The finale episode of TUF 28 draws 140,000 viewers

November 29, 2018

The last episode of The Ultimate Fighter 28 on FS1 drew 140,000 viewers via Nieslen.  The 12th and final episode of this season was also the last on the network.

In the last fight of the episode, Macy Chiasson defeated Leah Letson to win the last spot to be in the TUF Finale which will happen Friday.  Chiasson won via TKO in the very first round.  She will face Pannie Kianzad in the women’s Featherweight final.

 

TUF 28
Live + SD
Episode 1 186,000
Episode 2 195,000
Episode 3 183,000
Episode 4 205,000
Episode 5 174,000
Episode 6 173,000
Episode 7 128,000
Episode 8 147,000
Episode 9 119,000
Episode 10 152,000
Episode 11 159,000
Episode 12 140,000

Payout Perspective:

The episode was the last in the TUF Gym as another one will be built when the promotion moves to ESPN.  It’s still not known about the future of the TUF franchise.  Dana White’s Tuesday Night Contender Series has seemingly taken over the spot as the show for up-and-coming fighters looking to make their break into the UFC.  While the coaching dynamic was interesting at first, the novelty has worn off as the ratings for this series has fallen off and even the DVR ratings have waned.  In the end, it was a great way to introduce the product to fans and brought the reality television aspect to a casual viewing audience, but with the inundation of the product, we have readjusted our expectation of ratings.

TUF 28 Episode 11 draws 159,000 viewers

November 26, 2018

The penultimate episode of TUF 28 drew 159,000 viewers according to Nielsen via ShowBuzz Daily.

The Wednesday before Thanksgiving episode featured the final Heavyweight fight of the house as Juan Francisco Espino Dieppa defeated Maurice Greene via submission.  Espino will now face Justin Frazier a the TUF Finale on November 30th.  The final fight of the season will be Leah Letson taking on Macy Chiasson.

The episode also featured the team challenge which was a 5K race between Robert Whittaker and Kelvin Gastelum.

TUF 28
Live + SD
Episode 1 186,000
Episode 2 195,000
Episode 3 183,000
Episode 4 205,000
Episode 5 174,000
Episode 6 173,000
Episode 7 128,000
Episode 8 147,000
Episode 9 119,000
Episode 10 152,000
Episode 11 159,000

Payout Perspective:

The season average rests at 166,000 viewers although DVR ratings prop up the ratings for the TUF season.  The team challenge is usually a highlight of the season for me but this time around it just seemed like an afterthought running around a track.  One thing that is interesting is noting the perceived lack of cardio on the part of Gastelum for not being able to run 3.1 miles.  While it looked to be a hot day in Vegas, one hopes Gastelum is working on his cardio leading up to the two fighting.

Bellator 209 peaked at 574,000 viewers

November 21, 2018

Bellator 209 peaked at 574,000 viewers on The Paramount Network per Nielsen.  The tape-delayed event from Israel drew 448,000 viewers in DVR + 3 ratings.

The event featured Patricio Freire as he defeated Emmanuel Sanchez.

The Live + SD viewership of the event on Friday drew 381,000 viewers.

The DVR numbers did not add much to the event which is unfortunate but expected considering this was a tape-delayed event.

TUF 28 Episode 9 draws 119,000 viewers on FS1

November 8, 2018

The Ultimate Fighter 28 Episode 9 drew 119,000 viewers on FS1 per Nielsen via ShowBuzz Daily.  It is the lowest-rated episode of the season and likely the series since it came to Fox.

Live + SD
Episode 1 186,000
Episode 2 195,000
Episode 3 183,000
Episode 4 205,000
Episode 5 174,000
Episode 6 173,000
Episode 7 128,000
Episode 8 147,000
Episode 9 119,000

The fight of the telecast saw Justin Frazier stop Michel Batista to move on to the heavyweight finals.  The telecast also showed the ongoing saga with Maurice Greene’s drinking problems in the house.

Payout Perspective:

This series is becoming more of DVR show that something that people watch live.  The 119,000 viewers is a big drop from the week prior.  One would think that the show ratings would ramp going into the finals but that has not been the case.

TUF 28 Episode 4 draws 205,000 viewers

September 23, 2018

TUF 28 Episode 4 drew 205,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.

On the fight of the telecast, Julija Stoliarenko submitted Marciea Allen in the first round in a matchup of women’s featherweights.

Payout Perspective:

Perhaps not the most impressive live rating but it’s the highest episode rating thus far.  Based on its increases with the DVR ratings, it should be near 400,000 viewers.  The episodes have been typical of TUF but still pretty entertaining.

TUF 28 Episode 3 draws 183,000 viewers

September 13, 2018

The third episode of TUF 28 on FS1 drew 183,000 viewers Wednesday night per Nielsen via ShowBuzz Daily.  It is the lowest live plus SD rating of this season.

The fight of the event saw Justin Frazier defeat Anderson da Silva in an upset of heavyweights.  The Glory kickboxing veteran was the favorite in this matchup but he was dominated by Frazier.  da Silva was the number 1 pick of Team Whittaker.

The telecast was the lowest-rated episode 3 ever.

Payout Perspective:

The good news is that the ratings are increase almost 50% with each DVR rating.  However, when the live viewership is under 200,000, it does not say too much about the dedicated viewership.  We will see if the ratings increase as the season goes along.

 

TUF 28 Episode 2 draws 195,000 viewers on FS1

September 6, 2018

Episode 2 of the Ultimate Fighter 28 on FS1 drew 195,000 viewers according to Nielsen via ShowBuzz Daily.

The second episode was higher than the two previous episode 2s for TUFs.

The fight of the episode saw Pannie Kianzad take on Katharina Lehner in the first Featherweight match.  Kianzad defeated Lehner via unanimous decision.

Payout Perspective:

The second episode of the season saw better ratings than the two previous seasons.  Last week’s episode saw a 50% increase over Live + SD with 279,000 viewers.  Look for increases in recording once again with this episode.

White confirms TUF to continue in new ESPN deal

August 8, 2018

Dana White has confirmed that The Ultimate Fighter will continue as part of the ESPN deal despite record-low ratings the past several seasons on FS1.

After the season finale of Dana White’s Contender Series on Tuesday night, White told reporters of the future of the series. “There’s still a huge market for ‘The Ultimate Fighter.’ ‘The Ultimate Fighter’ still does well.”

The last season of TUF on FS1 will feature Robert Whittaker and Kelvin Gastelum as coaches this fall. It will then move to ESPN as part of the new deal announced earlier this year.

White indicated that TUF would move to ESPN or ESPN+ and stated that its likely to air once a year as opposed to the two seasons per year.

Payout Perspective:

It was ironic that White spoke about the future of TUF at the end of his Contender Series which is essentially what TUF was made to be. Dana White’s Tuesday Night Contender Series has been a success this summer with some good prospects, great fights and the reality show element of White choosing fighter(s) for contracts in the UFC. TUF has shown its age throughout the past several years as it went from a something pitched as live content to a show that picks up viewers via DVR. But, with the new deal with ESPN, it is likely looking for content for its ESPN + platform so I would imagine it would be something the network would be interested on seeing if it has traction.

Bellator 201 draws 466,000 viewers

July 2, 2018

Bellator 201 drew 466,000 viewers on Friday night on The Paramount Network according to Nielsen via ShowBuzz Daily.  The ratings were an increase over Bellator 200.

The main event featured two women as Ilima-Lei Macfarlane defended her flyweight title against Alejandra Lara.  Macfarlane got Lara to tap to an armbar in the third round.

In all likelihood Macfarlane’s next defense will have her go up against UFC vet Valerie Letourneau who won on the under-card on Friday night.

Payout Perspective:

The event had more viewers than Bellator 200 although that event was on tape delay.  The 466,000 has to be seen as good considering there was not many known fighters on the card.  It did benefit from the lack of other combat sports on Friday night.

TUF 27 Episode 11 draws 156,000 viewers on FS1

June 28, 2018

The penultimate episode of The Ultimate Fighter 27 drew 156,000 viewers on Friday on Wednesday night according to Nielsen via ShowBuzz Daily.

The 11th episode featured the coaches challenge which featured Daniel Cormier and Stipe Miocic in a hockey shootout.  The fight of the episode saw Team Cormier’s Joe Giannetti submit Team Miocic’s Allan Zuniga.  Giannetti advances to the final July 6th at the TUF Finale.

Ep        Live                 Live+3

1          201,000           298,000

2          186,000           296,000

3          246,000           366,000

4          207,000           357,000

5          176,000           362,000

6          196,000           398,000

7          275,000           437,000

8          248,000           443,000

9          290,000           462,000

10        219,000           402,000

11         156,000

Payout Perspective:

The 11th episode fell off from the past several episodes which hovered around the mid-200s.  The 156,000 is the lowest this season and shows that the season is starting to wear down.  Fortunately, the final episode is next week.

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