TUF 28 Episode 3 draws 183,000 viewers

September 13, 2018

The third episode of TUF 28 on FS1 drew 183,000 viewers Wednesday night per Nielsen via ShowBuzz Daily.  It is the lowest live plus SD rating of this season.

The fight of the event saw Justin Frazier defeat Anderson da Silva in an upset of heavyweights.  The Glory kickboxing veteran was the favorite in this matchup but he was dominated by Frazier.  da Silva was the number 1 pick of Team Whittaker.

The telecast was the lowest-rated episode 3 ever.

Payout Perspective:

The good news is that the ratings are increase almost 50% with each DVR rating.  However, when the live viewership is under 200,000, it does not say too much about the dedicated viewership.  We will see if the ratings increase as the season goes along.

 

UFC 228: Payout Perspective

September 12, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 228 which took place at the American Airlines Arena in Dallas, Texas.

Woodley submits Till

Tyron Woodley used a D’arce Choke to earn his BJJ Black Belt and retain his UFC welterweight belt.  Woodley submitted Darren Till and earned a performance bonus.  Despite the belief by many that Till was the contender to dethrone Woodley, the champion had little difficulty with him.

Next up for Woodley looks to be Colby Covington.

Mottano stripped of title

The second title of the evening was scrapped due to Nicco Montano being sent to the hospital presumably as a result of trying to cut weight.  As a result, her fight with Valentina Shevchenko was taken off the card and Dana White stripped the TUF winner of her flyweight title.  Shevchenko will have the opportunity to fight for the flyweight title at a yet to be determined date.

Stripping Mottano of the title hurts her pay scale since she now will receive only $3,500 from the Reebok Outfitting Policy.  As the champion, Mottano (who never defended the title) would have made $40,000.

Attendance and Gate

The event drew 14,073 for a gate of $1.7 million at the American Airlines Center in Dallas.  There have been 5 PPVs in Dallas and of that UFC 228 was the lowest gate of the 5 held there since UFC 103.

Bonuses

There were a variety of finishes and stoppage for UFC 228 that could have received the $50,000 bonus.  Woodley, Jessica Andrade and Irena Aldana and Lucie Pudilova earned the bonuses.

Ratings

The UFC 228 Prelims on FX were the lowest of the year drawing only 560,000 viewers and peaking with 683,000 viewers.

The prefight show on FX averaged 271,000 viewers according to Nielsen.

The post-fight show on FS1 drew 64,000 viewers.

Sponsors

Fight week saw the announcement of 3 new “Official” UFC sponsors.  Nemiroff became the “Official Vodka of the UFC,” P3 became the “Official Protein Bar of the UFC,” and Blackheart Premium Spiced Rum became the “Official Rum of the UFC” in the US.  Nemiroff and P3 were in the Octagon for UFC 228.  Also in the Octagon was Motel 6, MetroPCS, Modelo, Toyo Tires, Harley-Davidson the movie Predator was also featured and Monster Energy had the middle of the Octagon.

The movie, Predator also sponsored the Embedded episodes.

Toyo Tires sponsored the backstage interview which was seen on Facebook.

Odds and ends


The visual seems to tell the story that most BJJ practitioners know. It’s hard to be awarded black belt in jiu jitsu.

If you watched the Embedded episodes, you may have noticed Woodley wearing a CbdMD shirt which one might infer, he is a sponsor.  In fact, the company sent out a PR release congratulating him.  I’m sure this is something that Woodley and his camp have looked into and ensuring that he does not cross the UFC Anti-Doping Policy.

One of the judges in the Esparza-Suarez fight mistook Suarez for Esparza in the first round and gave Esparza, not Suarez a 10-8.

Xbox put out a tweet gaging interest in the event.

By the way, what was up with the poster? I realize that Till is taller but did they have to make him look like a giant?

This is an ominous tweet with a quote from Shevchenko’s manager.

One might infer that Shevchenko was not paid her fight purse or her win bonus for making weight despite her opponents’ trouble. Once again, this is an overarching issue that manager’s must handle in the contract. Until there is a union, association and/or collective bargaining unit that will address this situation, the athletes are at the mercy of the UFC.

There was a Fan Experience held in Dallas prior to UFC 228 with numerous sponsors and athletes:

There were over 200,000 google searches for Tyron Woodley Saturday.  On Friday, there were over 200,000 google searches for UFC 228.

Conclusion

UFC 228 was an entertaining event with a lot of finishes including Tyron Woodley making it known that he is one of the top UFC stars in the company.  But, going up against two other boxing events on the same night may have hurt PPV purchases.  Also, the big GGG-Canelo fight occurring the following week may have detracted the casual fan on a budget from purchasing this PPV.  It would appear that this event is likely to have drawn around 175,000 to 200,000 PPV buys.

TUF 28 Episode 2 draws 195,000 viewers on FS1

September 6, 2018

Episode 2 of the Ultimate Fighter 28 on FS1 drew 195,000 viewers according to Nielsen via ShowBuzz Daily.

The second episode was higher than the two previous episode 2s for TUFs.

The fight of the episode saw Pannie Kianzad take on Katharina Lehner in the first Featherweight match.  Kianzad defeated Lehner via unanimous decision.

Payout Perspective:

The second episode of the season saw better ratings than the two previous seasons.  Last week’s episode saw a 50% increase over Live + SD with 279,000 viewers.  Look for increases in recording once again with this episode.

Despite reports of demise, PBC signs deals with Showtime and Fox

September 4, 2018

Over the last couple of days Premier Boxing Champions showed that despite its alleged demise it is going nowhere.  Last week, it brokered a deal with Showtime and today it announced a deal with Fox.

The Fox deal allows for PBC events to be aired on Fox and FS1 with an annual boxing budget of $50 million according to Ring.tv.  The new deal with Fox starts in December and will have 10 “championship-level fights on Fox” with “at least another 12 shows on FS1.”  The $50 million Fox budget adds to the $50 million Showtime budget announced last week.

In comparison, Eddie Hearn’s new DAZN streaming service which begins later this month has an estimated annual budget of $125 million.

The Showtime deal is set for 3 years and calls for a monthly series of events presented by PBC on Showtime.  There was no indication of the duration for the Fox deal in the initial reports.

Payout Perspective:

Many had written off PBC for blowing through a lot of money in its life cycle and due to poor ratings would not have made it to the end of the year.  However, the deals with Showtime and Fox ensure it a huge budget to compete with Hearn’s new upstart streaming service and Top Rank’s contract with ESPN.  It will be interesting to see how PBC addresses the low ratings on Fox which have not kept up with UFC events which air in the same time slot on Saturday nights.

 

UFC Fight Night 135 draws 596,000 on FS1

August 28, 2018

UFC Fight Night 135 drew 596,000 viewers on FS1 Saturday night according to Nielsen via ShowBuzz Daily.  The prelims on FS2 drew 273,000 viewers.

The main event featured Justin Gaethje against James Vick with The Highlight delivering one with a KO in the very first round.  The event started 11 minutes late with the first minutes on FS2 delivering 247,000 viewers.  The post-fight show drew 208,000 viewers and a 0.10 in the A18-49 demo.

Payout Perspective:

The ratings are higher than Sunday morning’s UFC 134 in Germany but lower than July’s UFC 133 which did 754,000 viewers.  Notably, UFC Fight Night 135’s main card edged out Top Rank Boxing on ESPN which drew 532,000 viewers.  The ratings are marginal for a late summer event.

PBC on FS1 draws 247,000 viewers

August 27, 2018

PBC on FS1 Friday night drew 247,000 viewers according to Nielsen via ShowBuzz Daily.

The event featured Jamal James as he stopped Mahonry Montes in the second round of their welterweight matchup.

According to a report from the Minnesota Star Tribune, the event drew a paid attendance of 3,754.

PBC on FS1 included the main card on FS1 which was preceded by the prelim card on FS1.

Payout Perpective:

The ratings reflect that the popularity of boxing when against NFL Football. Despite the games being preseason, the football games rank much higher than that of boxing events.  PBC last aired on FS1 his past December and drew 276,000 viewers and earlier that month drew 236,000.  This event did not improve that much more as compared to December.

UFC 227: Payout Perspective

August 7, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 227 taking place in Los Angeles at the Staples Center.  The show featured two championship fights with one title change.

Dillashaw retains title in stoppage of Garbrandt

T.J. Dillashaw successfully defended his UFC Bantamweight title over Cody Garbrandt with a first round stoppage of the former champion.  Dillashaw is now 2-0 over his former stable mate.

Cejudo wins split decision over Mighty Mouse to end Johnson’s reign

Henry Cejudo’s wrestling was the key in a split decision victory over Demetrious Johnson to win the UFC Flyweight title.  Cejudo’s several takedowns and ability to pin down Johnson likely earned him the narrow victory.  Johnson indicated that he suffered a broken book and knee injury during the fight.  Still, the former champ almost pulled out the victory.

Johnson’s loss is his first since October 2011.  He successfully defended the title 11 times prior to this defeat and has to be considered as one of the greatest title runs ever in the UFC.

Attendance and Gate

The event was a sellout at Staples Center with 17,794 in attendance for a gate of $2.85 million.

Bonuses

Dillashaw, Cejudo, Johnson and Renato Moicano earned the $50,000 bonuses.  Dillashaw and Moicano drew the Performance Bonuses while Cejudo and Johnson earned the Fight of the Night.

Payouts

Mighty Mouse and Dillashaw earned the most out of the purses disclosed by the California State Athletic Commission.  The payouts are here.

Reebok Payouts

Notably, Cub Swanson and Thiago Santos were the only fighters outside of the title fight participants to earn 5 figures.

T.J. Dillashaw: $40,000
Cody Garbrandt: $30,000
Henry Cejudo: $30,000
Demetrious Johnson: $40,000
Renato Moicano: $5,000
Cub Swanson: $20,000
J.J. Aldrich: $4,000
Polyana Viana: $3,500
Thiago “Marreta” Santos: $10,000
Kevin Holland: $3,500
Pedro Munhoz: $5,000
Brett Johns: $4,000
Ricky Simon: $3,500
Montel Jackson: $3,500
Ricardo Ramos: $3,500
Kyung Ho Kang: $5,000
Sheymon Moraes: $3,500
Matt Sayles: $3,500
Alex Perez: $3,500
Jose Torres: $3,500
Weili Zhang: $3,500
Danielle Taylor: $4,000
Marlon Vera: $5,000
Wuliji Buren: $3,500

Sponsorships

Van Heusen made its first appearance in the Octagon as an official sponsor of the UFC.  Stephen Thompson and T.J. Dillashaw star in an online commercial for the men’s brand which is launching a flexible casual line.  It had the fighter prep point.

Fallout 76, a multiplayer action video game sponsored the Embedded Series this time around.

It was announced that Trifecta Nutrition was the “Official Meal Delivery Partner of the UFC.”  The deal is set to be worth $10 million dollars.  Notably, Blue Apron, another company within the same space as Trifecta Nutrition is experiencing issues with its company as its second quarter earnings didn’t match up to analyst expectations.

In addition to Van Heusen and Trifecta Nutrition, Harley Davidson, Modelo, MetroPCS, Motel6.com, UFC Fight Pass, Toyo Tires, Monster Energy/Circle K and the movie Mile 22 which stars Ronda Rousey were in the Octagon.  Monster Energy had the center.

There seemed to be a concerted effort to promote the Reebok walkout shirts from the fighters.

Ratings

UFC 227 Prelims on FX: 717,000, 0.3 in the A18-49 demo (3rd highest in cable)

UFC 227 Pre Fight Show on FX:  306,000

UFC 226 Post-Fight Show on FS1:  122,000

Odds and Ends

Likely overshadowing this event was the news that Conor McGregor was returning to fight against Khabib Nurmogomedov in October.

While the story died down, there were old social media posts made by Garbrandt where he used racially insensitive language.  He was able to explain the posts away and it was seemed to be disregarded once fight night came around.  There was the news that was contemplating pulling out of the fight due to issues with his back but decided to go through with it due to financial reasons.  You have to feel for Garbrandt who has a little baby and is looking to buy a house, get insurance and all the other things with becoming a regular adult trying to start a family.  During a prefight media event, he revealed he went to Vegas to get epidural injections in his back.

There were over 500,000 google searches on Saturday for UFC 227 which is the norm for PPV buys in the 200K range.

Cub Swanson stated that he paid for $26,000 for tickets for the event.  The SoCal native lost via submission in the first round.

Garbrandt and Mike Tyson are friends if you watched the Embedded series.

The Prelims were shuffled to FX due to MLB on FS1.  It was also a busy night for combat sports as there was boxing on Fox and another on HBO.

Conclusion

Based on the google searches and the prelim ratings, this PPV likely drew around 250,000-275,000 PPV buys.  Outside of Conor McGregor, its hard to see a lighter weight division title fight drawing near 300,000 PPV buys nowadays.

UFC Fight Night 134 on FS1 draws 492,000 viewers

July 24, 2018

UFC Fight Night 134 drew 492,000 for its Sunday morning telecast on FS1 according to Nielsen via ShowBuzz Daily.  The prelims drew 271,000 viewers on FS1.

The main event of the telecast featured Mauricio Rua taking on Anthony Smith in a light heavyweight showdown.  Smith earned the TKO victory.  The prelims featured Damir Hadzovic in his win over Nick Hein.

UFC Fight Night 134 took place in Hamburg, Germany.  The event aired Sunday morning and into the afternoon due to the start overseas.  The post-fight coverage on UFC which began at 2:00pm PT drew 156,000 viewers.

Payout Perspective:

The ratings are down from UFC Fight Night 133 from Boise which drew 754,000 for the main card.  But, that event took place on a Saturday night. Usually, Sunday morning shows do not garner as many viewers as Saturday night shows.  UFC Fight Night 130 this past May did a respectable 552,000 viewers.  The event may have been affected by Tiger Woods’ return to The Open on NBC as he was in contention most of the day.  Golf aired at about the same time as the UFC and was an overwhelming ratings success.

UFC Fight Night 133 draws 754,000 viewers and prelims drew 572,000

July 17, 2018

UFC Fight Night 133 drew 754,000 viewers on FS1 Saturday night per Nielsen via ShowBuzz Daily.  The prelims which preceded the main card on Saturday on FS1 drew 572,000 viewers.

The main card which featured the return of Junior dos Santos in a unanimous decision victory over Blagoy Ivanov drew 383,000 viewers in the A18-49 demo and 0.46 household share. The 2 hour prelims drew 264,000 viewers in the A18-49 demo and 0.33 in household share.  The prelims featured a fight between bantamweights Eddie Wineland and Alejandro Perez.  Perez won via unanimous decision.

Payout Perspective:

Good ratings on a night where boxing was on ESPN and ESPN + with the latter streaming the return of Manny Pacquiao.  The ratings are the best Fight Night event since UFC Fight Night 129 in May.  Last year’s Fight Night card post-International Fight Week PPV drew 402,000 for an event in Scotland.  The Boise card reported a sell-out and the ratings were very good on a night with a choice of combat sports to watch.

TUF 27 Finale main card draws just 499,000 viewers

July 9, 2018

The Ultimate Fighter 27 drew 499,000 viewers per Nielsen via ShowBuzz Daily.  The prelims which preceded the main card on FS1 drew a nearly identical 493,000 viewers.

The main card numbers make it the lowest-rated TUF Finale to date.

The TUF 27 main event featured Brad Tavares taking on Israel Adesanya.  The Nigerian-born fighter dominated the fight and won via unanimous decision.  The prelims featured Montana De La Rosa as she submitted Rachael Ostovich via rear naked choke.

Both the main card and prelims drew 0.20 in the A18-49 demo.

Payout Perspective:

It’s rare that you don’t see a UFC event lose much interest from prelims going into the main card.  Yet, this event did just that…almost.  The ratings this year improved in DVR viewership but we see that the decreased viewing this season led to the lowest-rated main card of all time for the TUF Franchise.

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