(UPDATED with peak #s) UFC Fight Night 103 draws over 1M viewers

January 18, 2017

UFC Fight Night 103 drew 1.090 million viewers on FS1 Sunday night per Sports TV Ratings.  The prelims drew 824,000 viewers on FS1.

UPDATED: The show peaked with 1,604,000 viewers between 12-12:15am.  It was the No. 1 viewership in the A18-49 category from 8pm-12:15am ET.  The postfight show averaged 364,000 which is tied for the 3rd largest-viewed FS1 UFC Fight Night Postfight ever.

The prelims aired from 8-10pm ET and scored 361,000 viewers in the A18-49 demo.  The main card drew 612,000 viewers in the A18-49 demo.

The main card featured BJ Penn’s return against Yair Rodriguez.  The prelims main fight featured Drakkar Klose and Devin Powell.

Payout Perspective:

The Fight Night ratings are the best since September 2016 at UFC Fight Night 95.  The event featured Cristiane Cyborg Justino from Brazil.  The event did well considering it went up against the NFL game featuring the Chiefs-Steelers and we thought that it might affect viewership.  Certainly, the ratings appear to not be affected.

Coaches for TUF 25 announced

January 16, 2017

The next season of The Ultimate Fighter will feature bantamweight coaches T.J. Dillashaw and newly crowned champ Cody Garbrandt according to a UFC press release. The long-running series will continue with former competitors from past seasons on the show.

The new season begins on FS1 on April 19th with a two hour premiere.

Payout Perspective:

No date yet for a fight between Garbrandt and Dillashaw although the press release indicated that they would fight after the season of TUF so this might put us at the July show of International Fight Week which would be a great co-main event.  As for the series, I’m not sure if these two as coaches will garner more viewers than previous seasons although the curiosity of seeing past TUF fighters serves as a “Where are they now” sort of feel for people that have watched past seasons.

Updated UFC 207 Prelims ratings, peak at 1.8M

January 6, 2017

The UFC 207 Prelims peaked with more than 1.8 million viewers.  The Friday night event on FS1 was up over 45% from last year’s UFC 195 prelims.

The event which featured Johny Hendricks and Neil Magny in the feature fight peaked during the last quarter hour 9:45-10pm ET.

In comparison’s to last year’s PPV show, UFC 195 which aired 1/2/16, it was up almost 50% from the prelims which also aired on FS1.  It was up 42% in the A18-49 demo as well (813K v. 572K) last year.

All signs point to a good PPV buy rate with Ronda Rousey’s return.

UFC 207 Prelims on FS1 draws 1.511M viewers

January 3, 2017

The UFC 207 Prelims on Friday night drew 1.511 million viewers on FS1 per Sports TV Ratings.  It was the fourth highest PPV of 2016 and the sixth prelims telecast to go over 1 million viewers.

In addition, it drew 813,000 viewers in the adult 18-49 category.  The featured fight on the prelims was Johny Hendricks versus Neil Magny.  Magny earned a unanimous decision.

The average for 2016 was 1,097,000.  In comparison, 2015 drew an average of 1,069,000.

In addition, the pre-fight broadcast on FS1 which preceded (4:00-5:00pm PT) the UFC Prelims drew 572,000 viewers and 281,000 in the A18-49 demo.  The post-fight drew 404,000 viewers and 234,000 in the A18-49 demo.  The post-fight event went from 9:50pm-11:07pm PT.

Payout Perspective:

The ratings are very considering the prelims took place on Friday night.  The big viewership number likely reflects a big PPV buy rate.  All of the prelims except UFC 195 drew over 1 million PPV buys.  With Rousey on the PPV card, expect a buy rate over 1 million.

UFC on Fox 22 peaks at 4.8M viewers

December 20, 2016

UFC on Fox 22 peaked with 4.8 million viewers for the main event between Paige VanZant and Michelle Waterson.  The live + SD ratings for Saturday’s event on Fox drew 3,178,000 overall.

The ratings are an increase from the fast overnights which were 2.69M viewers.  The Live + SD ratings are a 14% increase from last December’s 2.781M viewers.  UFC on Fox 22 was the most-watched UFC event since April 2013 when it drew 3,742,000.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,742,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000

Payout Perspective:

The ratings reflect the appeal of Paige VanZant as a ratings needle mover.  With her upset in the main event, Michelle Waterson can claim this as well.  Despite the belief that neither fighter had the skill to be in the main event, it’s clear that based on the viewership, people wanted to see them fight.  A couple years ago, you would not think that a women’s fight on network tv could draw 4.8 million viewers.  It’s a clear sign that times have changed. 

UFC on Fox 22 Prelims draw 679,000

December 20, 2016

The UFC on Fox 22 Prelims airing on FS1 Saturday afternoon drew 679,000 viewers per Sports TV Ratings.

In the last fight of the prelims, Paul Craig defeated Luis Henrique da Silva via submission.  Craig earned a Performance of the Night Bonus for his work.

The event drew 338,000 viewers in the adult 18-49 category.

The UFC on Fox 22 Prelims are down from the prelims last December which drew 693,000 viewers.

UFC on Fox Prelims – 2016

UFC on Fox 21 Prelims rating: 1.122M (on Fox)

UFC on Fox 20 Prelims rating: 1.261M (on Fox)

UFC on Fox 19 Prelims rating: 1.4M (on Fox)

UFC on Fox 18 Prelims rating: 702,000 (on FS1)

Payout Perspective:

For a 3 hour prelims airing 5:00-8:00pm ET, I would think that the ratings fared pretty well.  If you consider the difference between the prelims airing on Fox preceding the main card versus on FS1, it’s clear that being on the network helps with viewership.  While the ratings are down from this time last year, the network main card did much better with Paige VanZant and Michelle Waterson headlining.

Bellator 169 draws 643,000 viewers

December 19, 2016

Bellator 169 on Spike TV Friday night drew 643,000 viewers per Sports TV Ratings.  The event was tape delayed from Dublin, Ireland but still produced the best ratings for a Bellator event since September.

In the main event Muhammed Lawal defeated Satoshi Ishii via unanimous decision.  Per Sports TV Ratings, it drew 266,000 viewers in the adult 18-49 demo.

Payout Perspective:

Despite being on tape delay, the event had the highest average viewership since Bellator 161 in September.  College Football on ESPN2 and NBA Basketball on NBA were the biggest draws for sports tv on cable during the 9:00pm-11:00pm ET time slot.  Through 169, the Bellator TV average on Spike is 677,000 viewers which is still behind the 749,000 of 2015.

UFC PPV Prelims draws 777,000 viewers

December 13, 2016

The UFC 206 Prelims drew 771,000 viewers on FS1 Saturday night per Sports TV Ratings.

According to Sports TV Ratings, the event drew 366,000 viewers in the adult 18-49 category.  The main fight of the prelims saw Misha Cirkunov submit Nikita Krylov in a light heavyweight match-up.

Payout Perspective:

With one televised PPV Prelim remaining in 2016, the current average is 1,062,500.  Saturday’s first hour of the prelims went up against ESPN’s showing of the Heisman Trophy Presentation which drew over 2.6 million viewers.  The rating was down from UFC 205 but up from October’s UFC 204.  Notably, HBO Boxing which aired later that night and featured Terrence Crawford drew more than the prelims with 806,000 viewers.

TUF 24 Finale draws 1.032M viewers, Prelims 887K

December 6, 2016

The Ultimate Fighter Finale on FS1 Saturday drew 1.032 million viewers per Sports TV Ratings.  The Prelims drew 887,000 viewers.

The main card aired from 10:00-1:32am on FS1 and featured Demetrious Johnson successfully defending his title against TUF 24 winner Tim Elliott.  The main card drew 531,000 viewers in the adult 18-49 category per Sports TV Ratings.  The prelims drew 430,000 viewers in the adult 18-49 category.

The event did slightly less than this past summer’s TUF 23 Finale which featured Joanna Jedrzejczyk versus Claudia Gadelha.  The show, which aired on a Friday night drew 1.086 million total and 657,000 in the A18-49 demo.  The prelims for TUF 23 drew 642,000 total and 352,000 in the A18-49 demo.

The TUF 22 Finale last December drew just 883,000 viewers with the prelims earning 294,000 viewers.  The main card last year featured Frankie Edgar versus Chad Mendes.

Here’s a look at a history of TUF cards in recent history:

TUF 18 (December 2013):  1.13M viewers, Prelims 938,000

TUF 19 (July 2014): 1 million viewers, Prelims 774,000

TUF 20 (December 2014): 989,000, Prelims 719,000

TUF 21 (July 2015): 691,000, Prelims 470,000

TUF 22 (December 2015): 883,000, Prelims 809,000

TUF 21 (July 2015): 691,000, Prelims 470,000

Payout Perspective:

Saturday night’s main card did a respectable rating, especially the prelims which drew the highest rating since December 2013.  I am not sure whether the ratings are an indication that Demetrious Johnson is good for TV, but not on PPV but he’s done well when on FOX cards but not on PPV.  Overall, good ratings for the event.

TUF 24 Episode 12 DVR + 3 viewership: 628,000 viewers

December 5, 2016

Episode 12 of TUF 24 drew 628,000 viewers on FS1 per Nielsen when factoring in DVR +3 information.  The DVR ratings represents a 41% bump from Live + SD viewership.

The average viewership for DVR +3 ratings was approximately 564,000 viewers.  The highest viewed episode this season was episode 3 which drew 441,000 viewers Live +SD and drew a total of 682,000 viewers when factoring in DVR + 3 viewership.



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