UFC on Fox 21 ratings produce lowest ratings ever

August 30, 2016

UFC on Fox main card this past Saturday drew less than the actual overnights as it scored 1,983,000 viewers with a 1.2 rating in the adult 18-49 demo and a 2 share.  The ratings were hampered due to some major markets including Detroit and Las Vegas showing the sign on tape delay or on another station.

The overnight rating of 2.22 million viewers was skewed due to some major markets airing NFL preseason games during the time slot.  In addition, the short main event may have hurt the overall number due to the fact that most UFC on Fox shows do their best in the overrun.

The peak viewership for the event was 2,207,000 viewers from 9:15-9:30pm ET.  This was during the Pettis-Oliveira fight.

The UFC on Fox Prelims drew a 0.7 ratings with a 2 share for 1.122 million viewers.  It delivered a 0.6 rating among men 18-34 with 189,000 viewers.  The prelims preceded the main card from 6-8pm ET on Fox.

UFC on Fox 21

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,220,000 1,983,000

Payout Perspective:

The preemption of the UFC on Fox show in some major markets due to NFL preseason may mean that we will not see another UFC on Fox show in late August.  Its the first time that the ratings have gone down from overnights as the lack of an overrun plus the preemption due to football caused the drop.

UFC on Fox 21 draws 2.22M viewers

August 28, 2016

Television By Numbers reports UFC on Fox 21 drew 2.22 million viewers last night on Fox.  The event is down from July’s Fox event as it went up against NFL Preseason on CBS.

The event featured Demian Maia taking on Carlos Condit in the main event.  Maia submitted Condit in the first round.  There was no overrun since the event ended in the first two minutes of round 1.  Also on the card was Paige VanZant return to the octagon as she got the TKO against Bec Rawling in the first round.

Last month, UFC on Fox 20 received 2.44 million overnight viewers and was a surprising success as Holly Holm was featured in the main event.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,220,000

UFC on Fox 21 Ratings

According to TV By Numbers it drew 0.8 in the adult 18-49 demo and a 3 share.  The NFL on CBS drew 4.28M viewers (1.0 rating A18-49/4 share).  Overall, UFC on Fox drew the less overall in total viewers but was second behind the NFL in A18-49 demo and overall market share.

Payout Perspective:

Not a huge bump for PVZ’s return.  The NFL Preseason games caused for the lower number.  Despite exhibition, NFL Football is still a draw.  There was a PBC on Spike TV card on as well although that likely had no effect on the UFC viewership.  This was the first time that a Fox show has been held in late August, so we might see them stick to mid-July and then again during NFL season.

UFC on Fox 20 peaks at 4.687M viewers

July 26, 2016

The UFC on Fox 20 ratings were the highest ever for a summer event on the network.  The last three rounds of the Holly Holm-Valentina Shevchenko main event drew 4,687,000 viewers making it the fifth-best fight since the UFC aired on Fox.

The show drew 2,975,000 viewers and a 1.8 rating.  This shows a nice increase from its 2,440,000 viewers in overnight ratings.  Those ratings did not account for the overrun.

July’s show on Fox was up 29% from April’s Fox card.

Preceding the event, the UFC Fight Night Prelims averaged 1.261 million viewers from the 6-8pm ET time slot on Fox.

Also, the UFC Fight Night Post-Fight Show on FS1 drew 222,000 viewers.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000

UFC on Fox 20 Ratings

Payout Perspective:

Holly Holm’s popularity appears to have carried the show.  Per Fox, the Albuquerque market drew an 8.8 rating in the adult 18-49 demo and an 18 share.  Over 4.5 million viewers tuned in to watch Holm battle Shevchenko in the main event.  The ratings is a good sign that the casual fan has warmed up to women’s MMA and that the summer UFC show on Fox can draw ratings.

UFC on Fox 20 draws 2.44M viewers in overnight ratings

July 24, 2016

UFC on Fox 20 drew 2.44 million viewers in overnight ratings per Television By Numbers.  Its strong showing helped Fox win the night in network ratings.

Per TV By Numbers it drew a 0.9 rating and 4 share in the adult 18-49 demo.  UFC on Fox 20 went up against The Bourne Identity on NBC, 20/20 on ABC and Angel from Hell on CBS.  Although The Bourne Identity drew more viewers (2.93M) and 20/20 drew more in the 9-10pm block (2.98M), its strong showing in the adult 18-49 demo won the night for the network.

The event improved on last year’s overnight rating as UFC on Fox 16 drew 2.29M viewers and improved to 2.8M in Live + SD ratings.  2014’s July show on Fox drew 2M viewers and ended up with 2.5M viewers.

UFC on Fox 20

The event was headlined by Holly Holm taking on Valentina Shevchenko in a women’s bantamweight matchup.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000

 

PBC on Fox draws 1.51 million viewers

May 1, 2016

Premier Boxing Champions on Fox drew 1.51 million viewers Saturday night according to TV By the Numbers.  It was fourth in its time slot in terms of overall viewers.

The event featured the rematch between Andre Berto and Victor Ortiz.  Berto stopped Ortiz in the fourth round despite going down to Ortiz earlier in the fight.

The main event was indicative of the night as all the fights ended in KOs.

Per TV By Numbers, the two hour PBC on Fox drew a 0.5 rating in the adult 18-49 demo and a 2 share.  In comparison, the NHL Playoffs on NBC (airing from 8-11pm) drew a 0.9 rating and a 3 share.  It drew 2.47 million viewers.  Notably, a rerun of NCIS on CBS won the 8pm time slot with 4.57 million viewers.

The ratings are down from PBC on Fox this past January which drew 2.24 million viewers a 0.7 rating and 3 share.

Payout Perspective:

The viewership was slightly better than a PBC on NBC a couple weeks ago which drew just 1.24 million viewers.  The NHL Playoffs probably put a dent into the ratings.  Also, there was a PBC Showtime card later that night (as well as one on Spike the night before) which may or may not have caused some viewer confusion.  If you watched, you could infer from some of the commentary that these were “fan friendly” fights with mainly young fighters preceding the main event trying to knock each other out.  Nothing is wrong with this, in fact, it’s clear that PBC wants the product to be exciting filled with knockdowns.  Will the strategy work in the end?  We will see.  t

UFC on Fox 19 draws 2.13M viewers in overnight ratings

April 17, 2016

UFC on Fox 19 drew an average of 2.13 million viewers in overnight ratings on Fox according Television By Numbers.

The event won the time slot in network ratings in adults 18-49 posting an 0.8 rating and a 3 share.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000

UFC on Fox 19 Ratings

The event featured Glover Teixiera and Rashad Evans with Teixiera earning a first round KO of the former UFC light heavyweight champion.  The overrun was only 11 minutes in length from the usual 5-7pm PT time slot.

Payout Perspective:

Despite winning the night, the event was down from the 2.43M viewer overnight it produced last April.  Of course, the card was decimated due to injuries and the need to remove the Hendo-Machida fight due to Machida’s failed drug test.  Still, on a night in which there was a lot of sports on television, including PBC on NBC at the same time, the UFC did a very good overnight and won the night for its target demo.

UFC on Fox 18 Reebok Payouts

January 31, 2016

The UFC announced its payouts from the Reebok sponsorship deal.  The apparel company paid out $137,500 for Saturday night’s event with UFC vets Anthony Johnson, Ryan Bader and Jake Ellenberger cashing in.

Via MMA Junkie:

Anthony Johnson: $15,000
def. Ryan Bader: $15,000

Ben Rothwell: $5,000
def. Josh Barnett: $5,000

Jimmie Rivera: $2,500
def. Iuri Alcantara: $10,000

Bryan Barberena: $2,500
def. Sage Northcutt: $2,500

Tarec Saffiedine: $5,000
def. Jake Ellenberger: $15,000

Diego Ferreira: $2,500
def. Olivier Aubin-Mercier: $2,500

Rafael Natal: $10,000
def. Kevin Casey: $2,500

Wilson Reis: $5,000
def. Dustin Ortiz: $5,000

Alexander Yakovlev: $2,500
def. George Sullivan: $2,500

Alex Caceres: $10,000
def. Masio Fullen: $2,500

Randy Brown: $2,500
def. Matt Dwyer: $2,500

Damon Jackson: $2,500
def. Levan Makashvili: $2,500

Tony Martin: $2,500
def. Felipe Olivieri: $2,500

As we know, the Athlete Outfitting program pays fighters based on time served with Zuffa which would include WEC and Strikeforce when both entities were owned by the UFC.

Fighters with 1-5 fights: $2,500

Fighters with 6-10 fights: $5,000

Fighters with 11-15 fights: $10,000

Fighters with 16-20 fights: $15,000

Fighters with 21 fights or more: $20,000

Champions: $40,000

Title Challengers: $30,000

Payout Perspective:

Barnett receives only $5,000 despite his lengthy career and the fact he would likely garner much more than $5,000 in sponsorship money if there was no Reebok deal.  He has 9 UFC fights spanning back to 2000 but his time in Strikeforce was pre-Zuffa.  Similar to Barnett, it was Ben Rothwell’s 9th UFC fight despite being a long-term pro.  The $137,500 reflects the fact that most of the fighters on the card have less than 10 fights and there were no title fights making this a relatively inexpensive night for Reebok payouts.

UFC on Fox 18 draws 2.43M in overnight ratings

January 31, 2016

UFC Fight Night 18 on Fox Saturday night drew an overnight average of 2.43 million viewers with an 0.8 rating among adults 18-49 and a 3 share per Television By Numbers.

The event aired on Fox from 8:00pm-10:00pm ET with the main event between Anthony Johnson and Ryan Bader ending prior to 10:00pm.  UFC on Fox drew stiff competition as it went up against the NBA in primetime with the San Antonio Spurs playing the Cleveland Cavaliers.

Dateline Mystery on NBC drew the most viewers overnight with 4.75 million and a 0.9 rating in the adult 18-49 demo.  It also received a 3 share.  The NBA game which started at 8:30pm ET drew 3.17 million with a 1.1 rating in the adult 14-49 and a 4 share.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000

UFC on Fox 18 Ratings Payout Perspective:

Pretty good ratings considering the main event was not between two “brand name” opponents or for a title belt.  However, in comparison to last January’s UFC show on Fox which pulled 2.82 million viewers and the previous 2 January events did much better (2013 – 3.77M overnight 2014 – 2.55M, 2014 –  2.82M).  The NBA probably pulled away some of the target demo.  The event is pretty comparable to the PBC event last weekend on the network which drew about 2.5M when all was said and done. MMA Payout will keep you posted on the updated ratings.

PBC on Fox draws 2.24M viewers

January 24, 2016

Premier Boxing Champions drew 2.24 million viewers on Fox Saturday night according to Television By Numbers.  It also received a 0.7 rating in the adult 18-49 demo and a 3 share.

Although PBC finished last in terms of overall average viewers for its 8-10pm ET time slot, it was first in Adult 18-49 rating and share for at least the first half hour (8-8:30pm).  It was soon replaced by the NBA game featuring Chicago and Cleveland.  Notably, a rerun of NCIS: Los Angeles on CBS drew 4.85 million viewers (8-9pm) and the NBA Saturday Primetime game between Chicago and Cleveland drew 3.69 million viewers with a 1.4 rating for adults 18-49 and a 5 share.  Also of note, U.S. Figure Skating on NBC drew 3.69 million viewers from 8-11pm.

PBC on Fox featured Danny Garcia versus Robert Guerrero in an entertaining 12 round fight which Garcia won.

Payout Perspective:

In comparison, UFC on Fox 17 this past December drew 2.28M viewers.  This appears the average for a live combat sporting events for this time slot.  Obviously, the NBA game during prime time featuring LeBron James was stiff competition for a boxing event with boxers you would only know if you followed the sport.

Updated UFC on Fox 17 ratings up to annual norm

December 23, 2015

MMA Fighting reports the final overnight ratings from Saturday’s UFC on Fox 17.  The ratings almost mirror those from UFC on Fox the last 2 Decembers.

The “fast” overnight rating for Saturday’s event featuring Rafael dos Anjos defending his title against Donald Cerrone drew 2.28 million viewers.  The final overnight rating increased to 2,781,000 viewers.  Notably, December 2014’s UFC on Fox event featuring Junior dos Santos and Stipe Miocic drew 2.8 million viewers on Fox.  Similarly, two years ago, Demetrious Johson-Joseph Benavidez did the same.

UFC on Fox 17 Ratings updated

The 3 hour prelims on FS1 drew 693,000 viewers which improved over the past two December prelim shows.  This year’s prelims featured Myles Jury-Charles Oliveira with Do Bronx receiving the victory despite not making weight.

Payout Perspective:

The ratings reflect the stability of December’s Fox shows.  At this point, the UFC can look to see how it can improve the number for this annual show.  This was a very good card considering the UFC held three fight cards a week prior to this event.  Will Fox hope that UFC does better next December?  Likely, but the good news is that it knows what it will receive in ratings which should help/hurt when dealing with advertisers, etc.

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