May 11, 2016
Last week’s TUF 23 Episode 3 saw another big increase in viewership factoring in the DVR ratings. This week saw a 55% increase from the Live viewership.
Notably, its increase in DVR viewership fared better than last spring’s increase for TUF 21.
It’s clear that TUF does best when recorded for later viewing. Going up against live sports at this time (i.e., NBA and NHL Playoffs) is a tough task.
April 21, 2016
UFC on Fox 19 Saturday drew an average rating of 2.5 million viewers on Saturday according to Nielsen. The prelims which preceded the main card on Fox drew 1.4 million viewers.
The main card peaked with 2.8 million viewers.
The prelims which featured Michael Chiesa submitting Beneil Dariush drew a 0.9 rating in the adult 18-49 demo and a 2 share. It improved from last April’s UFC on Fox Prelims by 13%. It was the third time that the prelims for a UFC on Fox event aired on Fox.
The final overnight ratings for the main card is slightly off last April’s UFC on Fox 15 Prelims which drew 2.7 million viewers.
The ratings are good considering this card was hit hard with removals including a fight (Islam Makhachev-Drew Dober) that was taken off after the weigh-ins. The ratings show the relative stability in knowing what to expect with these cards.
April 11, 2016
UFC Hall of Famers Chuck Liddell and Forrest Griffin will serve as coaches in the first season of The Ultimate Fighter Latin America to be shot in Latin America.
The season will begin airing in Buenos Aires, Argentina this spring with the season 3 finale taking place November 5th in Mexico. The series will air on UFC Fight Pass as well as local networks in the region.
Via UFC press release:
The first Spanish speaking series of the reality show, The Ultimate Fighter Latin America, was launched in 2004 reaching an average of seven million viewers per episode in Mexico and millions more viewers around Latin America. The second season followed the footsteps of the first with viewership in UFC Network, Chanel 5 and 14 free-to-air networks. For 2016, UFC has recruited talent from all over the region and divided them into two teams: Team Liddell and Team Griffin. Both teams will represent a combination of Latin American countries. The series will also include special guest appearances by additional UFC athletes brought in by both coaches to enrich their team’s training experience.
The inclusion of Liddell and Griffin for TUF Latin America is a way to attract Fight Pass viewers. It also helps draw in some U.S. fans as most international TUF events are mainly for that region. With the two Hall of Famers coaching it’s clear that the UFC is pushing its TUF brand and it’s over the top digital platform.
February 23, 2016
UFC Fight Night 83 drew an average viewership of 983,000 on FS1 Sunday night per Sports TV Ratings. The prelims drew 829,000 on FS1 on Sunday.
The main card airing from 9pm-11:38pm ET featured Cowboy versus Cowboy with Cerrone defeating Oliviera. The prelims which preceded the main card aired from 7-9pm ET.
Only the NBA on ESPN featuring Kobe Bryant’s last visit to Chicago did better on sports cable drawing 1.6M viewers on ESPN from 8-10:30pm ET.
The average for Fight Night main cards this year is 1.52M through 3 Fight Night cards. Of course, UFC Fight Night 82 was converted from a PPV.
There was little competition for UFC on Sunday night and the UFC programming on FS1 had 2 of the top 5 sports cable programs on Sunday night. The UFC Fight Night events are drawing very good ratings thus far in 2016. Of course, Sunday night’s fights did not draw as the first two as there were lower tier fighters with the exception of Cerrone.
February 19, 2016
The New York Times reports on Bellator 149 tonight mainly focusing on Kimbo Slice’s return to the television. Regardless of his ability, the former street fighter has produced ratings and Friday night should not be any different.
The brief NYT article characterizes Bellator as a “smaller mixed martial arts organization” that uses “card attention-grabbing fights that make up in colorfulness what they lack in top-flight talent.” Although a backhanded compliment, the numbers do not lie. Scott Coker’s “tent pole” events are always ratings boosts. Slice has the “it” factor when it comes to viewership. Last June’s fight against Ken Shamrock drew the highest ratings in Bellator MMA’s history.
Whenever Slice is on television, he draws ratings. His appearance on TUF in 2009 on Spike TV drew the best ratings for the franchise as the 12 episodes averaged slightly over 3 million viewers. Of course, the feud brewing between Rashad Evans and Rampage Jackson helped keep the viewership base. Still, Slice was/is a ratings magnate. It’s worthy to note that the TUF Finale 10 featuring Slice in December 2009 drew 3.7 million viewers and peaked with 5.2 million viewers for his fight with Houston Alexander.
Prior to his stint in the UFC, his Elite XC appearances on CBS drew large ratings with 4.85 million viewers in May 2008 and 4.56 million viewers in October 2008.
Slice versus Dada 5000 will not be a technical matchup but the promotion for the fight has been nothing but spectacular. If you like grudge matches and want to see old rivals fight, you will tune in to see this.
The Slice-Dada build for this fight has been great. While the betting lines have brought more scrutiny to this fight, it’s likely that the additional spotlight will bring more viewers tonight. The fight, which will likely last less than one round, has overshadowed the main event of Ken Shamrock and Royce Gracie.
January 18, 2016
The UFC announced the next season of The Ultimate Fighter franchise on Sunday with UFC strawweight champion Joanna Jedrzejcyk coaching opposite Claudia Gadelha. The season will coach light heavyweight and strawweights with the season starting April 20th on FS1.
The series will culminate on July 8th in Las Vegas as part of International Fight Week with a fight between the coaches for Jedrzejcyk’s strawweight championship.
Via UFC press release:
The Ultimate Fighter®: Team Joanna vs. Team Claudia will kick-off on FS1 on Wednesday, April 20 with a two-hour season premiere airing at 10 p.m. ET as 32 competitors fight for one of 16 slots – eight in each weight class – available to be coached by two of the sport’s best. The season will continue with 11 one-hour shows Wednesdays at 10 p.m. ET. The series is the highest rated and most watched original program since the network’s inception in August 2013.
The series is a staple of FS1 programming and if the press release is correct, is very popular on the network. Of course, it is not comparing it to TUF when it was on Spike TV. Then again, that was a long time ago when MMA was not on television as much as it is now. The series should help with the profile of Joanna Jedrzejcyk as she is a great fighter and personality which will hopefully show throughout the series. With Ronda Rousey working on outside-MMA projects, Jedrzejcyk and Holly Holm will be pushed to help with the women’s demo. The Polish fighter should help with international fans as well.
The other news here is that we have some news on the events on International Fight Week which culminates with UFC 200. There will be at least one other show the same weekend as UFC 200. We will see if the UFC attempts to hold 3 shows as it did this past December.
December 14, 2015
The TUF 22 Finale Friday night on FS1 drew an average viewership of 883,000 viewers via Sports TV Ratings. The prelims which preceded the main card drew an average viewership of 809,000 viewers.
UPDATED: via Nielsen the FS1 UFC 194 Weigh-Ins drew 149,000 in the A18-49 category more than doubled last December’s event (145,000 and 75,000 A18-49). The prelims scored 463,000 viewers in the 18-49 category which was an increase of 13% from last fall. The main card was up 2% (552,000 vs. 539,000) in the A18-49 category from last December’s TUF Finale. The peak viewership for the main card was 991K during the main event.
The 2 hour UFC 194 weigh-ins which occurred prior to the prelims (6:00pm-8:00pm ET) on FS1 drew 294,000 viewers.
The TUF 22 Finale featured Frankie Edgar’s KO of Chad Mendes in the first round. The event aired from 10:00pm-1:08am ET on FS1. The prelims featured Gabriel Gonzaga defeating Konstantin Erokhin in a less than pleasing fight. The prelims were from 8:00pm-10:00pm ET.
In comparison, the TUF 21 Finale drew 691,000 viewers and the prelims drew 470,000.
Recent TUF Finale ratings:
TUF 18 (December 2013): 1.13M viewers, Prelims 938,000
TUF 19 (July 2014): 1 million viewers, Prelims 774,000
TUF 20 (December 2014): 989,000, Prelims 719,000
TUF 21 (July 2015): 691,000, Prelims 470,000
TUF 22 (December 2015): 883,000, Prelims 809,000
The main card did lower in ratings than the past two Decembers. The main card was the 4th highest rated sports event on cable TV Friday night with the NBA on ESPN drawing the top two spots followed by Pardon the Interruption. The prelims drew well and probably were aided by the weigh-in show for UFC 194.
December 12, 2015
MMA Junkie reports the gate and bonuses from the TUF 22 Finale held on Friday night at The Chelsea at The Cosmopolitan in Las Vegas. Tony Ferguson earned two performances bonuses for his win against Edson Barboza.
Ferguson and Barboza earned Fight of the Night while Frankie Edgar earned a performance bonus for his first round KO of Chad Mendes. Ferguson submitted Barboza in their bout on the second night of fights at the venue.
The event drew a gate of $450,000. No attendance figure was revealed as of yesterday.
Curious that there was no attendance figure revealed but the $450,000 gate is big for a small venue. The night prior for UFC Fight Night 80, it drew approximately 1,600 for a gate of $234,000. Thus, the gate more than doubled Friday which is an impressive showing for a venue that probably maxes out at 2,500 fans.
December 10, 2015
The last episode of TUF 22 drew 595,000 viewers on FS1 Wednesday night in its first showing on the network. It is the second highest rating for the season.
The rating reflects the third consecutive week in which it has gained viewership. The season-ending episode is also the best rating in three seasons for the TUF series.
The episode featured the fights to get onto the card tomorrow. Of course, due to visa issues, the fight for Friday’s final will be Ryan Hall taking on Artem Lobov. The episode also featured a cameo by Jose Aldo which is fortuitous since he will be fighting Conor McGregor Saturday.
The average rating for the season was 522,00 viewers which was the best for the past 3 seasons. TUF 18, Rousey-Tate averaged 684,000 viewers. The good news is that the highest ratings were the first and last episode. Thus, it shows at least a modicum of stability with the season as you might deduce that people stayed with the season rather than tail off as you might conclude in past seasons. While it’s not the ratings we saw during the Rashad-Rampage season on Spike, it was a very good season.
December 3, 2015
The penultimate episode of TUF 22 drew 528,000 viewers on FS1 Wednesday night in its first showing on the network. The rating reflects the second straight week in which the ratings have improved.
The 11th episode bested the 11th episode for TUF 21 by 18% (433,000 viewers).
The show featured two more fights including David Teymur taking on training partner Marcin Wrzosek. It was Wrzosek earning the majority decision after two rounds
|TUF 22 Ratings|
The replay on FS1 which aired 11pm-12pm PT drew another 73,000 viewers. This was a decrease from last week’s 91,000 viewers.
Through 11 episodes the average rating for TUF 22 is at 516,000 viewers per first showing. This is an improvement over TUF 20 and TUF 21. We shall see if the season finale builds momentum going into a big week for the UFC next week.