UFC 240 tickets affordable as ticket demand non-existent

July 26, 2019

UFC 240 this Saturday in Edmonton, Alberta, Canada looks to be one of the most affordable in recent memory.  According to SeatGeek, the ‘get-in’ price on the secondary market is $110 USD.

As of Friday afternoon, the market appears to be very soft for this event featuring the Featherweight title defense of Max Holloway and Frankie Edgar.  The event is taking place at Rogers Place.

Ticketmaster has a lot of seats available as of Friday afternoon.  The lowest price listed is $181.85 Canadian.

The average resale price for a ticket is $153.  According to SeatGeek, comparing UFC 240 to the last ten UFC PPV events, it’s the least expensive ticket based on average resale.

The October 2017 PPV in Vegas featuring Tony Ferguson and Kevin Lee was the last event which was more affordable ($101).

Notably, SeatGeek saw on Friday a few tickets in the first or second row going for $454.

Payout Perspective:

With just one real big fight on the card followed by the Cyborg-Spencer fight, this event is more of a Fight Night than anything else.  The secondary market for this event is predictably soft but affordable for fans in Edmonton that want to see MMA live.  As for the prospects of PPV buys, this one won’t be doing much business for ESPN

UFC 236: Payout Perspective

April 15, 2019

Welcome to another edition of Payout Perspective.  In this edition, we take a look at UFC 236 which took place at the Philips Arena in Atlanta, Georgia where fans were witness to two of the best championship fights in recent history.

Poirier earns lightweight title with win over Holloway

Dustin Poirier was too big for Max Holloway and it was clear that his power overwhelmed the 145-pound titleholder.  Poirier hurt Holloway several times in the first round and despite the featherweight champion’s heart, could not fight his way back into the match.

“Paid in full,” was the mantra Poirier proclaimed about his win.  Poirier had made his way back from losses to Conor McGregor and Michael Johnson on his journey to the championship.  He finally got his chance and now has a chance to unify the titles against Khabib Nurmogomedov in what is rumored to be September in Abu Dhabi.

Holloway will be influenced to return to his Featherweight division and the UFC is likely hoping that Alexander Volkanovski can defeat Jose Aldo next month to secure a date between the two for the 145 title.

Adesanya takes middleweight title from Gastelum

In what was a back and forth fight (and likely 2-2 going into the last round) Israel Adesanya defeated Kelvin Gastelum to win the interim welterweight title and a shot at to unify the middleweight title with a showdown against Robert Whittaker sometime in the future in likely a big stadium on the continent of Australia.

There was a point during the fight that Gastelum had Adesanya hurt on his feet but instead of trying to finish him, Kelvin went for the takedown.  One can only assume that Gastelum was tired himself and could not continue on his feet.

But Adesanya poured it on in the 5th round to earn the victory.  One may argue that the ref could have stopped the fight in the final seconds of the fight.  Clearly, Gastelum was in no shape to continue but had the heart to finish.

Attendance, Gate and Bonuses

It was the first time that the UFC awarded two Fight of the Nights with the main and co-main events drawing the $50,000 bonuses.  There were no Performance Bonuses due to the dual FOTNs.

The attendance and gate for UFC 236 did not break records for UFC events at the Philips Arena but it definitely drew a lot of people for this event.  The event drew 14,297 for a gate of $1,908,721.

Past Atlanta, GA UFC PPV events:

UFC 88 (9/06/2008) Evans-Liddell: 14,736 for a gate of $2.6M

UFC 145 (04/14/2012) Jones-Evans: 15,545 for a gate of $2.2M

Payouts

Israel Adesanya and Max Holloway made $350,000 each for their respective fights.  All of the salaries are compiled here.

Promotional Guideline Payouts (compiled via MMA Junkie)

Dustin Poirier: $30,000
def. Max Holloway: $40,000

Israel Adesanya: $30,000
def. Kelvin Gastelum: $30,000

Khalil Rountree: $5,000
def. Eryk Anders: $5,000

Dwight Grant: $3,500
def. Alan Jouban: $10,000

Nikita Krylov: $10,000
def. Ovince Saint Preux: $20,000

 Matt Frevola: $3,500
def. Jalin Turner: $3,500

 Alexandre Pantoja: $5,000
def. Wilson Reis: $10,000

 Zelim Imadaev: $3,500
def. Max Griffin: $5,000

 Khalid Taha: $3,500
def. Boston Salmon: $3,500

 Belal Muhammad: $5,000
def. Curtis Millender: $4,000

 Andre Soukhamthath: $5,000
def. Montel Jackson: $3,500

 Poliana Botelho: $4,000
def. Lauren Mueller: $3,500

 Brandon Davis: $4,000
def. Randy Costa: $3,500

Sponsorships

For the first time, the UFC released a photo of the Octagon match which featured its core sponsors as well as the Cinemax series Warrior.  In addition, in the Octagon was Pari-Match, the international sports betting site sponsor of the UFC.  Also, convenience store RaceTrac shared space on the Octagon with Monster Energy.

The sponsors on the mat were as follows:

Monster Energy: Official Energy Drink of UFC

Modelo: Official Beer of UFC

P3: Official Protein Snack of UFC

Devour: Official Frozen Food of UFC

Nemiroff: Official Vodka of UFC

BODYARMOR: Official Sports Drink of UFC

Warrior: The new original series from Cinemax, premiering April 5

Poker Stars: Official Gaming and Poker partner of UFC

UFC 236 takes place in Atlanta, Georgia at the State Farm Arena.

UFC partner, Heed, offered data on the strikes of UFC competitors via sensors in the gloves of fighters. This was explained during a part of episode 3 of UFC Embedded.

The Embedded events were sponsored by the video game Fallout 76.

Odds and ends

It was the first time that ESPN+ became the sole PPV provider in the U.S.  and it came with headaches for many that decided to make the PPV purchase last minute.  Many were directed to a page that indicated they could not purchase the PPV.  Dana White acknowledged the issues and promised that it would be better by the next PPV.  Another critique of the UFC PPV.  No rewind.  Also, if you missed a portion of the PPV, you could not immediately turn back to the beginning.  Instead you had to wait for the full replay to be uploaded on the web site.  Finally, one last critique is that ESPN + was noncommittal about how long you could view a broadcast after purchase.

ESPN ratings for the Prelims were yet to be released at the time of this post but one might them to be north of 1 million viewers.

Kelvin Gastelum actually took off his fight shorts in his hurried rush to take off his sweats for the Octagon and had to put them back on before entering the Octagon.

With the main and co-main event being so good, there were some outstanding performances that did not receive the official bonuses.  This includes Brandon Davis, Khalid Taha, Nikita Krylov and a revamped Khalil Rountree.

From December, Max Holloway has his own Reebok, “It is what it is, headband.”

Shaq was a notable attendee at UFC 236 as he was shown in the crowd during the PPV.

There were over 1 million google searches for UFC 236 although the number may be misleading as some of these numbers are likely due to the inability to order the PPV.

The UFC marketed the co-main and main event with a Game of Thrones-inspired theme with the popular HBO series returning.

Rich Franklin was announced as heading to the UFC Hall of Fame this July.

Conclusion

We would normally give a buy estimate for this PPV but it’s highly unlikely that ESPN releases any numbers related to the buy rate of UFC 236.  If one had to give an educated guess, I would suggest that despite the buy problems for many fans, it still draws 425,000 PPV buys which is very good.  Adesanya is a rising star in the company and Poirier will get more notoriety as he should face Khabib this fall.

Ticket demand strong for UFC 235

February 26, 2019

With UFC 235 happening this Saturday at the T-Mobile Arena in Las Vegas, MMA Payout takes a look at ticket demand for the event.  The main event features Jon Jones as he takes on Anthony Smith for Bones’ Light Heavyweight title.

As of Monday, the average resale price for UFC 235 is $409 which makes it one of the hottest tickets in recent UFC history.  As pointed out by secondary market ticket seller, SeatGeek, only UFC 229 (Khabib-Conor) and UFC 226 (Int’l Fight Week) had stronger ticket demand.  The cheapest ticket ‘get-in’ ticket as of Monday afternoon was $137.  Second row seats near the Octagon are going for $2,240 per. SeatGeek has done an analysis of the UFC tickets and how 235 matches up.

The tickets for this event represent a roughly 50 percent increase in ticket demand to the average UFC ticket.  For more information on the ticket breakdown, go here.

Payout Perspective:

The ticket demand is strong for this event and one might attribute this to the return of Jon Jones.  Not to be discounted, Tyron Woodley is taking on Kamaru Usman for the UFC Welterweight title. In addition, Ben Askren makes his long-awaited debut against Robbie Lawler.  UFC 235 looks to shape up as a great card on paper.  With March Madness beginning with conference tournaments, one may think that the influx of people flocking to Vegas might be helping this strong ticket push.  It also reflects in part fans’ willingness to forget about Jones’ past USADA issues.

UFC 230 ticket demand better than last year’s MSG show

November 2, 2018

UFC 230 looks to be the biggest New York City event since its debut after legalizing the sport in 2015.  According to secondary marketplace ticket seller SeatGeek, tickets are averaging at a pace second to only UFC 205 for the promotion’s events within the state.

The average resale price for UFC 230 this Saturday is $406.  In comparison UFC 205’s resale price was $1,441 for the company’s debut 2 years ago.  UFC 205 featured Conor McGregor as he took on Eddie Alvarez for the UFC lightweight title.  Last year’s UFC 217, featuring the return of GSP to face Michael Bisping resold for $383.

The get-in price on the secondary market for Saturday as of Friday morning was $132.

Notably, there are still tickets on Ticketmaster going for $86 to get-in in the upper reaches of MSG.

Saturday’s UFC 230 features a Heavyweight title fight between Daniel Cormier and Derrick Lewis.

Payout Perspective:

A little surprising that UFC 230 is getting this much traction as the card is really one for the serious UFC fan.  Cormier is not known as an attraction but gets Lewis who is a personality that can sell a fight.  We shall see if this translates into PPV sales.

UFC 229: Payout Perspective

October 9, 2018

Welcome to another edition of Payout Perspective.  This time it was one of the biggest events in company history with UFC 229 at the T-Mobile Arena in Las Vegas.

Khabib submits Conor, brawl ensues

You’ve likely read all about the post-fight brawl.  Despite MMA fan that like to downplay the incident, this was not how you showcase your product to the millions of fans that watched the fight.  Rather than be professional, both sides were not.  Conor’s antics prior to the night, and Khabib’s during it were both wrong.  It was a disgrace to the sport and overshadowed the dominant performance by Khabib.

At this point, the Nevada Athletic Commission will have to suspend and fine Khabib for some time to make it look like an authority.  With that being said, it’s clear that the UFC will take no action despite its ability to do something about it.  The UFC has maintained its alibi of hiding behind the regulation of a commission to do its bidding when it comes to these types of disciplinary issues.  It is clear that if they wanted, they could terminate Khabib’s contract.  Dana White stated that any fighter from Khabib’s corner would no longer fight in the UFC.  But what about Khabib?

Conor is to blame as well.  His antics have helped put him in the stratosphere of earners in combat sports and brought millions of dollars to Zuffa.  As a result, he’s been allowed to do anything without repercussions.

The whole scenario points to a suspension for Khabib and being stripped of his lightweight title.  We should have Conor face Tony Ferguson for the title and/or Diaz/Poirier winner facing Ferguson with the loser facing Conor.

Ferguson returns to stop Showtime

Tony Ferguson stopped Anthony Pettis in a blood-splattering fight that showed El Cucuy is back.  Both fighters had their moments and the movements in the fight were out of the ordinary and extraordinary.  Ferguson used a somersault to get out of the way of Pettis and Showtime used capoeira moves in attacking and defending.  Pettis was sliced by one of Ferguson’s strikes and was bleeding like a pro wrestler.  He did damage Ferguson as well.  In the end it was the relentless Ferguson that earned the victory as Pettis could not continue due to a broken hand.

Attendance, Gate and Bonuses

The event set a record for an MMA event in Nevada with 20,034 for a gate of $17.2 million.  It eclipsed UFC 200 held at the same venue.  The gate for UFC 229 fell short of the company record of $17.7 million for the UFC’s debut at MSG at UFC 205.

According to SeatGeek, a standing room only seat for UFC 229 went for over $400, with the get-in price at $1,234.  Again, it was second to only UFC 205’s get in price.

The bonuses went to Ferguson and Pettis for Fight of the Night, Derrick Lewis and Aspen Ladd for Performances of the Night.  Each drew the standard $50,000 bonus.

Payouts

The payouts were highlighted by Conor McGregor’s $3 million purse followed by Khabib’s $2 million.  But, the NAC has held up Khabib’s payout pending an investigation in the post-fight brawl.  While it has issued the check to McGregor, it’s held Khabib’s pay pending an investigation

The rest of the payouts can be found here.

Promotion of the Fight

Conor McGregor did not do a “world tour” for this fight which would have probably brought even more interest to the event.  He did promote when needed such as their first press conference.

The press conference which was held between Conor-Khabib prior to fight week was done without an audience but was shown in Times Square.  It was also on ESPN which had to use its censor liberally due to all of the profanity.  Conor’s late arrivals at the presser and ceremonial weigh-ins really put stress on the networks to deal with stretching out the time.  With more losses, networks will get tired of this habit.

ESPN did air the UFC Countdown show on its network in addition to it airing on FS1.

Dana White appeared on Jimmy Kimmel’s show to promote the fight.  Conor McGregor made an appearance on Conan O’Brien’s show and shared Proper 12 with his Irish counterpart.

In addition, there were multiple radio ads in addition to the television commercials.  Most of which highlighted the infamous Brooklyn bus attack.

Sponsorships

There were some new sponsors for this event including Conor McGregor’s Proper 12 Irish Whiskey and San Manuel Casino.  The latter sponsor is based out of Highland, California and was shown during the ceremonial weigh-ins.

One of the newest UFC sponsors, Portable Protein Pack aka P3, appeared on the front paneling of the UFC/Reebok shorts.  We may see more of this with existing official sponsors having secondary opportunities on fight gear.

In addition, Air Asia made a significant splash in its sponsorship activation which included stewardesses on stage with UFC Octagon girls during the ceremonial weigh-ins and with signage in the red corner of the Octagon to match the company’s branded color.

It was reported by Ariel Helwani that Conor McGregor signed a lucrative deal with Monster Energy which was said to be in the millions.

EA announced a new edition of its UFC3 video game featuring Conor McGregor.  EA conducted a fight simulation in which Conor McGregor KO’d Khabib in the 3rd round.

In the octagon, Toyo Tires, Harley Davidson, Bud Light, Nemiroff, Motel6, MetroPCS, P3, CircleK, Modelo, Air Asia, UFC3’s Notorious Edition, Autozone and the return of the Walking Dead and Monster Energy held the center. It was clear that there were more sponsors than ever before within the Octano on its corners and canvas.  Harley Davidson had the fighter prep point.

Ratings

The UFC Prelims on FS1 drew 1.3M viewers on Saturday.  The prefight telecast on FS1 drew 373,000 viewers.  The prefight show matched the one from UFC 223.  The 222-prefight show was the highest-rated this year with 431,000.

Odds and Ends

I wrote about the UFC brawl in depth and how the promotion of the fight allowed for this to happen.  The UFC faces a lot of fallout (good and bad) from the event.  Khabib and Conor are facing NAC sanctions for their actions and at least two fighters from Khabib’s team will likely be expelled from the UFC and from fighting in Nevada.  For a promotion that is looking to grow the sport and find blue-chip sponsors, one has to ask whether UFC 229’s brawl was good or ad for business.

Conor went after Khabib’s manager, Ali Abdelaziz, a controversial MMA manager that has been linked to terrorist groups if you believe McGregor and some journalists writing on the subject.  Despite these alleged ties, it seems that a majority of MMA fighters trust Abdelaziz with their career.  During the fight, Abdelaziz and members from both camps stayed in the back as the UFC tried to prevent what happened Saturday from happening.

The internet searches for this event were huge.  On Friday, UFC 229 drew over 2M google searches.  McGregor-Khabib drew over 2M searches as well.

Conor McGregor drew over 5M google searches on Saturday.  Derrick Lewis drew over 200,000 and Michelle Waterson drew over 100,000 searches.  “McGregor Fight” drew over 1 million google searches on Sunday.

Derrick Lewis’ post-fight interview was an all-time classic and was one of the reasons he drew as many google searches.  He took off his pants, said Donald Trump called him and told him to be Alexander Volkov.

Khabib appeared at the post-fight press conference and indicated he received congratulations from Vladimir Putin.

Matt Damon turned down the opportunity to be on Saturday Night Live to go to UFC 229.  There were many other celebrities drawn to this event as well and the aftermath had everyone on social media talking about it.

Internal numbers for Internet purchases of the event were up over 60% from Mayweather-McGregor according to Dave Meltzer.  This would be an indicator (although maybe not the strongest) the buy rate surged past the record of 1.6M PPV buys.  White indicated that it did not reach 3 million but was over 2 million.

The UFC received a ton of mainstream coverage due to post-fight brawl.  But, does this tarnish their image or encourage the promotion to try more of this?

Conclusion

Dana White touted that based on the viewership of Embedded episodes and YouTubes views compared with McGregor-Mayweather, the PPV would break the UFC record and it appears he will be right.  Despite the lack of expanded promotion of the event, its clear that the UFC hit all of the trigger points to garner the casual fans to buy the event.  The controversy is whether it was right to include footage of the bus attack or allow McGregor to continue personal attacks on Khabib’s religion, family and friends.  But, the PPV buy rate will likely go over 2 million (say 2.2 million) buys and show that marketing the bus attack footage helped more than it hurt.  There will be a rematch and you can believe that they will show the post-fight melee.

Over $400 for standing room only for UFC 229 according to ticket seller

October 5, 2018

UFC 229 is tracking to be one of the biggest events in company history.  According to secondary market ticket-seller SeatGeek, its tracking to be at an all-time high with the average resale price at $1,234.

The average resale price is second to only UFC 205, McGregor-Alvarez at Madison Square Garden.  The UFC’s debut in New York drew $1,441.

The get-in price as of Thursday night for UFC 229 was $424 for a standing room only ticket.  The get-in price for a seat is currently $670.

Tickets for the event sold out quickly and the only way to purchase a ticket is through the secondary market.

Payout Perspective:

It’s astounding that a standing room only ticket at the cavernous T-Mobile Arena is going for $424.  It goes to show the interest in this event and the pull of Conor McGregor.  While an estimated 3 million PPV buys is hard to imagine, the gate should be near the record for the T-Mobile Arena for a UFC event of $10.7M for UFC 200.

Huge demand for UFC 229 makes average resale price $1,100

August 24, 2018

UFC 229 looks to be one of the biggest events in the UFC’s business history.  Tickets sold out last week when available to the public and its tracking to be the second-highest ticket demand in promotion history.

At this point, the UFC’s New York debut featuring Conor McGregor winning his second UFC title against Eddie Alvarez had more ticket demand.

The October 6th show is a sell-out with the get-in price as of earlier this week is $719.00 according to SeatGeek which looks at the average resale price of the tickets sold on its web site.  The average resale price is $1,102.00.  The MSG event featuring McGregor and Alvarez had a resale value of $1,441.00.

Tickets went on sale last Wednesday with prices ranging from $205 up to $2,505.  The availability was rolled out with UFC Fight Club and Newsletter members having priority.  There were other “VIP Experience” options available as well which range from $5,000 to $7,500 per seat which includes other amenities with the purchase.

Payout Perspective:

With the addition of Tony Ferguson to face Anthony Pettis on the undercard, there is no doubt that this card is the most highly-anticipated events this year.  The increased ticket prices and quick sell-out reflect the fan interest.  Conor-Khabib fans likely scooped up most of the tickets early and will now have to pay more if they want to attend in person.  This event will be a big PPV success and should help with the company’s overall average this year.

UFC 227: Payout Perspective

August 7, 2018

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 227 taking place in Los Angeles at the Staples Center.  The show featured two championship fights with one title change.

Dillashaw retains title in stoppage of Garbrandt

T.J. Dillashaw successfully defended his UFC Bantamweight title over Cody Garbrandt with a first round stoppage of the former champion.  Dillashaw is now 2-0 over his former stable mate.

Cejudo wins split decision over Mighty Mouse to end Johnson’s reign

Henry Cejudo’s wrestling was the key in a split decision victory over Demetrious Johnson to win the UFC Flyweight title.  Cejudo’s several takedowns and ability to pin down Johnson likely earned him the narrow victory.  Johnson indicated that he suffered a broken book and knee injury during the fight.  Still, the former champ almost pulled out the victory.

Johnson’s loss is his first since October 2011.  He successfully defended the title 11 times prior to this defeat and has to be considered as one of the greatest title runs ever in the UFC.

Attendance and Gate

The event was a sellout at Staples Center with 17,794 in attendance for a gate of $2.85 million.

Bonuses

Dillashaw, Cejudo, Johnson and Renato Moicano earned the $50,000 bonuses.  Dillashaw and Moicano drew the Performance Bonuses while Cejudo and Johnson earned the Fight of the Night.

Payouts

Mighty Mouse and Dillashaw earned the most out of the purses disclosed by the California State Athletic Commission.  The payouts are here.

Reebok Payouts

Notably, Cub Swanson and Thiago Santos were the only fighters outside of the title fight participants to earn 5 figures.

T.J. Dillashaw: $40,000
Cody Garbrandt: $30,000
Henry Cejudo: $30,000
Demetrious Johnson: $40,000
Renato Moicano: $5,000
Cub Swanson: $20,000
J.J. Aldrich: $4,000
Polyana Viana: $3,500
Thiago “Marreta” Santos: $10,000
Kevin Holland: $3,500
Pedro Munhoz: $5,000
Brett Johns: $4,000
Ricky Simon: $3,500
Montel Jackson: $3,500
Ricardo Ramos: $3,500
Kyung Ho Kang: $5,000
Sheymon Moraes: $3,500
Matt Sayles: $3,500
Alex Perez: $3,500
Jose Torres: $3,500
Weili Zhang: $3,500
Danielle Taylor: $4,000
Marlon Vera: $5,000
Wuliji Buren: $3,500

Sponsorships

Van Heusen made its first appearance in the Octagon as an official sponsor of the UFC.  Stephen Thompson and T.J. Dillashaw star in an online commercial for the men’s brand which is launching a flexible casual line.  It had the fighter prep point.

Fallout 76, a multiplayer action video game sponsored the Embedded Series this time around.

It was announced that Trifecta Nutrition was the “Official Meal Delivery Partner of the UFC.”  The deal is set to be worth $10 million dollars.  Notably, Blue Apron, another company within the same space as Trifecta Nutrition is experiencing issues with its company as its second quarter earnings didn’t match up to analyst expectations.

In addition to Van Heusen and Trifecta Nutrition, Harley Davidson, Modelo, MetroPCS, Motel6.com, UFC Fight Pass, Toyo Tires, Monster Energy/Circle K and the movie Mile 22 which stars Ronda Rousey were in the Octagon.  Monster Energy had the center.

There seemed to be a concerted effort to promote the Reebok walkout shirts from the fighters.

Ratings

UFC 227 Prelims on FX: 717,000, 0.3 in the A18-49 demo (3rd highest in cable)

UFC 227 Pre Fight Show on FX:  306,000

UFC 226 Post-Fight Show on FS1:  122,000

Odds and Ends

Likely overshadowing this event was the news that Conor McGregor was returning to fight against Khabib Nurmogomedov in October.

While the story died down, there were old social media posts made by Garbrandt where he used racially insensitive language.  He was able to explain the posts away and it was seemed to be disregarded once fight night came around.  There was the news that was contemplating pulling out of the fight due to issues with his back but decided to go through with it due to financial reasons.  You have to feel for Garbrandt who has a little baby and is looking to buy a house, get insurance and all the other things with becoming a regular adult trying to start a family.  During a prefight media event, he revealed he went to Vegas to get epidural injections in his back.

There were over 500,000 google searches on Saturday for UFC 227 which is the norm for PPV buys in the 200K range.

Cub Swanson stated that he paid for $26,000 for tickets for the event.  The SoCal native lost via submission in the first round.

Garbrandt and Mike Tyson are friends if you watched the Embedded series.

The Prelims were shuffled to FX due to MLB on FS1.  It was also a busy night for combat sports as there was boxing on Fox and another on HBO.

Conclusion

Based on the google searches and the prelim ratings, this PPV likely drew around 250,000-275,000 PPV buys.  Outside of Conor McGregor, its hard to see a lighter weight division title fight drawing near 300,000 PPV buys nowadays.

UFC 226: Payout Perspective

July 11, 2018

Welcome to another edition of Payout Perspective.  In this edition we take a look at UFC 226 taking place at the T-Mobile Arena in Las Vegas, Nevada.

Cormier is a Champ x2

Daniel Cormier knocked out Stipe Miocic to win the UFC Heavyweight Championship.  Cormier becomes just the second fighter (behind Conor McGregor) to hold titles in two divisions at the same time.  The former Olympian described post-fight that video study showed Stipe drops his hands coming out of the clinch and that is exactly how Cormier dropped Stipe with a short shot to the chin.

The bigger news came when Brock Lesnar came into the Octagon after the fight and shoved Cormier.  He then cut a promo on the heavyweight division and he weak it was.

Lesnar has been put back into USADA testing program and should be available by the end of the year.  Cormier, who has already announced his retirement plans on a handful of fights left despite just earning the title.  We shall see if one of those is his arch-nemesis Jon Jones.

Lewis-Ngannou turn in Worst Match of Year Candidate

This fight should have been one round.  Not because there was heavy-slugging and someone would have been knocked out, but because it was such a boring fight.  What most thought would be a back and forth home-run hitting fight, turned into one of the lowest striking fights in the history of the UFC.

Derrick Lewis came out as the “winner” although he stated he hurt his back during the fight.  Ngannou was buried post-fight by Dana White who claimed that the guy that was deemed a future superstar had an ego.

With Brock Lesnar coming in, Lewis will have to wait in line for a title shot.  More likely he’ll have to go through Curtis Blaydes before he gets a shot post-Lesnar fight.

Max Holloway pulls out of fight with Brian Ortega

Max Holloway was forced to pull out of his fight with Brian Ortega due to “concussion-like” symptoms.  Holloway’s team decided it best he not fight despite going through media obligations.  Ortega took it in stride but declined a fight against Jeremy Stephens as a replacement.  While Dana White was not pleased with missing a fight, Ortega had trained for Holloway and not Stephens.  A loss by Ortega would be a disaster for his title plans.  Remember Luke Rockhold did not have to take the fight with Yoel Romero when he missed weight.  He did and lost.

Attendance and Gate

Despite the loss of one title fight, it didn’t seem to damper the attendance.

Prior to the Holloway-Ortega fight being scrapped SeatGeek reported tickets on the secondary market being the highest since UFC 205 when the company had its first show in New York.

Bonuses

Daniel Cormier, Anthony Pettis, Khalil Rountree and Paulo Costa all received $50,000 bonuses.

Payouts

The Nevada Athletic Commission list of disclosed the full list of payouts prior to the event.  Stipe Miocic earned the most with $750,000 followed by Daniel Cormier’s $500,000.

Promotion of the Fight

The Embedded series seemed to have a focus on Ortega-Holloway from the outset and had to refocus and it appeared that there was a pause between episodes 3 and 4 so that they could do extra filming for Cormier, Miocic, Michael Chiesa, Anthony Pettis, Lewis and Ngannou.

Toyo Tires was active leading up to this event as it had a new commercial with former rivals T.J. Dillashaw and Dominick Cruz starring and former UFC light heavyweight champ Forrest Griffin in a starring role.

The company also ran a marketing campaign with Brian Ortega ads.

Metro PCS ran a social media campaign using Stipe Miocic and Daniel Cormier in promoting their SuperFight.

Did Drake reference Max Holloway in “8 out of 10” on his new album?  I didn’t think so.  The UFC paid homage to the Scorpion album with an Instagram post hyping the main event.

Next Saturday's OFFICIAL tracklist. 🦂 #UFC226

A post shared by ufc (@ufc) on


Ratings (all on FS1)

UFC Weigh-Ins – 239K

UFC Pre-Show – 254K

UFC Prelims – 668K (peaked at 800K in the 9:45-10:00pm ET quarter hr)

UFC Post Show – 155K

Sponsorships

UFC sponsors Harley Davidson, Metro PCS, Toyo Tires, Monster Energy, EA’s UFC 3 and Modelo in the center of the Octagon. It also had signage for EA UFC’s latest version of its video game and the first glimpses of the logo for the company’s 25th Anniversary show in November.

There was an extended promotion for the latest version of EA’s UFC 3 with Tito Ortiz and Kimbo Slice.

Kamaru Usman introduced the promoted movie for this event, Denzel Washington’s

Odds and ends

It was International Fight Week which included the induction of individuals (and a fight) into the Hall of Fame.  Headlining the list was Ronda Rousey.  It also gave us a Chuck-Tito faceoff for a fight that appears to be happening in 2018 or 2019.

Despite an International Fight Week curse of headlining matches scratched, UFC 226 came through with several great main card performances from Khalil Rountree, Anthony Pettis and Daniel Cormier.  Also, the Mike Perry-Paul Felder fight was an entertaining bloodbath with Felder fighting at least 2 rounds with a broken arm or hand.

Dominick Cruz covering the fights during media leadup and as analyst on the PPV broadcast is great.

Chiesa missed weight but wore a Shawn Kemp jersey so he gets some press here.

We are underway in Vegas! #TUF27 #UFC226

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Conclusion

This was the biggest UFC event to date and with the 25th Anniversary Show being announced in November and a possible Cormier-Lesnar fight to end in December the latter half of 2018 could be exciting. The loss of Holloway-Ortega did not hurt the gate, but it may have hurt the PPV. Despite being one of the best ever, Cormier has yet to prove he is a PPV draw without Jon Jones. So, this event likely does above average but still nowhere near Conor/Ronda levels. Look for estimates between 450,000 to 500,000.

UFC 223 attendance, gate and bonuses

April 9, 2018

UFC 223 drew over $3 million in gate despite a card that was riddled with replacements for its main event.  Bonuses were handed out with an obvious Fight of the Night on the Main card.

The numbers were announced post-event.  The event at the Barclays Center garnered 17,026 fans a gate of $3,007,108.12.  As occurs most times, the number of comps were not revealed.  It’s the best attendance and gate at the Barclays as it bests last year’s Holm-de Randamie event.  It ranks 4th in terms of numbers in New York since MMA was legalized in the state.

Bonuses went to Olivier Aubin-Mercier, Chris Gruetzemacher, Zabit Magomedsharipov and Kyle Bochniak. The Canadian with the fanny pack had an impressive submissive victory over Evan Dunham.  Gruetzemacher defeated Joe Lauzon via corner stoppage after 2 dominating rounds and Zabit and Bochniak stole the show with a back and forth affair.  Zabit still did more to win the fight but Bochniak put up a game effort.

Payout Perspective:

While its disappointing that we did not (and may never get) Khabib-Tony, the Rose-Joanna fight was entertaining and the Zabit-Bochniak was great. While tickets on the secondary market may have decreased during  fight week, there does not seem to be a significant drop with attendance.

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