PBC on Fox draws 1.51 million viewers

May 1, 2016

Premier Boxing Champions on Fox drew 1.51 million viewers Saturday night according to TV By the Numbers.  It was fourth in its time slot in terms of overall viewers.

The event featured the rematch between Andre Berto and Victor Ortiz.  Berto stopped Ortiz in the fourth round despite going down to Ortiz earlier in the fight.

The main event was indicative of the night as all the fights ended in KOs.

Per TV By Numbers, the two hour PBC on Fox drew a 0.5 rating in the adult 18-49 demo and a 2 share.  In comparison, the NHL Playoffs on NBC (airing from 8-11pm) drew a 0.9 rating and a 3 share.  It drew 2.47 million viewers.  Notably, a rerun of NCIS on CBS won the 8pm time slot with 4.57 million viewers.

The ratings are down from PBC on Fox this past January which drew 2.24 million viewers a 0.7 rating and 3 share.

Payout Perspective:

The viewership was slightly better than a PBC on NBC a couple weeks ago which drew just 1.24 million viewers.  The NHL Playoffs probably put a dent into the ratings.  Also, there was a PBC Showtime card later that night (as well as one on Spike the night before) which may or may not have caused some viewer confusion.  If you watched, you could infer from some of the commentary that these were “fan friendly” fights with mainly young fighters preceding the main event trying to knock each other out.  Nothing is wrong with this, in fact, it’s clear that PBC wants the product to be exciting filled with knockdowns.  Will the strategy work in the end?  We will see.  t

UFC on Fox 19 draws 2.13M viewers in overnight ratings

April 17, 2016

UFC on Fox 19 drew an average of 2.13 million viewers in overnight ratings on Fox according Television By Numbers.

The event won the time slot in network ratings in adults 18-49 posting an 0.8 rating and a 3 share.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000

UFC on Fox 19 Ratings

The event featured Glover Teixiera and Rashad Evans with Teixiera earning a first round KO of the former UFC light heavyweight champion.  The overrun was only 11 minutes in length from the usual 5-7pm PT time slot.

Payout Perspective:

Despite winning the night, the event was down from the 2.43M viewer overnight it produced last April.  Of course, the card was decimated due to injuries and the need to remove the Hendo-Machida fight due to Machida’s failed drug test.  Still, on a night in which there was a lot of sports on television, including PBC on NBC at the same time, the UFC did a very good overnight and won the night for its target demo.

UFC on Fox 18 Reebok Payouts

January 31, 2016

The UFC announced its payouts from the Reebok sponsorship deal.  The apparel company paid out $137,500 for Saturday night’s event with UFC vets Anthony Johnson, Ryan Bader and Jake Ellenberger cashing in.

Via MMA Junkie:

Anthony Johnson: $15,000
def. Ryan Bader: $15,000

Ben Rothwell: $5,000
def. Josh Barnett: $5,000

Jimmie Rivera: $2,500
def. Iuri Alcantara: $10,000

Bryan Barberena: $2,500
def. Sage Northcutt: $2,500

Tarec Saffiedine: $5,000
def. Jake Ellenberger: $15,000

Diego Ferreira: $2,500
def. Olivier Aubin-Mercier: $2,500

Rafael Natal: $10,000
def. Kevin Casey: $2,500

Wilson Reis: $5,000
def. Dustin Ortiz: $5,000

Alexander Yakovlev: $2,500
def. George Sullivan: $2,500

Alex Caceres: $10,000
def. Masio Fullen: $2,500

Randy Brown: $2,500
def. Matt Dwyer: $2,500

Damon Jackson: $2,500
def. Levan Makashvili: $2,500

Tony Martin: $2,500
def. Felipe Olivieri: $2,500

As we know, the Athlete Outfitting program pays fighters based on time served with Zuffa which would include WEC and Strikeforce when both entities were owned by the UFC.

Fighters with 1-5 fights: $2,500

Fighters with 6-10 fights: $5,000

Fighters with 11-15 fights: $10,000

Fighters with 16-20 fights: $15,000

Fighters with 21 fights or more: $20,000

Champions: $40,000

Title Challengers: $30,000

Payout Perspective:

Barnett receives only $5,000 despite his lengthy career and the fact he would likely garner much more than $5,000 in sponsorship money if there was no Reebok deal.  He has 9 UFC fights spanning back to 2000 but his time in Strikeforce was pre-Zuffa.  Similar to Barnett, it was Ben Rothwell’s 9th UFC fight despite being a long-term pro.  The $137,500 reflects the fact that most of the fighters on the card have less than 10 fights and there were no title fights making this a relatively inexpensive night for Reebok payouts.

UFC on Fox 18 draws 2.43M in overnight ratings

January 31, 2016

UFC Fight Night 18 on Fox Saturday night drew an overnight average of 2.43 million viewers with an 0.8 rating among adults 18-49 and a 3 share per Television By Numbers.

The event aired on Fox from 8:00pm-10:00pm ET with the main event between Anthony Johnson and Ryan Bader ending prior to 10:00pm.  UFC on Fox drew stiff competition as it went up against the NBA in primetime with the San Antonio Spurs playing the Cleveland Cavaliers.

Dateline Mystery on NBC drew the most viewers overnight with 4.75 million and a 0.9 rating in the adult 18-49 demo.  It also received a 3 share.  The NBA game which started at 8:30pm ET drew 3.17 million with a 1.1 rating in the adult 14-49 and a 4 share.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000

UFC on Fox 18 Ratings Payout Perspective:

Pretty good ratings considering the main event was not between two “brand name” opponents or for a title belt.  However, in comparison to last January’s UFC show on Fox which pulled 2.82 million viewers and the previous 2 January events did much better (2013 – 3.77M overnight 2014 – 2.55M, 2014 –  2.82M).  The NBA probably pulled away some of the target demo.  The event is pretty comparable to the PBC event last weekend on the network which drew about 2.5M when all was said and done. MMA Payout will keep you posted on the updated ratings.

PBC on Fox draws 2.24M viewers

January 24, 2016

Premier Boxing Champions drew 2.24 million viewers on Fox Saturday night according to Television By Numbers.  It also received a 0.7 rating in the adult 18-49 demo and a 3 share.

Although PBC finished last in terms of overall average viewers for its 8-10pm ET time slot, it was first in Adult 18-49 rating and share for at least the first half hour (8-8:30pm).  It was soon replaced by the NBA game featuring Chicago and Cleveland.  Notably, a rerun of NCIS: Los Angeles on CBS drew 4.85 million viewers (8-9pm) and the NBA Saturday Primetime game between Chicago and Cleveland drew 3.69 million viewers with a 1.4 rating for adults 18-49 and a 5 share.  Also of note, U.S. Figure Skating on NBC drew 3.69 million viewers from 8-11pm.

PBC on Fox featured Danny Garcia versus Robert Guerrero in an entertaining 12 round fight which Garcia won.

Payout Perspective:

In comparison, UFC on Fox 17 this past December drew 2.28M viewers.  This appears the average for a live combat sporting events for this time slot.  Obviously, the NBA game during prime time featuring LeBron James was stiff competition for a boxing event with boxers you would only know if you followed the sport.

Updated UFC on Fox 17 ratings up to annual norm

December 23, 2015

MMA Fighting reports the final overnight ratings from Saturday’s UFC on Fox 17.  The ratings almost mirror those from UFC on Fox the last 2 Decembers.

The “fast” overnight rating for Saturday’s event featuring Rafael dos Anjos defending his title against Donald Cerrone drew 2.28 million viewers.  The final overnight rating increased to 2,781,000 viewers.  Notably, December 2014’s UFC on Fox event featuring Junior dos Santos and Stipe Miocic drew 2.8 million viewers on Fox.  Similarly, two years ago, Demetrious Johson-Joseph Benavidez did the same.

UFC on Fox 17 Ratings updated

The 3 hour prelims on FS1 drew 693,000 viewers which improved over the past two December prelim shows.  This year’s prelims featured Myles Jury-Charles Oliveira with Do Bronx receiving the victory despite not making weight.

Payout Perspective:

The ratings reflect the stability of December’s Fox shows.  At this point, the UFC can look to see how it can improve the number for this annual show.  This was a very good card considering the UFC held three fight cards a week prior to this event.  Will Fox hope that UFC does better next December?  Likely, but the good news is that it knows what it will receive in ratings which should help/hurt when dealing with advertisers, etc.

UFC on Fox 16 draws 2.29M viewers

July 26, 2015

UFC on Fox 16 drew an overnight viewership of 2.29 million viewers on Saturday night according to Television By Numbers.  The event received the highest share and rating in the adult 18-49 demo for the night.

UPDATED:  We will have updated ratings from Nielsen, tomorrow, Tuesday.  As pointed out by a reader, Shawn Jennings, the ratings for UFC on Fox 16 are not the final ratings.  The graph below, with the exception of UFC on Fox 16 are final overnight ratings.  So to be clear UFC on Fox 16 rating of 2.29M viewers is not final.  And to Mr. Jennings, we are “amateur hour.”  We will repost the ratings and table soon.

The main card featured T.J. Dillashaw taking on Renan Barao with Dillashaw stopping the former champion.  Notably, the rating is from the 8-10pm ET time slot.  However, the bulk of the Dillashaw-Barao fight occurred after 10pm which is not accounted for in the overnight rating at this time.

UFC on Fox 16 drew a 0.9 rating and 4 share amongst adults 18-49 which was the most for network shows on Saturday night.  Overall, CBS ruled the night as it won all time slots on Saturday night.  A rerun of NCIS: Los Angeles on CBS drew more viewers in the 8pm time slot with 3.49M viewers and a rerun of Scorpion in the 9pm time slot drew 3.35M viewers.  In the 10pm time slot, a rerun of 48 Hours scored the highest viewership overall with 4.11M viewers.

Payout Perspective:

It was a good night of fights and the UFC did well against relatively no competition in network shows.  However, it did not do as well as UFC on Fox 12 last summer (2.5M viewers).  It did better than UFC on Fox 8 two summers ago (2.04M viewers).  Traditionally, the summer network cards do not fare as well as the other three cards during the year for a variety of reasons.

Based on the initial ratings, it looks as though it should surpass the final overnights of last summer’s UFC on Fox 12 which did 2.5M viewers. It has already eclipsed UFC on Fox 8 two summers ago.

UFC on Fox 15 draws 2.43 million viewers in overnight ratings

April 19, 2015

Televison By Numbers reports that the UFC on Fox 15 event on Fox Saturday night drew an average of 2.43 million viewers which narrowly edged out the New York Rangers-Pittsburgh Penguins NHL game on NBC.

UFC on Fox 15 scored 2.43 million viewers, a 0.9 rating among the 18-49 demo and a 4 share.  The event ran from 8:00pm-10:00pm.  There was little, if any overrun as Luke Rockhold stopped Lyoto Machida in the main event.  The NHL on NBC (8:00pm-11:00pm) drew similar ratings with 2.41 million viewers, a similar 0.9 rating in the 18-49 category and a 3 share.

The UFC event was also up against the NBA Playoffs which aired on cable.

UFC on Fox 11 event which aired about the same time last year drew an initial overnight rating of 1.99 million viewers and was adjusted up to 2.5 million viewers.

In terms of overall viewership for the night, TV By Numbers is reporting that 48 Hours on CBS drew 6.25 million viewers in the 10pm slot Saturday

UFC on Fox 15 ratings

Payout Perspective:

This is a very good rating for the UFC considering it went up against the NHL Playoffs.  While it’s only the first round, one would think that the New York-Pittsburgh matchup would draw considerable interest from the two of the biggest television markets.  MMA Payout will have more on the ratings as they come in.

 UFC on Fox Ratings
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000
UFC on Fox 4 2,360,000
UFC on Fox 5 3,410,000
UFC on Fox 6 4,220,000
UFC on Fox 7 3,300,000
UFC on Fox 8 2,380,000
UFC on Fox 9 2,800,000
UFC on Fox 10 3,220,000
UFC on Fox 11 1,980,000
UFC on Fox 12 2,500,000
UFC on Fox 13 2,800,000
UFC on Fox 14 2,820,000
UFC on Fox 15 2,430,000

The Interview with Professor Nicholas Watanabe

April 7, 2015

MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting.

Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes.  However, those that attend UFC live events are not as picky when it comes to which weight classes are on a particular card. In the interview, we cover his study which is featured in the latest edition of the International Journal of Sport Finance (cite: 2015, Vol 10, No. 1, 26-41). The study is entitled, “Sources of Direct Demand: An Examination of Demand for the Ultimate Fighting Championship.”

We also talk a little Mayweather-Pacquiao as well toward the end of our talk.

Nicholas Watanabe

Nicholas Watanabe

UFC on Fox 14 draws 3.049M, Prelims do 607K on FS1

January 27, 2015

Saturday night’s UFC on FOX 14 drew an average of 3.049 million viewers per Nielsen.  In addition, the Prelims on FS1 drew 607,000 viewers for the three hour show preceeding the two hour network card.

The two hour event on FOX won its time slot as well as coming in first in key adult and male demos.  It drew a 1.8 rating with a 3 share and its final peak rating drew 3.646 million viewers.  The event featured Alexander Gustafsson and Anthony Johnson.  “Rumble” scored an upset win over the hometown favorite.

The ratings are the best on FOX for the UFC since last year’s UFC on Fox 10 in January 2014 which featured Benson Henderson and Josh Thompson.

The UFC on Fox 14 Prelims are down from December’s UFC on Fox Prelims which drew 654,000 viewers.

Payout Perspective:

Despite this past Saturday’s event drawing less than previous network events in January, the ratings show that the promotion of the event from Fox during the NFL playoffs and other Fox sports have helped with awareness of the card.  The Prelims were slightly off of December’s ratings which may be due to the lack of name recognition from all of the non-US fighters.

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