UFC 206 replay on Christmas Eve draw 4.72M viewer average

December 28, 2016

The final Live + SD ratings for the replay of UFC on Fox Saturday night drew 4.72 million viewers per Sports TV Ratings.

Monday TV By Numbers reported the huge ratings win for the UFC on Christmas Eve.  Only UFC 1 drew more viewers.

Payout Perspective:

Great ratings as we see a new tradition begin.  The UFC on Christmas Eve.  Another piece of good fortune with the large viewer audience was the promotion for this Friday’s UFC 207.  As many point out, cable companies have been advertising the PPV being this Saturday, not Friday.  So, at least the promotion during the 206 replay may have helped.

UFC 206 replay on Fox scores big Christmas Eve

December 26, 2016

The replay of selected fights from UFC 206 earlier this month drew 4.7 million viewers on Christmas Eve according to Television By Numbers.  It also drew a 1.6 rating and a 6 share in the Adult 18-49 rating making it the second highest viewed UFC show on Fox since UFC on Fox 1.

The replay was the most-viewed show Saturday night and drew the biggest share among adults 18-49 across the board on the network.

The fights on the 2-hour replay Saturday included Lando Vannata versus John Makdessi, Cub Swanson versus Doo Ho Choi, Donald Cerrone versus Matt Brown and Max Holloway versus Anthony Pettis.

Nielsen reports that the peak viewership occurred during the Swanson-Choi fight which many consider a Fight of the Year frontrunner for 2016.

Only the November 2011 fight featuring Cain Velasquez-Junior dos Santos scored more viewers when the company’s debut on Fox drew 5.7 million viewers.

Payout Perspective:

The obvious takeaway here is that the UFC has found a niche and its likely Fox will be open for this slot for next Christmas Eve.  Even on a night when many people were doing holiday activities and spending time with family, many people tuned in.  This is great for the UFC as the actual card only did 150,000 PPV buys.

UFC on Fox 22 peaks at 4.8M viewers

December 20, 2016

UFC on Fox 22 peaked with 4.8 million viewers for the main event between Paige VanZant and Michelle Waterson.  The live + SD ratings for Saturday’s event on Fox drew 3,178,000 overall.

The ratings are an increase from the fast overnights which were 2.69M viewers.  The Live + SD ratings are a 14% increase from last December’s 2.781M viewers.  UFC on Fox 22 was the most-watched UFC event since April 2013 when it drew 3,742,000.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,742,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000

Payout Perspective:

The ratings reflect the appeal of Paige VanZant as a ratings needle mover.  With her upset in the main event, Michelle Waterson can claim this as well.  Despite the belief that neither fighter had the skill to be in the main event, it’s clear that based on the viewership, people wanted to see them fight.  A couple years ago, you would not think that a women’s fight on network tv could draw 4.8 million viewers.  It’s a clear sign that times have changed. 

UFC on Fox 22 attendance, gate and bonuses

December 17, 2016

UFC on Fox 22 attendance drew 13,136 for a live gate of $1,238,992.50 as announced at the post-fight press conference.  The bonuses went to Leslie Smith, Irene Aldana, Michelle Waterson and Paul Craig.

It was the 5th visit to Sacramento for the UFC but the first one in the newly opened Golden 1 Center.  It ranked third among attendance and gates in the city.

Smith and Aldana received the bonus for Fight of the Night in a bout which Smith earned the victory on the FS1 Prelims.  Waterson and Craig won the Performance bonuses.  All received $50,000.

Payout Perspective:

An entertaining main card with Mickey Gall finishing Sage Northcutt in the second round in the co-main event and Michelle Waterson upsetting Paige VanZant in round 1.  The event was well attended and ranked third highest of the 5 in the city.

SBJ 2017 predictions has UFC staying with Fox

December 12, 2016

The Sports Business Journal’s John Ourand offered up predictions for 2017 in sports media.  One of his predictions was how much and with what media outlet the UFC would sign with when its current media rights deal ends.

He predicts that the UFC would re-up with Fox for $300 million per year.  The prediction is $150 million less than what the UFC had hoped.  The UFC made it known that it would be seeking $450 million per year which is a substantial increase from the $115 million deal it signed in 2011.

Payout Perspective:

As Ourand points out, the UFC will likely wait for regulatory approval of the AT&T-Time Warner deal in hopes that Turner Sports makes a run at a deal with the UFC.  He dismisses the likes of NBC, CBS and ESPN as possible landing spots for the UFC.  If the next deal is $300 million, it would more than double its 2011 deal but might impact the value of the company since a portion of the UFC was valued based on its anticipated media rights deal.  Ourand points out that a deal with Fox will not be signed until 2018 so any news on a deal probably would not happen until this time next year.

UFC on Fox 21 ratings produce lowest ratings ever

August 30, 2016

UFC on Fox main card this past Saturday drew less than the actual overnights as it scored 1,983,000 viewers with a 1.2 rating in the adult 18-49 demo and a 2 share.  The ratings were hampered due to some major markets including Detroit and Las Vegas showing the sign on tape delay or on another station.

The overnight rating of 2.22 million viewers was skewed due to some major markets airing NFL preseason games during the time slot.  In addition, the short main event may have hurt the overall number due to the fact that most UFC on Fox shows do their best in the overrun.

The peak viewership for the event was 2,207,000 viewers from 9:15-9:30pm ET.  This was during the Pettis-Oliveira fight.

The UFC on Fox Prelims drew a 0.7 ratings with a 2 share for 1.122 million viewers.  It delivered a 0.6 rating among men 18-34 with 189,000 viewers.  The prelims preceded the main card from 6-8pm ET on Fox.

UFC on Fox 21

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,220,000 1,983,000

Payout Perspective:

The preemption of the UFC on Fox show in some major markets due to NFL preseason may mean that we will not see another UFC on Fox show in late August.  Its the first time that the ratings have gone down from overnights as the lack of an overrun plus the preemption due to football caused the drop.

UFC on Fox 21 draws 2.22M viewers

August 28, 2016

Television By Numbers reports UFC on Fox 21 drew 2.22 million viewers last night on Fox.  The event is down from July’s Fox event as it went up against NFL Preseason on CBS.

The event featured Demian Maia taking on Carlos Condit in the main event.  Maia submitted Condit in the first round.  There was no overrun since the event ended in the first two minutes of round 1.  Also on the card was Paige VanZant return to the octagon as she got the TKO against Bec Rawling in the first round.

Last month, UFC on Fox 20 received 2.44 million overnight viewers and was a surprising success as Holly Holm was featured in the main event.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,220,000

UFC on Fox 21 Ratings

According to TV By Numbers it drew 0.8 in the adult 18-49 demo and a 3 share.  The NFL on CBS drew 4.28M viewers (1.0 rating A18-49/4 share).  Overall, UFC on Fox drew the less overall in total viewers but was second behind the NFL in A18-49 demo and overall market share.

Payout Perspective:

Not a huge bump for PVZ’s return.  The NFL Preseason games caused for the lower number.  Despite exhibition, NFL Football is still a draw.  There was a PBC on Spike TV card on as well although that likely had no effect on the UFC viewership.  This was the first time that a Fox show has been held in late August, so we might see them stick to mid-July and then again during NFL season.

UFC on Fox 20 peaks at 4.687M viewers

July 26, 2016

The UFC on Fox 20 ratings were the highest ever for a summer event on the network.  The last three rounds of the Holly Holm-Valentina Shevchenko main event drew 4,687,000 viewers making it the fifth-best fight since the UFC aired on Fox.

The show drew 2,975,000 viewers and a 1.8 rating.  This shows a nice increase from its 2,440,000 viewers in overnight ratings.  Those ratings did not account for the overrun.

July’s show on Fox was up 29% from April’s Fox card.

Preceding the event, the UFC Fight Night Prelims averaged 1.261 million viewers from the 6-8pm ET time slot on Fox.

Also, the UFC Fight Night Post-Fight Show on FS1 drew 222,000 viewers.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000

UFC on Fox 20 Ratings

Payout Perspective:

Holly Holm’s popularity appears to have carried the show.  Per Fox, the Albuquerque market drew an 8.8 rating in the adult 18-49 demo and an 18 share.  Over 4.5 million viewers tuned in to watch Holm battle Shevchenko in the main event.  The ratings is a good sign that the casual fan has warmed up to women’s MMA and that the summer UFC show on Fox can draw ratings.

UFC on Fox 20 draws 2.44M viewers in overnight ratings

July 24, 2016

UFC on Fox 20 drew 2.44 million viewers in overnight ratings per Television By Numbers.  Its strong showing helped Fox win the night in network ratings.

Per TV By Numbers it drew a 0.9 rating and 4 share in the adult 18-49 demo.  UFC on Fox 20 went up against The Bourne Identity on NBC, 20/20 on ABC and Angel from Hell on CBS.  Although The Bourne Identity drew more viewers (2.93M) and 20/20 drew more in the 9-10pm block (2.98M), its strong showing in the adult 18-49 demo won the night for the network.

The event improved on last year’s overnight rating as UFC on Fox 16 drew 2.29M viewers and improved to 2.8M in Live + SD ratings.  2014’s July show on Fox drew 2M viewers and ended up with 2.5M viewers.

UFC on Fox 20

The event was headlined by Holly Holm taking on Valentina Shevchenko in a women’s bantamweight matchup.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000

 

PBC on Fox draws 1.51 million viewers

May 1, 2016

Premier Boxing Champions on Fox drew 1.51 million viewers Saturday night according to TV By the Numbers.  It was fourth in its time slot in terms of overall viewers.

The event featured the rematch between Andre Berto and Victor Ortiz.  Berto stopped Ortiz in the fourth round despite going down to Ortiz earlier in the fight.

The main event was indicative of the night as all the fights ended in KOs.

Per TV By Numbers, the two hour PBC on Fox drew a 0.5 rating in the adult 18-49 demo and a 2 share.  In comparison, the NHL Playoffs on NBC (airing from 8-11pm) drew a 0.9 rating and a 3 share.  It drew 2.47 million viewers.  Notably, a rerun of NCIS on CBS won the 8pm time slot with 4.57 million viewers.

The ratings are down from PBC on Fox this past January which drew 2.24 million viewers a 0.7 rating and 3 share.

Payout Perspective:

The viewership was slightly better than a PBC on NBC a couple weeks ago which drew just 1.24 million viewers.  The NHL Playoffs probably put a dent into the ratings.  Also, there was a PBC Showtime card later that night (as well as one on Spike the night before) which may or may not have caused some viewer confusion.  If you watched, you could infer from some of the commentary that these were “fan friendly” fights with mainly young fighters preceding the main event trying to knock each other out.  Nothing is wrong with this, in fact, it’s clear that PBC wants the product to be exciting filled with knockdowns.  Will the strategy work in the end?  We will see.  t

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