WWE Smackdown draws 2.3M viewers post-Thanksgiving

November 30, 2019

WWE’s Smackdown on Friday night drew 2.3M viewers for its two hour time slot on Fox the day after Thanksgiving.  The telecast was down over last week and share the A18-49 demo top spot with Frosty the Snowman on ABC.

Smackdown drew 2.350M viewers in the first hour and 2.322 million viewers in the second hour.  The drop-off from the first to second hour was negligible.

Smackdown Ratings

10.04 3,880,000
10.11 2,877,000
10.18 2,418,000
10.25 888,000
11.01 2,605,000
11.08 2,725,000
11.15 2,445,000

11.22               2,600,000

11.29               2.350,000

 

WWE Smackdown draws 2.60 million viewers

November 23, 2019

WWE Smackdown on Fox drew 2.60 million viewers for its two hour slot Friday night on the network.  The telecast saw an uptick in viewership after its lowest dip last week.

WWE Smackdown’s first hour drew 2.701 million viewers with a 0.8 rating in the A18-49 demo.  It’s second hour drew 2.5 million viewers although it held its 0.8 rating in the second hour.

Smackdown Ratings

10.04 3,880,000
10.11 2,877,000
10.18 2,418,000
10.25 888,000
11.01 2,605,000
11.08 2,725,000
11.15 2,445,000
11.22 2,600,000

Payout Perspective:

While its not the best news, one would have expected the ratings to go up from its Fox low (its previous low was on FS1 opposite the World Series on Fox).  With a big event coming up this weekend, one had to expect the ratings to go up.  Still, WWE Smackdown is behind ABC, NBC and CBS in viewership but WWE still holds a grasp of the A18-49 demo for the night.

WWE Smackdown finds new low

November 16, 2019

WWE Friday Night Smackdown ratings fell once again to 2.445 million viewers in the first hour and 2.255 million viewers in the second.  Also, the viewership for the A18-49 fell to 0.7 which tied with CBS’s Hawaii Five-O.

The ratings are the lowest for the series since its debut on Fox.  It drew a 4 share overall and a 5 share in the Men 18-49 demo.  The numbers are disappointing and once again fall behind the other 3 networks in overall viewership and ratings.

The new low comes the same week that the WWE and Fox stated that they were pleased with the partnership at an industry conference.

PBC Countdown draws 686,000 viewers this past Saturday

November 13, 2019

Fox is reporting that the PBC Countdown telecast this past Saturday featuring Deontay Wilder and Luis Ortiz drew 686,000 viewers.

It is the best PBC Countdown telecast of 2019 and the second-best viewership overall since December of 2018.

Wilder-Ortiz takes place Saturday November 23rd on Fox PPV.

Payout Perspective:

The shoulder programming for this event has seen an increase in viewership. One can only think that the newfound interest in the Heavyweight Division has helped facilitate the viewers for the event.  Wilder’s persona and his KO ability makes him a marketable feature that people are willing to watch.

Friday Night Smackdown on Fox draws 2.62M viewer average

November 9, 2019

Friday Night Smackdown on Fox drew an average of 2.62 million viewers over the two hour telecast according to Nielsen.  The ratings per hour showed a slight increase over last week.

WWE’s show drew 0.8 in the A18-49 demo and a 5 share which led the networks for the night.  Overall, Hawaii Five-O on CBS won the 8-9pm time slot with 7.05 million viewers and Magnum P.I. on CBS won the 9-10pm time slot with 6.65 million viewers.

Broken down per hours Smackdown’s first hour drew 2.725 million viewers and 2.510 million in the second hour.

Payout Perspective:

Some promising numbers for the WWE as its first hour was solid although it saw a loss of viewers going into its second hour.  The CBS lineup is very solid and has dedicated viewers between 8-10pm regardless of whether or not the shows are reruns.  But, the WWE is still winning the A18-49 demo for both hours.

PBC Fight Camp telecast Sunday draws 2.2M thanks to NFL

October 30, 2019

PBC Fight Camp this past Sunday afternoon scored its largest viewership thanks to NFL Football on Fox as it drew 2.247 million viewers on the network according to Nielsen.  The shoulder programming featured the upcoming fight between Deontay Wilder and Andy Ruiz.

The telecast aired Sunday afternoon on Fox after the network’s slate of games and took advantage of the audience that remained.  Wilder faces Ruiz in a heavyweight showdown on Fox PPV November 23rd.

The shoulder programming launches the weekly airings which will culminate on November 17th.  With promotions occurring weekly during NFL games and through the World Series, the event is getting exposure.

Payout Perspective:

There’s something about the heavyweights that gets more people interested in the event. The airing of PBC Fight Camp increased in viewership by over 30% from the top viewership from September’s Shawn Porter-Errol Spence leadup to their showdown in Staples. Wilder-Ruiz is also taking advantage of the fact that the NFL season is in full swing and the World Series is going to 7 games (albeit ratings for baseball have been down).  But, all signs point to a good buy rate since many are tuning in to the programming.

WWE Friday Night Smackdown week 3 reflects another decrease in viewers

October 19, 2019

WWE Friday Night Smackdown drew 2.44 million viewers last night according to Nielsen via Television By Numbers.  The ratings show another week-to-week decrease in overall viewership since the show debuted 3 weeks ago.

The 2-hour telecast did draw a 0.8 rating in the 18-49 adult demo which was the most for the night on the networks and a 4 share which tied for the most on Friday night.  But the overall ratings reflect a drop-in viewership.  Fox was third behind CBS, ABC and NBC in viewership in the time slots.

According to a breakdown from ShowBuzz Daily, the viewership actually gained in the second hour from 9-10pm which shows improvement but still falls behind the big 3 networks.  Fox did do better than the CW Network in these timeslots.

Payout Perspective:

Cause for concern?  Friday night is not the best night for programming and its clear that audiences have yet to gravitate to SmackDown yet.

PBC on Fox draws 1.04M viewers for Saturday night broadcast

September 1, 2019

PBC Boxing on Fox drew 1.04 million viewers in fast nationals according to Nielsen via Television By Numbers.  The telecast competed with College Football on ABC which drew 6.13 million viewers.

The PBC main attraction featured Erislandy Lara as he defeated Ramon Alvarez with a stoppage in the 2nd round of their 12 round super welterweight title fight.  The event drew a 0.3 rating in the A18-49 demo and a 2 share.

2019 PBC on Fox (fast nationals)

August 1.04M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

The Auburn-Oregon game on ABC was the highlight game of the first full weekend of College Football and drew 6.13 million viewers.  It drew a 1.7 in the A18-49 demo and a 10 share.

Payout Perspective:

To be honest, I did not even realize that PBC had an event on national television.  The Vasiliy Lomachenko fight on ESPN+ somewhat overshadowed this card as Lomanchenko’s unanimous decision victory took place earlier in the afternoon.  Yet, over 1 million viewers improves upon July’s ratings despite a busy Labor Day weekend.

PBC on Fox Saturday night draws 1.301M viewers, peaks at 1.769M

August 7, 2019

PBC on Fox drew 1.301 million viewers on Saturday according to Nielsen via ShowBuzz Daily.  The viewership includes the overrun which saw Chris Arreola defeat Adam Kownacki in a heavyweight matchup.

The ‘fast nationals’ which drew 1.051M included PBC’s time slot from 8-10pm ET did not account for the overrun.

The telecast peaked during the main event at 1.769 million viewers and averaged 1.727 million. The Pascal-Browne matchup drew 1.220 million viewers while the opening fight of Omotoso-Stevens drew 898,000.

The average viewership of the entire broadcast on Fox was 1.301 million.  The post-fight coverage drew 1.298 million viewers.  A combined 1.393 million viewers watched the PBC event across the FOX platforms of Fox, Fox Deportes and its streaming services.

Payout Perspective:

Good ratings for this event as you can see that the audience progressively built throughout the broadcast.  The build to almost 1.8 million viewers during the main event is a good sign for the PBC brand.  It was the best ratings for PBC on Fox since March.

PBC on Fox Saturday night draws 1.051M in fast nationals

August 4, 2019

Television By Numbers reports that PBC on Fox Saturday night drew 1.051 million viewers in fast nationals Saturday night.  The event featured a heavyweight matchup between Chris Arreola and Adam Kownacki.

The event drew a 0.2 in the A18-49 demo and an overall 2 share.  This effort did beat out a Million Dollar Mile on CBS.  But, overall, it drew the least amount of viewers.

2019 PBC on Fox (fast nationals)

August 1.051M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

In comparison, it exceeded the fast nationals for the past two months.  The event took place at the Barclay’s Center in Brooklyn.

Payout Perspective:

A nice showing for PBC on Fox albeit pretty weak competition on the other networks.  One might expect the ratings to go up more since the main event went way past the 10pm EST time slot.

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