February 22, 2017
UFC Fight Night 105 drew an average of 907,000 viewers on FS1 Sunday night per Sports TV Ratings. The prelims which preceded the event drew 760,000 viewers.
The main card featured Derrick Lewis and Travis Browne in the main event. Lewis earned the victory with a stoppage of Browne. The 2 hour prelims event featured four fights including Carla Esparza and Randa Markos.
The main card drew 435,000 viewers in the A18-49 demo while the prelims drew 330,000.
The FS1 fight card had stiff competition on Sunday night as it went up against the NBA All-Star game which aired on both TNT (drawing over 6.5M viewers) and TBS (over 1.2M viewers0. The 907K is not far off from last month’s Sunday night event featuring BJ Penn. That event, UFC Fight Night 103, drew 1.090 million viewers with the prelims garnering 824,000. Not a bad showing considering the competition on Sunday night.
February 14, 2017
The UFC 208 Prelims drew 824,000 viewers on FS1 Saturday night. The event aired from 8-10pm ET on Saturday preceding the PPV.
The event drew 420,000 viewers in the adult 18-49 demo per Sports TV Ratings. The show peaked at 1,046,000 viewers during the main fight of the telecast: Belal Muhammad’s win over Randy Brown.
Also of note related to UFC 208 programming, the weigh-ins drew just 80,000 viewers on FS1 from 6-7pm on Friday.
The pre-fight show on FS1 drew 259,000 viewers (142,000 in A18-49 demo) from 6:30-8pm ET. The post-fight show drew 207,000 viewers (111,000 in A18-49 demo) from 1:06-2:06amET.
If you wanted to draw any parallels here, UFC 206 Prelims in December drew 777,000 viewers. 206 drew 150,000 PPV buys. UFC 204 in October drew 678,000 viewers and ended up with 290,000 PPV buys. While it’s not an exact science, the prelims have been used as one of the indicators for PPV buy rates. Realistically, it may mean the actual PPV does somewhere between 200-350K PPV buys. I would believe it being on the lower end of this.
February 14, 2017
Welcome to another edition of Payout Perspective. In this edition we take a look at the UFC’s second PPV in New York. This time at the Barclay’s Center in Brooklyn, New York.
New champ of new women’s division
Germaine de Randamie narrowly defeated Holly Holm to win the inaugural UFC women’s Featherweight Division. The decision did not go without controversy as de Randamie won 47-48 but was not deducted a point after two clear shots after the bell. Joe Rogan was apoplectic that the referee did not deduct one point on the second shot after the bell.
Regardless, the title goes to de Randamie. She has offered up a rematch with Holm due to controversy but one would think that Cyborg gets the next shot if she is given a retroactive TUE.
Silva turns back the clock, Brunson
Anderson Silva showed he still has it with a victory over Derek Brunson. Perhaps Silva won via show but Brunson seemed too tentative. It was a very emotional scene for Silva post-fight as he has come to terms with his role as a fighter that will not compete for a title.
The Barclay’s Center was a sellout for UFC 208 with 15,628 fans for a live gate of $2,275,10. It was the highst grossing sporting event in arena history.
There were only 3 bonus winners since there was only one finish. Dusin Poirier and Jim Miller won for Fight of the Night while Jacare earned a Performance Bonus for stopping Tim Boetsch.
In tying in a sponsor, the UFC tweeted out the winners and included a link to Netflix’s new realtiy show Ultimate Beastmaster. It sounds like American Ninja Warrior.
— UFC (@ufc) February 12, 2017
Notably, Anderson Silva co-hosts the Brazilian version of Ultimate Beastmaster.
Promotion of the Fight
Holly Holm appeared on “Live with Kelly” to promote the event.
— UFC (@ufc) February 8, 2017
There was no sponsor for the Embedded series this time around and perhaps sponsors knew that this was going to be a dud this time around.
The usual sponsors were in the cage including MetroPCS, Harley Davidson, Toyo Tires, Budweiser, Halo Wars 2, the movie Fist Fight, Netflix’s The Ultimate Beastmaster and Monster Energy had the center.
Also, Microsoft’s Halo Wars 2 had the fighter prep point.
The movie Fist Fight starring Charlie Day and Ice Cube was featured during UFC 208. They also included a tweet associated with the event.
— Ice Cube (@icecube) February 12, 2017
Odds and ends
It was the first time, in a long time that a PPV did not have Mike Goldberg as Jon Anik and Daniel Cormier joined Joe Rogan. The three still need seasoning. If it was up to me, I would like Dominick Cruz in place of Cormier.
New walkout song for The Spider. Hard not to associate him with DMX’s “Ain’t No Sunshine.” But, the song that replaced it was performed by his son Kalyl.
— Dana White (@danawhite) February 11, 2017
Dana White went on Instagram during UFC 208.
Jacare Souza should get the next shot at Bisping. Period.
Tony Parker, whose San Antonio Spurs played the New York Knicks on Sunday. The Spurs lost.
UFC 208 drew over 200,000 google searches on Friday. Anderson Silva drew 50,000 on Saturday. Likely, the searches for Silva occurred after news that he had won. So, it’s likely those aren’t due to wanting to buy the PPV.
It’s hard to think that this will be a big buy rate. None of the fights were compelling from a causal viewer standpoint. UFC 206 had over 200K google searches this past December and I think that 208 will do a similar buy rate. Look for this event to do between 150,000 to 175,000 buys.
February 7, 2017
UFC Fight Night 104 drew 1.158 million viewers on Saturday night on FS1 per Sports TV Ratings. The prelims which preceded the main card drew another 834,000 on FS1.
Sports TV Ratings indicates that the main card (airing from 10pm-12:59am ET) which featured the return of The Korean Zombie as he KO’d Dennis Bermudez drew 590,000 viewers in the A18-49 demo. The prelims, which aired from 8-10pm ET drew 420,000 viewers in the A18-49 demo.
The main card peaked at 1.286 million viewers during the 11:15-11:30pm quarter hour.
The ratings are less than the 1.3M viewers that watched UFC Fight Night 82 last Super Bowl weekend. You may recall that event was taken off PPV and made an FS1 card and featured Johny Hendricks-Stephen Thompson. The prelims drew 1.093M viewers.
Despite being lower than last year, the 1.158 million is strong considering the main card featured KZ-Bermudez. Obviously looking at the attendance, this card resembled more of a lower-tier Fight Night card than a bigger draw.
January 18, 2017
UFC Fight Night 103 drew 1.090 million viewers on FS1 Sunday night per Sports TV Ratings. The prelims drew 824,000 viewers on FS1.
UPDATED: The show peaked with 1,604,000 viewers between 12-12:15am. It was the No. 1 viewership in the A18-49 category from 8pm-12:15am ET. The postfight show averaged 364,000 which is tied for the 3rd largest-viewed FS1 UFC Fight Night Postfight ever.
The prelims aired from 8-10pm ET and scored 361,000 viewers in the A18-49 demo. The main card drew 612,000 viewers in the A18-49 demo.
The main card featured BJ Penn’s return against Yair Rodriguez. The prelims main fight featured Drakkar Klose and Devin Powell.
The Fight Night ratings are the best since September 2016 at UFC Fight Night 95. The event featured Cristiane Cyborg Justino from Brazil. The event did well considering it went up against the NFL game featuring the Chiefs-Steelers and we thought that it might affect viewership. Certainly, the ratings appear to not be affected.
January 16, 2017
The next season of The Ultimate Fighter will feature bantamweight coaches T.J. Dillashaw and newly crowned champ Cody Garbrandt according to a UFC press release. The long-running series will continue with former competitors from past seasons on the show.
The new season begins on FS1 on April 19th with a two hour premiere.
No date yet for a fight between Garbrandt and Dillashaw although the press release indicated that they would fight after the season of TUF so this might put us at the July show of International Fight Week which would be a great co-main event. As for the series, I’m not sure if these two as coaches will garner more viewers than previous seasons although the curiosity of seeing past TUF fighters serves as a “Where are they now” sort of feel for people that have watched past seasons.
January 6, 2017
The UFC 207 Prelims peaked with more than 1.8 million viewers. The Friday night event on FS1 was up over 45% from last year’s UFC 195 prelims.
The event which featured Johny Hendricks and Neil Magny in the feature fight peaked during the last quarter hour 9:45-10pm ET.
In comparison’s to last year’s PPV show, UFC 195 which aired 1/2/16, it was up almost 50% from the prelims which also aired on FS1. It was up 42% in the A18-49 demo as well (813K v. 572K) last year.
All signs point to a good PPV buy rate with Ronda Rousey’s return.
January 3, 2017
The UFC 207 Prelims on Friday night drew 1.511 million viewers on FS1 per Sports TV Ratings. It was the fourth highest PPV of 2016 and the sixth prelims telecast to go over 1 million viewers.
In addition, it drew 813,000 viewers in the adult 18-49 category. The featured fight on the prelims was Johny Hendricks versus Neil Magny. Magny earned a unanimous decision.
The average for 2016 was 1,097,000. In comparison, 2015 drew an average of 1,069,000.
In addition, the pre-fight broadcast on FS1 which preceded (4:00-5:00pm PT) the UFC Prelims drew 572,000 viewers and 281,000 in the A18-49 demo. The post-fight drew 404,000 viewers and 234,000 in the A18-49 demo. The post-fight event went from 9:50pm-11:07pm PT.
The ratings are very considering the prelims took place on Friday night. The big viewership number likely reflects a big PPV buy rate. All of the prelims except UFC 195 drew over 1 million PPV buys. With Rousey on the PPV card, expect a buy rate over 1 million.
December 20, 2016
UFC on Fox 22 peaked with 4.8 million viewers for the main event between Paige VanZant and Michelle Waterson. The live + SD ratings for Saturday’s event on Fox drew 3,178,000 overall.
The ratings are an increase from the fast overnights which were 2.69M viewers. The Live + SD ratings are a 14% increase from last December’s 2.781M viewers. UFC on Fox 22 was the most-watched UFC event since April 2013 when it drew 3,742,000.
|UFC on Fox Ratings|
|Overnights||Live + SD|
|UFC on Fox 1||5,700,000|
|UFC on Fox 2||4,570,000|
|UFC on Fox 3||2,250,000||2,400,000|
|UFC on Fox 4||2,360,000||2,400,000|
|UFC on Fox 5||3,410,000||4,400,000|
|UFC on Fox 6||3,770,000||4,220,000|
|UFC on Fox 7||3,300,000||3,742,000|
|UFC on Fox 8||2,040,000||2,380,000|
|UFC on Fox 9||2,410,000||2,800,000|
|UFC on Fox 10||2,550,000||3,220,000|
|UFC on Fox 11||1,990,000||2,500,000|
|UFC on Fox 12||2,020,000||2,500,000|
|UFC on Fox 13||2,270,000||2,800,000|
|UFC on Fox 14||2,820,000||3,049,000|
|UFC on Fox 15||2,430,000||2,745,000|
|UFC on Fox 16||2,290,000||2,800,000|
|UFC on Fox 17||2,280,000||2,781,000|
|UFC on Fox 18||2,430,000||2,685,000|
|UFC on Fox 19||2,130,000||2,500,000|
|UFC on Fox 20||2,440,000||2,975,000|
|UFC on Fox 21||2,200,000||1,983,000|
|UFC on Fox 22||2,690,000||3,178,000|
The ratings reflect the appeal of Paige VanZant as a ratings needle mover. With her upset in the main event, Michelle Waterson can claim this as well. Despite the belief that neither fighter had the skill to be in the main event, it’s clear that based on the viewership, people wanted to see them fight. A couple years ago, you would not think that a women’s fight on network tv could draw 4.8 million viewers. It’s a clear sign that times have changed.
December 20, 2016
The UFC on Fox 22 Prelims airing on FS1 Saturday afternoon drew 679,000 viewers per Sports TV Ratings.
In the last fight of the prelims, Paul Craig defeated Luis Henrique da Silva via submission. Craig earned a Performance of the Night Bonus for his work.
The event drew 338,000 viewers in the adult 18-49 category.
The UFC on Fox 22 Prelims are down from the prelims last December which drew 693,000 viewers.
UFC on Fox Prelims – 2016
UFC on Fox 21 Prelims rating: 1.122M (on Fox)
UFC on Fox 20 Prelims rating: 1.261M (on Fox)
UFC on Fox 19 Prelims rating: 1.4M (on Fox)
UFC on Fox 18 Prelims rating: 702,000 (on FS1)
For a 3 hour prelims airing 5:00-8:00pm ET, I would think that the ratings fared pretty well. If you consider the difference between the prelims airing on Fox preceding the main card versus on FS1, it’s clear that being on the network helps with viewership. While the ratings are down from this time last year, the network main card did much better with Paige VanZant and Michelle Waterson headlining.