UFC releases economic data of UFC 229 a day before Conor-Khabib NAC hearings

January 28, 2019

A day before the commission’s disciplinary hearings involving Conor McGregor and Khabib Nurmogomedov, the UFC released an economic impact statement on how the fight drove the economy in Las Vegas.

According to the release, UFC 229 delivered $86.4 million in total economic output according to a study conducted by the research firm Applied Analysis.  According to the release, it’s the largest economic impact for a single UFC event measured globally.

Via UFC press release:

Key Highlights of the UFC® 229: KHABIB vs. MCGREGOR economic impact study:

  • $86.4 million total economic output
  • $17.2 million total salaries and wages paid
  • 414 jobs supported in Southern Nevada
  • $3.7 million total taxes paid by visitors
  • 40% of UFC 229 visitors traveled from international locations
  • 50% of attendees were between the ages of 21 to 34
  • 50% of attendees reported an annual household income of $100,000 or more
  • One in five attendees stayed in Las Vegas for at least five days
  • Nearly two in five attendees reported spending more than $2,000 on non-gaming activities

Payout Perspective:

Was the study commissioned by the UFC?  Obviously, if it was, there are reasons to be skeptical.  These economic highlights are impressive and one might think the UFC could produce something like this for its International Fight Week in July as well.  But the reason for this information might be due to the disciplinary hearings occurring Tuesday for Conor McGregor and Khabib Nurmogomedov.  Although it was an economic boon for the city, it was a black mark for MMA as Khabib jumped the cage and Conor took a swing at one of Khabib’s teammates.

UFC sponsoring Outsports LGBTQ Pride March in New York

June 22, 2018

MMA Fighting reports that the UFC is sponsoring the LGBTQ Pride March in New York for SBNation web site Outsports.  It is the presenting sponsor of the Outsports NYC Price March.

Outsports covers LBTQ athletes and is a sister-site of MMA Fighting and Bloody Elbow.

Tecia Torres, Nina Ansaroff and Sijara Eubanks will be part of the march this weekend.  All 3 are openly gay.

Payout Perspective:

The sponsorship for the event makes sense considering the number of openly gay athletes in the UFC.  Perhaps there’s a scheduling issue but I’m surprised Amanda Nunes is not a part of the event.  Ansaroff and Nunes are engaged.  Torres also is dating fellow UFC fighter Raquel Pennington.  A couple years ago, the UFC made an effort to reach out to the LGBTQ community and its nice to see them lend their support once again.

Dodson will not be paid after Munhoz fails to make weight

February 2, 2018

John Dodson will not be compensated for traveling to Brazil, making weight and being ready to fight Pedro Munhoz Saturday after the Sao Paulo native did not make weight.

MMA Fighting’s Guilherme Cruz confirmed with UFC officials that Dodson will not be compensated.  Munhoz was unable to make weight for his fight at 135 pounds.  According to ESPN’s Brett Okamoto, the hotel that Munhoz was staying at ran out of hot water which prevented him from cutting the necessary weight.

Regardless of the reason why Munhoz missed weight, the issue of the other fighter has surfaced once again.  Last month Vitor Belfort was not paid due to the fact Uriah Hall had to go to the hospital due to complications with weight-cutting.  The UFC did not compensate him.  It was noted that they attempted to get him a replacement or a fight on a card the next weekend.

Here, Dodson traveled to Brazil for the fight, had to pay for a fight camp and perhaps some of his coaches.  You might recall that UFC heavyweight Tim Johnson set up an online fund so that his full coaching stuff could travel to Brazil.  So, it’s a huge financial undertaking for the fighter if they are to fight in another country.

Payout Perspective:

I’ve always wondered why UFC contracts do not allow for the fighter that makes the weight to obtain their show money.  It could be that the contractual language allows the UFC to terminate the contract if one side fails to fight for whatever reason.  If that were the case, it would create a huge issue for fighters since the contract would favor the UFC who may unilaterally pull the plug on a fight and not have to pay anyone.  Also, if another fight were to be offered, it would seemingly force the fighter to make weight to have to take the match even if they did not want to do it.  We will see if the UFC addresses it from a PR standpoint and compensate Dodson for traveling to Brazil.

Covington issues apology for comments, UFC will review issue

October 29, 2017

The UFC will review post-fight comments made by Colby Covington in the Octagon last night at UFC Fight Night 119 in Brazil.  Covington has issued an “apology” of sorts but the comments show the line between gimmick and insensitivity.

Covington earned a victory over Demian Maia and proceeded to call the Brazilian crowd “animals” and Brazil a dump.  UFC exec David Shaw noted that they were not very happy with Covington’s comments.

Covington issued an apology of sorts:

Of course, Covington is not employed by the UFC if that who he is referring to in the tweet.  As we know, UFC fighters are independent contractors.

Covington noted that the crowd was hostile toward him and it appears that his comments were made in retaliation.  It is not the first time an American has received less than hospitable greeting from a Brazilian crowd.  Also, it is not the first time that a UFC fighter has made racially insensitive remarks.  Conor McGregor had made derogatory remarks about Jose Aldo and Brazil.  Whether or not he realized it, McGregor also made racially driven comments about Nate Diaz and Floyd Mayweather.  During his feud with Anderson Silva, Chael Sonnen made remarks about Brazilian kids “playing in the mud.”

Payout Perspective:

Covington’s comments are not uncommon which is an issue the sport must address.  If you want to be a professional, you have to handle yourself accordingly and I assume under the new ownership they will want their fighters to act like a pro.  This would mean not responding to taunts from fans and understanding what is correct and what is not correct in making comments.  While a portion of this may do with inciting a reaction, there is a fine line that a professional must know without going over the line.   Moreover, you have to realize your place in the company.  While a McGregor may have more of a rope with his comments, Covington is not a known name.  I would expect the UFC to address this situation with some sort of sensitivity training.

McGregor caught using homophobic slur on camera

October 23, 2017

Conor McGregor used a homophobic slur at a UFC over the weekend which will test the UFC as to how to handle the situation with its biggest superstar.

Cameras caught McGregor using the slur when talking to Artem Lobov.  Videos showing the slur were deleted from official accounts.

McGregor has been vocal for equality when the question of same sex marriage arose and supported a referendum in favor of it.

This past summer McGregor used the term “boy” when referring to Floyd Mayweather, Jr. during their press tour which drew a stir about the racial insensitivity of the remark.

Earlier this month Fabricio Werdum was admonished by the UFC and ordered to do LGBTQ outreach for homophobic remarks made during a UFC press conference.

No word from the UFC if there will be any repercussions.

(h/t:  MMA Fighting)

Payout Perspective:

The obvious difference between McGregor’s remarks and Werdum’s was that the UFC heavyweight made the remarks during an official UFC event while McGregor’s were intended to be private.  Still, that does not absolve him of the insensitivity.  But, the UFC will have to make a decision on what to do since it has sponsors that it does not want to offend.  The slur by McGregor is one of those “locker room” remarks that is no longer acceptable.  In fact, it should never have been acceptable but for ignorance.  One would expect McGregor and the UFC to comment with an apology soon.

UFC to host more than 1,500 first responders at 216

October 6, 2017

Dana White announced that over 1,500 first responders as well as some injured in the horrific shooting on Sunday will attend UFC 216 Saturday.  White told TSN the news the day before the event.

Everyone at the weigh-ins on Friday were Vegas Strong apparel in support of the community after the tragic mass shooting on Sunday night.  The shirts, made by Fanatics, are being sold at UFC.com with proceeds going to help the families affected by the shooting.  In addition, earlier this week, the UFC announced it was donating $1 million to families of the shooting victims.

Payout Perspective:

It will be an emotional night for the UFC on Saturday.  It was a nice gesture by the UFC and a showing of community by the Vegas-based company.  Of course, the underlying issue here is that the event was not selling well as there are still many tickets available on the primary market with the get-in price at a very affordable $55.

UFC “disappointed” with Werdum, will do LGBTQ outreach

October 1, 2017

Fabricio Werdum will do outreach in the LGBTQ community as a result of a tirade at a UFC 216 Media Lunch last week with Tony Ferguson.  Werdum used a homophobic slur directed to Ferguson during a confrontation with the UFC lightweight.  As a result, the UFC has issued a statement expressing its disappointment with Werdum.

The UFC released a statement (via MMA Fighting):

The UFC organization is disappointed with recent comments made by Fabricio Werdum at a promotional event in Los Angeles. The nature and implication of his comments do not reflect UFC’s views and will not be tolerated, no matter the manner in which they are used.

We acknowledge and appreciate that Fabricio has since apologized to the organization and to anyone he may have offended with his words. As high profile athletes, role models, and global ambassadors of the sport of Mixed Martial Arts, athletes under contract with UFC are required to abide by the Athlete Conduct Policy. Given his breach of this policy, Fabricio has agreed to perform community outreach within the LGBTQ community in Las Vegas, taking steps to enact change and make a direct impact within the community.

Werdum attempted to apologize himself explaining away his comments:

Payout Perspective:

Regardless of Werdum’s explanation, he should understand that this is not the gym and he has to carry himself like a professional.  Getting into a heated argument with someone not even in your division makes no sense and has no payoff.  Not only does Werdum look bad, but he created a public relations issue for the UFC which won’t do him any favors with the UFC.

Mayweather-McGregor may use 8 ounce gloves

August 10, 2017

The Nevada State Athletic Commission will be looking into changing the glove size for the Floyd Mayweather-Conor McGregor fight at its next meeting on August 16th.  Mayweather has requested that the glove size be changed from the typical 10-ounce gloves for the 147-pound weight division to 8 ounce gloves.

In MMA, the glove weight is four ounces.

In a report on BoxingScene.com, Association of Boxing Commission rules dictate that boxers must wear 8 ounce gloves contested at the 147 pound weight limited and lower.  Above the 147 pound require boxers to wear the 8 ounce gloves.

Mayweather went on social media to make it known that he is making the request for the change.

Don’t believe what you hear in the media. Don’t believe what you hear on blog sites. If it’s not coming directly from me, then it’s not true. I’m telling McGregor, “Let’s fight in 8 oz gloves”. McGregor can fight in any brand he prefers or chooses. I’ll be wearing 8 oz Grant gloves. Whatever advantage McGregor needs to feel more comfortable in the ring, I’m willing to accommodate. Let’s give the boxing and MMA fans what they want to see. @grantworldwide @mayweatherpromotions

A post shared by Floyd Mayweather (@floydmayweather) on

According to the report, the parties may have a right to submit a waiver before the commission to use the 8 ounce gloves and explain the reasons why.  The commission will then vote on the waiver.  However, it appears that this has rarely, if ever, has happened.

This is not the first time Mayweather has sparred with his opponent over gloves.  He disputed the use of Everlast gloves by Marcos Maidana in their first fight in 2014.

Payout Perspective:

At first, it seemed like a ploy with Floyd knowing that the contract stated it was 147 pounds.  But now – it still seems like a plea for fans to watch the fight.  The public relations aspect here is that Floyd wants to make it clear that Conor McGregor has a chance of beating him.  The smaller gloves are supposed to be advantageous for the MMA fighter.  With most analysts acknowledging that McGregor has little, if any chance, the parties are thinking of something to make it seem more competitive.  The 8 ounce gloves provide some semblance of leveling a playing field with the opportunity for McGregor to knock Floyd out.  I would assume this happens as the commission will likely allow the sides to proceed so long as each party agrees.

UFC PR Exec Sholler leaves for NBA job

October 13, 2016

Dave Sholler, the UFC’s Vice President of Public Relations, Athlete Marketing and Development, is leaving the UFC to take on a role with the NBA’s Philadelphia 76ers.

Dana White first broke the news on UFC Tonight and Sholler confirmed his departure on twitter.

Sholler worked in PR with the WEC and came over to the Zuffa-owned UFC brand upon the merger in 2009.  Sholler is best remembered for his attempt to stop a face of altercation between Daniel Cormier and Jon Jones in August 2014.

Sholler’s last event with the UFC will be the November 5th for UFC’s debut in New York.

Payout Perspective:

Back when Sholler was with the WEC he pitched a story for a local Seattle outlet that I wrote for about an up and coming WEC fighter that was originally from Federal Way.  The fighter was Benson Henderson.  Through the years he has helped get access to Henderson and a couple others for the local Seattle outlet.  Overall, he’s been very fair and from what most say is an overall good guy.

Will there be punishment for Diaz, McGregor after UFC 202 press conference?

August 18, 2016

The water bottle flinging episode which ended the UFC 202 press conference on Wednesday provided some buzz for an event that lacks previous big fights.  But, will Nate Diaz and Conor McGregor be punished for their actions.

If you have not seen the press conference, McGregor showed up about 30 minutes late to the press conference.  Diaz, Anthony Johnson and Glover Texiera were present and on time.  Shortly after McGregor made his appearance, Diaz left with his team. Shouting and finger gestures were exchanged and that’s when the throwing of objects began.

According to the NAC 467.885(5), the Nevada Athletic Commission “may suspend or revoke the license of, otherwise discipline or take any combination of such actions against a licensee who has, in the judgment of the Commission:

  1. Conducted himself or herself at any time or place in a manner which is deemed by the Commission to reflect discredit to unarmed combat;

The UFC Code of Conduct states that the company can impose discipline for “Conduct that imposes inherent danger to the safety or well-being of another person.”  In addition “[c]onduct that undermines or puts at risk the organization or promotion of a UFC event, including without limitation, failure to deliver, engage in or otherwise execute any and all promotional responsibilities…” Also, “Conduct that undermines or puts at risk the integrity and reputation of the UFC.”

You can say that McGregor and Diaz’s actions yesterday were violations of all of the above.  While it may have been an indirect way to promote the fight Saturday, it put at risk those that were nearby.

Short plug, I was on with Josh Nason of The Wrestling Observer and we talked about the press conference in depth as well as the UFC 202 card.

Payout Perspective:

I don’t expect the revocation of a license but a fine will likely occur.  What will be interesting the commission hearing which will likely happen as a result.  Obviously, there’s a part of MMA fandom that likes to see this intensity.  But, when does it become sideshow, not sport.  I understand that this is a part of the promotion but the throwing of objects can carry liability if a bystander were to be hit or injured.

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