PBC on Fox draws 1.3 million viewers

October 15, 2017

PBC on Fox Saturday night drew 1.3 million viewers on Saturday night per Television By Numbers.

The event went up against stiff competition with the MLB Playoffs featuring the Cubs and Dodgers on cable TV.  Also, USC played Utah on ABC opposite the Fox broadcast.

The event featured Abner Mares as he defeated Andres Gutierrez to retain his WBA featherweight title.  The telecast drew 0.3 in the A18-49 demo and a 1 share.

In July, PBC on Fox drew just 866,000.  In February of this year it drew 1.76 million viewers.

Payout Perspective:

The PBC telecasts on Fox have waned in popularity and although Saturday’s event drew better than this past summer, it’s not nearly as popular as the UFC when it does its quarterly events on Fox.

WME-IMG now free to solicit offers for new media rights deal

October 3, 2017

As we head into October it is worth noting that the exclusive negotiating period between WME-IMG and Fox to renew the UFC television contract came to an end.  WME-IMG will be free to solicit its television deal with others.

The UFC signed a 7-year deal with Fox in 2011 worth a reported $100 million per year (although others reported the deal at $115 million).  The current deal ends at the end of 2018.  The contract with Fox came with an exclusive negotiating window of 90 days which began this past July.

Last November, the UFC proclaimed that it was eyeing a $450 million per year deal for its next contract.  It will offer four annual broadcasts, six annual cable events and weekly programming as well as UFC Fight Pass.  It’s unlikely that the UFC will give up its PPV business with this upcoming deal.  Industry executives opine that the new deal will grant the winning bid more input into the matches and what will be a part of the UFC PPV events.

Payout Perspective:

It was likely that there would be no deal with Fox during this exclusive period as the new owners wanted to see what it could obtain in the open market.  With the possibility of bidders like Turner, CBS/Showtime, NBC and the wildcard that is Amazon out there, the UFC could be an attractive sports property.  But can it grab a $450 million deal?  It appears that the market for sports properties has dried up a bit and it’s hard to fathom that it can secure a $450 million deal (e.g., WWE’s media rights deal in 2014).  But, despite the low PPV buys this year and the volatility of the product (i.e., injuries and/or drug tests that may put off fights), it is still one of the better properties attracting the younger male demo.  We should see movement on this in the coming months.

Mayweather-McGregor Prelims peak at 3.1M and other ratings

August 30, 2017

Nielsen has provided some additional ratings from this past weekend’s Mayweather-McGregor fight.  Notably, the prelims drew 2,568,000 viewers across Fox, Fox Deportes and Fox Sports Go.  The show peaked at 3,110,000 viewers.

The Prelims on Fox drew 2,438,000 from 7-9pm ET.  In the A18-49 category, it drew 1,156,000 viewers and was up over 150% versus the average to date for Fox boxing telecasts.

The first prelim bout on the show drew 2,360,000 viewers.  The show peaked at 3,110,000 from the 8:45-9pm ET quarter hour.  This was during the welterweight fight between Yordenis Ugas and Thomas Dulorme.  Ugas defeated Dulorme.

Other ratings from the telecasts associated with The Money Fight include:

  • Mayweather-McGregor Prefight Show 1,463,000
  • Mayweather-McGregor Postfight Show 368,000
  • Mayweather-McGregor Weigh-In 287,000
  • PBC on FS1 drew 269,000 viewers on Friday night.

Also, a replay of All Access Mayweather/McGregor on FS1 drew 215,000 viewres.

Payout Perspective:

The ratings reflect the immense popularity of The Money Fight.  Ratings were up across the board for the Prelims as well as the pre/post and weigh-in shows.  Despite the technical issues, the marketing and promotion of the fight had people buzzing to watch this fight.

Mayweather-McGregor Prelims draw 3.22 million on Fox

August 27, 2017

The Mayweather-McGregor Prelims on Fox scored 3.22 million viewers on Fox Saturday night.  It won the overall ratings in its time slot per TV By Numbers.

The Prelims featured Yordenis Ugás and Thomas Dulorme.  Ugas defeated Dulorme via unanimous decision.

The prelims which aired from 5pm-7pm on Saturday night drew a 1.1 rating in the A18-49 demo and a 5 share making it the best overall in its time slot.  The 3.22 million viewers beat out the NFL Preaseason on NBC featuring the LA Chargers and LA Rams.

Payout Perspective:

UFC on Fox have not drawn over 3 million viewers since UFC on Fox 7 in 2013.  In recent memory, the highest-rated live boxing event on Fox was January 2016 when PBC on Fox 1 drew 2.24 million viewers.  PBC on NBC drew 4.8 million viewers for a Sunday afternoon 1 hour airing of a fight featuring Errol Spence.  The ratings for Saturday reflect a huge interest in the PPV which likely dead very well.

UFC on Fox 25 draws 1.64 million viewers

July 23, 2017

UFC on Fox 25 drew 1.64 million viewers (according to TV By Numbers) making it the lowest overnight ratings for the company since it began airing fights on Fox.  Despite the news, it tied with NBC’s Dateline for biggest rating for Adults in the 18-49 age range.

UFC Fight Night featured Chris Weidman taking on Kelvin Gastelum in the main event from Long Island, New York.  Notably, their fight was not calculated in the overnight ratings because it started in the overrun.

In terms of overall viewership, UFC on Fox was last in its time slot among the other network shows.  It did draw a 0.6 share among Adults 18-49 and a 3 share making it the best in its 2 hour time slot.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000

 

Payout Perspective:

 This year’s July card did not match last year’s 2.44 million from UFC on Fox 20.  We will see if the added ratings from the overrun will boost the show to over 2 million viewers.  This makes 2 weeks in a row where Fox has aired a live combat sporting event and it has not produced ratings.

The Ratings Buffet for the week ending July 21st

July 22, 2017

Welcome to another edition of The Ratings Buffet for the week ending July 21st.

Friday

Spike:  Bellator 181:   514,000 viewers; DVR +3: 573,000;  main event average: 775,000 peak at 912,000

Saturday

PBC on Fox 5:00pm-7:00pm ET: 886,000

HBO Boxing After Dark:
Smith v. Barerra: 683,000
Berchelt v. Miura: 617,000
Corrales v. Castellanos: 629,000

PBC on FS1 7:00pm-9:00pm ET: 277,000

Sunday

FS1: UFC Fight Night 3:00pm-5:51pm ET – 113 main card: 402,000
FS1: Prelims: 1:00pm-3:00pm ET ET284,000
FS1: Post-Fight Show: 5:51pm-7:00pm ET 222,0000

Monday

USA: Monday Night Raw (up from last week) 8pm ET 3.14 million viewers; 0.83 A18-49
USA: Monday Night Raw (up from last week) 9pm ET 3.237 million viewers; 0.91 A18-49
USA: Monday Night Raw (up from last week) 10pm ET 3.083 million viewers; 0.86 A18-49

Tuesday

USA: WWE Smackdown (up from last week) 8:00pm ET 2.548 million viewers; 0.65 A18-49 (down from last week)

Wednesday

El Rey: Lucha Underground (down from last week) 8pm ET 73,000, 0.02 A18-49; 9pm ET Replay 51,000, 0.02 A18-49

FS1: PBC on FS1 9pm – 11pm ET 190,000, 0.05 A18-49

Thursday

POP: Impact Wrestling 8:00pm ET: 322,000, 0.07 A18-49

Ratings for HBOs BAD and PBC on FS1 from Saturday

July 20, 2017

HBO’s Boxing After Dark Saturday night drew 683,000 viewers for its main event on the network per Nielsen via ShowBuzz Daily.   The two other fights on the telecast scored in the 600,000

The event is more than its last Boxing After Dark main event this past January which drew 497,000 viewers.  This past Saturday, Joe Smith, Jr. faced Sullivan Berrera.  Despite being dropped in the first round, Berrera came back to dominate the fight and win a 10-round bout.  In addition, Miguel Berchelt defeated Takashi Miura via unanimous decision and Jerzeel Corrales defeated Robinson Castellanos.

The Berchelt fight drew 617,000 viewers while the Corrales fight drew 629,000.  Both scored 0.21 in the A18-49 demo.

There were three boxing telecasts Saturday.  PBC on Fox drew 886,000 viewers on the network,while  PBC on FS1 served as an add-on to the Fox event.  The show on FS1 drew 277,000 viewers and 0.08 in the A18-49 demo for a two-hour telecast which aired immediately after the Fox show.  The Fox show peaked above 1 million viewers.

Payout Perspective:

 

PBC on Fox drew less than a million and the FS1 event did as well as it usually does on the network.  The shows on HBO had modest viewership with each of the three fights drawing in the 600s range which is good for the network after losing much of its prized fighters since Bob Arum signed a tv deal with ESPN.

PBC on Fox draws less than a million viewers Saturday night

July 17, 2017

PBC on Fox drew less than a million viewers Saturday night per Television By Numbers.  It’s the first time that the promotion on the network has drawn less than 1 million viewers.

The event drew 0.92 million viewers and a 0.2 rating in the A18-49 demo and a 1 share for its 8-10pm time slot.  It was the lowest-rated telecast during it’s time slot and the least-watched overall show on network television Saturday night.

In comparison, February’s PBC on Fox 4 telecast drew 1.76 million viewers.  July 2016’s PBC on Fox drew 1.45 million viewers.  PBC on Fox 2 in April 2016 drew 1.51 million viewers.  PBC on Fox 1 in January 2016 drew 2.24 million viewers.

Saturday’s event featured Omar Figueroa, Jr. has he stopped Robert Guerrero in the third round.  Guerrero announced that Saturday’s event was he last as he announced his retirement via twitter.

Payout Perspective:

There was a lack of marketing promoting event as it seems like we are all focused on Mayweather-McGregor this past week.  The event marks a new low for PBC on the networks as it could not muster 1 million viewers.  I would think that the UFC will be able to draw more this Saturday for its network event on Fox.

Will PBC turn strategy into media rights deal?

April 24, 2017

Sports Business Journal (subscription recommended) reports on the current status of Premier Boxing Champions and its strategy of time buys across a broad landscape of networks.  The article looks at the ratings over the court of the innovative and risky experiment.

The hope was to turn the time buys into a lucrative “rights fees” deal.  This has not happened thus far.  Instead, the strategy has seemed to spread the brand thin and ratings have been sporadic.  Recently, Spike TV decided not to pick up its option for PBC stating that it would focus more on Bellator.

Per the article, there is still an opportunity for a rights fees deal but with the UFC shopping its rights package, there is some competition.  CBS might be a potential landing spot for PBC since it already has a tie-in with Showtime and has a $40 million budget for 2017.  In addition, there is the underutilized CBS Sports Network which could use additional live content.  In leadup to the last couple of PBC fights on CBS or Showtime, CBS Sports Network has shown previous fights of boxers that have upcoming fights on the networks which has served as good shoulder programming marketing the fighters.

One of the concerns for PBC is the lack of sponsors to spend consistently in the sport.  Showtime executive vice president and general manager of sports Stephen Espinoza notes that sponsors is where boxing is “living or dying.”  He believes there needs to be more education of sponsors to show that it has a valuable demo to deliver.

PBC has produced 54 cards in the last 12 months that aired across nine channels.  The highest average it has produced was 2.75 million viewers on CBS for two shows.  Its most-viewed show was a Sunday afternoon fight on NBC in August between Errol Spence-Leonard Bundu which aired immediately after the men’s basketball gold medal game.  The fight drew over 4.8 million viewers with a peak of 6.34 million.  More recently, last month’s Keith Thurman-Danny Garcia fight drew an average of 3.1 million viewers with the fight drawing 3.74 million and peaking at 5.1 million.  In February, the return of Adrien Broner on Showtime drew 779,000 of its network subscribers.

Payout Perspective:

The article notes that PBC is at a crossroads in its business model.  Based on the TV ratings, the time buy strategy has not been effective.  Despite the fact, the strategy has not produced desired results the article notes the last couple of events for PBC have produced good ratings highlighted by Keith Thurman-Danny Garcia on CBS.  We should see some decent ratings for Thurman-Andre Berto on Showtime this past Saturday.  Will PBC survive past 2017?  Better events, promoting its top fighters and maintaining a focused network strategy should help a turn around.  Of course, the networks and sponsors which would infuse PBC with an injection of money would help a business that has seeped money since the beginning.

UFC on Fox 24 drew 1,996,000; Prelims draw 1,105,000

April 20, 2017

UFC on Fox 24 drew 1,996,000 viewers on Fox Saturday afternoon in adjusted ratings to account for the overrun per Nielsen. The UFC Prelims drew 1,105,000 on Fox.

The main card peaked during the main event portion of the telecast with 2,874,000 viewers from 10-10:15pm ET.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000

In addition, the prelims drew 1,105,000 viewers.  The event aired on Fox and preceded the main card.

UFC on Fox 23 Prelims: 619,000 on FS1

UFC on Fox 22 Prelims: 679,000 on FS1

UFC on Fox 21 Prelims: 1,122,000 on Fox

UFC on Fox 20 Prelims: 1,261,000 on Fox

UFC on Fox 19 Prelims: 1,400,000 on Fox

UFC on Fox 18 Prelims: 702,000 on FS1

Payout Perspective:

The prelims were two hours and was the lowest rated in the history of the prelims on Fox.  The UFC on Fox 24 rating is the second lowest-rated ever in Fox history.  As pointed out by one of our readers, UFC on Fox 21 was slightly lower.

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