TUF 26 Episode 10 draws low of 158,000 viewers

November 16, 2017

TUF 26 Episode 10 drew 158,000 viewers on FS1 Wednesday night according to Nielsen.  It is the lowest-rating for the TUF series.

The show featured the final quarterfinal bouts to determine the semifinals for the inaugural UFC women’s flyweight champion.  Barb Honchak defeated Rachael Ostovich in one of the quarterfinal bouts.  In the other Nicco Montano defeated Montana Stewart.

Honchak and Montana will now meet in next week’s semifinals to determine who will fight for the title at the Finale on December 1st.

The show drew only 0.06 viewers in the A18-49 demo.

Payout Perspective:

The 158,000 viewers is the lowest-rated TUF this season and overall for a first-run episode for the series.  It was ranked 150th in cable tv ratings on Wednesday night and almost did not make the cut for reported ratings on ShowBuzz Daily as it only lists the top 150 shows on a given day.  The lead-in was college basketball which did not draw that many viewers.  An Indiana-Seton Hall matchup drew just 252,000 viewers Wednesday night before TUF.

UFC Fight Night 120 draws 837,000 viewers on FS1; prelims score 726,000

November 14, 2017

Saturday night’s UFC Fight Night 120 on FS1 drew 837,000 viewers. The prelims scored 726,000 viewers on FS1.

The main card was highlighted by a bloody main event between Dutin Poirier and Anthony Pettis. Poirier scored the victory when Pettis tapped due to injury. The prelims featured Marlon Moraes over John Dodson.

According to ShowBuzz Daily, the main card drew 0.34 in the A18-49 demo while the prelims drew 0.28.

The pre-fight show (7-8:05pm ET) on FS1 drew 272,000 viewers and the post-fight show (1:10-2:10am ET) drew 369,000.

Payout Perspective:

The event improved over the last two televised Fight Nights due in part to better matchups overall.  The ratings, including the prelims and post-fight show, are very good considering they want up against boxing on ESPN and HBO and college football.

UFC 217 posts best prelims ratings of year despite preemption

November 7, 2017

The UFC 217 Prelims on FS1 drew 1.276M viewers on FS1 Saturday.  Despite starting on FS2 due to an overrun from the Oklahoma-Oklahoma St. game, the Prelims posted its best ratings this year.

The prelims were headlined by James Vick taking on Joe Duffy.  Vick one via stoppage with a second to spare in the third round.  The start of the prelims was pre-empted due to the football game and the first fight, Randy Brown-Mickey Gall, started on FS2.

The event drew 0.54 in the A18-49 demo according to Nielsen via ShowBuzz Daily.

The start of the prelims on FS2 drew posted 251,000 viewers and 0.12 in the A18-49 demo.  It switched over to FS1 at 8:35pm.

Also of note, the Post Fight Show on FS1 drew 321,000 viewers and the Pre-Fight Show on FS2 drew 162,000 viewers on FS2.  Also, the UFC weigh-ins on Friday drew 113,000 viewers on FS1.

Payout Perspective:

Big ratings despite being pre-empted at the beginning for football.  However, the Bedlam game was high-scoring, close and drew over 2.4 million viewers which was a great lead-in when the game ended.  The 1.276M viewers bodes well for the overall PPV buys for 217 as it is usually an indicator of interest.

UFC Fight Night 119 draws 558,000 on FS1, prelims draw 198,000 on FS2

October 31, 2017

UFC Fight Night 119 on Saturday night from Brazil drew 558,000 viewers on FS1.  The prelims, which aired on FS2, drew 198,000 viewers.

UFC Fight Night 119 featured Derek Brunson as he faced the returning Lyoto Machida.  Brunson stopped Machida in the first round to the dismay of the Brazilian fans.  The prelims which aired on FS2 due to College Football featured Vincente Luque’s D’arce choke victory over Niko Price.

The post-fight show on FS1 drew 265,000 from 12:59am to 2:00am on Saturday night.

Payout Perspective:

The ratings are fairly low due in part to the significant sports competition with The World Series and College Football.  The main card did better than the last televised Fight Night which was the Japan Fight Night this past September on FXX.  Yet, for a typical FS1 Fight Night card, this appears sub par.

Bellator 185 draws 476,000 viewers

October 23, 2017

Bellator 185 drew 476,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The event featured the debut of former UFC middleweight Gegard Mousasi as he defeated Alexander Shlemenko.

Payout Perspective:

The ratings are a modest boost from the last Bellator show but you would have expected a little more considering the debut of Mousasi.  But, the MLB game between the Yankees and Astros on FS1 which drew over 8.2 million viewers probably had something to do with it.

TUF 26 Episode 7 draws 316,000 viewers

October 19, 2017

The Ultimate Fighter 26 Episode 7 drew 316,000 on FS1 Wednesday night.

The fight of the telecast featured Melinda Fabian taking on Rachael Ostovich.  It was Ostovich that came out victorious.

Notably, the MLB Playoff game between the Astros and Yankees preceded TUF and scored over 5 million viewers on Fox Sports with the post-game on FS1 drawing 2.8 million.

Payout Perspective:

The good news is that this is the highest rated Live + SD this season.  The bad news is that its only 316,000 viewers.  The last two seasons of episode 7 drew 372,000 viewers.  Realistically, this is a good rating for TUF since it took last week off due to the baseball playoffs and went up against it and the first full night of NBA action.

UFC 216: Payout Perspective

October 10, 2017

Welcome to another edition of Payout Perspective.  In this edition we take a look at UFC 216 from the T-Mobile Arena in Las Vegas, Nevada.

Ferguson submits Lee

It was not a good week for Kevin Lee.  Not only did he have issues with cutting weight which kept everyone in suspense on Friday.  It appeared that he had a staph infection on Saturday night.  Joe Rogan noticed a mark on Lee’s left pec immediately.  Lee acknowledged the infection which makes one wonder how the commission allowed Lee to fight.

It was a good fight but it looked like Lee had tired in the third and was eventually submitted.  Ferguson should go on to face Conor McGregor if he decides to return to fight.  If not, could we see another setup with Khabib.

DJ makes history with title defense

Demetrious Johnson did it again with another successful title defense of his UFC Flyweight title and another 5th round stoppage.  Johnson had a sensational suplex into an armbar transition to tap out Ray Borg.  It was the 11th title defense which set a record.  DJ stands alone in the UFC Flyweight division.

Despite the remarkable accomplishment Johnson was the co-main event and not the main fight on the show.  This was a subtle sign that despite the remarkable accomplishment, Johnson is not a top of the card draw as he should be.

Attendance, gate and bonuses

This was the lowest attendance and gate for a UFC PPV held at the T-Mobile Arena.  The figures announced post-fight totaled just 10,638 for a gate of $677,999.50.  Of 7 events at the T-Mobile, it was 6th in terms of attendance and gate.  Only this summer’s TUF 25 Finale drew less and that’s due to the fact that there are events on back to back nights.

The bonuses went to Demetrious Johnson, John Moraga, , Bobby Green, Lando Vannatta.  Johnson and Moraga earned the Performances of the Night while Green and Vannatta earned Fight of the Night for their draw.

Payouts

Tony Ferguson was the highest paid fighter of the night earning $500,000 while Demetrious Johnson drew $340,000.  Both Kevin Lee and Ray Borg earned the most of their career with their pay on Saturday.

Via MMA Junkie:

 

Tony Ferguson: $500,000 (includes $250,000 win bonus)
def. Kevin Lee: $250,000

Demetrious Johnson: $370,000 (no win bonus)
def. Ray Borg: $100,000

Fabricio Werdum: $400,000 (includes $125,000 win bonus)
def. Walt Harris: $28,000

Mara Romero Borella: $24,000 (includes $12,000 win bonus)
def. Kalindra Faria: $12,000

Beneil Dariush: $48,000*
vs. Evan Dunham: $40,000*

Cody Stamann: $24,000 (includes $12,000 win bonus)
def. Tom Duquesnoy: $23,000

Bobby Green: $24,000*
vs. Lando Vannata: $25,000*

Poliana Botelho: $20,000 (includes $10,000 win bonus)
def. Pearl Gonzalez: $10,000

Matt Schnell: $20,000 (includes $10,000 win bonus)
def. Marco Beltran: $14,000

John Moraga: $68,000 (includes $34,000 win bonus)
def. Magomed Bibulatov: $17,000

Brad Tavares: $74,000 (includes $37,000 win bonus)
def. Thales Leites: $57,000

The official Nevada Commission’s pay sheet had Godbeer receiving his show money.  Notably, the Nik Lentz-Will Brooks fight was scrapped due to an illness which hospitalized Lentz.  Although the Nevada Commission may not have paid Brooks, a social media post infers that he was still compensated.

The commission did not have purse payments for Lentz, Brooks and Derrick Lewis.

Promotion of the Fight

With the horrible events that happened the Sunday before the fight the event hype was muted for obvious reasons.  Dana White did not have any fight hype on his twitter timeline until Wednesday.  The Embedded episodes that usually kick off the week were held until that Wednesday.  With this event being a hard sell even before the tragedy, the lack of last minute buzz certainly did not help the buys for this event.

Sponsorships

Although not exactly related to this event, it was announced this week that longtime sponsor Bud Light would be replaced in the U.S. by Modelo Especial staring in 2018.

We are starting to see a lot subtler sponsor promotion on the Embedded series as we see the fighters getting their Reebok gear and visiting the UFC Performance Institute.

Aside from Budweiser, Toyo Tires, Metro PCS, Performance Inspired, Harvey Davidson, 7 Eleven and Monster Energy had the center of the Octagon.  One may have noticed that 7 Eleven had its own signage post whereas in past events it shared one with Monster Energy.  It also had the prep point.  The twitter hashtag Vegas Strong was also in the Octagon.

Odds and ends

It was a different opening for the UFC 216 PPV as Dana White invited over 1,500 first responders to the event and brought some of the survivors of the devastating shooting to the octagon.  Everlast, from House of Pain fame, also sang “America the Beautiful.”  There were cold openings for both the Exclusive Fight Pass Prelims and the Prelims on FX.

The festivities were strained by Dana White’s public scorn for Jason Aldean.  He claimed that Aldean did not want to perform (Aldean was the performer on stage during the shooting).  But, he showed up on Saturday Night Live the same night.  Let it go Dana.  It’s petty to mess up a nice night by getting mad at this.

Derrick Lewis and Fabricio Werdum were taken off last minute with Walt Harris taking the fight against Werdum.  The good news is that Godbeer was paid despite being taken off the card.  Brooks was not although his social media account infers he may have been compensated by the UFC.

Prelims were on FX this time around to compensate for College Football on FS1.  It drew just 653,000 viewers Saturday night.

The commission had some explaining to do with the one hour allowance for Kevin Lee to cut the pound he was over.  Apparently, the rules allow it for championship fights.

There was also the issue of how the UFC Anti-Doping Policy allowed exemptions to Kalindra Faria and Mara Romero Borella.  Yet, it took Andrea Lee off the card due to her prior issues with drug testing.

It appeared as though the upper bowl of the T-Mobile Arena was cordoned off which reflects the attendance was low for the event.  Ticketmaster had seats available up until Friday (and likely Saturday) of the event with the get-in price going for $55.

The UFC sold Vegas Strong T-shirts with 100% of the proceeds going to victims of the shooting on October 1st.

The PPV ended before 10:00pm on the west coast and the broadcast crew was forced to stretch instead of trying to fill in a fight from earlier in the evening.  It did provide some comedy as Daniel Cormier had problems with his headset cords.

There were over 500,000 searches for UFC 216 on Saturday.

Conclusion

This will be one of the lower-purchased PPVs of 2017.  While Lee and Ferguson is a good fight, it is not one you’d pay $60 to see as the main event.  Johnson is one of the greatest fighters ever, but fans do not want to pay to watch him fight.  While it was a good night of fights, its hard seeing this event doing more than 170,000 PPV buys.

TUF 26 Episode 6 draws 242,000 viewers

October 5, 2017

The Ultimate Fighter 26 Episode 6 drew 242,000 viewers on FS1 Wednesday night per Nielsen via ShowBuzz Daily.

The telecast drew 0.06 in the A18-49 demo.  In the fight of the show Gillian Roberts faced Barb Honchak.  Honchak stopped Roberts via strikes from the top.

Notably, TUF 26 outdrew an NBA Preseason Game between the Denver Nuggets and LA Lakers on NBA TV.  That game drew 144,000 viewers starting in the same time slot.

Payout Perspective:

The ratings reflect a modest rise in the ratings.  The season average through six episodes stands at 239,000 viewers which would be an all-time low thus far.  The viewership is seeing a steady increase with its DVR viewership.

The Ratings Buffet for week ending September 22nd

September 22, 2017

The Ratings Buffet for the week ending September 22nd.

Friday

ESPN2:  Golden Boy Boxing 1:41 am-2:38 am ET : 133,000 viewers, 0.06 A18-49

ESPN2:  Golden Boy Boxing 9:30pm-10:00pm ET: 145,000 viewers, 0.06 A18-49

Saturday

 FS1: UFC Fight Night Pre Show 7:00pm-8:00pm: 224,000, 0.08 A18-49

FS1:  UFC Fight Night 10:00pm-12:50 am ET: 872,000 viewers, 0.32 A18-49

FS1:  UFC Fight Night Prelims 8:00pm-10:00pm ET: 653,000 viewers, 0.23 A18-49

FS1:  UFC Fight Night Post Show 12:50pm-2:00am ET: 361,000 viewers, 0.15 A18-49

Monday

USA:  Monday Night Raw  9:00pm ET 2.844M viewers

USA:  Monday Night Raw  8:00pm ET 3.123M viewers

USA:  Monday Night Raw  10:00pm ET 2.532M viewers

Tuesday

USA WWE Smackdown 8:00pm-10:00pm ET 2.51M viewers, 0.74A18-49

Wednesday

FS1 TUF 26 Episode 1 10:00-11:00pm ET 261,000 viewers, 0.10 A18-49

El Rey:  Lucha Underground 8pm ET 79,000 viewers, 9pm ET 28,000

Thursday

 PopTV: Impact Wrestling, 8:00pm-10:00pm 277,000 viewers, 0.05 in A18-49

H/t:  Nielsen via ShowBuzz Daily

 

TUF 26 Episode 4 draws 261,000 viewers

September 22, 2017

The Ultimate Fighter episode 4 on FS1 Wednesday night drew 261,000 viewers per Nielsen via ShowBuzz Daily.

The fight of the show featured an upset as Nicco Mantana upset Lauren Murphy in the fight of the episode.  Murphy is a UFC veteran but lost via decision.  But, in his post-fight comments, it appeared that Dana White was complimentary of both fighters.

 

Payout Perspective:

 It has been a rocky start for this season ratings-wise as episode 2 was pre-empted in part by major league baseball.  This season has yielded some of the lowest-ratings of the franchise.

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