in September 2011.  Aldo-Mendes 2 in Maracanazinho, Brazil drew 180,000 buys.  The event took place in October 2014 at UFC 179.  Holloway’s last PPV in December against Anthony Pettis drew 150,000 PPV buys although a replay on Fox during Christmas Eve did well.  Still, we’re talking about buys for PPV and with a string of UFC events coming up for June and July’s International Fight Week coming up this PPV may have been one that the casual fan skips.

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