5.1 million tune in for Thurman-Garcia on CBS

March 9, 2017

PBC on CBS this past Saturday peaked at 5.1 million viewers during the 12th round between Keith Thurman and Danny Garcia according to Nielsen.  The main event, overall, drew 3.74 million viewers.

The overnight viewership revealed it drew 2.7 million viewers on CBS and outdrew the NBA on ABC.

The numbers make it the most-viewed boxing event in primetime since 1998.

Notably, last year, the Errol Spence, Jr.-Leonard Bundu fight which aired on NBC after the Summer Olympics gold medal game involving the U.S.  That fight drew 4.8 million viewers with a peak of 6.34 million but aired on a Sunday afternoon with the peak occurring during the opening minutes of the fight.

Payout Perspective:

Great numbers for the CBS card last Saturday.  Unlike Spence-Bundu, it seems that that people gravitated toward Thurman-Garcia.  It was a good matchup that was promoted well and shows that there is still interest in boxing when good fights are made.

Bellator 173 peaks at 856,000 viewers

March 2, 2017

Bellator 173 this past Friday night drew 618,000 viewers in DVR +3 ratings. The main event peaked at 856,000 viewers.

The adjusted viewership ratings are a vast decline from the past 3 Bellator offerings this year. Then again, there was not much on this past Friday unless you were a hardcore Bellator fan.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000
Bellator 173 557,000 237,000 865,000 618,000

Bellator 172 peaked at 1.2M viewers

February 23, 2017

Bellator 172 this past Saturday on Spike TV drew 873,000 viewers in DVR +3 ratings per Nielsen.  The event peaked at 1.2 million viewers.

This past Saturday featured Patricky Freire and Josh Thomson as the original main event was scrapped due to an injury to Matt Mitrione.

Bellator
Overnight A18-49 Peak DVR + 3
Bellator 170 1,374,000 703,000 1,850,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000
Bellator 172 807,000 407,000 1,2,00,000 873,000

Bellator 171 peaked at 1.1M viewers on Friday

February 1, 2017

Bellator 171 this past Friday drew 795,000 viewers and peaked at 1.1 million during the Rickels-Derrow fight per Nielsen.

The event was ranked #3 overall in all of cable live sports programming.

The DVR+3 number increases the overnight rating of 720,000 reported two days ago.  The increase is on par with Bellator events.

Bellator 2017
Overnight A18-49 Peak DVR+3
Bellator 170 1,374,000 703,000 2,200,000 1,500,000
Bellator 171 720,000 310,000 1,100,000 795,000

UFC on Fox 23 peaks with over 3M viewers, Prelims draw 619,000

January 31, 2017

The UFC on Fox 23 card drew 2,189,000 viewers in adjusted DVR +3 ratings. The card peaked during the main event between Valentina Shevchenko and Julianna Pena with 3,003,000 viewers.

The overnight ratings reflected 2,002,000 viewers.  UFC

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000 2,500,000
UFC on Fox 20 2,440,000 2,975,000
UFC on Fox 21 2,200,000 1,983,000
UFC on Fox 22 2,690,000 3,178,000
UFC on Fox 23 2,020,000 2,189,000

In addition, the UFC Prelims on FS1 drew 619,000 viewers.  The 3-hour show on FS1 preceded the 2-hour telecast on Fox.  The prelims are down from last month when it drew 679,000 viewers.

The UFC Post-Fight show drew 203,000 viewrs with 75,000 live on FS2 at 7pm PT and 128,000 viewers on FS1 when it reaired after 9pm.

UFC on Fox Prelims – 2016

UFC on Fox 21 Prelims rating: 1.122M (on Fox)

UFC on Fox 20 Prelims rating: 1.261M (on Fox)

UFC on Fox 19 Prelims rating: 1.4M (on Fox)

UFC on Fox 18 Prelims rating: 702,000 (on FS1)

The prelims featured Raphael Assuncao-Aljamain Sterling and Nate Marquardt-Sam Alvey.

Payout Perspective:

The DVR numbers bring up the event slightly but the peak is down from last month’s UFC on Fox 22 which was 4.8 million viewers.  Notably, all 4 fights on the Fox broadcast ended early via TKO stoppage or submission.

Ortiz-Sonnen drew 2.2M viewers on Spike TV

January 26, 2017

Bellator 170 drew 2.2 million viewers for the main event between Tito Ortiz and Chael Sonnen on Spike TV on Saturday night.

The Paul Daley-Brennan Ward fight drew 2 million viewers as well.  The entire 3  hour telecast drew 1.5 million viewers in adjusted DVR+3 ratings.

Notable DVR+3 main events for Bellator on Spike TV:

Rampage Jackson-Satoshi Ishii at Dynamite 2 (June 2016): 1,040,000 viewers (entire fight)

Kimbo Slice-Dada 5000 at Bellator 149 (February 2016): 2.9 million viewers

Liam McGeary-Tito Ortiz at Dynamite 1 (September 2015): 891,000 viewers

Kimbo Slice-Ken Shamrock at Bellator 138 (June 2015): 2.8 million viewers

Tito Ortiz-Stephan Bonnar at Bellator 131 (November 2014): 2 million viewers

Update on Bellator 169 ratings

December 21, 2016

Bellator 169 drew 699,000 viewers in DVR +3 ratings per Nielsen.  The event peaked with 965,000 viewers.

The event, which aired on Friday on tape delay drew 965,000 viewers.  The event featured King Mo Lawal as he defeated Satoshi Ishii in Dublin, Ireland.  It was the most-watched international Bellator MMA event to date.

The event drew 643,000 viewers in live + SD ratings.  It was the best showing for a Bellator TV event since September 2016.  Friday’s event was the highest peak since Bellator 167 peaked at 967,000.

16 for 16: No. 14 Bellator 149

December 20, 2016

In match-ups that reflect the organization’s penchant for odd attractions, Bellator 149 featured former street fighters Kimbo Slice and Dada 5000 and fighters past their prime Ken Shamrock and Royce Gracie.

Actually, you could argue that all four of the featured fighters should not have been in the cage on February 19th.  Yet, it was the biggest audience for Bellator in 2016.

In the last fight of the night, Gracie defeated Shamrock in round 1.  While we could digest this since it didn’t last long, Slice-Dada was unbearable to watch after the first minute of the fight.

Booked as a brawl between two ex-street fighters, Kevin Ferguson and Dhafir Harris ran out of gas after the first minute of the fight and, as we learned later, Harris almost died in the cage as he essentially gave up due to exhaustion.  Ferguson tested positive for the banned substance nandrolone post-fight and his win was overturned to a no-contest.

In addition, Shamrock tested positive for the banned substance nandrolone and methadone.

Despite the main event of Slice and Dada and the post-fight failed tests, the event was the highest-rated event for the company.  Each fight on the telecast drew over 1.9 million viewers while the fights between Ferguson-Harris (2.9M) and Gracie-Shamrock (2.8M) surged to over 2 million viewers on Spike TV.

The Bellator tentpole model has worked and this event highlights the sports entertainment aspect of MMA.  The Slice-Dada promos for the fight were “must see” television.  The actual fight was not.  But, viewers were drawn to watch.  Ferguson, who passed away this past June, was a ratings magnet which likely helped the ratings.  Nostalgia of Shamrock-Gracie also brought casual viewers to watch.

One of the big questions about the event was how the main event participants were able to obtain a license to fight.  While there is no link between Ferguson’s death and his fighting career, one has to wonder what was included in his medical information to the Texas Department of Licensing and Regulation.  Same could be asked of Harris.  It was clear he was in no condition to fight, yet was still granted a license.   While he met the requirements, one has to wonder how stringent they were at the time.

Bellator 168 peaks at 838,000 viewers

December 16, 2016

Bellator MMA 168 drew 559,000 viewers last Saturday afternoon including DVR+3 numbers and peaking with 838,000 viewers.

The event drew 529,000 viewers in Live + same day viewership.  Unlike other Bellator events, this telecast had a modest markup for DVR viewers likely due to the afternoon airing.

Bellator 166 draws 613,000 viewers

December 5, 2016

Bellator 166 drew 613,000 viewers on Spike TV Friday night per Sports TV Ratings.  The event represents a modest increase over the last several televised events and the first one over 600,000 viewers since Bellator 161.

Bellator 166 featured Eduardo Dantas as he defeated Joe Warren in the main event.

Per Sports TV Ratings, the event drew 289,000 viewers in the adult 18-49 demo.

The 2016 Bellator MMA Live rating on Spike TV is 698,000 viewers which is slightly behind 2015’s average of 748,000 viewers.

Payout Perspective:

College Football on ESPN2, NBA on ESPN and the Pac 12 Championship game on FOX likely drew away sports viewership on Friday Night.  Still, the good news is that Bellator posted ratings over 600,000 viewers for the first time since September.

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