TUF Nations Finale attendance, gate and bonuses

April 17, 2014

MMA Junkie reports the attendance, gate and bonuses from Wednesday’s TUF Nations Finale from Quebec City.  The event drew slightly over 5,000 for a gate of $340,000.

The event which started Wednesday afternoon took place at the Colisee Pepsi in Quebec City, Quebec.  Tim Kennedy defeated Michael Bisping in the main event of the card.  The official attendance announced at the post-fight presser was 5,029 and a live gate of $340,000.  There was no breakdown as to comp tickets.

In addition, the bonuses for the night were announced post-fight and included Dustin Poirier, Akira Corrasani, K.J. Noons and Ryan Jimmo.  Each received the standard $50,000 bonus on top of their salaries

Fight of the Night:  Poirier-Corrasani

Perrformance Bonuses:  Noons and Jimmo

Poirier, Noons and Jimmo all scored stoppages to earn their bonuses.  Even in a losing effort, Corrasani was entertaining having fought off a Peruvian necktie attempt late in the first round.

Payout Perspective:

While it may have seemed like the attendance at the TUF fights last night were more than the attendees in Quebec City, the UFC has acknowledged the tough sell to put on fights mid-week.  It is especially difficult when the card starts mid-day when most fans are at work.  But, these fights are mainly for television (and Fight Pass).   It was the first time the UFC traveled to Quebec, so one might question why more people would not come to the fights even if they showed up later.  As for the bonuses, Poirier, Noons and Jimmo were all very impressive and there’s no debate with their bonuses.

TUF Nations Episode 13: 162,000 viewers

April 10, 2014

MMA Payout has learned from Fox sources that last night’s season finale of TUF Nations scored an average of 162,000 viewers.  The 13th and final episode scored a 0.15 rating among adults 18-49.

TUF Nations: Canada vs. Australia

Episode 1:  371,000 viewers

Episode 2:  253,000 viewers

Episode 3:  107,000 viewers – FS2

Episode 4:  384,000 viewers

Episode 5: 187,000 viewers

Episode 6: 78,000 viewers – FS2

Episode 7: 161,000 viewers

Episode 8:  202,000 viewers

Episode 9:  220,000 viewers

Episode 10: 195,000 viewers

Episode 11:  267,000 viewers

Episode 12: 198,000 viewers

Episode 13: 162,000 viewers

According to Television By Numbers, two reruns of The Family Guy on Adult Swim won the night in overnight ratings Wednesday.  The 11:00pm ET episode of The Family Guy received 2.8 million viewers with a 1.3 rating in the 18-49 category.

TUF Nations Graph

Payout Perspective:

The final average for the 13 episode show ended at 214,000 viewers although two of the episodes were on the lesser watched FS2.  It’s hard to say that 214,000 is a disappointment considering the show was geared to a niche audience and featured Kyle Noke and Patrick Cote as coaches.  I am working on finding the ratings in Canada and Australia to try and compare it.  We will keep you posted.

TUF Nations Episode 12: 198,000 viewers

April 3, 2014

MMA Payout has learned from a Nielsen source that Wednesday’s 12th episode of TUF Nations: Canada vs. Australia received an overnight rating of 198,000 viewers.  Wednesday’s episode was down 25% from the week prior.

TUF Nations: Canada vs. Australia

Episode 1:  371,000 viewers

Episode 2:  253,000 viewers

Episode 3:  107,000 viewers – FS2

Episode 4:  384,000 viewers

Episode 5: 187,000 viewers

Episode 6: 78,000 viewers – FS2

Episode 7: 161,000 viewers

Episode 8:  202,000 viewers

Episode 9:  220,000 viewers

Episode 10: 195,000 viewers

Episode 11:  267,000 viewers

Episode 12: 198,000 viewers

Television By Numbers reports that The Big Bang Theory (10pm ET) on TBS was the top-rated cable show on Wednesday drawing 2.79 million viewers.

Payout Perspective:

Episode 12 featured my personal favorite part of the TUF seasons: the coaches’ challenge.  The average for the series with one episode left is 218,583.  This includes two episodes which aired on FS2 due to conflicts.  Viewership has fluctuated from week to week so we will see if the finale ends with a better number than this week.

TUF Nations Episode 11: 267,000 viewers

March 31, 2014

MMA Payout has learned from Fox sources that the 11th episode of TUF Nations: Canada vs. Australia scored an average viewership of 267,000 viewers.  The overnight rating from this past Wednesday was the best overall rating on either FS1 or FS2 for that day.

TUF Nations was the most watched show on FS1 last Wednesday.

The 11th episode shows an increase from its 195,000 average viewership of the week prior.  It is the best episode rating since Episode 4 which registered 384,000 viewers.

TUF Nations: Australia vs. Canada

Episode 1:  371,000 viewers

Episode 2:  253,000 viewers

Episode 3:  107,000 viewers

Episode 4:  384,000 viewers

Episode 5: 187,000 viewers

Episode 6: 78,000 viewers

Episode 7: 161,000 viewers

Episode 8:  202,000 viewers

Episode 9:  220,00 viewers

Episode 10: 195,000 viewers

Episode 11:  267,000 viewers

Payout Perspective:

Wednesday’s episode featured the exit of Tyler Manawaroa as he lost a decision to Elias Thodorou.  Thodorou now moves on to the Middleweight Final.  Manawaroa was the fighter that would have been precluded from competing in the UFC due to his racially insensitive Instagram posting.  So, it would have been odd if he would have made it to the Finale.

TUF Nations Episode 7: 161,000 viewers

March 1, 2014

TUF Nations Episode 7 which aired on Fox Sports 2 on Wednesday received an average of 161,000 viewers per Nielsen sources.

TUF Nations: Australia vs. Canada

Episode 1:  371,000 viewers

Episode 2:  253,000 viewers

Episode 3:  107,000 viewers

Episode 4:  384,000 viewers

Episode 5: 187,000 viewers

Episode 6: 78,000 viewers

Episode 7:  161,000 viewers

Payout Perspective:

The ratings are an improvement from last week’s meager overnight ratings.  With Episode 7, the TUF Nations overall ratings average is 220,143.  As college basketball’s March Madness begins on FS1, we may see the continued downturn of ratings for TUF Nations.

TUF China Finale – Attendance and Bonuses

March 1, 2014

MMA Junkie reports the bonuses and attendance from today’s TUF China Finale.  Notably, Dong Hyun Kim, Matt Mitrione, Yui Chul Nam and Kazuki Tokudome earned $50,000 bonuses.

As reported after the event from Macau, China, Dong Hyun Kim and Matt Mitrione won the Performance Bonus and Nam and Tokudome won Fight of the Night.  Kim and Mitrone both had KOs of their respective opponents.

In addition, Executive VP and Managing Director of UFC Asia Mark Fischer announced an attendance of 6,000 which the UFC has classified as a sell-out.  The attendance is down from its November 2012 visit to China at the Cotai Arena as UFC on Fuel TV 6 received attendance of 8,415 for a gate of $1.4 million.

Payout Perspective:

Interesting that this is being deemed a sell-out although 2012’s event at the same venue had over 2,400 more in attendance.   This may be due to seating configuration for this event although I do not see an explanation for this.  Regardless, Fischer already announced another trip to Macau this year for August 23rd and a return to Japan on September 20th.  Thus, it appears that the UFC is making headway into the Asian market.  As for the bonuses, it’s good that the UFC changed its definition of the bonus system otherwise Matt Mitrione probably would not have received a bonus.

TUF Nations Episode 6 nets just 78,000 viewers

February 20, 2014

The MMA Report reports the ratings for this week’s TUF Nations which aired on FS2.  TUF Nations, Episode 6 received only 78,000 total viewers which is the second time it has been on FS2.

TUF Nations: Australia vs. Canada

Episode 1:  371,000 viewers

Episode 2:  253,000 viewers

Episode 3:  107,000 viewers

Episode 4:  384,000 viewers

Episode 5: 187,000 viewers

Episode 6: 78,000 viewers

Payout Perspective:

A combination of live sports including the Winter Olympics, the NBA on ESPN and the fact that TUF Nations was switched to the less visible Fox Sports 2 is likely reasons for the lowest rating of this season.  The second lowest rating this season, also occurred on FS2 when Episode 3 received only 107,000 viewers.

UFC contemplates fighter uniforms

February 15, 2014

The UFC announced this week that it intends to have its fighters wear uniforms in the Octagon.  Although nothing is official, multiple sources are reporting that the UFC has spoken with a major athletic apparel company regarding fitting its fighters for uniform to wear in the Octagon.

The deal will dress the fighters including hats, walkout shirts and fight shorts.  The fighters will be allowed panels on their person where they may obtain other sponsors.

The uniforms appear to be the UFC response to addressing the disparity in fighter sponsorships – something Dana White indicated he wanted to fix.  Notably, Cole Miller had expressed discontent with sponsors.  Chris Carmozzi called for an end to lowball offers from potential sponsors on his blog.  Mac Danzig had gone so far as to decline sponsors for his fight on network television.

We will see if the uniforms will be similar to what we see on TUF  (with less emphasis on the athletic company logo) or will we see some other design.

(H/T:  Bloody Elbow via Bleacher Report)

Payout Perspective:

This will be an interesting story to follow as this deal will be lucrative from the UFC’s standpoint as it essentially brokers a sponsorship deal for it while seemingly solve sponsorship issues with some of the lower tier fighters.  It’s not clear how the deal does away with lowball offers from sponsors although the details have yet to be released.

A good question to ask is if there is limited space for sponsors on the new UFC uniform, how many companies would be willing to invest.  The new uniform may also minimize the need for fighter representation.  Rather than find deals for its fighters, managers and agents will have less of a role in this area and must show value to their client in other ways.

TUF Nations Episode 5: 187,000

February 15, 2014

MMA Payout has learned from Nielsen sources that the fifth episode of TUF Nations on FS1 received an average viewership of just 187,000 viewers.

TUF Nations: Australia vs. Canada

Episode 1:  371,000 viewers

Episode 2:  253,000 viewers

Episode 3:  107,000 viewers

Episode 4:  384,000 viewers

Episode 5: 187,000 viewers

Payout Perspective:

This week’s episode represents almost a 50% drop in average viewership.  This is interesting considering that the controversy surrounding Tyler Manawaroa did not move the dial.  In fact, less people were interested.  This may be due in part to the Winter Olympics which earned an average viewership of 20.8 million on Wednesday night albeit the Olympic ratings were the lowest of the Sochi Games.

UFC announces TUF Latin America

February 14, 2014

MMA Junkie reports that the next TUF series will feature fighters from Latin America.  The news was announced on Thursday afternoon.

The UFC will be accepting applications and eligible candidates must speak Spanish, have a minimum of 3 pro MMA fights and have a winning record.  In order to appeal to the Latin American audience the UFC will require they be citizens of one of the following countries: Argentina, Belize, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay or Venezuela.

No other details have been released regarding weight divisions and coaches.  The show will begin taping later this year.

Payout Perspective:

The announcement is part of the UFC’s standard strategy when setting a footprint in a new market.  Although the TUF franchise has become tired here in America, the show is a good sample for prospective MMA fans.  It will be interesting to see if it will appear on the prospective subscription based Televisa channel in Latin America.   The Latin American market is important for the UFC as it hopes to continue to develop a global following.  It had hoped for an event in Mexico which would feature Cain Velasquez although this has been put aside for now due to Cain’s injury.

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