June 15, 2015
MMA Fighting reports that Titan FC has entered into a broadcasting deal with UFC Fight Pass. The organization will air its fight on the online platform. The first Titan FC event will air on UFC Fight Pass on July 18th.
The deal was officially announced by Jeff Aronson and Lex McMahon in an interview with Ariel Helwani on The MMA Hour. Aronson indicated that it was a long-term deal with 8-10 shows per year. Aronson indicated that it would just be a distribution deal and not an acquisition of the company.
Prior to the deal with UFC Fight Pass, Titan FC aired on CBS Sports Network.
In addition to the new partnership with the UFC, Titan FC fighters will allow its fighters to move up to the UFC. Also, UFC fighters may move to fight for Titan FC.
No financial terms were revealed.
This will be a unique partnership as it will give Titan FC exposure as a company on Fight Pass although it loses its cable exposure on CBS Sports. For the UFC, its more content for Fight Pass and it gives it a “feeder” system for up and coming fighters. Conversely, it gives ex-UFC fighters a place to fight with hopes of returning to the UFC. We have seen a similar situation occur with Invicta FC where it airs on Fight Pass and its fighters have the opportunity of appearing in the UFC. We shall see if there is more to the Titan FC deal and/or if the UFC will look to more partnerships with organizations in the weeks to come.
February 17, 2015
Kevin Iole of Yahoo! Sports reports that CBS Sports and Showtime have brokered a deal with Al Haymon’s Premier Boxing Champions to be aired on Saturday afternoons. The sides have agreed to an 8 show deal starting April 4th featuring light heavyweight champion Adonis Stevenson.
In addition, shoulder programming will assist in promoting the fight cards.
It’s beginning to look a lot like everyone is an Al Haymon guy. The boxing landscape for 2015 will have a lot of Al Haymon’s Premier Boxing Champions across multiple networks. Certainly, this evolving strategy will be fascinating to watch as it is executed. I am thinking that this investment will come with some blue chip sponsors that would like to advertise along some, if not all of these platforms.
February 6, 2015
MMA Fighting reports that Glory kickboxing has brokered a deal with CBS Sports Network to air three shows per year. The deal adds to the organization’s television package as it plans on nine live events per year on SpikeTV.
The CBS Sports Network deal will air Glory three times a year and will support the live event broadcasts on SpikeTV. The CBS broadcast, “Glory Superfight Series” will feature five fights on the undercard that did not make the SpikeTV live broadcast. Glory on CBS will be on a one-week tape delay.
Glory CEO Jon Franklin believes that this second television deal will help expand Glory’s audience base. Franklin sees the CBS Sports deal as getting his product in front of mainstream sports fans that tune into the network as opposed to SpikeTV where the lead-in is usually Cops.
The events on CBS Sports Network will air 11pm to 1am Eastern but in prime time on the west coast.
CBS Sports Network is available to 96 million homes nationwide.
It’s a very compelling strategy that should help Glory attempt to expand its audience. Not only will it be on SpikeTV where the network is building out its Friday night as a “combat sports” night with MMA, Boxing and Kickboxing, it will be on a pure sports network. MMA organization Titan FC is also on CBS Sports Network as well as boxing. But, Glory should get some eyes from mainstream sports fans.
January 10, 2014
MMA Fighting reports that Titan FC has signed a deal with CBS Sports Network. The organization plans to run at least 8 shows in 2014.
The first televised event on CBS Sports Network will be on February 28th. The event’s prelims will take place online. The organization was recently purchased by Jeff Aronson. Previously, Aronson ran Alchemist Management, which manages MMA fighters. He has now purchased a majority stake in Titan FC.
Titan FC events had previously appeared on AXS TV.
The new deal is good news for smaller fight organizations as the CBS Sports deal indicates that there is some interest in smaller organizations receiving television deals. CBS Sports has about 30 million subscribers. In a Sports Business Journal article, CBS Sports Chairman Sean McManus described the network as doing “smart deals.” The article describes the network as having a “slow-and-steady strategy” with respect to its programming. It will not make splashes with big deals but is trying to build smartly. This deal gets the network into MMA and we will see where it goes from there.