UFC 240 Prelims on ESPN post 722K viewers

July 30, 2019

The UFC 240 PPV Prelims drew 722,000 viewers on ESPN Saturday night.  The event drew 357,000 in the A18-49 demo and 0.46 overall share.

The prelims aired on ESPN prior to the PPV card Saturday night from Edmonton.  The feature bout of the prelims saw Viviane Araujo defeat Alexis Davis in a minor upset.  The undercard also saw three bonus winners as the Fight of the Night between Deiveson Figueiredo and Alexandre Pantoja and Hakeem Dawood’s

It was the lowest-rated viewership for a PPV Prelim on ESPN.  The previous low was UFC 237’s 813,000 viewers.  The main card featured Max Holloway as he defeated Frankie Edgar to successfully retain his Featherweight title.

Payout Perspective:

One might suspect that based on the low viewership for the prelims that the buy rate did not fair well.  Certainly two PPVs in the same month is hard and considering the lack of support after the two main fights on this card, it was a pretty easy PPV to skip.  The 722,000 is a low for the prelims on ESPN but since there were many factors to attribute to the numbers, one might suspect next month’s event in Anaheim will bounce back.

UFC on ESPN 4 draws 957,000 viewers, Prelims 548,000

July 23, 2019

UFC on ESPN 4 drew 957,000 viewers Saturday night according to Nielsen via ShowBuzz Daily.  The event featured Rafael dos Anjos and Leon Edwards.

The event drew 481,000 viewers in the A18-49 category and an overall share of 0.60 for the 2 hour show.

The 3-hour Prelims which preceded the event on ESPN drew 548,000 viewers and 260,000 viewers in the A18-49 demo.  It drew an overall share of 0.35.  The prelims featured Raquel Pennington as she defeated Irene Aldana via split decision.

The event took place at the AT&T Center in San Antonio.

UFC on ESPN ratings

UFC on ESPN 1: 1.463M viewers, prelims 988,000

UFC on ESPN 2: 828,000 viewers, prelims 480,00

UFC on ESPN 3: 1,091M viewers, prelims 543,000

UFC on ESPN 4:  957,000 viewers, prelims 548,000

Payout Perspective:

The ratings are good considering there was some competition with PBC Boxing on Fox which aired to promote the Pacquiao-Thurman PPV later that night.  The prelims were the second highest out of the 4 UFC on ESPN events.

PFL 4 Prelims on ESPN2 draw 227,000 viewers

July 15, 2019

The Professional Fighters League Prelims airing on ESPN2 on Thursday drew 227,000 viewers per Nielsen according to ShowBuzz Daily.

The event drew 0.08 in the A18-49 demo for its 2 hours on the network.  The main card, originating from Atlantic City, aired on ESPN+.

The prelims featured Glaico Franco as he defeated Sadibou Sy via TKO.  Unfortunately for Sy, the network did a big feature on Sy’s friendship with LA Rams running back Todd Gurley.

PFL 1: 137,000

PFL2:  120,000

PFL 3:  113,000

PFL 4:  227,000

Payout Perspective:

The event on the digital platform featured Kayla Harrison as she defeated Morgan Frier.  The eventual showdown with Sarah Kaufman seems inevitable.  Also, Magomed Magomedkerimov advanced in the weltereweight tournament via unanimous decision.  The viewership has gone up tremendously from the prior 3 PFL shows as you can see which seems like a good sign.

UFC 239 prelims on ESPN draw over 1 million viewers

July 10, 2019

The UFC 239 Prelims on ESPN Saturday was the #1 rated cable show for the day earning 1.145 million viewers.  The event was the highest rated in the A18-49 demon with a 0.44 share and 572,00 viewers.

The feature event saw Arnold Adams defeat Gilbert Melendez via unanimous decision.

2019 UFC Prelims on ESPN

UFC 234: 1.139M

UFC 235: 1.480M

UFC 236: 893,000

UFC 237: 813,000

UFC 238: 964,000

UFC 239: 1.145M

UFC 239 took place at the T-Mobile Arena in Las Vegas, Nevada.  The event featured two successful title defenses.  One by Jon Jones and the other by Amanda Nunes.

Payout Perspective:

The ratings reflect the popularity of Jon Jones even if he wasn’t on the Prelims broadcast.  From all evidence, it is looking like this event was one of the biggest since the promotion moved to ESPN.  The last time ESPN drew over 1 million viewers was for another Jon Jones headlining card back in March.

UFC on ESPN 3 draws over 1M Saturday night

July 2, 2019

UFC on ESPN 3 drew 1,091,000 million viewers on Saturday night. The event was the second highest rated cable show for the day.

The event featured Junior dos Santos taking on Francis Ngannou with the Cameroonian-born Ngannou taking a first round KO. The event drew 543,000 viewers in the A18-49 demo and drew an overall share of 0.69. The main card peaked at 1.247 million viewers.

In addition, the Prelims aired prior to the event and drew 553,000 viewers scoring 242,000 viewers in the A18-49 demo and 0.36 share.

UFC on ESPN 1: 1.463M viewers, prelims 988,000
UFC on ESPN 2: 828,000 viewers, prelims 480,00
UFC on ESPN 3: 1,091M viewers, prelims 543,000

The 3-hour Prelims this past Saturday featured a big KO by Eryk Anders as he took out Vinicius Moreira in the first round. It also saw heavyweight Maurice Green as he defeated Junior Albini in round 1.

Payout Perspective:

Only Women’s World Cup Coverage bested UFC on ESPN’s main card Saturday night. While it did not do as well as the first event back in February, it still has to be considered a great success. The viewership reflects the dedicated ESPN viewer has adjusted to watching UFC and has produced nice ratings.

Top Rank Boxing on Friday night draws 490,000 on ESPN

July 1, 2019

Top Rank Boxing on ESPN drew 490,000 viewers Friday night according to Nielsen via ShowBuzz Daily.  The event, which took place in Temecula, California, was a unique Friday event as opposed to its usual Saturday fight cards.

The main event Richard Comney as he stopped Ray Beltran.  The event drew a 0.15 share in the A18-49 demo.

Payout Perspective:

The event was held Friday likely due to the ESPN event on the network Saturday night.  A couple weeks prior Top Rank Boxing on Saturday night drew 799,000 viewers as it had the UFC as a lead-in to its telecast.  The decrease in ratings might have been simply to a change in nights.

UFC Fight Night Greenville Prelims draw 413K on ESPN Saturday afternoon

June 25, 2019

The UFC Fight Night Prelims: Greenville drew 413,000 viewers on Saturday night on ESPN.  The event preceded the event on ESPN+.

According to Nielsen, via ShowBuzz Daily, the event drew 207,000 viewers in the A18-449 demo and a 0.27 share overall.  The Prelims aired early afternoon on the west coast and late afternoon on the east coast.

The three-hour prelims featured Dan Ige winning a unanimous decision victory over Kevin Aguilar.  It also saw the second-fastest KO in UFC heavyweight history with Jair Rozenstruik defeating Allen Crowder.

Earlier this month, UFC Fight Night Stockholm Prelims drew 257,000 viewers on ESPN2.  Those Prelims aired early Saturday morning due to the time difference.

Payout Perspective:

The prelims are fairly low considering that the Prelims airing on ESPN occurred during the early/mid-afternoon for most of the country.  With the east coast start, it made the main card easy for those in the same time zone as Greenville, but early for those of us on the west coast.

Fury-Schwarz Prelims on ESPN2 draw 493,000 viewers

June 18, 2019

The undercard for the Top Rank Boxing event this past Saturday night on ESPN2 drew 493,000 viewers per Nielsen via ShowBuzz Daily.  The telecast preceded the main card for the Fury-Schwarz fight.

The event drew 143,000 viewers in the A18-49 demo and a 0.32 share overall.

The undercard featured several fights including Junior lightweight Mikaela Mayer’s win over Lizbeth Crespo and Albert Belll’s win over Andy Vences.

On the main card, Jesse Hart scored a victory over Sullivan Barrera in a mild upset in a light heavyweight contender matchup.  The main card was featured on ESPN+.

Payout Perspective:

The prelims began at 4pm west coast time so the 493,000 viewers is a pretty decent turnout for boxing on ESPN2.  According to Jake Donovan, it outperformed every 2019 PBC Show on FS1 except for one and every Showtime card except for last month’s Wilder-Breazeale fight.  The ratings could go to the draw of the heavyweight matchups and/or the character that is Tyson Fury because the fight itself was anticlimactic and not competitive.

Top Rank Boxing draws 799,000 viewers on ESPN Saturday

June 11, 2019

Top Rank Boxing on ESPN drew 799,000 viewers Saturday night per Nielsen via ShowBuzz Daily.  The event drew 314,000 viewers in the A18-49 demo.

The telecast, which featured Oscar Valdez defeating Jason Sanchez to retain his featherweight title drew a 0.56 share.

The event came after the UFC 238 Prelims which drew 964,000 viewers.  It drew 489,000 viewers in the A18-49 demo and a 0.63 share.

Payout Perspective:

Based on the bare numbers, the numbers reflect little drop off from the UFC as a lead-in.  Certainly, you have little crossover audience although the hope for the UFC and the network is that those that watched the prelims buy the PPV on ESPN+ but if they didn’t, tune into boxing.  The viewership numbers for Top Rank are promising considering there was a self-imposed competition with MMA on Saturday night.

UFC 238 Prelims draw 964,000 viewers

June 11, 2019

The UFC 238 Prelims drew 964,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily.  It was the best rating for a PPV Prelims since UFC 235.

The PPV prelims aired on ESPN prior to the UFC 238 Prelims on ESPN +.  The feature bout of the prelims saw Tatiana Suarez defeat Nina Ansaroff in a competitive fight between strawweights.  Also, Aljamain Sterling defeated Pedro Munhoz in a bantamweight contender matchup.

The event drew 489,000 viewers in the A18-49 demo and a 0.63 share.

UFC PPV Prelims ratings 2019

UFC 234:  1.339M

UFC 235:  1.480M

UFC 236:  893,000

UFC 237:  813,000

UFC 238:  964,000

The prelims actually served as a lead-in to Top Rank Boxing on ESPN.  It’s the second straight PPV that the prelims have led to boxing on the network.

Payout Perspective:

The ratings reflect a nice uptick in viewership which may mean more PPV purchases.  This time around the prelims seemed stacked more competitive fights and fighters the casual fan may know.  This is also another evening where ESPN dedicated to combat sports which is interesting to see.

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