TUF 20 Episode 6: 500,000

October 31, 2014

The 6th episode of TUF 20 on FS1 which aired this past Wednesday received an average viewership of 500,000 viewers.  The episode went up against Game 7 of the World Series on Fox.

In the fight of the show, Aisling Daly submitted Angela Magana.  Arguably, there was a questionable standup by the ref which negated a potential submission attempted by Magana.

TUF 20 Ep 6 Live

Payout Perspective:

Magana had one of the sadder backstory’s on the show and it was a disappointing loss.

As for the ratings, going up against Game 7 in any sport would draw most sports fans away from anything else.  Still, the A18-49 demo remained relatively flat (345,000) in comparison to the average over the season (346,000).  The World Series on Fox scored 23.5 million viewers which was the highest rating for the 7 games.  Of course, going into Game 7, it was on pace to be the lowest rated series and least-viewed ever.

TUF 20 Episode 5: up 280,000 viewers

October 29, 2014

The adjusted ratings for last week’s TUF 20 episode 5 drew it up another 280,000 viewers for a total of 789,000.  The Live +3 numbers are an addition of 55% from the overnight rating.

The episode, which featured Felice Herrig defeating Heather Jo Clark only drew 509,000 viewers in its initial running which may be due to going opposite the World Series.  However, it was the highest output for the A18-34 demo (367,000 viewers) for the season, yet was the lowest Live +3 output.  Episode 3 edge last week’s episode at it drew 791,000 viewers in Live +3.

TUF 20 Ep 5 Live +3

Payout Perspective:

As we indicated last week, the 5th episode likely suffered in overall viewership due to going up against the World Series and coming off a two week hiatus.  It did do well with the A18-34 demo which may be likely due to the Felice Herrig fight. The Live + 3 average is at 834,000 viewers.  The overnight average through 5 episodes is at 525,800.  In comparison TUF 19’s (Edgar-Penn) average through 5 episodes was at only 438,000 and Live + 3 at 746,000.

TUF 20 Episode 4: 577K viewers marks season high

October 2, 2014

MMA Payout has learned from a Nielsen source indicates that last night’s episode 4 of The Ultimate Fighter season 20 received 577,000 viewers Live + same day. Wednesday’s episode received the largest audience for the season.

Episode 4 featured Carla Esparza as she tapped out Angela Hill in the first round of the fight of the episode.

TUF 19 Episode 8 Graph

Of note, this season’s TUF average is up from last season through four episodes (433,500 vs. 530,000).  Also, the rerun of episode 3 which preceded the new episode drew 194,000 viewers which is up about 15% above the average of all TUF repeats in that time slot.

Payout Perspective:

Notably, Anthony Pettis was not on the show as Urijah Faber filled in for Showtime.  Perhaps I was paying attention more last night, but I thought the background on both fighters was excellent.  In addition to exceeding last season’s live ratings, it is also averaging 850,000 viewers in its DVR +3 day adjusted ratings versus last season’s average of 769,000 (through 3 episodes).

TUF 20 Episode 2: 574,000 viewers

September 18, 2014

MMA Payout has learned that the second episode of TUF 20 on FS1 scored an average viewership of 574,000 viewers.  The average is up slightly (7%) from the debut episode which aired last Wednesday on the network.

According to a Nielsen source, it’s only the sixth time in the twenty seasons of TUF that the second episode drew more than the debut episode.  Wednesday’s episode grew in the important adult 18-49 demo from the first (359,000 viewers) to the second episode (364,000 viewers).

In offering a quick comparison from the start of this season to the start of TUF 19, the second episode from the Penn-Edgar season drew only 320,000 viewers.

Episode 1:  536,000 (on FS1)

Episode 2:  574,000

Payout Perspective:

The good news is that the second episode drew higher than the debut episode for Episode 20.  One might have expected a higher bump considering the additional viewing opportunities for TUF 20’s debut episode which re-aired Sunday on Fox before or after NFL Football in many markets.  Still, the ratings are better than TUF 19 at this point.  We’ll see if there will be additional efforts to promote TUF on Fox.

TUF Latin America debut a success with 7.2M viewer peak

August 27, 2014

MMA Fighting reports that the debut episode of TUF Latin America featuring UFC heavyweight champion Cain Velasquez and Fabricio Werdum as opposing coaches peaked at 7.2 million viewers on Televisa Ch. 5 in Mexico.

The viewer average was not available according to the article by Dave Meltzer.  But, according to the report TUF Latin America was the highest-rated show in Mexico in its time slot overall and in the 19-44 demo.  TUF Latin America is shown on Wednesday in Mexico and Friday through Sunday in 12 other Latin American countries.

The show will be offered on Fight Pass and Fox Deportes in the U.S.

Payout Perspective:

This is good news for the inaugural event as the continued strategy of exposing the UFC brand through TUF seems to be working in the Latin American market.  Obviously, it’s too soon to call the series a success but fans in Latin American countries are taking notice.  It will be interesting to see how many fans Cain will draw considering he’s not really a native speaker.  Yet, it appears that the fans do not care.

TUF 19 Episode 12: 586,000 viewers

July 10, 2014

MMA Payout has learned that the season finale of TUF last Wednesday received 586,000 viewers which was the third highest in the season.  Overall, the season average was 477,000 viewers.

TUF 19 Episode 12 Graph

Payout Perspective:

We will be trying to obtain the DVR number to round out the graph.

Unfortunately for UFC fans, this was one of the more disappointing seasons in the TUF franchise. The fights were boring, not a lot of characters were drawn out and even the coach’s challenge wasn’t that fun.  With the exception of a scoring controversy, there was nothing remarkable about season 19.  The irony is that both finals were action-packed first round finishes.

So what do we make of the ratings.  One thing that stands out was episode 11 registered one of the lowest (if not the lowest) rating ever on TUF.   However, it was the highest rated show on FS1 for that day.  This tells us that despite the decline that MMA fans have seen over the years, Fox execs are still pleased with its performance.  One of the things that Fox has been pleased with is the amount of people watching on the DVR as DVR +3 ratings have gone up gaining 278,000 viewers compared to TUF 18’s DVR +3 average of 250,000 viewers.

It will be interesting to see how TUF 20 is received with it being the all women house. One thing seems to be certain, TUF is here to stay.

Edgar and Penn top TUF 19 Finale salaries

July 7, 2014

MMA Junkie reports the salaries for Sunday night’s TUF 19 Finale which was held at the Mandalay Bay Events Center in Las Vegas.  The TUF 19 coaches were the top earners for the night.

TUF 19 Finale

Via MMA Junkie:

Frankie Edgar: $260,000 (includes $130,000 bonus)
def. B.J. Penn: $150,000

Corey Anderson: $16,000 (includes $8,000 bonus)
def. Matt Van Buren: $8,000

Eddie Gordon: $16,000 (includes $8,000 bonus)
def. Dhiego Lima: $8,000

Derrick Lewis: $20,000 (includes $10,000 bonus)
def. Guto Inocente: $8,000

Dustin Ortiz: $28,000 (includes $14,000 bonus)
def. Justin Scoggins: $12,000

Kevin Lee: $16,000 (includes $8,000 bonus)
def. Jesse Ronson: $8,000

Leandro Issa: $15,000 (includes $7,500 bonus)
def. Jumabieke Tuerxun: $8,000

Adriano Martins: $30,000 (includes $15,000 bonus)
def. Juan Manuel Puig: $8,000

Patrick Walsh: $16,000 (includes $8,000 bonus)
def. Daniel Spohn: $8,000

Sarah Moras: $18,000 (includes $8,000 bonus)*
def. Alexis Dufresne: $6,000* Dufresne was fined for not making weight and that portion went to Moras

Robert Drysdale: $16,000 (includes $8,000 bonus)
def. Keith Berish: $8,000

Payout Perspective:

There’s nothing unexpected here as the TUF cast members and the other fighters on the card earned the minimum $8K and $8k to win (except Dufresne who did not make weight and was fined).  $150K was the same amount BJ Penn made in his last fight against Rory MacDonald in December 2012.  Edgar received a $10K bump from the $120K show money he made at UFC 162.

TUF 19 Finale attendance, gate and bonuses

July 7, 2014

MMA Junkie reports the attendance, gate and bonuses for Sunday’s TUF 19 Finale at the Mandalay Bay Events Center.  The attendance and gate were the largest for any TUF Finale card.

The TUF 19 Finale drew 6,500 for a gate of $835,000.  The gate doubled that of the TUF 18 Finale which was held at the same venue.  As is custom now, no comps were revealed.

Bonuses were $50,000 each and were as follows:

Fight of the Night: Leandro Issa – Jumabieke Tuerxun

Performances of the Night:  Adriano Martins and Issa

Issa doubles up for his performance against Tuerxun.  Martins scored a KO over Juan Manuel Puig to earn his bonus.

Payout Perspective:

The TUF 19 Finale was aided by the fact that it was International Fight Week and there were ticket discounts for those that bought tickets to the UFC Fan Expo.  It also helped that BJ Penn was on the card.  The bonuses could have been given to the TUF winners Eddie Gordon and Corey Anderson.  It’s ironic that the last two fights for TUF 19 were the two most exciting the whole season.

TUF 19 Episode 11: 366,000 viewers

June 27, 2014

MMA Payout has learned that the 11th episode of TUF 19: Team Penn vs. Team Edgar drew 366,000 viewers according to Nielsen sources.  The live plus same day number is the lowest this season but was the most-watched show on FS1 on Wednesday.

In addition, the same night replay of TUF in the 10pmPT/1amET time slot received 94,000 viewers which up 6% in that time slot.  In the fight of the episode, Corey Anderson defeated Patrick Walsh by unanimous decision.

TUF 19 Episode 11 Graph

Payout Perspective:

The 11th episode is the lowest rated show of the season and possibly the lowest rating ever for TUF.  Interesting that although it pulled the low rating, it was still the most-watched show on the network for Wednesday.  The ratings are disappointing after it had achieved its second highest rating of the season for episode 10.  We will see if it can bounce back for the season finale.  The average for the season is 466,000 (live +SD).

TUF 19 Episode 9: 445,000

June 13, 2014

MMA Payout has learned from a Nielsen source that Wednesday’s 9th episode of TUF 19 received a viewership of 445,000.  The rating is a slight decrease from the prior week.

The same night replay at 1pm ET received a viewership of 162,000 viewers which doubled the average audience from the prior week’s replay.

Episode 1 – Live 595,000; DVR+3: 861,000

Episode 2 – Live 320,000; DVR +3: 628,000

Episode 3 – Live 421,000; DVR +3: 723,000

Episode 4 – Live 438,000; DVR +3: 773,000

Episode 5 – Live 417,000;

Episode 6 – Live 611,000

Episode 7 – Live 424,000; DVR +3: 676,000

Episode 8 – Live 497,000; DVR +3: 748,000

Episode 9 – Live 445,000

TUF 19 Episode 9 Graph

This week’s fight was a forgettable one in which Matt Van Buren defeated Chris Fields.

White expressed his dismay with all of the fighters as he intimated that this season’s fights have been boring.

Payout Perspective:

A couple things that can hurt a TUF season is the lack of personality in the house and the lack of quality fights on the show.  Unfortunately, we are getting both this season.  Just like this week’s fight, this week’s episode was forgettable and you can tell that White is upset by this.  Usually he talks to the semi-finalists about who they want to fight but this time around we just saw clips of the interviews.  I really cannot explain the uptick in the viewership of the replay.

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