UFC on Fox 15 draws 2.43 million viewers in overnight ratings

April 19, 2015

Televison By Numbers reports that the UFC on Fox 15 event on Fox Saturday night drew an average of 2.43 million viewers which narrowly edged out the New York Rangers-Pittsburgh Penguins NHL game on NBC.

UFC on Fox 15 scored 2.43 million viewers, a 0.9 rating among the 18-49 demo and a 4 share.  The event ran from 8:00pm-10:00pm.  There was little, if any overrun as Luke Rockhold stopped Lyoto Machida in the main event.  The NHL on NBC (8:00pm-11:00pm) drew similar ratings with 2.41 million viewers, a similar 0.9 rating in the 18-49 category and a 3 share.

The UFC event was also up against the NBA Playoffs which aired on cable.

UFC on Fox 11 event which aired about the same time last year drew an initial overnight rating of 1.99 million viewers and was adjusted up to 2.5 million viewers.

In terms of overall viewership for the night, TV By Numbers is reporting that 48 Hours on CBS drew 6.25 million viewers in the 10pm slot Saturday

UFC on Fox 15 ratings

Payout Perspective:

This is a very good rating for the UFC considering it went up against the NHL Playoffs.  While it’s only the first round, one would think that the New York-Pittsburgh matchup would draw considerable interest from the two of the biggest television markets.  MMA Payout will have more on the ratings as they come in.

 UFC on Fox Ratings
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000
UFC on Fox 4 2,360,000
UFC on Fox 5 3,410,000
UFC on Fox 6 4,220,000
UFC on Fox 7 3,300,000
UFC on Fox 8 2,380,000
UFC on Fox 9 2,800,000
UFC on Fox 10 3,220,000
UFC on Fox 11 1,980,000
UFC on Fox 12 2,500,000
UFC on Fox 13 2,800,000
UFC on Fox 14 2,820,000
UFC on Fox 15 2,430,000

The Interview with Professor Nicholas Watanabe

April 7, 2015

MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting.

Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes.  However, those that attend UFC live events are not as picky when it comes to which weight classes are on a particular card. In the interview, we cover his study which is featured in the latest edition of the International Journal of Sport Finance (cite: 2015, Vol 10, No. 1, 26-41). The study is entitled, “Sources of Direct Demand: An Examination of Demand for the Ultimate Fighting Championship.”

We also talk a little Mayweather-Pacquiao as well toward the end of our talk.

Nicholas Watanabe

Nicholas Watanabe

UFC on Fox 14 draws 3.049M, Prelims do 607K on FS1

January 27, 2015

Saturday night’s UFC on FOX 14 drew an average of 3.049 million viewers per Nielsen.  In addition, the Prelims on FS1 drew 607,000 viewers for the three hour show preceeding the two hour network card.

The two hour event on FOX won its time slot as well as coming in first in key adult and male demos.  It drew a 1.8 rating with a 3 share and its final peak rating drew 3.646 million viewers.  The event featured Alexander Gustafsson and Anthony Johnson.  “Rumble” scored an upset win over the hometown favorite.

The ratings are the best on FOX for the UFC since last year’s UFC on Fox 10 in January 2014 which featured Benson Henderson and Josh Thompson.

The UFC on Fox 14 Prelims are down from December’s UFC on Fox Prelims which drew 654,000 viewers.

Payout Perspective:

Despite this past Saturday’s event drawing less than previous network events in January, the ratings show that the promotion of the event from Fox during the NFL playoffs and other Fox sports have helped with awareness of the card.  The Prelims were slightly off of December’s ratings which may be due to the lack of name recognition from all of the non-US fighters.

UFC Fight Night 59 draws over 2.7M, Prelims grab 908K

January 21, 2015

UFC Fight Night 59 held on Sunday night on Fox Sports 1 drew an average of 2,751,000 million viewers with a peak of 3,162,000 viewers during the final quarter hour (12:00-12:15 AM ET) of the show according to Nielsen.

The night started off well with the 3 hour prelim show drawing an average of 908,000 viewers making it the second most-watched non-PPV prelims in FS1 history.  The peak of the prelims occurred in the final quarter-hour (9:45-10:00 PM ET) with 1,486,000 viewers tuning in.  Notably, it went up against the AFC Championship Game between Indianapolis and New England.  Of course, that game was a blowout.

In addition, the post-fight Fox Sports Live averaged 1,167,000 viewers from (12:15 AM-1:00 AM ET) making it the most-watched Sunday edition of the program all time.

Overall, it was the third most-watched Sunday in FS1’s history despite it being NFL Championship Sunday.

UFC Fight Night 59 was the highest-rated MMA event on cable TV since TUF 10’s Finale on Spike TV which featured Roy Nelson defeating Brendan Schaub.  The card also had Jon Jones’ only loss, a DQ, to Matt Hamill.  It also featured a guy by the name of Kimbo Slice.

Payout Perspective:

The big viewership numbers were expected considering the news that it had an overnight rating of 1.7.  The great ratings for the day could be attributed to the marketing behind Conor McGregor for the event.  It also showed how Fox can help the UFC by promoting its product.  Note the cross-promotion of McGregor on FX as well as the many reminders during the NFL playoffs (including the NFC Championship) of the event.  The question is how often will Fox want to assist in the promotion of these UFC events.

UFC on Fox 13 ratings adjusted to 2.8M, peak at 3.8M

December 18, 2014

UFC on Fox 13 this past Saturday peaked with 3.8 million viewers during the Junior dos Santos-Stipe Miocic fight.  The overall rating for the 2 and a half hour show, which was adjusted from the overnight rating, was 2.8 million viewers.

It was first in network programming in key demos including men 18-34 (1.2M), men 18-49 (1.4M) and adults 18-34 (1.1M). UFC on Fox 13 drew a 2.27M viewer overnight ratings.

The UFC on Fox 13 Prelims on FS1 Saturday which preceded the network fights drew an average of 654,000 viewers for a 0.58 rating.  The prelims were up 7% from last December’s similarly situated UFC on Fox prelim card which drew 613,000 viewers.

Payout Perspective:

The ratings are identical with last December’s ratings.  This UFC on Fox is usually aided by the NFL boost as the event is promoted on NFL on Fox Football broadcasts.  In contrast to this year’s Heavyweight main event, December 2013 saw Demetrious Johnson defending his Flyweight title against Joseph Benavidez.  UFC on Fox 13 did well in the key demos which should make Fox execs happy.

UFC on Fox 13 attendance, gate and bonuses

December 13, 2014

MMA Junkie reports the attendance, gate and bonuses for UFC on Fox 13 which took place at The Talking Stick Resort Arena (fka US Airways Center) in Phoenix, Arizona.

UFC on Fox 13 drew 15,300 for a gate of $1.5 million.  The Talking Stick Resort Arena holds approximately 18,500 for basketball, 16,200 for ice hockey and 15,500 for arena football.

UFC on Fox cards for 2014

UFC on Fox 12 San Jose, CA:  11,482, $735,317

UFC on Fox 11 Orlando, FL: 17,000, $1.65M

UFC on Fox 10 Chicago, IL: 10,895, $863,665

The bonuses for Saturday night were announced post-fight with JDS-Miocic receiving Fight of the Night honors.  Matt Mitrione and Ian Entswhistle earned Performances of the Night. Each won $50,000 each.

UFC on Fox 13

Payout Perspective:

This UFC on Fox card drew the second highest attendance and gate of the Fox cards for this year.  It was the first time that the UFC made it to Phoenix.  This was the same for Orlando earlier this year which may be the reason for the good numbers for both cities.

 

UFC officially announces Sweden stadium show

November 13, 2014

The UFC announced that Alexander Gustafsson will face Anthony Johnson on January 24, 2015 in an arena in Gustafsson’s home country of Stockholm, Sweden for UFC on Fox 14.  It will be the first network show of 2015 and first outside of the U.S..

As most recall, UFC 129 was the first stadium show from Toronto, Canada to great success.  The promotion is leveraging Gustafsson’s popularity to fill the arena for this show as it anticipates 30,000 fans for the January event.

Via UFC press release:

The bout will take place in front of more than 30,000 fans at the Tele2 Arena in Stockholm, marking just the second major stadium event in UFChistory and the first in Europe. The previous stadium event was the record-breaking UFC® 129 held at Rogers Centre in Toronto, Canada, as more than 55,000 fans watched Georges St-Pierre defeat Jake Shields.

The last three events in Sweden had the following attendance figures:

UFC on Fuel TV 2 (April 2012) – 15, 428, $2.23M gate

UFC on Fuel TV 9 – (April 2013) – 14,506, $2.7M gate

UFC Fight Night 53 – (October 2014) – 10,026, $1.1M gate

Payout Perspective:

A lot is being put on Gustafsson to sell this show.  As we’ve learned from UFC 180, this could backfire if he is forced out due to injury.  It’s not a title defense and while Gus may be popular in Sweden, it’s hard to think that he could sell a 30,000 stadium.  With Dan Henderson-Gegard Mousasi/Matt Brown-Tarec Saffiedine as the co-main events, it will bring name notoriety but it’s hard to think that this will draw Swedish fans.

ESPN signs Sonnen to analyst job

November 12, 2014

MMA Junkie reports that ESPN has hired former UFC star and Fox Sports 1 TV analyst Chael Sonnen.  Sonnen was let go from FOX after he failed a pre-UFC 175 drug test.

Per an ESPN press release, Sonnen will join ESPN as a UFC Analyst.  Per the release, he has signed on to “a multi-fight agreement as a studio and on-site analyst, providing expert pre-and post-fight insight on Sportscenter’s coverage of major UFC pay-per-view events.”  Sonnen will debut this Friday on the network to discuss UFC 180.

Payout Perspective:

If you disregard the drug issues, which ESPN seems to do here, Sonnen is an engaging TV figure and should bolster the network’s coverage of MMA.  Signing Sonnen could be a sign that ESPN will return to more coverage of the UFC.  It would make no sense for ESPN to mute Sonnen now.  He should be on as many platforms for ESPN to talk UFC and MMA in general.

UFC on Fox 12: 2.5 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that Saturday’s UFC on Fox 12 main card received a Live plus Same Day rating of 2.5 million viewers.  The rating falls in line with Fox shows during the summer and is better than UFC on Fox 11’s rating this past April.

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 12 received a 1.5 rating and 3 share. The peak occurred during the main event overrun at 3,427,000 viewers.  The event featuring Robbie Lawler defeating Matt Brown was first in all of the key demos for the organization.  Men 18-34 (1.3), Men 18-48 (1.5), Men 25-54 (1.7) and Adults 18-49 (1.0).

ufc on fox 12

Payout Perspective:

The ratings improved slightly from the summer event for Fox the past two years.  Notably, Lawler was on the July 2013 show last year too.  And, even though there was a title fight in 2013, it was Demetrious Johnson.  It seemed like the Lawler-Brown fight had a little more interest.  It also may have helped that the prelims were on the network as well.  The prelims scored an average of 1.3 million and the audience built through the evening.

UFC on Fox 12 Prelims on FOX: 1.3 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that the UFC on Fox 12 Prelims drew an average viewership of 1.3 million.  It was the first time that Fox had aired the prelims on its network.

The network exposure helped the prelims which preceded the main card.  The last fight before the main card had Jorge Masvidal defeating Daron Cruickshank by unanimous decision.

 UFC on Fox Prelims on FS1

UFC on Fox 9 – 613,000 (Dec. 2013)

UFC on Fox 10 – 713,000 (Jan. 2014)

UFC on Fox 11 – 521,000 (April 2014)

UFC on Fox Prelims on FOX

UFC on Fox 12 – 1.3 million viewers (July 2014)

Payout Perspective:

An MLB game was on FS1 at the time of the Prelims on Fox.  Certainly the UFC would prefer these fights occurring on the network rather than FS1 based on the viewership.  More than doubling your viewership (from April) for the prelims is great for the UFC but one would think it’s up to Fox if it wants to give up the time slot.  I’m not sure Fox would want to do this come December for UFC on Fox 13.

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