UFC Fight Night 109 attendance, gate and bonuses

May 28, 2017

MMA Junkie reports the attend ace, gate and bonuses from UFC Fight Night 109 in Stockholm, Sweden.

The event drew 12,668 for a gate of $1,920,000 at the Ericsson Globe in Stockholm.  It was the third highest gate in Stockholm since the UFC debuted in 2012.

  1. UFC on Fuel TV 2 – April 2012   15,428 for a live gate of $2,230,000
  2. UFC on Fuel TV 9 – April 2013 14,506 for a live gate of $2,710,53
  3. UFC Fight Night 109 – May 2017 12,668 for a live gate of $1,920,000

In addition, bonuses went to Alexander Gustafsson, Glover Teixeira, Bojan Velickovic and Damir Hadzovic.  The main event between Gustafsson and Teixeira drew the Fight of the Night.  Gus won via 5th round stoppage.  Prelim fighters Velickovic and Hadzovic drew Performance bonuses.  Each drew $50,000.

Payout Perspective:
The Swedish fans are passionate for MMA and have turned out for the UFC.  It helps having a fighter like Gustafsson who did not disappoint the fans or his girlfriend as The Mauler proposed in the Octagon.

TUF 25 Episode 6 draws 380,000 viewers

May 25, 2017

The Ultimate Fighter 25 episode 6 drew 380,000 viewers on FS1 Wednesday night per Nielsen and via ShowBuzz Daily.

The episode drew 0.15 viewers in the Adult 18-49 demo.  The fight of the episode featured Ramsey Nijem versus Julian Lane.  Nijem stopped Lane despite almost being choked out on two occasions.  It featured another dustup between TJ and Cody as well as Justin Buchholz and Duane Ludwig.

While not previously reported by this site, last week’s DVR adjusted rating for Episode 5 grew to 510,000 viewers.  The DVR numbers improved from last fall’s episode 5.

Payout Perspective:

The ratings from this week make it the highest-rated episode of the season.  To think that 380,000 is the highest rated episode this season in comparison to ratings a couple years ago reflects how much the show is more geared for DVR numbers rather than live ratings.

TUF 25 Episode 5 draws 301,000 viewers

May 18, 2017

The 5th Episode of TUF 25 drew 301,000 viewers on FS1 Wednesday night.  The ratings are the exact same as the 5th Episode of TUF 24.

It drew a 0.13 in the Adult 18-49 demo.

Ironically, the Live + SD rating is the same of last season’s TUF 24 Episode 24.  TUF 23 Episode 5 drew 361,000 viewers.

Also of note, last week’s DVR ratings for Episode 4 drew 543,000 viewers which makes it the most-watched episode this season.

UFC 211 Prelims draw 1.148M (UPDATED)

May 16, 2017

UPDATED:  The Prelims on FX peaked with 1.360,000 viewers during the last quarter hour of the show.  The UFC 211 Prelims on FX drew 1.184 million viewers according to ShowBuzz Daily.  It was the best showing for the PPV Prelims on FX and the best showing for a PPV prelims this year.

It drew 0.50 in the A18-49 demo per ShowBuzz Daily.  (UPDATED) Per Nielsen, the viewership equaled 643,000 viewers.  The Prelims this time around increased dramatically in the A18-49 demo.  The fight card on FX featured Dustin Poirier versus Eddie Alvarez which ended in a controversial no-contest.

UFC PPV Prelims on FX:

UFC 211 Prelims: 1.148 million viewers

UFC 188 Prelims:  727,000 viewers

UFC 154 Prelims:  980,000 viewers

Notably, the NASCAR event on FS1 that replaced the UFC Prelims drew 2.62 million viewers for a 260-minute showing.  FX, which has served as a home away for home at times for the UFC, has more subscribers than FS1.

In addition, the UFC PreFight Show on FX drew 522,000 viewers (0.22 A18-49) and the post-fight show on FS1 drew 329,000 viewers (0.09 A18-49 demo).

Payout Perspective:

FX has more subscribers than FS1 which may bode well for the event.  The 1.148 million viewers may show that fans were interested in this event which featured a strong fight between two lightweights.  This could help PPV buys as the show is used to entice viewers to buy the PPV.

TUF 25 Episode 4 draws 348,000 viewers

May 11, 2017

TUF 25 episode 4 drew 348,000 viewers on Wednesday on FS1 per ShowBuzz Daily.  The episode is up in ratings from last week.

The fight of the episode featured James Krause and Jonny Nunez.  Krause, a UFC veteran, defeated Nunez.  The episode also featured appearances by Miesha Tate and Clay Guida.

The episode drew 0.14 ratings in the adult 18-49 demo.

Payout Perspective:

The NBA Playoff game between Washington and Boston drew 3.756 million viewers on TNT.  Game 7 of the NHL Playoffs between Pittsburgh and Washington drew 2.480 million viewers on NBC Sports Network.  Notably, the ratings in the adult 18-49 demo was down from the prior week.

TUF 25 Ep 3 adjusted ratings up to 497,000

May 10, 2017

The adjusted ratings of episode 2 of TUF 25 drew 497,000 viewers on Live +3 according to Nielsen.  It reflects a 38% increase over its Live + SD rating of 324,000 viewers on FS1.

Payout Perspective:

Notably, the increase in DVR viewership is down from the last two seasons of TUF. But, the increase for this episode is up 53% than the past two seasons (36% and 40%).

TUF 25 Episode 3 draws 324,000 viewers

May 4, 2017

TUF 25 episode 3 drew 324,000 viewers on FS1 Wednesday night per ShowBuzz Daily.  It drew 0.12 viewers in the adult 18-49 demo.

The ratings are down slightly from the second episode which drew 372,000 viewers.

In the fight of the show, Jesse Taylor defeated Megdi Baghdad by unanimous decision.

Payout Perspective:

The ratings are off from the past two episode 3s of the TUF series (TUF 23: 414,000, TUF 24: 441,000).  It also is off from its adult 18-49 demo drawing 0.12.  The NBA Playoffs paced the night in cable sports with Washington-Boston on TNT garnering over 4.8 million viewers.

TUF 25 Episode 2 DVR ratings increase by 38% over Live +SD

May 3, 2017

The adjusted ratings of episode 2 of TUF 25 drew 514,000 viewers on Live +3 according to Nielsen.  It reflects a 38% increase over its Live + SD rating of 372,000 viewers on FS1.

Payout Perspective:

Notably, the increase in DVR viewership is about the same with TUF 23 last spring (39% increase).  TUF 24 saw an increase of 42% this past fall.

TUF 25 episode 2 ratings improves from debut episode

April 27, 2017

The second episode of TUF 25 drew 372,000 viewers Wednesday night on FS1 according to ShowBuzz Daily.  The event drew 0.17 in the adult 18-49 rating.

The second episode featured a fight between Eddie Gordon and Tom Gallicchio.  The Dan Henderson-trained fighter, Gialicchio bested the former TUF winner Gordon via rear naked choke.  The episode also featured another confrontation between Cody Garbrandt and TJ Dillashaw.  Also, in the verbal sparring was Urijah Faber as they argued over Dillashaw’s departure from Team Alpha Male.

The ratings are almost a 25% increase over this season’s debut episode.  In comparison, it did better than the second episode of TUF 24 (347,000) and close to TUF 23’s second episode (387,000).

Payout Perspective:

Gallicchio’s telling his story on the show is the reason why viewers first found why this show was compelling.  A guy with nothing to lose, seeing the end of his career, but willing to give it all he has for his dream.  The viewership was up this week despite going up against the NBA and NHL Playoffs once again.

TUF 25 Episode 1 up to 500K viewers in DVR ratings

April 26, 2017

The first episode of TUF 25 for this season scored 500,000 viewers in DVR +3 ratings on FS1 per Nielsen.  It shows an increase of 74% from its live + same day rating.

The two-hour debut this past Wednesday was the lowest-ever in the series franchise.  The DVR viewership has been an increasing metric used when tracking TUF as it is being deemed more of an episodic series rather than live sporting event.

Payout Perspective:

The increase from the overnight ratings reflects a larger slice of individuals recording the show for viewership than in past seasons.  Also, we do not have the additional information from a replay on Sunday night which I’m sure FS1 execs hope to capture more viewers.  One thing we will try to track this year is to see whether the amount of DVR viewers have increased over seasons.

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