Ratings for HBOs BAD and PBC on FS1 from Saturday

July 20, 2017

HBO’s Boxing After Dark Saturday night drew 683,000 viewers for its main event on the network per Nielsen via ShowBuzz Daily.   The two other fights on the telecast scored in the 600,000

The event is more than its last Boxing After Dark main event this past January which drew 497,000 viewers.  This past Saturday, Joe Smith, Jr. faced Sullivan Berrera.  Despite being dropped in the first round, Berrera came back to dominate the fight and win a 10-round bout.  In addition, Miguel Berchelt defeated Takashi Miura via unanimous decision and Jerzeel Corrales defeated Robinson Castellanos.

The Berchelt fight drew 617,000 viewers while the Corrales fight drew 629,000.  Both scored 0.21 in the A18-49 demo.

There were three boxing telecasts Saturday.  PBC on Fox drew 886,000 viewers on the network,while  PBC on FS1 served as an add-on to the Fox event.  The show on FS1 drew 277,000 viewers and 0.08 in the A18-49 demo for a two-hour telecast which aired immediately after the Fox show.  The Fox show peaked above 1 million viewers.

Payout Perspective:

 

PBC on Fox drew less than a million and the FS1 event did as well as it usually does on the network.  The shows on HBO had modest viewership with each of the three fights drawing in the 600s range which is good for the network after losing much of its prized fighters since Bob Arum signed a tv deal with ESPN.

UFC Fight Night 113 draws 402,000 viewers on FS1

July 18, 2017

Sunday’s UFC Fight Night 113 drew 402,000 viewers on FS1 for its afternoon of fights per Nielsen.  The prelims which preceded the main card registered 284,000 while the post-fight show on FS1 had 222,000 viewers.

The near 3-hour main card featured Gunnar Nelson against Santiago Ponzinibbio.  The Brazilian scored an upset win.  The event from Glasgow, Scotland drew 0.13 viewers in the A18-49 category.  The prelims and post-fight show scored 0.08 in the A18-49 category.  The prelims lasted 2 hours while the post-fight aired for 69 minutes to make up for the early-ending main card.

Notably, UFC Fight Night 109 from Sweden this past May drew 496,000 viewers.  It was another Sunday afternoon international event.

Payout Perspective:

Even though it was a Sunday morning/afternoon card, the viewership for this event was low.  It could be due to the volume of MMA events happening in a short period of time as UFC had a PPV last week and is having a Fox card this weekend.  The fact that this is an international card slated in between makes it a forgettable event and with 402,000 viewers it seems like many did forget a UFC card aired this past Sunday.

The Ratings Buffet for the week ending July 14th – UPDATED

July 14, 2017

Welcome to another edition of The Ratings Buffet for the week ending July 14th.  UPDATED – Now includes ratings from last Friday’s TUF 25 Finale.

Friday

FS1: TUF 25 Finale Prefight 6:00pm ET 130,000 viewers; 0.06 A18-40

FS1: TUF 25 Finale Prelims 7:00pm ET 453,000 viewers; 0.15 A18-49

FS1: TUF 25 Finale Prelims 9:00pm ET 724,000 viewers; 0.26 A18-49

FS1: TUF Finale Post Fight 12:06 am ET 232,000 viewers; 0.10 A18-49

Saturday

FS1:  UFC 212 Prelims 8:00pm ET 657,000 viewers; 0.24 A18-49

FS1:  UFC PPV Prefight: 7:00pm ET 219,000 viewers; 0.09 A18-49

FS1:  UFC Post-Fight: 1:12am ET 206,000 viewers; 0.09 A18-49

Monday

USA:  Monday Night Raw 8pm ET 3.049 million viewers; 1.18 A18-49

USA:  Monday Night Raw 9pm ET 3.074 million viewers; 1.18 A18-49

USA:  Monday Night Raw 10pm ET 2.905 million viewers; 1.20 A18-49

Tuesday

USA:  WWE Smackdown 8:00pm ET 2.465 million viewers; 0.76 A18-49

FS1: Mayweather/McGregor World Tour (Los Angeles) 133,000 viewers (replay)

FS2:  Mayweather/McGregor World Tour (Los Angeles) 133,000 viewers (live)

Wednesday

El Rey:  Lucha Underground: 8pm ET 107,000, 0.03 A18-49; 9pm ET Replay 43,000, 0.01 A18-49

FS1: Mayweather/McGregor World Tour (Toronto) 283,000 viewers on FS1;

FS2: Mayweather/McGregor World Tour 124,000 viewers on FS2 (live)

Thursday

FS2: Mayweather/McGregor World Tour (Brooklyn) 7:00pm-9:12pm ET:  0.07 in the A18-49 category, 136,000 viewers

POP: Impact Wrestling 8:00pm ET: 0.10 A18-49, 374,000 viewers

The ratings via Nielsen.

 

 

Mayweather-McGregor Press Conference in LA draws 124,000 viewers on FS2

July 12, 2017

Tuesday’s Mayweather-McGregor Press Conference on FS2 drew 124,000 live viewers according to Nielsen.  A re-air of the World Tour on FS1 drew 133,000 viewers.

The launch of the World Tour at the Staples Center in Los Angeles aired live on FS2 at 2:30pm.  It peaked with 176,000 viewers.  The re-air on FS1 at 8:00pm peaked with 166,000 viewers.

Payout Perspective:

Getting 124,000 viewers to tune in live, not to mention those watching online via Showtime, is extraordinary considering a large portion of the time was spent waiting for the two to get on stage.  The viewership is a sign that people are engaged with this tour and know that McGregor is a showman that can promote.  Will this translate into PPV buys?  We shall see.

UFC 213 Prelims are the lowest this year

July 11, 2017

The UFC 213 Prelims on FS1 drew 657,000 viewers Saturday Night per Nielsen.  It’s the lowest-rated Prelims this year.

The feature fight for the Prelims was Travis Browne taking on Oleksiy Olynik with the Russian winning via rear naked choke.   Per Nielsen it drew 0.24 in the A18-49 demo.

The post-fight show 1:12am-2:12am ET  on FS1 drew 206,000 viewers while the pre-fight show 4pm-5pm ET scored 219,000.

Payout Perspective:

The ratings are ominous for an event that usually draws well.  The last two Prelims for International Fight Week drew 1.7 million (UFC 200) and 847,000 (UFC 189) respectively.  UFC 200 drew over 1 million

Gaethje tops TUF 25 Finale salaries

July 11, 2017

The Nevada State Athletic Commission has released the payouts from TUF 25.  Newcomer to the UFC, Justin Gaethje drew $300,000  including bonuses for Friday’s fight against Michael Johnson.

Via MMA Junkie:

Justin Gaethje: $200,000 (includes $100,000 win bonus)
def. Michael Johnson: $47,000

Jesse Taylor: $30,000 (includes $15,000 win bonus)
def. Dhiego Lima: $15,000

Drakkar Klose: $24,000 (includes $12,000 win bonus)
def. Marc Diakiese: $24,000

Jared Cannonier: $100,000 (includes $50,000 win bonus)
def. Nick Roehrick: $12,000

Brad Tavares: $68,000 (includes $34,000 win bonus)
def. Elias Theodorou: $24,000

Jordan Johnson: $24,000 (includes $12,000 win bonus)
def. Marcel Fortuna: $14,000

Angela Hill: $36,000 (includes $18,000 win bonus)
def. Ashley Yoder: $12,000

James Krause: $48,000 (includes $24,000 win bonus)
def. Tom Gallicchio: $10,000

C.B. Dolloway: $86,000 (includes $43,000 win bonus)
def. Ed Herman: $54,000

Tecia Torres: $60,000 (includes $30,000 win bonus)
def. Juliana Lima: $17,000

Gray Maynard: $102,000 (includes $51,000 win bonus)
def. Teruto Ishihara: $21,000

Payout Perspective:

In addition to the $30,000 earned by Taylor, he received $290,000 which included $250,000 for winning TUF and then $40,000 in wins and bonuses during the season.  The payroll far exceeds the total reported gate of $432,495.  In his debut with the company, former WSOF lightweight champ Justin Gaethje is making $100,000 and $100,000 which seems commensurate to his status and fight style as an entertaining fight favorite.  With his $100,000 bonuses for FOTN and POTN, Gaethje made out with $300,000 (not including Reebok pay) for the night.

UFC 213: Payout Perspective

July 10, 2017

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 213 from the T-Mobile Arena in Las Vegas, Nevada.

Whittaker wins interim middleweight title

Robert Whittaker won a unanimous decision over Yoel Romero to win the interim middleweight title. Originally, a co-main feature, it took over as the last fight of the show when Amanda Nunes was reportedly hospitalized and could not fight Saturday night.

Romero tired and Whittaker was able to take advantage. One of Whittaker’s cornermen almost suffocated him with the black Reebok champion shirt during his post-fight interview. Also, Michael Bisping entered the Octagon to do a WWE-style promo on Whittaker. The two may fight after Bisping-GSP in November at MSG (likely to happen) so their fight might not happen until International Fight Week 2018.

With the UFC announcing that it is returning to Australia in November could Whittaker return to defend his title at that point?

Nunes withdraws leaving void for main event

If you watched the Embedded episodes for this event, you saw Amanda Nunes in a self-sauna in her hotel room.  Everything seemed fine as she was on weight on Friday morning.  But news Saturday morning of an illness and the immediate thought was about weight-cutting issues.  However, it was chronic sinusitis that led to the main event being cancelled.  Valentina Shevchenko will have to wait until Nunes gets better but it put off the main event of International Fight Week which apparently didn’t sit well with Dana White.  As promoter, having a fighter bail on a main event due to an issue which seems minimal compared to other injuries, is infuriating considering this is the second year in a row that a last-minute change occurred.  But, for Nunes, her career and livelihood was on the line.  She is an independent contractor and if she were to have lost due to an illness, there’s no guarantee she receives a rematch.  Sure, she lost out on her fight purse but this is the long versus short term view.

While White says he will not trust Nunes again with a main event spot, he’s said the same about Jon Jones who is headlining later this month. If Nunes comes back and defeats Shevchenko like she did Tate and Rousey I assume all will be forgiven.

Attendance, Gate and Bonuses

Robert Whittaker and Yoel Romer drew Fight of the Night while Rob Font and Chad Laprise scored Performance Bonuses for their respective stoppages. Each earned $50K bonuses.

Despite the last minute scratch and lack of big fights on this card, UFC 213 drew the second-highest attendance and gate for 2017 with $2.4 million for 12,834. Only UFC 211 in Dallas this past May drew higher numbers with 17,834 for a gate of $2,662,645.

UPDATED:  Salaries

Alistair Overeem topped the salaries for the event with $800,000.  You can see more of the salaries here.

Promotion of the Fight

There were some sponsor activations for UFC 213 but it seemed that this event lacked buzz of the past July International Fight Weeks. The Embedded appeared to start later than usual in a fight week and there were only 5 episodes as opposed to the 6 that are usually put out there. This could be due to the Nunes news. Despite this, the episodes were sponsored by Budweiser.

There were some other sponsorship activation which we detail below.

Sponsorships

A couple new sponsors in the Octagon this month including Performance Inspired Nutrition and Gruntstyle.com.  Grunt Style is a Patriotic-Inspired Apparel company although the signage in the Octagon was rather bland.  The UFC sent out a press release the last week of June announcing that Performance-Inspired Nutrition would be the “Official Sports Supplement” of the UFC.  The partnership means that they will provide the supplements at the UFC Performance Institute in Vegas.

Performance-Inspired also sponsored the Performance of the Night Bonuses

Also, an ad for Dana White’s Tuesday Night Contender Series for Fight Pass.

Also, Budweiser, Harley Davidson, MetroPCS, Monster Energy, 7-Eleven, Toyo Tires and the movie, “Battle for the Planet of the Apes” were all in the Octagon with Monster Energy having the middle.

MetroPCS also did some live streaming with Forrest Griffin and Demetrious Johnson analyzing the UFC 213 card. There was also a contest for a chance to win UFC or Samsung gear.

UFC is offering a mobile video game capitalizing on the esports/mobile game space.

Toyo Tires aired a new commercial featuring UFC fighters which included Anthony Pettis and Paige VanZant. Toyo Tires also sponsored post-event backstage interviews including this one with Dana White.

Odds and ends

Michael Johnson-Justin Gaethje was the fight of the weekend. His fight style is not long for this sport but he should get a top 10 lightweight next.

UFC 213 Countdown drew 116,000 viewers on FS1 Sunday Night per Nielsen.

MetroPCS had new commercials with Sage Northcutt and Demetrious Johnson. Maybe the UFC is making good with Johnson.

Here’s the portable sauna that Nunes used in episode 5 of the Embedded series. It only goes for $179.

If all UFC contracted athletes can use the Performance Institute, why don’t they especially if they need treatment or would like to do non-specific training.

The get-in price of UFC 213 as of Saturday afternoon of the event was $80 with a lot of tickets left on Tickemaster. The going price on SeatGeek was an $86 get-in price.

At the TUF 25 Finale weigh-ins, it looked like Tom Gallicchio had sponsors on his shorts.

The UFC 214 official promo is great.

UFC 214: Cormier vs Jones 2

The official promo for #UFC214: Daniel Cormier vs Jon "Bones" Jones 2.Enjoy.

Posted by UFC on Sunday, July 9, 2017

It was announced during the broadcast that Nevada has yet to agree to the Unified Rules of MMA.

Reebok should go with a v-neck shirt to put over fighters after their bouts for the simple fact it’s hard to put them over your head.  Robert Whittaker was almost choked out by his own corner man by putting on his black Reebok champ shirt.

The internet always wins:

UFC 213 google searches drew over 200,000 on Saturday night. Google searches for “UFC” drew over 200,000 which likely may be attributed to the cancelled fight and Dana White’s subsequent comments. I don’t think we can extrapolate that all of these searches were related to people buying the PPV.

Conclusion

It’s hard to think that the removal of Amanda Nunes could impact PPV buy rates. But, a show that could have done 300,000 PPV buys is likely doing something around 250,000 if lucky. Whittaker-Romero are not main-eventers and the lack of an actual (not interim) title on the card likely hurt. With over 200,000 google searches on Saturday night, I would suggest this PPV draws between 200-250,000 PPV buys.

Fox Sports to air press conferences for Mayweather-McGregor

July 10, 2017

Fox Sports will air the hype for the August 26th Mayweather-McGregor fight according to Kevin Iole of Yahoo! Sports.  The additional hype for the event should help the event as well as the network.

Fox Sports 2 will do specials of “UFC Tonight” this week as the big press tour begins Tuesday at the Staples Center in Los Angeles.  It will air the press conferences on FS2 all this week live and then re-air them on FS1.

There will also be a weigh-in show on August 25th on FS1 and Fox Sports Deportes.  There will be a pre-fight show on August 26th on Fox and Fox Deportes.  Also, there will be a post-fight show on FS1 and Fox Deportes.

Payout Perspective:

The UFC is going to go all out in promoting this fight and the extra TV for this should help.  With so much demand for the press conferences as the complimentary tickets have sold out quickly, televising these pressers make sense should help build some viewership for FS2 and FS1.  Since McGregor is such a draw just for his time on the microphone, I would suggest that there will be some decent ratings for the press conferences.

TUF Finale 25 attendance, gate and bonuses

July 7, 2017

Justin Gaethje’s UFC debut was likely one of the best in the history of the company.  Gaethje drew two bonuses for his main event stoppage of Michael Johnson at the TUF 25 Finale Friday night at the T-Mobile Arena.

Gaethje drew a Performance bonus and along with Michael Johnson earned Fight of the Nihgt.  Tecia Torres also drew a Performance bonus for her submission of Juliana Lima.

The UFC announced that the TUF 25 Finale drew 6,308 fans for a live gate of $432,495.  In comparison, the TUF 23 Finale last year drew 8,115 fans for a live gate of $736,408.  Last year there were 3 events during International Fight wheras this week there are only 2.  TUF 24 Finale in December was held at The Palms and had a very small crowd of 1,800.

The bonuses, attendance and gate were announced post fight by UFC officials.

Payout Perspective:

Not a big showing for tonight’s event but those that were in attendance witnessed the reason why Justin Gaethje is one of the most-exciting fighters around.  Granted, his style is not long for this sport, but Gaethje and Johnson put on one of the best fights this year.

TUF 25 Episode 12 draws 408,000 viewers on FS1

July 7, 2017

The Ultimate Fighter 25 Episode 12 drew 408,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.

In the season finale of TUF 25, Jesse Taylor defeated James Krause via submission to earn a shot at redemption and a fight Friday at the TUF 25 Finale against Diego Lhima.  For Taylor, the return comes 9 years after he was removed from his chance to be a TUF winner as he was kicked off the show by Dana White prior to the Finale during his season.

Payout Perspective:

Overall, ratings for the season increased (especially DVR ratings) during the season. It was better than last season and on par with TUF 23 ratings. We will see with the final DVR ratings for episode 12 next week but it seems like this has been one of the better seasons is the past couple years. This might be due to the fact that they brought back some recognizable faces to the house.

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