Updated viewership ratings for Bellator 179

May 26, 2017

Last Friday’s Bellator 179 drew 659,000 viewers in overall adjusted ratings for those that watched via DVR.  In addition, the main event featuring the Bellator Debut of Rory MacDonald peaked at 955,000 viewers.

The overall main event between MacDonald and Paul Daley drew 877,000 viewers.  On Monday, Nielsen reported the event drew an overnight (Live + SD) rating of 607,000 viewers.

The event was tape-delayed from London.

Payout Perspective:

The tape-delayed event did well in viewership at nearing 1 million viewers for MacDonald’s debut is good news for the promotion.  For MacDonald, it means a new career in a new promotion.  With a reported raise from the Viacom-owned company, the change seems like the best move for The Red King.

TUF 25 Episode 6 draws 380,000 viewers

May 25, 2017

The Ultimate Fighter 25 episode 6 drew 380,000 viewers on FS1 Wednesday night per Nielsen and via ShowBuzz Daily.

The episode drew 0.15 viewers in the Adult 18-49 demo.  The fight of the episode featured Ramsey Nijem versus Julian Lane.  Nijem stopped Lane despite almost being choked out on two occasions.  It featured another dustup between TJ and Cody as well as Justin Buchholz and Duane Ludwig.

While not previously reported by this site, last week’s DVR adjusted rating for Episode 5 grew to 510,000 viewers.  The DVR numbers improved from last fall’s episode 5.

Payout Perspective:

The ratings from this week make it the highest-rated episode of the season.  To think that 380,000 is the highest rated episode this season in comparison to ratings a couple years ago reflects how much the show is more geared for DVR numbers rather than live ratings.

TUF 25 Episode 5 draws 301,000 viewers

May 18, 2017

The 5th Episode of TUF 25 drew 301,000 viewers on FS1 Wednesday night.  The ratings are the exact same as the 5th Episode of TUF 24.

It drew a 0.13 in the Adult 18-49 demo.

Ironically, the Live + SD rating is the same of last season’s TUF 24 Episode 24.  TUF 23 Episode 5 drew 361,000 viewers.

Also of note, last week’s DVR ratings for Episode 4 drew 543,000 viewers which makes it the most-watched episode this season.

TUF 25 Ep 3 adjusted ratings up to 497,000

May 10, 2017

The adjusted ratings of episode 2 of TUF 25 drew 497,000 viewers on Live +3 according to Nielsen.  It reflects a 38% increase over its Live + SD rating of 324,000 viewers on FS1.

Payout Perspective:

Notably, the increase in DVR viewership is down from the last two seasons of TUF. But, the increase for this episode is up 53% than the past two seasons (36% and 40%).

TUF 25 Episode 2 DVR ratings increase by 38% over Live +SD

May 3, 2017

The adjusted ratings of episode 2 of TUF 25 drew 514,000 viewers on Live +3 according to Nielsen.  It reflects a 38% increase over its Live + SD rating of 372,000 viewers on FS1.

Payout Perspective:

Notably, the increase in DVR viewership is about the same with TUF 23 last spring (39% increase).  TUF 24 saw an increase of 42% this past fall.

TUF 25 Episode 1 up to 500K viewers in DVR ratings

April 26, 2017

The first episode of TUF 25 for this season scored 500,000 viewers in DVR +3 ratings on FS1 per Nielsen.  It shows an increase of 74% from its live + same day rating.

The two-hour debut this past Wednesday was the lowest-ever in the series franchise.  The DVR viewership has been an increasing metric used when tracking TUF as it is being deemed more of an episodic series rather than live sporting event.

Payout Perspective:

The increase from the overnight ratings reflects a larger slice of individuals recording the show for viewership than in past seasons.  Also, we do not have the additional information from a replay on Sunday night which I’m sure FS1 execs hope to capture more viewers.  One thing we will try to track this year is to see whether the amount of DVR viewers have increased over seasons.

Bellator 178 peaked with over 1M viewers

April 26, 2017

Bellator 178 this past Friday drew 733,000 viewers in DVR+3 ratings per Nielsen.  The main event between Patricio Friere and Daniel Strauss scored 933,000 viewers on Spike TV.

The peak viewership for the event was 1,033,000 viewers.

The ratings improved over the overnight and same day rating of 674,000 viewers.

Payout Perspective:

Not bad numbers for Bellator considering the jump in viewers for the people tuned in for the main event.  Notably, the event ended early so the ratings for the main event reflect the fact that there was likely an increase in viewership as the telecast went on as opposed to people jumping in in the last quarter hour.

Updated ratings for Bellator 177 and Bellator Kickboxing

April 21, 2017

An update from last Friday’s Bellator 177 has the event peaking at 859,000 viewers per Nielsen.  In addition Bellator Kickboxing last Friday peaked at 452,099 viewers on Spike TV.

Bellator 177’s viewership drew 595,000 viewers in DVR+3 ratings.  Bellator drew 577,000 viewers in overnight plus same day ratings.  Kickboxing’s adjusted viewership increased to 321,000 viewers.  It drew 295,000 viewers and 118,000 in the A18-49 demo per Sports TV Ratings.

Update on Bellator 176 ratings and Bellator Kickboxing draws 399K viewers

April 13, 2017

Bellator 176 peaked with 688,000 viewers on Saturday afternoon on Spike TV per Nielsen.  In addition, Bellator Kickboxing which aired after Bellator MMA on Spike TV drew 399,000 viewers.

Bellator Kickboxing aired immediately after Bellator MMA on Spike TV.  The event aired from Torino, Italy.  It peaked with 579,000 viewers.

Bellator MMA’s DVR+3 rating drew 496,000 viewers.

Payout Perspective:

Relatively speaking, good numbers for Bellator Kickboxing (rating includes DVR+3 rating) considering last September’s edition of Bellator Kickboxing drew 287,000.  In April it drew 346,000 viewers.  In June, it hit its peak of 418,000 viewers.  The DVR numbers are slightly stronger for Bellator MMA as those who were out on Saturday afternoon recorded the event to watch later.

Updated Bellator 175 ratings show peak viewership at 1.6M

April 5, 2017

Bellator 175 on Friday night drew 1.4 million viewers for the main event featuring King Mo Lawal and Rampage Jackson according to a Spike TV release.  The main event peaked at 1.6 million viewers.

According to Sports TV Ratings, the overall event drew 907,000 viewers.  The DVR +3 ratings drew 1 million viewers and a 0.9 rating with Men 18-49.

Per the Spike TV release, Bellator programming on Spike TV is averaging 993,000 viewers which is a 26% increase over 2016.

Payout Perspective:

The ratings are better than I had expected.  1.4 million for King Mo-Rampage is very good considering the lack of any spark for this event.  It does show that Rampage is still an interesting fighter despite being on the other side of his career.  Will he continue it in the UFC?

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