TUF 28 Episode 4 draws 205,000 viewers

September 23, 2018

TUF 28 Episode 4 drew 205,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.

On the fight of the telecast, Julija Stoliarenko submitted Marciea Allen in the first round in a matchup of women’s featherweights.

Payout Perspective:

Perhaps not the most impressive live rating but it’s the highest episode rating thus far.  Based on its increases with the DVR ratings, it should be near 400,000 viewers.  The episodes have been typical of TUF but still pretty entertaining.

TUF 28 Episode 3 draws 183,000 viewers

September 13, 2018

The third episode of TUF 28 on FS1 drew 183,000 viewers Wednesday night per Nielsen via ShowBuzz Daily.  It is the lowest live plus SD rating of this season.

The fight of the event saw Justin Frazier defeat Anderson da Silva in an upset of heavyweights.  The Glory kickboxing veteran was the favorite in this matchup but he was dominated by Frazier.  da Silva was the number 1 pick of Team Whittaker.

The telecast was the lowest-rated episode 3 ever.

Payout Perspective:

The good news is that the ratings are increase almost 50% with each DVR rating.  However, when the live viewership is under 200,000, it does not say too much about the dedicated viewership.  We will see if the ratings increase as the season goes along.

 

TUF 28 Episode 2 draws 195,000 viewers on FS1

September 6, 2018

Episode 2 of the Ultimate Fighter 28 on FS1 drew 195,000 viewers according to Nielsen via ShowBuzz Daily.

The second episode was higher than the two previous episode 2s for TUFs.

The fight of the episode saw Pannie Kianzad take on Katharina Lehner in the first Featherweight match.  Kianzad defeated Lehner via unanimous decision.

Payout Perspective:

The second episode of the season saw better ratings than the two previous seasons.  Last week’s episode saw a 50% increase over Live + SD with 279,000 viewers.  Look for increases in recording once again with this episode.

White confirms TUF to continue in new ESPN deal

August 8, 2018

Dana White has confirmed that The Ultimate Fighter will continue as part of the ESPN deal despite record-low ratings the past several seasons on FS1.

After the season finale of Dana White’s Contender Series on Tuesday night, White told reporters of the future of the series. “There’s still a huge market for ‘The Ultimate Fighter.’ ‘The Ultimate Fighter’ still does well.”

The last season of TUF on FS1 will feature Robert Whittaker and Kelvin Gastelum as coaches this fall. It will then move to ESPN as part of the new deal announced earlier this year.

White indicated that TUF would move to ESPN or ESPN+ and stated that its likely to air once a year as opposed to the two seasons per year.

Payout Perspective:

It was ironic that White spoke about the future of TUF at the end of his Contender Series which is essentially what TUF was made to be. Dana White’s Tuesday Night Contender Series has been a success this summer with some good prospects, great fights and the reality show element of White choosing fighter(s) for contracts in the UFC. TUF has shown its age throughout the past several years as it went from a something pitched as live content to a show that picks up viewers via DVR. But, with the new deal with ESPN, it is likely looking for content for its ESPN + platform so I would imagine it would be something the network would be interested on seeing if it has traction.

Bellator 201 draws 466,000 viewers

July 2, 2018

Bellator 201 drew 466,000 viewers on Friday night on The Paramount Network according to Nielsen via ShowBuzz Daily.  The ratings were an increase over Bellator 200.

The main event featured two women as Ilima-Lei Macfarlane defended her flyweight title against Alejandra Lara.  Macfarlane got Lara to tap to an armbar in the third round.

In all likelihood Macfarlane’s next defense will have her go up against UFC vet Valerie Letourneau who won on the under-card on Friday night.

Payout Perspective:

The event had more viewers than Bellator 200 although that event was on tape delay.  The 466,000 has to be seen as good considering there was not many known fighters on the card.  It did benefit from the lack of other combat sports on Friday night.

TUF 27 Episode 11 draws 156,000 viewers on FS1

June 28, 2018

The penultimate episode of The Ultimate Fighter 27 drew 156,000 viewers on Friday on Wednesday night according to Nielsen via ShowBuzz Daily.

The 11th episode featured the coaches challenge which featured Daniel Cormier and Stipe Miocic in a hockey shootout.  The fight of the episode saw Team Cormier’s Joe Giannetti submit Team Miocic’s Allan Zuniga.  Giannetti advances to the final July 6th at the TUF Finale.

Ep        Live                 Live+3

1          201,000           298,000

2          186,000           296,000

3          246,000           366,000

4          207,000           357,000

5          176,000           362,000

6          196,000           398,000

7          275,000           437,000

8          248,000           443,000

9          290,000           462,000

10        219,000           402,000

11         156,000

Payout Perspective:

The 11th episode fell off from the past several episodes which hovered around the mid-200s.  The 156,000 is the lowest this season and shows that the season is starting to wear down.  Fortunately, the final episode is next week.

TUF 27 Episode 10 draws 218,000 viewers

June 21, 2018

The Ultimate Fighter 27 episode 10 drew 218,000 viewers per Nielsen via ShowBuzz Daily.  Despite being down in the live + SD ratings this week, the DVR viewership is on the rise.

This week’s show featured the fight for a slot in the featherweight tournament finals on July 6th at the TUF Finale.  Brian Katona faced Bryce Mitchell in a battle of Team Cormier teammates.  Katona ended up winning via submission in the third and final round.

 

Live and DVR + 3 Ratings Increases

1          201,000           298,000           +48%

2          186,000           296,000           +59%

3          246,000           366,000           +48%

4          207,000           357,000           +72%

5          176,000           362,000           +106%

6          196,000           398,000           +103%

7          275,000           437,000           +58%

8          248,000           443,000           +79%

9          290,000           462,000           +59%

Payout Perspective:

While the live + SD ratings may not be trending in a verified direction, the viewership via DVR is going up as the season is ending.  The last 5 episodes have seen a steady increase in viewership via recording the episode for later consumption.

Bellator 200 peaked with 804,000 viewers

June 1, 2018

Bellator 200 peaked with 804,000 viewers on The Paramount Network according to Nielsen.  The event drew 500,000 viewers in DVR +3 ratings.

Bellator 200 was tape delayed this past Friday on The Paramount Network.  The event was headlined by Gegard Mousasi as he captured the middleweight title from Raphael Carvalho.

The additional viewership reflects a 16% increase from the Live + SD rating of 421,000 viewers.

Payout Perspective:

I am a bit surprised that the DVR numbers did not increase the overall viewership more.  This could be a condition of the tape delay and the knowledge of the results prior to the event airing on Paramount.  For an event that was to be a milestone for the company, viewers treated like an ordinary Bellator event.

TUF 27 episode 6 draws 196,000 viewers.

May 24, 2018

The Ultimate Fighter season 27 episode 6 drew 196,000 viewers on FS1 Wednesday night according to Nielsen via ShowBuzz Daily.  It is the third episode this season under 200,000 viewers.

In the fight of the episode, Team Cormier’s Ricky Steele defeated Team Miocic’s Suman Mokhtarian via unanimous decision.

Payout Perspective:

TUF 25’s episode 6 last spring drew 372,000 viewers and TUF 26’s episode 6 drew 242,000 viewers.  The telecast went up against the NBA Playoffs on TNT and Game 7 of the NHL Hockey Playoffs on NBC Sports Network.  Still, its hard not to see that live viewership is waning as most are recording and watching for later.

TUF 27 Episode 5 draws 176,000 viewers

May 17, 2018

The Ultimate Fighter 27 Episode 5 drew 176,000 viewers according to Nielsen via ShowBuzz Daily.

The telecast saw Team Stipe Miocic get its first win of the season as Mike Trizano defeated Team Cormier’s Thai Clark.

The event drew 0.06 in the A18-49 demo.

TUF 27 Episodes

Ep                         Live + SD          DVR+3               Change

1                           201,000              298,000              +48%

2                           186,000              296,000              +59%

3                           246,000              366,000              +48% 

4                           207,000              357,000              +72%

5                           176,000

Payout Perspective:

It’s clear that the viewership is being gained via DVR watching.  Episode 5 was the lowest of this season and its likely due in part to the shift in viewership habits to recording the episode and watching later.  Last year’s Episode 5 of TUF 25 drew 301,000 viewers and TUF 26’s Episode 5 drew 220,000 viewers.

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