Mayweather-McGregor Prelims peak at 3.1M and other ratings

August 30, 2017

Nielsen has provided some additional ratings from this past weekend’s Mayweather-McGregor fight.  Notably, the prelims drew 2,568,000 viewers across Fox, Fox Deportes and Fox Sports Go.  The show peaked at 3,110,000 viewers.

The Prelims on Fox drew 2,438,000 from 7-9pm ET.  In the A18-49 category, it drew 1,156,000 viewers and was up over 150% versus the average to date for Fox boxing telecasts.

The first prelim bout on the show drew 2,360,000 viewers.  The show peaked at 3,110,000 from the 8:45-9pm ET quarter hour.  This was during the welterweight fight between Yordenis Ugas and Thomas Dulorme.  Ugas defeated Dulorme.

Other ratings from the telecasts associated with The Money Fight include:

  • Mayweather-McGregor Prefight Show 1,463,000
  • Mayweather-McGregor Postfight Show 368,000
  • Mayweather-McGregor Weigh-In 287,000
  • PBC on FS1 drew 269,000 viewers on Friday night.

Also, a replay of All Access Mayweather/McGregor on FS1 drew 215,000 viewres.

Payout Perspective:

The ratings reflect the immense popularity of The Money Fight.  Ratings were up across the board for the Prelims as well as the pre/post and weigh-in shows.  Despite the technical issues, the marketing and promotion of the fight had people buzzing to watch this fight.

Mayweather-McGregor Prelims draw 3.22 million on Fox

August 27, 2017

The Mayweather-McGregor Prelims on Fox scored 3.22 million viewers on Fox Saturday night.  It won the overall ratings in its time slot per TV By Numbers.

The Prelims featured Yordenis Ugás and Thomas Dulorme.  Ugas defeated Dulorme via unanimous decision.

The prelims which aired from 5pm-7pm on Saturday night drew a 1.1 rating in the A18-49 demo and a 5 share making it the best overall in its time slot.  The 3.22 million viewers beat out the NFL Preaseason on NBC featuring the LA Chargers and LA Rams.

Payout Perspective:

UFC on Fox have not drawn over 3 million viewers since UFC on Fox 7 in 2013.  In recent memory, the highest-rated live boxing event on Fox was January 2016 when PBC on Fox 1 drew 2.24 million viewers.  PBC on NBC drew 4.8 million viewers for a Sunday afternoon 1 hour airing of a fight featuring Errol Spence.  The ratings for Saturday reflect a huge interest in the PPV which likely dead very well.

UFC on Fox 25 draws 1.64 million viewers

July 23, 2017

UFC on Fox 25 drew 1.64 million viewers (according to TV By Numbers) making it the lowest overnight ratings for the company since it began airing fights on Fox.  Despite the news, it tied with NBC’s Dateline for biggest rating for Adults in the 18-49 age range.

UFC Fight Night featured Chris Weidman taking on Kelvin Gastelum in the main event from Long Island, New York.  Notably, their fight was not calculated in the overnight ratings because it started in the overrun.

In terms of overall viewership, UFC on Fox was last in its time slot among the other network shows.  It did draw a 0.6 share among Adults 18-49 and a 3 share making it the best in its 2 hour time slot.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000

 

Payout Perspective:

 This year’s July card did not match last year’s 2.44 million from UFC on Fox 20.  We will see if the added ratings from the overrun will boost the show to over 2 million viewers.  This makes 2 weeks in a row where Fox has aired a live combat sporting event and it has not produced ratings.

The Ratings Buffet for the week ending July 21st

July 22, 2017

Welcome to another edition of The Ratings Buffet for the week ending July 21st.

Friday

Spike:  Bellator 181:   514,000 viewers; DVR +3: 573,000;  main event average: 775,000 peak at 912,000

Saturday

PBC on Fox 5:00pm-7:00pm ET: 886,000

HBO Boxing After Dark:
Smith v. Barerra: 683,000
Berchelt v. Miura: 617,000
Corrales v. Castellanos: 629,000

PBC on FS1 7:00pm-9:00pm ET: 277,000

Sunday

FS1: UFC Fight Night 3:00pm-5:51pm ET – 113 main card: 402,000
FS1: Prelims: 1:00pm-3:00pm ET ET284,000
FS1: Post-Fight Show: 5:51pm-7:00pm ET 222,0000

Monday

USA: Monday Night Raw (up from last week) 8pm ET 3.14 million viewers; 0.83 A18-49
USA: Monday Night Raw (up from last week) 9pm ET 3.237 million viewers; 0.91 A18-49
USA: Monday Night Raw (up from last week) 10pm ET 3.083 million viewers; 0.86 A18-49

Tuesday

USA: WWE Smackdown (up from last week) 8:00pm ET 2.548 million viewers; 0.65 A18-49 (down from last week)

Wednesday

El Rey: Lucha Underground (down from last week) 8pm ET 73,000, 0.02 A18-49; 9pm ET Replay 51,000, 0.02 A18-49

FS1: PBC on FS1 9pm – 11pm ET 190,000, 0.05 A18-49

Thursday

POP: Impact Wrestling 8:00pm ET: 322,000, 0.07 A18-49

Ratings for HBOs BAD and PBC on FS1 from Saturday

July 20, 2017

HBO’s Boxing After Dark Saturday night drew 683,000 viewers for its main event on the network per Nielsen via ShowBuzz Daily.   The two other fights on the telecast scored in the 600,000

The event is more than its last Boxing After Dark main event this past January which drew 497,000 viewers.  This past Saturday, Joe Smith, Jr. faced Sullivan Berrera.  Despite being dropped in the first round, Berrera came back to dominate the fight and win a 10-round bout.  In addition, Miguel Berchelt defeated Takashi Miura via unanimous decision and Jerzeel Corrales defeated Robinson Castellanos.

The Berchelt fight drew 617,000 viewers while the Corrales fight drew 629,000.  Both scored 0.21 in the A18-49 demo.

There were three boxing telecasts Saturday.  PBC on Fox drew 886,000 viewers on the network,while  PBC on FS1 served as an add-on to the Fox event.  The show on FS1 drew 277,000 viewers and 0.08 in the A18-49 demo for a two-hour telecast which aired immediately after the Fox show.  The Fox show peaked above 1 million viewers.

Payout Perspective:

 

PBC on Fox drew less than a million and the FS1 event did as well as it usually does on the network.  The shows on HBO had modest viewership with each of the three fights drawing in the 600s range which is good for the network after losing much of its prized fighters since Bob Arum signed a tv deal with ESPN.

PBC on Fox draws less than a million viewers Saturday night

July 17, 2017

PBC on Fox drew less than a million viewers Saturday night per Television By Numbers.  It’s the first time that the promotion on the network has drawn less than 1 million viewers.

The event drew 0.92 million viewers and a 0.2 rating in the A18-49 demo and a 1 share for its 8-10pm time slot.  It was the lowest-rated telecast during it’s time slot and the least-watched overall show on network television Saturday night.

In comparison, February’s PBC on Fox 4 telecast drew 1.76 million viewers.  July 2016’s PBC on Fox drew 1.45 million viewers.  PBC on Fox 2 in April 2016 drew 1.51 million viewers.  PBC on Fox 1 in January 2016 drew 2.24 million viewers.

Saturday’s event featured Omar Figueroa, Jr. has he stopped Robert Guerrero in the third round.  Guerrero announced that Saturday’s event was he last as he announced his retirement via twitter.

Payout Perspective:

There was a lack of marketing promoting event as it seems like we are all focused on Mayweather-McGregor this past week.  The event marks a new low for PBC on the networks as it could not muster 1 million viewers.  I would think that the UFC will be able to draw more this Saturday for its network event on Fox.

Will PBC turn strategy into media rights deal?

April 24, 2017

Sports Business Journal (subscription recommended) reports on the current status of Premier Boxing Champions and its strategy of time buys across a broad landscape of networks.  The article looks at the ratings over the court of the innovative and risky experiment.

The hope was to turn the time buys into a lucrative “rights fees” deal.  This has not happened thus far.  Instead, the strategy has seemed to spread the brand thin and ratings have been sporadic.  Recently, Spike TV decided not to pick up its option for PBC stating that it would focus more on Bellator.

Per the article, there is still an opportunity for a rights fees deal but with the UFC shopping its rights package, there is some competition.  CBS might be a potential landing spot for PBC since it already has a tie-in with Showtime and has a $40 million budget for 2017.  In addition, there is the underutilized CBS Sports Network which could use additional live content.  In leadup to the last couple of PBC fights on CBS or Showtime, CBS Sports Network has shown previous fights of boxers that have upcoming fights on the networks which has served as good shoulder programming marketing the fighters.

One of the concerns for PBC is the lack of sponsors to spend consistently in the sport.  Showtime executive vice president and general manager of sports Stephen Espinoza notes that sponsors is where boxing is “living or dying.”  He believes there needs to be more education of sponsors to show that it has a valuable demo to deliver.

PBC has produced 54 cards in the last 12 months that aired across nine channels.  The highest average it has produced was 2.75 million viewers on CBS for two shows.  Its most-viewed show was a Sunday afternoon fight on NBC in August between Errol Spence-Leonard Bundu which aired immediately after the men’s basketball gold medal game.  The fight drew over 4.8 million viewers with a peak of 6.34 million.  More recently, last month’s Keith Thurman-Danny Garcia fight drew an average of 3.1 million viewers with the fight drawing 3.74 million and peaking at 5.1 million.  In February, the return of Adrien Broner on Showtime drew 779,000 of its network subscribers.

Payout Perspective:

The article notes that PBC is at a crossroads in its business model.  Based on the TV ratings, the time buy strategy has not been effective.  Despite the fact, the strategy has not produced desired results the article notes the last couple of events for PBC have produced good ratings highlighted by Keith Thurman-Danny Garcia on CBS.  We should see some decent ratings for Thurman-Andre Berto on Showtime this past Saturday.  Will PBC survive past 2017?  Better events, promoting its top fighters and maintaining a focused network strategy should help a turn around.  Of course, the networks and sponsors which would infuse PBC with an injection of money would help a business that has seeped money since the beginning.

UFC on Fox 24 drew 1,996,000; Prelims draw 1,105,000

April 20, 2017

UFC on Fox 24 drew 1,996,000 viewers on Fox Saturday afternoon in adjusted ratings to account for the overrun per Nielsen. The UFC Prelims drew 1,105,000 on Fox.

The main card peaked during the main event portion of the telecast with 2,874,000 viewers from 10-10:15pm ET.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000

In addition, the prelims drew 1,105,000 viewers.  The event aired on Fox and preceded the main card.

UFC on Fox 23 Prelims: 619,000 on FS1

UFC on Fox 22 Prelims: 679,000 on FS1

UFC on Fox 21 Prelims: 1,122,000 on Fox

UFC on Fox 20 Prelims: 1,261,000 on Fox

UFC on Fox 19 Prelims: 1,400,000 on Fox

UFC on Fox 18 Prelims: 702,000 on FS1

Payout Perspective:

The prelims were two hours and was the lowest rated in the history of the prelims on Fox.  The UFC on Fox 24 rating is the second lowest-rated ever in Fox history.  As pointed out by one of our readers, UFC on Fox 21 was slightly lower.

UFC 208: Will you buy it?

February 10, 2017

UFC 208 will be the third time that the company has held a show in the state of New York since it legalized professional MMA last fall.  Are fans interested in this PPV?

In the main event, Holly Holm takes on Germaine de Randamie for the new UFC women’s featherweight title.

Also, Anderson Silva returns to action taking on Derek Brunson.

UFC 208 will be the second time a UFC card was headlined by women without Ronda Rousey as one of the main eventers.  The other, UFC 200, featured Amanda Nunes and Miesha Tate.  Of course, that was by necessity with Jon Jones being pulled from that event.

One must surmise the UFC had hoped for another title fight (possibly Diaz-Conor III) to headline this card with Holm as a strong semi-main.  With McGregor taking a prolonged paternity leave and Nate Diaz trying out boxing since he claims the UFC put him on ice, fans get the matchup for a new title.

Perhaps this slot was to be for Cris “Cyborg” Justino.  But, she was flagged by USADA.

So, it comes down to Holly Holm.  While Germaine de Randamie might be a promising fighter, she has only 2 fights since 2015.

Holm is on a 2-fight losing streak which included losing the title to Miesha Tate in March and then dropping a decision to Valentina Shevchenko in late July.

However, the latter fight, which aired on Fox, scored the highest rating for a summer show since the company has been on Fox.

Her main event loss to Shevchenko peaked at over 4.6 million viewers with the broadcast averaging near 3 million viewers.  Holm defeated Ronda Rousey in November 2015 to tear down the former undefeated champ’s mystique and essentially end her career.

But, is her appeal enough to draw on PPV?

Anderson Silva’s drawing power is now past its prime and marketing efforts are behind the Holm-de Randamie fight.

There are signs that this event will not draw.  There is no sponsor for the Embedded series, which have been lackluster to say the most.  UFC 208 is not trending online and the peak viewership of the weigh-ins on YouTube was comparable to that of UFC 206.  The event featuring Jose Aldo and Max Holloway drew 150,000 buys and was the lowest rate for 2016.

It appears that UFC 208 will be on par with UFC 206 as its truly a card for the hardcore UFC fans.

UFC on Fox 23 draws 2.02M viewers

January 29, 2017

UFC on Fox 23 drew 2.02 million viewers Saturday night according to Television By Numbers.  The event drew a 0.7 rating in the adult 18-49 category and a 3 share.

The event featured women bantamweights Valentina Shevchenko and Julianna Pena in the main event.

According to Nielsen ratings, the UFC on Fox lost out to the NBA Countdown show in the first half hour of the event and then was overshadowed by the NBA game on ABC featuring the Golden State Warriors and the Los Angeles Clippers.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000

This time last year, UFC on Fox 18 drew 2.43 million viewers for a Ryan Bader-Anthony Johnson main event.

Its unlikely the ratings will rise much more in DVR+3 ratings as Shevchenko’s arm bar sub of Pena came at about the top of the hour so no overrun.

Payout Perspective:

Low ratings compared to last January’s UFC on Fox network broadcast.  Also, it was lower than Shevchenko’s defeat of Holly Holm at UFC on Fox 20.  The lack of a tie-in with the NFL may have hurt the viewership. Of course, the NBA evening games running opposite the UFC probably had a lot to do with the lower rating as well.

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