TUF 16 Episode 2: 872,000 viewer average

September 24, 2012

MMA Junkie reports that the ratings for the second episode of The Ultimate Fighter 16: Carwin vs. Nelson on FX dipped to an average of 872,000 viewers.  Broken down, the numbers included a 0.8 rating for M18-49 and a 0.7 for M18-34.

The ratings for the two hour debut of season 16 scored 972,000 viewers.  The one hour TUF Friday featured the first fight for the welterweights.

Payout Perspective:

The ratings are slowly declining to the point that we are resetting expectations for this show.  Yet, Dana White stated that the show is a “home run” for FX’s target demographics.  While the numbers may reflect the fact that it’s doing well with its target demos, White seems to be a little sensitive with the ratings decline.  We will see if 872K will be the average of If it will dip even more this season.

UFC eyes markets overseas

June 12, 2012

The Sports Business Journal is running “The Fight Issue” this week which includes articles in the world of combat sports.  Its “In-Depth” article features the UFC and its global expansion efforts.

The report states the UFC will have seven shows outside of North America:  Brazil (twice), Japan, Australia, Sweden, England and Macau.

The article focuses on the UFC’s popularity in Brazil citing UFC 134’s success with the event selling out in 74 minutes and 35 million viewers watching the show on Rede TV.  Also, TUF: Brazil is garnering an average of 10 million viewers on Brazil network Globo according to the SBJ.  The origins of Brazilian Jiu Jitsu and the national pride it has for its Brazilian-born fighters is a reason for its success.

With its global strategy, the UFC is refraining from selling its content to “pan-regional channels” which carry a variety of sports but don’t place them in front of a broader base of sports fans. The article uses Eurosport as an example of this type of channel.  The UFC would rather be “relevant within what the dominant sport is in that market,” Lorenzo Fertitta told the SBJ.  An example brought up in the article was the UFC’s move in India.  The UFC will have two seasons of a localized “TUF: India” and its deal in India puts the UFC in a prime TV spot after the nation’s most popular sport, cricket.

Some other takeaways from the article:

–  Lorenzo Fertitta indicated the UFC could do up to 20 events outside North America next year.

–  There is no set strategy on China, although it hopes to gain perspective with its show in Macau this November.

–  Revenue outside North America will represent about 10 percent of the UFC’s business.  Fertitta indicated that he spends 65 percent of his time focusing on international expansion.

Payout Perspective:

Most following the sport have already recognized the UFC’s push to enter into new markets outside of North America.  It’s a positive for the sport overall as more people will become accustomed to it and accept it as a sport.  For the UFC, it’s an opportunity to grow its product and all that comes with it.  The article mentions that once it has established a presence in a market, it can implement the ancillary businesses that can come with expansion such as licensing and merchandise, equipment, gyms, etc.

It will be interesting to see the success of the product in India and China.  These two markets are very important for the UFC based on the sheer number of individuals in the respective companies.  The initial TV deal in India should help garner fans of the sport and TUF: India should do well based on the numbers of the Brazilian version.  No word on a China TV deal as of yet, but it looks like November’s Macau card will be big from a business standpoint.

Fertitta indicated that he would like “up to 20” events next year outside of North America.  It will be interesting to see how this would be juggled considering the vast number of events going on in North America as well.  This would mean cultivating fighters or relying on local fighters to fill up cards.  It appears that the UFC acknowledges it may take a loss with some of the events but the primary goal is to mark its presence.

WWE Tough Enough Finale ratings: 2.86 million viewers

June 10, 2011

The season finale of WWE’s Tough Enough scored 2.86 million viewers according to Television By Numbers. It received a 1.0 rating for Adults 18-49.

In the end, TE contestant Andy ousted the more polished Luke to win the TE contract. The ending was drawn out way too much as it segued into WWE’s Raw.

Episode 1 – 3.33 million viewers
Episode 2 – 2.785
Episode 3 – 2.196
Episode 4 – 2.452
Episode 5 – 2.438
Episode 6 – 2.471
Episode 7 – 2.112
Episode 8 – 2.562
Episode 9 – 2.437
Episode 10 – 2.860

Payout Perspective:

Solid ratings for the rebirth of the reality series. The last episode was the second highest of the season although it went up against the Stanley Cup Final. Of course, the Stanley Cup was shown on Versus and not on NBC. Still, very good ratings.

WWE Tough Enough Episode 9: 2.4 million

June 4, 2011

Television By Numbers reports that the penultimate episode of WWE’s Tough Enough received 2.437 million viewers for and a 1.0 rating in the A18-49 demographic. This is a slight decrease from last week’s 2.5 million.

The contestants were finally widdled down to two with the ex-MMA fighter and TUF contestant Jeremiah Riggs being the last one to be eliminated. Riggs lost an elimination bout during the Rampage-Griffin season.

Payout Perspective:

Episode 1 – 3.33 million viewers
Episode 2 – 2.785
Episode 3 – 2.196
Episode 4 – 2.452
Episode 5 – 2.438
Episode 6 – 2.471
Episode 7 – 2.112
Episode 8 – 2.562

Episode 9 – 2.437

Interesting to see the downturn in Monday’s ratings. Of course, it was Memorial Day so many viewers may have been returning from a long holiday weekend and missed this episode. The last episode will run opposite the Stanley Cup Final Monday so we may not get a strong finish to a solid season.

WWE Tough Enough ratings remain solid: 2.5 million viewers

May 30, 2011

Last week’s episode of Tough Enough drew 2.562 million viewers according to Television by Numbers. Once again it drew a 0.9 rating for adults 18-49.

The Rock made a guest appearance on last week’s show adding some spark heading into this week’s finale.

Payout Perspective:

The series has consistently drawn solid ratings since its debut the day after Wrestlemania.  The ratings have remained solid despite competition this spring from the NBA and NHL.

Episode 1 – 3.33 million viewers
Episode 2 – 2.785
Episode 3 – 2.196
Episode 4 – 2.452
Episode 5 – 2.438
Episode 6 – 2.471
Episode 7 – 2.112
Episode 8 – 2.562

(via Television By Numbers)

The reincarnated series is sure to be picked up again for a second season. Its a good complement to WWE’s Raw and seems to fit in with the company’s new business strategy. It would also be a good fit for the possibility of a WWE network in the future.

WWE Tough Enough ratings: 2.4 million viewers

May 20, 2011

This week’s episode of WWE’s Tough Enough scored 2.4 million viewers with a 1.6 rating according to Television By Numbers and the Wrestling Observer (subscription required).

Unlike TUF, TE receives consistent help from Monday Night Raw. While Raw’s ratings were down this past week, it still was this week’s highest rated cable show on Monday night. On the other hand, TUF had Coal and Repo Games as its Wednesday night partner.

For the May 10th edition of TE, it received 2.471 million viewers and similar ratings in the key demos according to Television By Numbers.

On another note, Randy “Macho Man” Savage passed away today. It was very surprising to see how many athletes on twitter (wrestlers, MMA fighters, basketball players, football players, etc.) expressed their condolences for Savage. As MMA Supremacy pointed out, Savage and Hulk Hogan had a big impact on pop culture and society in the 1980s and 1990s. It will be interesting to see if the UFC can be that sport where its fighters such as GSP and Anderson Silva will be influencers on pop culture and society.



 

 

WWE Tough Enough ratings: steady at 2.4 million viewers

May 4, 2011

According to Television by Numbers, WWE’s Tough Enough for this week received 2.438 million viewers for a 1.73 rating. The replay after RAW, which featured The Rock, received another 1,394,000 and a 0.93 rating.

The April 25th episode of WWE’s Tough Enough received an average of 2.452 million viewers and a 0.9 rating.

In the April 25th episode, Miss USA was finally dismissed from the show by Stone Cold Steve Austin. The departure was amicable seeing that the WWE could bring her back on a WWE show to gain some crossover exposure.

This week’s episode featured John Salley and it appears that the women contestants are feeling the physical toll training is having on their bodies.

Payout Perspective:

USA Network appears to be happy with TE and it appears that the network will give it another season. Unlike TUF, the show has a good mix of non-wrestling challenges to make the casual reality show viewer want to watch. The WWE personalities also cover for the lack of persona from the contestants.

WWE Tough Enough ratings: 2.196 million

April 24, 2011



Television by Numbers reports that this past week’s episode of WWE’s Tough Enough received an average of 2.196 million viewers and a 0.8 rating for the 18-49 adult demographic.

 

The reality show starring Stone Cold Steve Austin was down from last week with an overall 1.53 rating. The replay following Monday Night Raw did an additional 1.16 rating with over 1.5 million viewers (H/t PWInsider.com)

 

Payout Perspective:

We have discussed the fact that Tough Enough is beating TUF in the ratings battle but TE does have one of cable’s top shows, Monday Night Raw, as an anchor. Also, it’s obvious that TE can script the course of the show whereas TUF cannot. TUF cannot control who wins and loses during the fights and created the “wildcard” fighter as a way to combat any upsets. TUF will have to continue to tweak the concept in future seasons to try and keep TUF fresh for viewers.

WWE Tough Enough ratings down

April 13, 2011

Television by Numbers reports WWE’s reality series Tough Enough ratings grabbed 2.785 million viewers. The numbers show a decrease from last week’s debut.

Tough Enough scored a rating 0f 0.9 for adults 18-49.

In this week’s episode, Stone Cold Steve Austin eliminated indy wrestler Matt (aka M-Dogg 20 of CZW fame) for not having charisma and lack of wrestling ability (check you tube to see some of his moves). Its apparent that Miss USA will be one of the last competitors on the show to maintain ratings. So, yes, perhaps pro wrestling is fixed.  It was also interesting that Austin started to use the nickname “MMA” for former mixed martial artist Jeremiah Riggs.

Bloody Elbow argues what makes TE better than TUF is Steve Austin:

One of the main reasons for this is Austin himself. As someone who grew up watching during the peak of the “Austin Era,” he has been and always will be one of my favorites. Maybe that has something to do with my love for Tough Enough. At the same time, though, I’m also a big fan of Lesnar’s antics and it just hasn’t translated like I thought it would. One of the best things about Tough Enough is the final 10 minutes of each show where Austin corrals the bottom three contestants in the ring and eliminates one of them, but not before grilling them with questions.

Payout Perspective:

TUF isn’t the only reality show that is experiencing down ratings. The strong numbers for the season premiere of TE were aided by Monday Night Raw and the momentum of Wrestlemania. Still, TE attracts more viewers than TUF. This week, we’ll see what UFC Primetime will do to assist, if anything, TUF ratings.