WWE Friday Night Smackdown week 3 reflects another decrease in viewers

October 19, 2019

WWE Friday Night Smackdown drew 2.44 million viewers last night according to Nielsen via Television By Numbers.  The ratings show another week-to-week decrease in overall viewership since the show debuted 3 weeks ago.

The 2-hour telecast did draw a 0.8 rating in the 18-49 adult demo which was the most for the night on the networks and a 4 share which tied for the most on Friday night.  But the overall ratings reflect a drop-in viewership.  Fox was third behind CBS, ABC and NBC in viewership in the time slots.

According to a breakdown from ShowBuzz Daily, the viewership actually gained in the second hour from 9-10pm which shows improvement but still falls behind the big 3 networks.  Fox did do better than the CW Network in these timeslots.

Payout Perspective:

Cause for concern?  Friday night is not the best night for programming and its clear that audiences have yet to gravitate to SmackDown yet.

PBC on Fox draws 1.04M viewers for Saturday night broadcast

September 1, 2019

PBC Boxing on Fox drew 1.04 million viewers in fast nationals according to Nielsen via Television By Numbers.  The telecast competed with College Football on ABC which drew 6.13 million viewers.

The PBC main attraction featured Erislandy Lara as he defeated Ramon Alvarez with a stoppage in the 2nd round of their 12 round super welterweight title fight.  The event drew a 0.3 rating in the A18-49 demo and a 2 share.

2019 PBC on Fox (fast nationals)

August 1.04M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

The Auburn-Oregon game on ABC was the highlight game of the first full weekend of College Football and drew 6.13 million viewers.  It drew a 1.7 in the A18-49 demo and a 10 share.

Payout Perspective:

To be honest, I did not even realize that PBC had an event on national television.  The Vasiliy Lomachenko fight on ESPN+ somewhat overshadowed this card as Lomanchenko’s unanimous decision victory took place earlier in the afternoon.  Yet, over 1 million viewers improves upon July’s ratings despite a busy Labor Day weekend.

PBC on Fox Saturday night draws 1.301M viewers, peaks at 1.769M

August 7, 2019

PBC on Fox drew 1.301 million viewers on Saturday according to Nielsen via ShowBuzz Daily.  The viewership includes the overrun which saw Chris Arreola defeat Adam Kownacki in a heavyweight matchup.

The ‘fast nationals’ which drew 1.051M included PBC’s time slot from 8-10pm ET did not account for the overrun.

The telecast peaked during the main event at 1.769 million viewers and averaged 1.727 million. The Pascal-Browne matchup drew 1.220 million viewers while the opening fight of Omotoso-Stevens drew 898,000.

The average viewership of the entire broadcast on Fox was 1.301 million.  The post-fight coverage drew 1.298 million viewers.  A combined 1.393 million viewers watched the PBC event across the FOX platforms of Fox, Fox Deportes and its streaming services.

Payout Perspective:

Good ratings for this event as you can see that the audience progressively built throughout the broadcast.  The build to almost 1.8 million viewers during the main event is a good sign for the PBC brand.  It was the best ratings for PBC on Fox since March.

PBC on Fox Saturday night draws 1.051M in fast nationals

August 4, 2019

Television By Numbers reports that PBC on Fox Saturday night drew 1.051 million viewers in fast nationals Saturday night.  The event featured a heavyweight matchup between Chris Arreola and Adam Kownacki.

The event drew a 0.2 in the A18-49 demo and an overall 2 share.  This effort did beat out a Million Dollar Mile on CBS.  But, overall, it drew the least amount of viewers.

2019 PBC on Fox (fast nationals)

August 1.051M

July 880,000

June (Sunday) 1.007M

May 1.21M

April 1.01M

March 1.34M

February 1.26M

January 1.72M

In comparison, it exceeded the fast nationals for the past two months.  The event took place at the Barclay’s Center in Brooklyn.

Payout Perspective:

A nice showing for PBC on Fox albeit pretty weak competition on the other networks.  One might expect the ratings to go up more since the main event went way past the 10pm EST time slot.

PBC Fight Night on Fox yields 923,000 viewers

July 23, 2019

PBC on Fox drew 923,000 viewers on Saturday night.  The event drew 269,000 viewers in the A18-49 demo and a 0.62 overall rating.

The event featured Caleb Plant and Mike Lee with Plant stopping Lee in round 3.  PBC on Fox led to the Pacquiao-Thurman later that night.

In fast overnights, the event drew 880,000 viewers.

Although this was the lowest output on Fox for a PBC event this year, the telecast was a primer for the PPV.  It was a good vehicle to introduce casual fans to Plant who may be on PPVs in the future.  PBC went up against the UFC Prelims on ESPN as there was overlap between the two events.

PBC on Fox draws 1.21 million viewers Saturday night

May 12, 2019

PBC on Fox drew 1.21 million viewers on Saturday night per Nielsen via Television By Numbers.

The event featured a matchup of Super Welterweight featuring Jarret Hurd and Julian Williams.  JRock shocked the favorite Hurd and took the 154 pound title.

It was a busy night Saturday night with a UFC PPV, Bellator event on DAZN and NHL on NBC vying for viewers.  The event drew a 0.3 share in the A18-49 demo and a 2 share overall.  It recorded the lowest rated viewership in its timeslot among the 4 networks.

The telecast did draw better than last month’s Easter weekend broadcast which featured Danny Garcia.  Yet, still below December’s 1.69M viewers on Fox.  Moreover, the viewership is still below that of the UFC broadcasts on Fox.

PBC on Fox (3/9) draw 1.34M viewers in fast overnights

March 10, 2019

PBC on Fox Saturday night drew 1.34 million viewers in fast overnights per Television By Numbers.  The event drew 0.3 in the A18-49 demo and a 2 share overall.

The event which featured Shawn Porter beating Yordenis Ugas in a controversial decision was the latest event for PBC on the network.  It went up against a very strong Celics-Lakers NBA game on ABC which drew 2.66 million viewers.  Notably, Dateline NBC won the 8pm and 9pm timeslots with 4 million viewers each and a 0.7/4 share.

Payout Perspective:

The event did better than the February 16th PBC on Fox which drew 1.26M viewers opposite NBA All-Star Saturday night.  But it did not do better than PBC on Fox in December which drew 1.69 viewers.  Saturday’s telecast was overshadowed by a Kyrie Irving-LeBron James matchup as well as the UFC on ESPN +.

PBC on Fox draws 1.26M viewers opposite NBA All-Star Saturday night

February 20, 2019

PBC on Fox Saturday night drew a fast overnight rating of 1.26 million viewers according to Television By Numbers.  The telecast drew a 0.3 rating in the A18-49 demo and a 2 share.

In comparison, the NBA All-Star Saturday Night telecast drew over 5 million viewers and a 2.2 rating in the A18-49 demo in the same timeslot on TNT.

PBC on Fox featured Leo Santa Cruz as he defeated Rafael Rivera at the Microsoft Theatre in Los Angeles, California.  The fight featured an exciting exchange between the two.

It was the second PBC on Fox telecast as the new face of combat sports for the network.  In December it drew 1.69M viewers and a 0.5 in the A18-49 demo in fast overnights.

Payout Perspective:

The ratings were down from December as its clear that the NBA All-Star Saturday festivities drew a lot of the casuals away from the telecast.  Still, it appeared there was less run-up of this card as opposed to the last PBC on Fox where the Charlo brothers were heavily promoted.

PBC on Fox draws 1.72M viewers Saturday night opposite NBA and NHL

January 27, 2019

PBC on Fox Saturday night drew a fast-overnight rating of 1.72 million viewers according to Television By Numbers.   PBC had stiff competition for sports fans on the networks Saturday night.

ABC aired the NBA Countdown show in the first 30 minutes of the PBC event and then aired the Golden State Warriors playing the Boston Celtics.  The Countdown show drew 2.19 million viewers and the game which started at 8:3pm EST drew 3.33 million viewers with a 1.0 rating the A18-49 demo and a 5 share of the overall viewership.  NBC showed the NHL All-Star Game from 8-11pm EST.  The event drew 2.15 million viewers with 0.7 in the A18-49 demo and a 3 share of the audience.

PBC’s second telecast without the UFC as a companion combat sports driver for the network drew a 0.4  in the A18-49 demo and a 2 share overall.

The telecast featured the return of Keith Thurman as he defeated Josesito Lopez via majority decision. A great deal of the fight occurred after the 10pm EST time slot so one might expect the viewership to grow.

Payout Perspective:

 The event improved upon December’s PBC event which drew 1.69 million viewers.  One can see this as a good showing considering the amount of sports opposite PBC on Saturday night.  The Warrior-Celtics game was an entertaining throughout and the NHL audience produced a vast amount of hockey fans to NBC.  This time last year, UFC on Fox 27 drew 1,770,000 which was the lowest UFC on Fox rating up until that date.

UFC on Fox 31 Live+SD draws 1.828M, Prelims does 256K on FS1

December 20, 2018

UFC on Fox 31 drew 1.828 million viewers in its Live +SD viewing on Saturday according to Nielsen.  The event peaked with 2.402 million viewers during the overrun between 7:25-7:30pm PT.

According to Fox Sports, the streaming services telecast average minute audience of 16,000.

The prelims drew 256,000 viewers.  The Fox Sports streaming service drew an average minute audience of 5,784.

The post fight show drew 123,000 viewers which is up 7% from last December’s post-fight event.  The Prefight Show drew 61,000 viewers.

The main card featured Al Iaquinta’s win over Kevin Lee.

 

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000
UFC on Fox 24 1,740,000 1,996,000
UFC on Fox 25 1,640,000 2,046,000
UFC on Fox 26 1,780,000 2,107,000
UFC on Fox 27 1,590,000 1,770,000
UFC on Fox 28 1,820,000 2,037,000
UFC on Fox 29 1,780,000 2,020,000
UFC on Fox 30 1,460,000 1,678,000
UFC on Fox 31 2,150,000 1,828,000

 

Payout Perspective:

The event was down from last December’s event and the fast-national number did not rise after including west coast viewership.  The possibility why the number was down was due to some preemptions in markets that Nielsen meters or other programming during the UFC on Fox time slot broadcast.  The show was close to the UFC on Fox 2018 average.  The prelims ratings were the lowest ever when airing on FS1.

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