January 31, 2016
The UFC announced its payouts from the Reebok sponsorship deal. The apparel company paid out $137,500 for Saturday night’s event with UFC vets Anthony Johnson, Ryan Bader and Jake Ellenberger cashing in.
Via MMA Junkie:
Anthony Johnson: $15,000
def. Ryan Bader: $15,000
Ben Rothwell: $5,000
def. Josh Barnett: $5,000
Jimmie Rivera: $2,500
def. Iuri Alcantara: $10,000
Bryan Barberena: $2,500
def. Sage Northcutt: $2,500
Tarec Saffiedine: $5,000
def. Jake Ellenberger: $15,000
Diego Ferreira: $2,500
def. Olivier Aubin-Mercier: $2,500
Rafael Natal: $10,000
def. Kevin Casey: $2,500
Wilson Reis: $5,000
def. Dustin Ortiz: $5,000
Alexander Yakovlev: $2,500
def. George Sullivan: $2,500
Alex Caceres: $10,000
def. Masio Fullen: $2,500
Randy Brown: $2,500
def. Matt Dwyer: $2,500
Damon Jackson: $2,500
def. Levan Makashvili: $2,500
Tony Martin: $2,500
def. Felipe Olivieri: $2,500
As we know, the Athlete Outfitting program pays fighters based on time served with Zuffa which would include WEC and Strikeforce when both entities were owned by the UFC.
Fighters with 1-5 fights: $2,500
Fighters with 6-10 fights: $5,000
Fighters with 11-15 fights: $10,000
Fighters with 16-20 fights: $15,000
Fighters with 21 fights or more: $20,000
Title Challengers: $30,000
Barnett receives only $5,000 despite his lengthy career and the fact he would likely garner much more than $5,000 in sponsorship money if there was no Reebok deal. He has 9 UFC fights spanning back to 2000 but his time in Strikeforce was pre-Zuffa. Similar to Barnett, it was Ben Rothwell’s 9th UFC fight despite being a long-term pro. The $137,500 reflects the fact that most of the fighters on the card have less than 10 fights and there were no title fights making this a relatively inexpensive night for Reebok payouts.
January 31, 2016
UFC Fight Night 18 on Fox Saturday night drew an overnight average of 2.43 million viewers with an 0.8 rating among adults 18-49 and a 3 share per Television By Numbers.
The event aired on Fox from 8:00pm-10:00pm ET with the main event between Anthony Johnson and Ryan Bader ending prior to 10:00pm. UFC on Fox drew stiff competition as it went up against the NBA in primetime with the San Antonio Spurs playing the Cleveland Cavaliers.
Dateline Mystery on NBC drew the most viewers overnight with 4.75 million and a 0.9 rating in the adult 18-49 demo. It also received a 3 share. The NBA game which started at 8:30pm ET drew 3.17 million with a 1.1 rating in the adult 14-49 and a 4 share.
|UFC on Fox Ratings|
|Overnights||Live + SD|
|UFC on Fox 1||5,700,000|
|UFC on Fox 2||4,570,000|
|UFC on Fox 3||2,250,000||2,400,000|
|UFC on Fox 4||2,360,000||2,400,000|
|UFC on Fox 5||3,410,000||4,400,000|
|UFC on Fox 6||3,770,000||4,220,000|
|UFC on Fox 7||3,300,000||3,700,000|
|UFC on Fox 8||2,040,000||2,380,000|
|UFC on Fox 9||2,410,000||2,800,000|
|UFC on Fox 10||2,550,000||3,220,000|
|UFC on Fox 11||1,990,000||2,500,000|
|UFC on Fox 12||2,020,000||2,500,000|
|UFC on Fox 13||2,270,000||2,800,000|
|UFC on Fox 14||2,820,000||3,049,000|
|UFC on Fox 15||2,430,000||2,745,000|
|UFC on Fox 16||2,290,000||2,800,000|
|UFC on Fox 17||2,280,000||2,781,000|
|UFC on Fox 18||2,430,000|
Pretty good ratings considering the main event was not between two “brand name” opponents or for a title belt. However, in comparison to last January’s UFC show on Fox which pulled 2.82 million viewers and the previous 2 January events did much better (2013 – 3.77M overnight 2014 – 2.55M, 2014 – 2.82M). The NBA probably pulled away some of the target demo. The event is pretty comparable to the PBC event last weekend on the network which drew about 2.5M when all was said and done. MMA Payout will keep you posted on the updated ratings.
January 24, 2016
Premier Boxing Champions drew 2.24 million viewers on Fox Saturday night according to Television By Numbers. It also received a 0.7 rating in the adult 18-49 demo and a 3 share.
Although PBC finished last in terms of overall average viewers for its 8-10pm ET time slot, it was first in Adult 18-49 rating and share for at least the first half hour (8-8:30pm). It was soon replaced by the NBA game featuring Chicago and Cleveland. Notably, a rerun of NCIS: Los Angeles on CBS drew 4.85 million viewers (8-9pm) and the NBA Saturday Primetime game between Chicago and Cleveland drew 3.69 million viewers with a 1.4 rating for adults 18-49 and a 5 share. Also of note, U.S. Figure Skating on NBC drew 3.69 million viewers from 8-11pm.
PBC on Fox featured Danny Garcia versus Robert Guerrero in an entertaining 12 round fight which Garcia won.
In comparison, UFC on Fox 17 this past December drew 2.28M viewers. This appears the average for a live combat sporting events for this time slot. Obviously, the NBA game during prime time featuring LeBron James was stiff competition for a boxing event with boxers you would only know if you followed the sport.
December 23, 2015
MMA Fighting reports the final overnight ratings from Saturday’s UFC on Fox 17. The ratings almost mirror those from UFC on Fox the last 2 Decembers.
The “fast” overnight rating for Saturday’s event featuring Rafael dos Anjos defending his title against Donald Cerrone drew 2.28 million viewers. The final overnight rating increased to 2,781,000 viewers. Notably, December 2014’s UFC on Fox event featuring Junior dos Santos and Stipe Miocic drew 2.8 million viewers on Fox. Similarly, two years ago, Demetrious Johson-Joseph Benavidez did the same.
The 3 hour prelims on FS1 drew 693,000 viewers which improved over the past two December prelim shows. This year’s prelims featured Myles Jury-Charles Oliveira with Do Bronx receiving the victory despite not making weight.
The ratings reflect the stability of December’s Fox shows. At this point, the UFC can look to see how it can improve the number for this annual show. This was a very good card considering the UFC held three fight cards a week prior to this event. Will Fox hope that UFC does better next December? Likely, but the good news is that it knows what it will receive in ratings which should help/hurt when dealing with advertisers, etc.
July 26, 2015
UFC on Fox 16 drew an overnight viewership of 2.29 million viewers on Saturday night according to Television By Numbers. The event received the highest share and rating in the adult 18-49 demo for the night.
UPDATED: We will have updated ratings from Nielsen, tomorrow, Tuesday. As pointed out by a reader, Shawn Jennings, the ratings for UFC on Fox 16 are not the final ratings. The graph below, with the exception of UFC on Fox 16 are final overnight ratings. So to be clear UFC on Fox 16 rating of 2.29M viewers is not final. And to Mr. Jennings, we are “amateur hour.” We will repost the ratings and table soon.
The main card featured T.J. Dillashaw taking on Renan Barao with Dillashaw stopping the former champion. Notably, the rating is from the 8-10pm ET time slot. However, the bulk of the Dillashaw-Barao fight occurred after 10pm which is not accounted for in the overnight rating at this time.
UFC on Fox 16 drew a 0.9 rating and 4 share amongst adults 18-49 which was the most for network shows on Saturday night. Overall, CBS ruled the night as it won all time slots on Saturday night. A rerun of NCIS: Los Angeles on CBS drew more viewers in the 8pm time slot with 3.49M viewers and a rerun of Scorpion in the 9pm time slot drew 3.35M viewers. In the 10pm time slot, a rerun of 48 Hours scored the highest viewership overall with 4.11M viewers.
It was a good night of fights and the UFC did well against relatively no competition in network shows.
However, it did not do as well as UFC on Fox 12 last summer (2.5M viewers). It did better than UFC on Fox 8 two summers ago (2.04M viewers). Traditionally, the summer network cards do not fare as well as the other three cards during the year for a variety of reasons.
Based on the initial ratings, it looks as though it should surpass the final overnights of last summer’s UFC on Fox 12 which did 2.5M viewers. It has already eclipsed UFC on Fox 8 two summers ago.
April 19, 2015
Televison By Numbers reports that the UFC on Fox 15 event on Fox Saturday night drew an average of 2.43 million viewers which narrowly edged out the New York Rangers-Pittsburgh Penguins NHL game on NBC.
UFC on Fox 15 scored 2.43 million viewers, a 0.9 rating among the 18-49 demo and a 4 share. The event ran from 8:00pm-10:00pm. There was little, if any overrun as Luke Rockhold stopped Lyoto Machida in the main event. The NHL on NBC (8:00pm-11:00pm) drew similar ratings with 2.41 million viewers, a similar 0.9 rating in the 18-49 category and a 3 share.
The UFC event was also up against the NBA Playoffs which aired on cable.
UFC on Fox 11 event which aired about the same time last year drew an initial overnight rating of 1.99 million viewers and was adjusted up to 2.5 million viewers.
In terms of overall viewership for the night, TV By Numbers is reporting that 48 Hours on CBS drew 6.25 million viewers in the 10pm slot Saturday
This is a very good rating for the UFC considering it went up against the NHL Playoffs. While it’s only the first round, one would think that the New York-Pittsburgh matchup would draw considerable interest from the two of the biggest television markets. MMA Payout will have more on the ratings as they come in.
|UFC on Fox Ratings|
|UFC on Fox 1||5,700,000|
|UFC on Fox 2||4,570,000|
|UFC on Fox 3||2,250,000|
|UFC on Fox 4||2,360,000|
|UFC on Fox 5||3,410,000|
|UFC on Fox 6||4,220,000|
|UFC on Fox 7||3,300,000|
|UFC on Fox 8||2,380,000|
|UFC on Fox 9||2,800,000|
|UFC on Fox 10||3,220,000|
|UFC on Fox 11||1,980,000|
|UFC on Fox 12||2,500,000|
|UFC on Fox 13||2,800,000|
|UFC on Fox 14||2,820,000|
|UFC on Fox 15||2,430,000|
April 7, 2015
MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting.
Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes. However, those that attend UFC live events are not as picky when it comes to which weight classes are on a particular card. In the interview, we cover his study which is featured in the latest edition of the International Journal of Sport Finance (cite: 2015, Vol 10, No. 1, 26-41). The study is entitled, “Sources of Direct Demand: An Examination of Demand for the Ultimate Fighting Championship.”
We also talk a little Mayweather-Pacquiao as well toward the end of our talk.
January 27, 2015
Saturday night’s UFC on FOX 14 drew an average of 3.049 million viewers per Nielsen. In addition, the Prelims on FS1 drew 607,000 viewers for the three hour show preceeding the two hour network card.
The two hour event on FOX won its time slot as well as coming in first in key adult and male demos. It drew a 1.8 rating with a 3 share and its final peak rating drew 3.646 million viewers. The event featured Alexander Gustafsson and Anthony Johnson. “Rumble” scored an upset win over the hometown favorite.
The ratings are the best on FOX for the UFC since last year’s UFC on Fox 10 in January 2014 which featured Benson Henderson and Josh Thompson.
The UFC on Fox 14 Prelims are down from December’s UFC on Fox Prelims which drew 654,000 viewers.
Despite this past Saturday’s event drawing less than previous network events in January, the ratings show that the promotion of the event from Fox during the NFL playoffs and other Fox sports have helped with awareness of the card. The Prelims were slightly off of December’s ratings which may be due to the lack of name recognition from all of the non-US fighters.
January 21, 2015
UFC Fight Night 59 held on Sunday night on Fox Sports 1 drew an average of 2,751,000 million viewers with a peak of 3,162,000 viewers during the final quarter hour (12:00-12:15 AM ET) of the show according to Nielsen.
The night started off well with the 3 hour prelim show drawing an average of 908,000 viewers making it the second most-watched non-PPV prelims in FS1 history. The peak of the prelims occurred in the final quarter-hour (9:45-10:00 PM ET) with 1,486,000 viewers tuning in. Notably, it went up against the AFC Championship Game between Indianapolis and New England. Of course, that game was a blowout.
In addition, the post-fight Fox Sports Live averaged 1,167,000 viewers from (12:15 AM-1:00 AM ET) making it the most-watched Sunday edition of the program all time.
Overall, it was the third most-watched Sunday in FS1’s history despite it being NFL Championship Sunday.
UFC Fight Night 59 was the highest-rated MMA event on cable TV since TUF 10’s Finale on Spike TV which featured Roy Nelson defeating Brendan Schaub. The card also had Jon Jones’ only loss, a DQ, to Matt Hamill. It also featured a guy by the name of Kimbo Slice.
The big viewership numbers were expected considering the news that it had an overnight rating of 1.7. The great ratings for the day could be attributed to the marketing behind Conor McGregor for the event. It also showed how Fox can help the UFC by promoting its product. Note the cross-promotion of McGregor on FX as well as the many reminders during the NFL playoffs (including the NFC Championship) of the event. The question is how often will Fox want to assist in the promotion of these UFC events.
December 18, 2014
UFC on Fox 13 this past Saturday peaked with 3.8 million viewers during the Junior dos Santos-Stipe Miocic fight. The overall rating for the 2 and a half hour show, which was adjusted from the overnight rating, was 2.8 million viewers.
It was first in network programming in key demos including men 18-34 (1.2M), men 18-49 (1.4M) and adults 18-34 (1.1M). UFC on Fox 13 drew a 2.27M viewer overnight ratings.
The UFC on Fox 13 Prelims on FS1 Saturday which preceded the network fights drew an average of 654,000 viewers for a 0.58 rating. The prelims were up 7% from last December’s similarly situated UFC on Fox prelim card which drew 613,000 viewers.
The ratings are identical with last December’s ratings. This UFC on Fox is usually aided by the NFL boost as the event is promoted on NFL on Fox Football broadcasts. In contrast to this year’s Heavyweight main event, December 2013 saw Demetrious Johnson defending his Flyweight title against Joseph Benavidez. UFC on Fox 13 did well in the key demos which should make Fox execs happy.