November 22, 2013
MMAPayout will be covering in detail the FOX – UFC TV deal, quarterly and weekly, in order to analyze the performance of both properties throughout the lifespan of the TV deal. In this week’s edition, we will be looking at the UFC on FOX sports network ratings for the week of 11/11 – 11/17.
UFC on Fox Sports 1 Wednesday Night Block (11/13):
- The Ultimate Fighter (repeat): 130,000 viewers
- The Ultimate Fighter (new episode): 561,000 viewers
UFC on Fox Sports 1 Saturday (11/16):
- UFC 167: GSP vs Hendricks Prelims: 998,000 viewers (prelim record).
- UFC 167: GSP vs Hendricks Post Fight Coverage: 249,000 viewers.
Other Key Programming Notes :
- UFC 167: GSP vs Hendricks Live Weigh-ins (11/15) on FS2 drew 21,000 viewers.
- UFC Presents Mark Hunt (11/17) on FS1 drew 27,000 viewers and 51,000 on FS2 for the replay.
- UFC Tonight (11/13) on FS2 drew 29,000 viewers (aired on FS2 due to CBB game on FS1).
- Ultimate Insider (11/17) on FS1 drew 48,000 viewers (usually airs on Wednesday block).
- UFC 167 Primetime Ep. 3 (11/11) on FS1 drew 95,000 viewers.
Note: UFC’s regular Wednesday night block programming did not air on FS1 due to the Big East college basketball game, which drew 67,000 viewers. The college basketball game was the lead in to the shortened UFC programming block this week.
Fox Sports 1 & 2 Weekly Totals:
- Fox Sports 1 Primetime Viewership: 289,000 (last week: 630,000)
- Fox Sports 2 Primetime Viewership: 9,000 (last week: 16,000)
Two weeks ago, Fox Sports 1′s achieved its most successful week in terms of viewership. This week, without having two UFC events and a blockbuster college football game all on the same week, differed greatly. The primetime viewership for FS1 fell from 630,000 to 289,000 viewers, or 54%. FS2 also had a dramatic decline from 16,000 to 9,00, or 43%. Of course, this is not unusual for a sports network, where it is not enough to have the license to a certain sport or league, but also airing the games/fights that people want to watch.
Other key notes from last week was the UFC 167 Primetime special, which wrapped up the three part series by drawing 95K viewers. That puts the average viewership for the series at 97,000 viewers. With costs estimated between $1-2M per primetime special, you have to wonder whether drawing an average of 100,000 viewers is enough. The purpose of the Primetime special, back when it was on Spike TV anyways, was to convert viewers into PPV buyers. Spike TV’s Primetime’s would typically be in the 500K-1M range. With a mere 100,000 viewers on average, and a big portion being hard-core fans who are already ordering the event, the ROI (return on investment) should be carefully analyzed going forward. UFC 168 next month is also set to have a three-part primetime special.
In more positive news, the UFC 167 prelims viewership of 998,000 was huge success for the UFC on FS1, considering the networks limitations. It now stands as the second most watched UFC program on FS1 since the August 17th debut on the network. This was a good sign for the event as a whole, and could shine some light on the PPV buy projections, though the two have shown in the past not to have a direct correlation.
November 15, 2013
MMAPayout will be covering in detail the FOX – UFC TV deal, quarterly and weekly, in order to analyze the performance of both properties throughout the lifespan of the TV deal. In this week’s edition, we will be looking at the UFC on FOX sports network ratings for the week of 11/4 – 11/10.
UFC on Fox Sports 1 Wednesday Night Block (11/6):
- Ultimate Fight Night: Fight For the Troops Prelims: 250,000 viewers
- Ultimate Fight Night: Fight For the Troops: 641,000 viewers
- The Ultimate Fighter (new episode): 583,000 viewers
UFC on Fox Sports 1 Saturday (11/9):
- Ultimate Fight Night: Belfort vs Henderson: 722,000 viewers.
Other Key Programming Notes (Fox Sports 2):
- Live Weigh-ins (11/8) for UFN: Belfort vs Henderson event on FS2 drew 7,000 viewers.
- Post Fight (11/8) for UFN: Belfort vs Henderson event on FS2 drew 17,000 viewers.
- Live Weigh-ins (11/5) for UFN: Fight For Troops: Kennedy vs Natal event on FS2 drew 2,000 viewers.
- Post Fight (11/5) for UFN: Fight For Troops: Kennedy vs Natal event on FS2 drew 11,000 viewers.
Fox Sports 1 & 2 Weekly Totals:
- Fox Sports 1 Primetime Viewership: 630,000 (FS1 record)
- Fox Sports 2 Primetime Viewership: 16,000
Last week was Fox Sports 1′s most successful week yet in terms of viewership numbers. For one, it finally aired programming that dethroned the UFC on FS1 Shogun vs Sonnen debut on 8/17, which drew 1.782M viewers. Thursday nights game between Oklahoma and Baylor drew an amazing 2.11M viewers on Fox Sports 1. Due to the high viewership numbers for College Football, NASCAR (602,000 high for the week), and airing two UFC events in one week (not including TUF), it all led to Fox Sports 1 celebrating it’s most successful primetime viewership so far in its short lifespan.
October 30, 2013
MMA Fighting reports that UFC 165 and UFC 166 PPV buys are lower than expected. The poor showings are disappointing as the UFC expected to finish strong to end the year.
According to Dave Meltzer of MMA Fighting, UFC 165 did somewhere between 300,000 and 325,000 PPV buys. Numbers have not been released for UFC 166 but indications according to MMA Fighting are slightly higher than UFC 165. This would mean that two (Jon Jones, Cain Velasquez) of the company’s biggest stars presumably failed to draw at least 400,000 PPV buys.
UFC 166 went up against an HBO Boxing event which featured a replay of the Marquez-Bradley PPV, MLB Playoffs and college football. The prelims ratings scored only 628,000 viewers which did not bode well for the main card.
The MMA Fighting article indicates that a possible reason for UFC 165’s buy rate is due to the Mayweather-Canelo fight the week before. That PPV was priced at $75 and was heavily, heavily promoted. For the casual PPV buyer, paying another $45-$55 on top of the $75 is pretty steep for a month on a cable bill. Realistically, if there was a choice, many would go with the Mayweather fight.
Is it a trend or bad luck that two of the biggest draws for the UFC did their lowest PPV number as a headliner in consecutive months?
The UFC had hoped to close out 2013 with four consecutive strong PPVs with its biggest stars starting with UFC 165 (Jones), UFC 166 (Cain-JDS), UFC 167 (GSP) and UFC 168 (Silva-Weidman, Rousey-Tate). It had hyped these PPVs with a worldwide tour but based on the first two PPVs, the UFC may have to rethink its expectations on buy rates. Certainly, the tickets are moving for the last two events and 167 and 168 will end in sellouts. But this does not necessarily equate to buys.
There is an argument that the promotional vehicles (or lack thereof) for these PPVs have contributed to the low PPV buy rates. It’s a plausible argument. FS1 is still in its infancy stages. This can be reflected by the low ratings for the UFC 165 Primetime shows which had its highest viewer output at 158K viewers. But that does not address the fact that the UFC is still getting a lot of time on Fox’s NFL broadcasts. The question is whether there should be more done to promote these events through Fox and/or elsewhere.
September 24, 2013
MMA Junkie reports that Bellator has brokered a deal with Fox Sports Latin America. The international deal grants the promotion access to 50 million homes in 19 Latin American countries including Brazil.
The partnership will begin with Bellator’s first PPV broadcast November 2nd: “Bellator MMA: Rampage vs. Ortiz.” The deal includes 15 live events in 20115 and “in-territory live events on Fox Sport and the online authenticated platform FoxSportsPlay.com.”
Via MMA Junkie:
“FOX Sports Latin America has been looking for the premier mixed martial arts organization to partner with, and Bellator is the perfect fit,” Carlos Martinez, president of FOX International Channels Latin America stated. “We are thrilled to make Bellator the widest distributed MMA promotion in Latin America and Brazil, reaching more than 50 million homes from day one.
“We are also very excited to be able to work as partners with Bellator to produce large scale Bellator events throughout Latin America and to produce reality shows in key territories. This partnership is a long term relationship that has virtually unlimited potential.”
This is a good move by Bellator and shows that the promotion is thinking of global expansion as it is attempting to make inroads into the important Latin American market. You can say that it is following the UFC road map although this deal is smaller in scale than the one brokered by Zuffa in Latin America earlier this year. What will be interesting is to see if Bellator will try to use the reality show model of getting exposure for its promotion in the new market. How receptive will audiences be to “Fight Master”? In addition to the Fox Sports Latin America deal, it recently added the Armed Forces Network as a distributor. We shall see with this growth how receptive MMA fans will be for its product.
August 14, 2013
With its launch date Saturday, Fox Sports 1 replaces the Speed Channel and Fox Sports 2 replaces Fuel TV. But, DirecTV, Dish Network (Dish) and Time Warner Cable (TWC) do not have agreements to run FS1 and subscribers wonder if a deal will be done by Saturday.
DirecTV, Dish and TWC represent a total of about 46 million subscribers. Fox has promised investors that FS1 would reach 90 million households. But, if carriage deals are not brokered by Saturday, the FS1 launch will not reach its proposed audience. The problem has to do with carriage fees, the amount that distributors will need to pay to air the network.
Despite the fact that Wall Street thinks highly of the new channel, the issue is the rise in carriage fees. SNL Kagan indicates that cable and satellite operators pay 31 cents a month per subscriber (per Bloomberg story although SBJ story indicates 23 cents) for the Speed channel. Kagan estimates that FS1 will garner 80 cents per month in 2014 and could go as high as $1.50 per subscriber based on fee increases during the life of the deal. Its far from the $5.54 cents demanded for ESPN, but there is backlash from many non-sports subscribers about the rising cable/satellite costs that are passed along to all subscribers.
There have been dueling theories on whether the rights fee bubble will burst. Some argue that the rising fees passed along to subscribers will mean more cord-cutters and/or consumers looking to downsize its cable/satellite packages. The other school of thought is that in a time with DVRs and “Hoppers” live sporting events is the last space for advertisers on television. Citing sports as “DVR proof,” many television executives have looked to beefing up its inventory of network programs to include sports.
DirecTV, a satellite company forged on sports with the NFL Sunday Direct Ticket and Red Zone Channel is now one of the holdouts for Fox Sports 1. This could be due in part to its assessment of the ever-increasing rights fees it must pay (and pass along to subscribers).
Via Sports Business Journal (subscription required) from this past January:
With more networks now seeking more money, DirecTV is becoming more comfortable with not carrying specific channels that they consider too expensive. The result has been the type of public battles that, historically, had never included DirecTV.
Despite its sports lineage, DirecTV let Versus go dark for from August 2009 to March 2010 during the NHL Hockey season (Versus carried NHL games) before making amends with the network. Would it do the same with Fox Sports 1?
More recently, DirecTV and Fox squabbled over fees for the satellite company to carry 26 Fox channels. Luckily, the parties resolved its issues a day before a widespread blackout of Fox programming which would have included Fuel TV, FX and other Fox-owned cable channels.
It currently is in a nasty battle with the Pac 12 Network. Neither side is flinching in this impasse entering its second year. In fact, entering the 2013 College Football season, it has been announced that a deal between the two should not be expected. The Pac 12 Network has turned to an ad campaign urging DirecTV customers to switch providers if they would like its network.
Time Warner Cable is in a current battle with CBS over carriage fees which has not only turned the lights out on CBS but Showtime, a CBS property, to over 3 million subscribers of TWC. This could, if the impasse continues, indirectly affect Showtime boxing and shoulder programming leading up to the September 14th showdown between Floyd Mayweather, Jr. and Canelo Alvarez. TWC claims CBS is asking a 600 percent increase in fees which CBS scoffs at the accusation.
Dish Network has had its own issues with retransmission rights. It lost 78,000 subscribers in its second quarter of the year due to programming costs. It carries Fuel TV on a sports tier so those not subscribing to the sports tier will not even get Fox Sports 2. Then there is the rumor of a potential merger with DirecTV.
DirecTV, Dish and TWC represent 46 million subscribers that would be without FS1 if something does not change. The three companies currently pay 31 cents per month for Speed. What FS1 is proposing is a jump in fees to 80 cents per month for FS1. This represents a 258% increase from the start. At stake is approximately $22.5 million between the three companies. This is based on the number of combined subscribers and the difference between the current fee versus the proposed fee (46M x .31 = 14.26M versus 46M x .80 = $36.80; $36.80M – $14.26M = $22.5M) (H/t: Adam Swift)
All three distributors indicate that they are still in negotiations with Fox on a deal that could have the channel launch on time. Even if a deal is not struck by August 17th, there is the possibility that deals occur shortly after FS1’s start date. From Fox’s perspective, it wants to make sure that it maximizes its rights fees while ensuring that all major distributors have availability to FS1. However, the distributors are feeling the pinch of the rising costs to carry these networks and it must decide how much more it can pass along to its subscribers without further backlash.
July 31, 2013
We have updated ratings for last week’s Fight Master episode, this past Saturday’s UFC on Fox 8 and WWE Divas. While Fight Master’s DVR +3 rating and UFC on Fox 8 updated ratings boosted the numbers respectively, the debut of E!’s new reality show about the WWE women did well.
Updated Fight Master DVR +3 ratings for Episode 5 raised its ratings from 441,000 to 498,000. Even with the additional days for viewers to watch, it did not do too much to raise the rating.
According to the Wrestling Observer (subscription required), UFC on Fox 8 received a final share of 1.5 and 2.384 million viewers which was down 32% from April’s UFC on Fox 7. This boosts the final number from a 0.9 share/2.04 million and the initial report that it was down 40% from April.
The WWE reality show about its women wrestlers which made its debut on E! television Sunday (and was rerun after RAW on Monday) had an impressive 1.3 million viewer average. The one hour show was heavily promoted by E! and the WWE.
Via Hollywood Reporter:
The 10 p.m. broadcast of Total Divas took in 885,000 adults 18-49 and a 1.1 rating among households, making it the most watched premiere since Married to Jonas last August. This comes on the heels of lackluster launches for other Sunday fare such as What Would Ryan Lochte Do? and The Wanted Life.
WWE Divas has been given every chance to succeed. It had E!’s biggest show, Keeping up with the Kardashians, as its lead-in and although it lost more than half of the Kardashian viewership (Kardashians had 2.8M viewers), it is in an advantageous spot. A rerun of the show did 700,000 viewers (500K of those in the 18-49 target demo).
The Fight Master updated ratings may be concern since it did not pick up many people that would have recorded the show for future viewing. In its fifth episode, one would have hoped it would have built somewhat of a base. As we indicated before, the UFC on Fox 8 rating was due to the card and the ratings (and attendance) reflected this. Finally, the WWE Divas show was a surprising success. An hour for relative unknowns, it will have to rely on a heavy base of young males.
July 29, 2013
Welcome to a special edition of Payout Perspective. This time we take a look at UFC on Fox 8 from the KeyArena in Seattle, Washington where hometown fighter Demetrious Johnson turned back challenger John Moraga.
Johnson armbars Moraga in 5th
Demetrious Johnson earned a 5th round submission of John Moraga in front of the hometown crowd. Johnson was cruising up 4-0 going into the 5th round built on a relentless motor in which he outwrestled, outgrappled and scored more strikes than the challenger. Moraga was game and defended numerous submission attempts until the eventual end. But it was obvious that Johnson far superior than the former Arizona State collegiate wrestler.
Jake and Rory both lose
Rory MacDonald won a unanimous decision in the Octagon in a fight that most in attendance hated in total. Dana White blasted both fighters in the post-fight press conference which may have been a sign that MacDonald wouldn’t get a title shot (and thus calming any tension with the need to answer the question of fighting his friend, GSP) with this win. Ellenberger looked as though he froze and didn’t press MacDonald at all. In a fight which many thought to be the real main event, it was the least entertaining of the night.
Ruthless Robbie back in title hunt?
Robbie Lawler used a headkick to dispose of late addition Bobby Voelker. For Lawler, its a career resurgence. With the stinker of a de-facto #1 contender fight between Ellenberger and MacDonald, Lawler could find himself in the mix for a title shot in 2014 if the cards fall right.
Carmouche outclasses Andrade
Liz Carmouche was one of the most popular fighters on this card. Similar to the Lawler fight, she dominated the whole fight. Carmouche went from mount to back and it was a matter of time before she ended this fight.
Attendance and Gate
We discussed the attendance and gate in an earlier post. The unofficial totals had it at 7,816 in attendance with a gate of $735,000. Attendance was down from the last two shows in Seattle but this was largely due to the card. As noted earlier, a lot of empty seats on a picture perfect day outside.
The bonuses were $50,000 each with the only controversy being that Melvin Guillard received the KO of the Night over Robbie Lawler which received a highlight on Sportscenter.
FOTN: Trevor Smith-Dave Herman
Sub: Demetrious Johnson
The overnight rating for UFC on Fox 8 was a 2.04 for a 0.9 rating in the 18-49 demo. This made it the lowest rated UFC on Fox since it began on the network. Still, it won its demo for the night and it aided in launching Fox’s late night adult cartoon shows.
The octagon sponsors included the usual: MusclePharm, UltimatePoker.com, MetroPCS, TapouT. Dodge Ram, Alienware and Bud Light in the center.
Head and Shoulders and UFC official sponsor Corn Nuts were also on the Octagon mat and bumpers respectively.
As always, Mighty Mouse had XBox 360 as his sponsor. He also sported tights by Australian sports company Body Science. It also touts Ironman Triathlete world champion Craig Alexander (and someone I saw at Lake Stevens, WA at a 70.3 earlier in the week) as an endorser.
Jake Ellenberger sported Virus Athletic Clothing and also longtime sponsor Lunar Pages. He stated in the Seattle Times live chat that he got the Lunar Pages sponsorship after meeting its CEO. It was also announced during the week a sponsorship with Body Glove Surge, an energy shot product.
Promotion of the Fight
The normal UFC Road to the Octagon show the Sunday before the Saturday night fight was excellent in detailing Demetrious Johnson’s training and family life while introducing the audience to John Moraga. In addition, it looked at Ellengerger, MacDonald, Lawler and Voelker. Out of all the fighters it was the Moraga portion that was compelling and made you want to pull for the guy.
Locally, buses in and around Seattle had the UFC on Fox signage with Johnson/Moraga as the headliner for months. During fight week Jake Ellenberger participated in a Q&A session with the Seattle Times. He also had a get together for a sponsor in which fans could attend earlier in the week.
There were multiple ticket giveaways at MetroPCS stores in the area. Most of them were in Puyallup, Parkland and Tacoma…basically Johnson’s neighborhood. Matt Hughes and Ronda Rousey also had signings at MetroPCS stores. For those wondering, the headquarters for T-Mobile (the company that has acquired MetroPCS) is in suburban Seattle, Washington. MetroPCS was the only sponsor with a table promoting itself at the KeyArena.
Dana White also had two ticket giveaways which occurred near KeyArena. One was near the International Fountains for those of you familiar with the Seattle Center area.
Odds and Ends
Maybe these summer events should be in the Eastern time zone. It was sunny and 75 degrees when the first fight started at 1pm. The fights ended and there was still 1.5 hours of sunlight left. Sparse crowd for early fights whereas the last two events had more fans in their seats for the prelims.
Probably not seen on television but Germaine de Randamie and Jessica Andrade were very emotional on their walk outs.
Did you know that there’s a UFC Gym in Seattle? I didn’t until Friday at weigh-ins.
New hero, Manolo Hernandez, the trainer for Liz Carmouche. Very entertaining at open workouts.
At what point does Melvin Guillard have to drop the “Young” from his nickname?
So Seattle fans thought it dodged a boring fight when Brendan Scaub/Matt Mitrione were taken off the card. Then, we get Ellenberger/MacDonald.
Fighters in attendance that did not fight on Saturday night: Miesha Tate, Ronda Rousey, Dan Hardy, Joseph Benavidez, Pat Healy, Cub Swanson, Mark Munoz (coached Ellenberger) just to name a few.
Dana White met Seattle Seahawks head coach Pete Carroll during fight week as the Hawks began training camp this week.
A very entertaining afternoon of fights. Sure, the attendance and ratings were low but you have to think that the UFC knew that this was a possibility. Seattle is a very good market for the UFC and while Demetrious Johnson didn’t draw, its not like there was support on the card for the event.
July 9, 2013
Sports Business Daily reports that ESPN ratings averaged 1.3 million viewers in prime time during the Second Quarter of this year. The ratings reveal a substantial drop in ratings from the same time last year.
Earlier this year, ESPN laid off a portion of its staff and ESPN’s parent company, Disney, was downgraded by Goldman Sachs. According to Bloomberg, ESPN provides 45 percent of Disney operating income. ESPN faces rising sports broadcasting rights fees and the emergence of a new competitor in Fox Sports 1. It’s anticipated that ESPN will now be competing for rights fees with FS1 which will drive up prices. Notably, ESPN’s NBA and NASCAR rights fees are up next year. We all know that the UFC signed a 7 year contract with Fox in 2011. While analysts have looked down on Disney stock, analysts have been bullish on 21st Century Fox due in part to the launch of Fox Sports 1.
Looking at the numbers, ESPN is down 32% in ratings from 2012 when it posted viewership of almost a 2 million viewer average in primetime (which was up from 2011 (1.6 million)). The Sports Business Daily indicates that this year’s decrease may have been due to the NBA Playoff teams in the Western Conference Finals (Spurs-Grizzlies). Last year, ESPN had the rights to the Eastern Conference Finals when it was the Heat-Celtics in an exciting 7 game series. This year, the Spurs swept Memphis.
Conversely, NBC Sports Network saw an increase from the same time last year. It received an average of 619,000 in 2013 up from 530,000 in 2012. This was due to the huge popularity of the NHL playoffs.
Its also worthy to note, that Speed TV (which will convert to FS1 in August) saw a decrease in ratings. In 2013, it received 206,000 viewers in Q2 but received 226,000 viewers in 2012. It still ranked fourth among cable sports networks in terms of prime time ratings for Q2.
Fuel TV ranked second to last (right before Fox Soccer) in cable sports network prime time viewership for Q2 with an increase from 2012. This year it received a prime time average of 45,000 viewers from 39,000 last year.
Based on the internal and external struggles of ESPN, its a good time for Fox Sports 1 to launch. We are starting to see subtle signs that ESPN is drawing back on its UFC coverage. Was there an ESPN “car wash” for this event? Weidman appeared on the Jim Rome Show but not on any ESPN outlets that one can remember pre-UFC 162. There was no substantial coverage of the Weidman-Silva fight especially since it was such a shocking upset. On Monday, ESPN’s Pardon The Interruption co-host Michael Wilbon criticized the UFC for not allowing ESPN to air the finish of the fight so that they could discuss it on PTI. To ESPN’s credit, Chris Weidman was scheduled to make an appearance on ESPN News on Tuesday night. Of course, that’s ESPN News. All of this can be just scrutinizing one event too much but we shall see how the UFC is covered by ESPN once it goes full time on FS1.
April 24, 2013
MMA Junkie reports that Matt Mitrione will be fighting Brendan Schaub at UFC on Fox 8 this July. After the UFC announced his suspension on April 8th for his comments on transgender fighter Fallon Fox, it appears he is no longer suspended.
As you recall, Mitrione’s comments on The MMA Hour which were directed at Fox drew the ire of the UFC as it issued a statement suspending Mitrione for a violation of the UFC Code of Conduct. The UFC even released a copy of its Code of Conduct as an apparent sign of transparency and a caution to other fighters.
It appears that Mitrione’s suspension has been lifted as just 16 days after the infraction, the UFC has set him up for a summer fight.
Hopefully the UFC will address the situation and the reasons why it lifted its suspension of Mitrione and did not address the conditions for its reinstatement. Its an obvious question and whether Mitrione has done his penance or if he has met with UFC officials to discuss what happened, an explanation should occur to satisfy the LBGT community and others that his comments may have offended. For the UFC, an explanation also would serve notice to the rest of the roster that the Code of Conduct is not an idle document and a suspension will not be in name only.
April 23, 2013
The ratings are less than December’s UFC on Fox 6 which featured Henderson in the main event. The Seattle show received 4.39 million viewers for a 2.5 rating.
By itself, the Henderson-Melendez match which mostly aired during the time overrun scored 4.96 million viewers for a 2.7 rating. This was lower than Henderson-Diaz (5.7 million) and Johnson-Dodson (5.2 million)
Via MMA Fighting:
The positives were in the demographics, as in the Male 18-34 age group, the 2.2 rating was more than double the combined average of ABC, CBS and NBC programming in competition (1.0). FOX also outrated the other three major networks combined in Males 18-49 (2.7 to 1.6) and Males 25-54 (2.8 to 2.2). One thing notable from these numbers is that the show did far stronger numbers with males 35-49 than those who were 18-34, the latter of which is UFC’s usual prime demographic.
The numbers reflect that Saturday’s event was 3rd lowest rated UFC on Fox event out of 7. The article suggests that the NFL cross-promotion of the UFC events aids in UFC viewership for its network events.
The ratings are somewhat disappointing considering this UFC on Fox card was one of the best cards the UFC’s has had on Fox. In fact, it has overshadowed this Saturday’s PPV. But, how much does the NFL influence have over UFC events? Fox bumpers during each and every NFL broadcast during the season and a controversial skit demonstrated the UFC-Fox synergy. And based on the numbers it looks like the NFL’s influence helps with UFC viewership.