UFC 225 Prelims draw 667,000 on FS1

June 12, 2018

The UFC 225 Prelims drew 667,000 viewers on FS1 Saturday night according to Nielsen via ShowBuzz Daily.

The featured prelim bout of the telecast saw Curtis Blaydes stop Alistair Overeem with a vicious elbow while in Overeem’s guard in the third round of the fight.

According to ShowBuzz Daily, the event drew 323,000 viewers in the A18-49 demo and a overall household rating of 0.42.  The event did better than two live telecasts on ESPN and ESPN2.  The College Track and Field Championships drew 311,000 viewers at the same time as the Prelims and a College Baseball SuperRegional between South Carolina and Arkansas drew 583,000 viewers.

Payout Perspective:

It would have been interesting to see if CM Punk and Curtis Blaydes switched places on the card how that might affect ratings and PPV buys.  The ratings are fair but do not indicate a larger audience for its PPV.

TUF 27 Episode 8 draws 248,000

June 7, 2018

TUF 27 Episode 8 drew 248,000 viewers per Nielsen via ShowBuzz Daily.

The episode went up against the NBA Finals on ABC.  The fight of the episode saw Dulani Perry take on Tyler Diamond.  Diamond submitted Perry with a guillotine in the second round. The Team Cormier member moves into the Featherweight semifinals against Jay Cucciniello.

Payout Perspective:

The event was a decrease from last week but improves on last season’s 197,000 for its eighth episode.  Last year’s TUF 25 eighth episode drew 303,000 viewers.  Notably, episodes 5 and 6 saw dramatic increases in DVR viewership with each drawing over 100% the live viewership.  Last week saw the highest viewership after factoring DVR numbers.

UFC Fight Night 131 draws 517,000 viewers

June 4, 2018

UFC Fight Night 131 drew 517,000 viewers on Friday night on FS1.  The prelims drew 322,000 viewers.

The event was highlighted by Marlon Moraes and Jimmy Rivera.  Moraes earned the victory with a stoppage in mere seconds against Rivera.  The prelims saw Sijara Eubanks defeat Lauren Murphy in the featured fight of the prelims.

The post-fight show drew 181,000 viewers and 0.06 in the A18-49 demo.

The fights took place in Utica, New York.

Payout Perspective:

The Friday night event was unusual since most of the Fight Nights occur Saturday or Sunday which may have been the reason for the lower ratings.  Also, the fights featured the “lower-t0-middle class” tier of UFC fighters.

 

UFC Fight Night 130 draws 552,000 viewers Sunday on FS1

May 30, 2018

The main card for UFC Fight Night 130 Sunday morning/afternoon drew 552,000 viewers on FS1 according to Nielsen via ShowBuzz Daily.  The post-fight show on FS1 outdrew the morning prelims.

The post-fight show drew a 2018-high of 392,000 viewers and 0.14 in the A18-49 demo on FS1 Sunday afternoon.  The post-fight show aired for 24 minutes due to the overrun of the main card.

The main card featured Stephen Thompson taking on Darren Till with Till taking the victory.  The event drew 0.20 in the A18-49 demo.  The prelims, which began at 8:00 am on the west coast drew 308,000 viewers and 0.10 in the A18-49 demo.

Payout Perspective:

Sunday morning’s event did better than last year’s Memorial Day Sunday event in Sweden as that event drew 496,000 viewers.  The post-fight show likely drew more eyes simply because it was on in the afternoon.  Also, The Indianapolis 500 may have taken away some viewers as it drew 4.91 million viewers on Sunday morning on ABC.

TUF 27 episode 6 draws 196,000 viewers.

May 24, 2018

The Ultimate Fighter season 27 episode 6 drew 196,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.  It is the third episode this season under 200,000 viewers.

In the fight of the episode, Team Cormier’s Ricky Steele defeated Team Miocic’s Suman Mokhtarian via unanimous decision.

Payout Perspective:

TUF 25’s episode 6 last spring drew 372,000 viewers and TUF 26’s episode 6 drew 242,000 viewers.  The telecast went up against the NBA Playoffs on TNT and Game 7 of the NHL Hockey Playoffs on NBC Sports Network.  Still, its hard not to see that live viewership is waning as most are recording and watching for later.

UFC Fight Night 120 draws 870,000 viewers on FS1; Prelims on FS2 draw 254,000

May 22, 2018

UFC Fight Night 129 drew 870,000 viewers on Saturday night on FS1 according to Nielsen via ShowBuzz Daily.  The prelims which aired on FS2 drew 254,000 viewers.

The event, which featured Demian Maia taking on Kamaru Usman.  Usman pulled out the 5-round victory over Maia as he was able to neutralize Maia’s ground game.  The main card drew a 0.31 in the A18-49 demo.

The prelims drew 254,000 viewers and a 0.07 in the A18-49 demo.

The post-fight on FS1 drew 256,000 viewers and 0.11 in the A18-49 demo.

Payout Perspective:

The event did well considering there was no compelling name on this card and was opposite Showtime Boxing and the NBA Playoffs featuring Cleveland and Boston.  The game was a blowout in favor of the Cavs so that may have helped.  The prelims were shuffled due to scheduling conflicts which did not help its viewership.  Overall, 870,000 is a good number for this event since it was another International card with a lot of fighters that are unknown to many in the US.

TUF 27 Episode 5 draws 176,000 viewers

May 17, 2018

The Ultimate Fighter 27 Episode 5 drew 176,000 viewers according to Nielsen via ShowBuzz Daily.

The telecast saw Team Stipe Miocic get its first win of the season as Mike Trizano defeated Team Cormier’s Thai Clark.

The event drew 0.06 in the A18-49 demo.

TUF 27 Episodes

Ep                         Live + SD          DVR+3               Change

1                           201,000              298,000              +48%

2                           186,000              296,000              +59%

3                           246,000              366,000              +48% 

4                           207,000              357,000              +72%

5                           176,000

Payout Perspective:

It’s clear that the viewership is being gained via DVR watching.  Episode 5 was the lowest of this season and its likely due in part to the shift in viewership habits to recording the episode and watching later.  Last year’s Episode 5 of TUF 25 drew 301,000 viewers and TUF 26’s Episode 5 drew 220,000 viewers.

UFC 224 Prelims draw 574,000 viewers on FX

May 15, 2018

The UFC 224 Prelims on FX drew 574,000 viewers according to Nielsen via ShowBuzz Daily.

The Prelims were shifted to FX due to scheduling conflicts on both FS1 and FS2.

The telecast drew 0.21 in the A18-49 demo and 0.29 in the M18-49 demo.

The last time the UFC Prelims appeared on FX, it drew 653,000 viewers.  The Prelims for UFC 224 were highlighted by Cezar Ferreira’s submission of Karl Roberson.

The Prefight Show on FX drew 281,000 viewers and the Post-Fight Show on FS1 drew 218,000 viewers.  The Prefight show trended lower than the prior 3 PPVs while the Post-Fight show drew higher than the last 3.

Payout Perspective:

The Prelim ratings on FX are disappointing but on a night with a variety of combat sports (Bellator, ESPN Boxing and HBO BAD), the move to another channel may have confused some viewers.  Notably, the Post-Fight Show drew higher ratings once UFC programming returned to FS1.

TUF 27 Episode 3 on FS1 draws 246,000 viewers

May 3, 2018

The Ultimate Fighter 27 episode 3 drew 246,000 viewers Wednesday night on FS1 according to Nielsen via ShowBuzz Daily.  It was the highest-rated show of the young season.

The season’s average is a meager 210,000 viewers.  The feature fight of the telecast saw Luis Pena defeat Jose Martinez, Jr. via unanimous decision.

The DVR ratings are in for this season and Episode 1 drew 296,000 viewers which was a 67% increase from its Live + SD rating.  Episode 2 drew 298,000 viewers which was a 62% increase.

Payout Perspective: 

It’s clear that this season is not going well in terms of live viewership.  Based on the first two-episode DVR numbers, it’s clear that this series is becoming much more of a show that fans will record for later viewership.

UFC Fight Night 128 draws 956,000 viewers, prelims 284,000

April 24, 2018

UFC Fight Night Atlantic City drew 956,000 viewers on Saturday night on FS1 according to Nielsen via ShowBuzz Daily.  The prelims, which preceded the main card on FS1 drew 561,000 viewers.

The main card featured Kevin Lee’s win over Edson Barboza after doctor stoppage.  The event drew 537,000 viewers in the A18-49 demo for a 0.55 rating.  The prelims featured fight saw Ryan LaFlare get a unanimous decision victory over Alex Garcia.  The prelims drew 284,000 in the A18-49 demo and a 0.35 rating.

Notably, the card went up against Boxing on Showtime featuring Adrien Broner and Jessie Vargas.  However, that fight did not seem to draw a lot of fans away for the UFC event.

The pre-fight show on FS1 drew 169,000 viewers and the post-fight show drew a robust 297,000 viewers.

Payout Perspective:

It’s the second highest Fight Night main card ratings this year.  The pacing, as always for FS1 events, was very slow although there were some interesting finishes in matches mixed in.  The ratings are good considering the lack of any real known stars on this card aside from Frankie Edgar.

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