Esparza, Oliveira top TUF Finale 20 salaries

December 15, 2014

MMA Junkie reports the salaries from Friday night’s TUF 20 Finale.  The salaries were disclosed by the Nevada State Athletic Commission.

Via MMA Junkie:

Carla Esparza: $50,000 (includes $25,000 win bonus)
def. Rose Namajunas: $25,000

Charles Oliveira: $54,000 (includes $27,000 win bonus)
def. Jeremy Stephens: $40,000

Daron Cruickshank: $34,000 (includes $17,000 win bonus)
vs. K.J. Noons: $31,000

Yancy Medeiros: $30,000 (includes $15,000 win bonus)
def. Joe Proctor: $10,000

Jessica Penne: $16,000 (includes $8,000 win bonus)
def. Randa Markos: $8,000

Felice Herrig: $16,000 (includes $8,000 win bonus)
def. Lisa Ellis: $8,000

Heather Jo Clark: $16,000 (includes $8,000 win bonus)
def. Bec Rawlings: $8,000

Joanne Calderwood: $16,000 (includes $8,000 win bonus)
def. Seo Hee Ham: $8,000

Tecia Torres: $16,000 (includes $8,000 win bonus)
def. Angela Magana: $8,000

Aisling Daly: $16,000 (includes $8,000 win bonus)
def. Alex Chambers: $8,000

Angela Hill: $16,000 (includes $8,000 win bonus)
def. Emily Kagan: $8,000

Payout Perspective:

A good payday for Esparza as she had a base of $25,000 and a $25,000 win bonus.  Adding her Performance of the Night bonus, Esparza made $100,000 on Friday night.  Charles Oliveira topped the overall purses for the night at $54,000.  K.J. Noons had the highest base pay with $31,000.

UFC on Fox 13 draws 2.27M in overnight ratings

December 14, 2014

Television By Numbers reports that UFC on Fox 13 drew 2.27 million viewers in overnight ratings Saturday night.  It drew a 3 share and 0.9 rating.  It placed second in network viewing with the old holiday classic of Rudolph The Red Nosed Reindeer drawing over 5 million viewers opposing the UFC.

UFC on Fox Ratings

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 13: 2.27 million

UFC on Fox 13

Payout Perspective:

The ratings are off 10% from last December.  The 2.27 million viewers do not account for the overrun from 7PT/10pm ET-7:30PT/10:30pm ET. The main event aired during the overrun so one might expect this number to rise here.  Coming in second to the holiday classic cartoons on network TV is not out of the ordinary since this happened last year too.  MMA Payout will have more on the complete ratings for the event as we get it.

UFC on Fox 13 attendance, gate and bonuses

December 13, 2014

MMA Junkie reports the attendance, gate and bonuses for UFC on Fox 13 which took place at The Talking Stick Resort Arena (fka US Airways Center) in Phoenix, Arizona.

UFC on Fox 13 drew 15,300 for a gate of $1.5 million.  The Talking Stick Resort Arena holds approximately 18,500 for basketball, 16,200 for ice hockey and 15,500 for arena football.

UFC on Fox cards for 2014

UFC on Fox 12 San Jose, CA:  11,482, $735,317

UFC on Fox 11 Orlando, FL: 17,000, $1.65M

UFC on Fox 10 Chicago, IL: 10,895, $863,665

The bonuses for Saturday night were announced post-fight with JDS-Miocic receiving Fight of the Night honors.  Matt Mitrione and Ian Entswhistle earned Performances of the Night. Each won $50,000 each.

UFC on Fox 13

Payout Perspective:

This UFC on Fox card drew the second highest attendance and gate of the Fox cards for this year.  It was the first time that the UFC made it to Phoenix.  This was the same for Orlando earlier this year which may be the reason for the good numbers for both cities.

 

Report states fighter lawsuit against UFC imminent

December 13, 2014

Bloody Elbow is reporting that an impending lawsuit to be filed presumably by current fighters under contract by the UFC against the organization for violations of U.S. antitrust law.

Although no specifics were given in the report, the fighters that will seek class action status will seek millions of dollars along with treble damages (three times the actual amount) pursuant to relevant antitrust laws.

The report indicates that law firms renowned for its expertise in major class action litigation are attached to this lawsuit.  Basically, these are serious claims filed by serious people.

Payout Perspective:

From an outsider perspective, one might assume that the Reebok deal was the last straw for fighters in their decision to take legal action against the UFC.  The Ed O’Bannon trial which held in favor of the plaintiffs (although currently being appealed) and the NLRB decision which held that Northwestern football players could form a union are two of the recent legal opinions which we presume have aided the plaintiffs’ decision to file this legal claim.  If fighters currently under contract with the UFC are plaintiffs, it presents a really curious (also, awkward) issue.  Will these plaintiffs continue with the UFC during and after this lawsuit?  Moreover, will the UFC allow for them to be a part of any further cards in the UFC?  Obviously, that depends on the fighters.

Once the Complaint is filed, MMA Payout will provide you with more information.

TUF Finale 20 attendance, gate and bonuses

December 13, 2014

MMA Junkie reports the attendance, gate and bonuses for Friday’s TUF 20 Finale.  The event which took place at The Pearl at the Palms Casino Resort in Las Vegas drew 1,800 for a gate of $143,000.

The UFC returned to The Palms after Dana White and the venue’s casino had a falling out in 2012.  Earlier this year, The Palms sought to make amends with White by awarding him his own championship belt.  It seemed to have worked as TUF 20 took place at The Palms.

You may recall that the TUF 19 Finale was held at the Mandalay Bay Events Center as was International Fight Week.  It drew 6,500 for a gate of $835,000.

The finale of TUF 18 drew 4,346 for a gate of $322,742 at the Mandalay Bay.

In addition, the bonuses for the night were handed out to Carla Esparza, Yancy Medeiros, Jessica Penne and Randa Markos.

Esparza and Medeiros were granted “Performance of the Night” and Penne and Markos earned “Fight of the Night.”  Each won $50,000.

Also, Rose Namajunas, Randa Markos and Joanne Calderwood earned the bonuses on the show.  Namajunas earned $50,000.  Namajunas and Calderwood won for best fight.  Namajunas also earned a best performance along with Markos.

TUF 20 Episode 12: 508,000

December 11, 2014

MMA Payout has learned from a Nielsen source that last night’s regular season finale of TUF 20 scored 508,000 viewers.  The adult 18-49 was steady with 336,000 viewers for the 12th and final episode of the season.

The 336,000 viewers in the adult 18-49 demo was the season average.  The season average (overnight viewership ratings) for TUF 20 drew to 515,000 viewers.

Episode 1: 536,000

Episode 2: 574,000

Episode 3: 433,000

Episode 4: 577,000

Episode 5: 509,000

Episode 6: 500,000

Episode 7: 494,000

Episode 8: 578,000

Episode 9: 381,000

Episode 10: 534,000

Episode 11: 532,000

Episode 12: 508,000

TUF 20 Episode 12

In the finale, Carla Esparza (the No. 1 ranked woman in the house) defeated Jessica Penne via Unanimous Decision.  In the other semifinal, Rose Namajunas defeated Randa Markos via submission.  It will be Esparza-Namajunas on Friday night.

Notably, the CM Punk interview which occurred after the episode on Fox Sports Live drew 182,000 viewers.  According to a Nielsen source, the viewership for FSL was up 147% in the adult 18-49 demo with 136,000 viewers versus the 55,000 average.

Payout Perspective:

Disappointing for the end of the season for TUF which featured the two semifinal fights.  Despite some good fights, the ratings did not reflect the quality.  Sounds fairly familiar to the last couple seasons.  TUF 20 last night was really the lead-in to the Phil (“CM Punk”) Brooks interview.  Fox Sports Live sported very good ratings due to the interview which reflects the fact that Brooks has produced that “curiosity” buzz and it looks like the UFC may have done well with its calculated risk.

Schaub loses 6 sponsors in light of Reebok deal

December 10, 2014

According to a recent podcast by UFC Heavyweight Brendan Schaub, he has lost 6 sponsors due to the recent UFC-Reebok uniform deal.  On The Fighter and The Kid podcast this week, Schaub claims that he had made twice what the UFC pays him from sponsors.

Schaub lost to Travis Browne at UFC 181 this past Saturday.  Schaub made $32,000 as disclosed by the Nevada State Athletic Commission.

If we are to believe this to be correct, Schaub would have made six figures with a win plus his sponsorship money.  Even without the win, Schaub would be making close to six figures.

(h/t:  MMA Mania)

Payout Perspective:

We might see more stories like Schaub’s in the coming months as the Reebok deal goes into effect in July.  Certainly, current sponsors may seek to leave the UFC as they might revisit their respective marketing budgets and either find fighters in other organizations to sponsors or leave the MMA landscape altogether.  MMA Fighting has an interesting perspective on the Reebok deal from managers with UFC clients.

The obvious concern about the Reebok deal is that fighters will lose money from sponsors without knowing what they will be earning through this new arrangement with the UFC.  Furthermore, managers are not able to say whether the Reebok deal will be better or worse than their current earning potential.

TUF 20 Episode 11 up to 724,000 viewers

December 10, 2014

MMA Payout has learned from a Nielsen source that the 11th episode of TUF 20 last week drew an adjusted Live plus 3 viewership of 724,000 viewers.  The bump in viewers watching the 11th episode on their DVRs was the lowest of this season.

TUF 20 Episode 11 DVR

Increase in viewers from Live +3

UPDATE:  For those wondering, TUF 19 DVR +3 ratings were 278,000, TUF 18 DVR +3  ratings were 250,000

Payout Perspective:

It’s a little disappointing to see a decrease in the DVR viewership as the season draws to a close.  One would think that more people would want to see the fights as the end draws near.  As it is, the average viewership increase is approximately 278,000 viewers which is in line with last season’s.

UFC 181 ratings up, Prefight show sets record

December 10, 2014

MMA Payout has learned from a Nielsen source that the UFC 181 Prelims on Saturday drew an average viewership of 840,000 viewers.  In addition, the UFC 181 Prefight Show drew its best rating ever on FS1 with an average viewership of 606,000 viewers according to Nielsen.

The one hour Prefight show preceded the Prelims.  The viewership for the show was likely aided by College Football on FS1 as Oklahoma State defeated Oklahoma in overtime.  The game drew 1.146 million viewers.  It was the most-watched program on FS1 on Saturday and the 6th most watched game this season.   The game served as the lead-in for the Prefight show.

The Prelims were up 8% in the adult 18-49 demo with an average viewership of 545,000.  The average for the demo is 503,000 viewers.

Urijah Faber defeated Francisco Rivera in the final bout of the evening on FS1 before the PPV.

UFC PPV Prelims 2014

UFC 169                             933,000

UFC 170                             936,000

UFC 171                             305,000 (FS2)

UFC 172                             750,000

UFC 173                             697,000

UFC 174                             784,000 (FX)

UFC 175                             1,000,000

UFC 177                             436,000

UFC 178                             698,000

UFC 179                             536,000

UFC 180                             624,000

UFC 181                               840,000

UFC Prelims 2014

Payout Perspective:

A good night for UFC programming on FS1 as many stayed on the network after the football game to watch the Prefight show.  A good women’s fight as the opener and Faber on the Prelims helped with the ratings Saturday.

UFC 181: Payout Perspective

December 9, 2014

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 181 which took place at the Mandaly Bay Events Center in Las Vegas, Nevada

CM Punk signs with UFC

Usually we start off with the main events, and there were two very good ones, but the big news coming out of the PPV was the announcement that Phil Brooks (the artist formerly known as CM Punk – the WWE owns the trademark and we’re not sure if terms of his settlement included continued use of the name) has signed with the UFC.  Brooks is 36 and has no formal experience in MMA unless you count his training in BJJ and Kempo.  Recently, Brooks talked about a variety of health issues he had while in the WWE as well as the indication he has had a lot of concussions (12 or 13 per the Cabana podcast).  The concussions do not even count the ones that were not medically recorded.  We will definitely talk about this more but as it relates to business, this is a calculated risk for the UFC.  It should bolster a UFC for the sheer curiosity from former WWE fans.

Lawler edges Hendricks for UFC title

Robbie Lawler started and finished the second fight with Johny Hendricks in a flurry.  And it might have been the last flurry in the end that solidified the win for Lawler.  Maybe Hendricks fell into the same trap of confidence as he did when it appeared that he had defeated GSP.  Hendricks had turtled up in at least two rounds allowing Lawler to seemingly pound away at him.  Even if the blows did not hurt, the appearance made it seem that Lawler had the advantage.  In the end,  Matt Hughes had the opportunity to put on the belt for the new champion.

Although a third fight would make sense, Rory MacDonald was in attendance and should be the next in line to challenge for the belt.

Showtime crisp in title defense

Anthony Pettis is good.  That’s an understatement.  Despite a shaky first round against Gilbert Melendez, Pettis took advantage of a shot from Gil and quickly secured a guillotine.  He’s now subbed Benson Henderson and Gilbert Melendez with ease.  It’s clear that Pettis is the tops of this division.  Pettis is athletic and quick and if he avoids significant injuries (wrote this before news of his hand), he can be a force in the UFC.

Up next for Pettis should be Khabib Nurmogomedov who showed up at the press conference to ensure Showtime knew who he was.

Attendance and gate

MMA Junkie reports the attendance and gate at the Mandalay Bay Events Center in Las Vegas. The attendance announced post-event was 9,617 for a gate of $2.488 million.  The last event at the Mandalay Bay was UFC 170 in February 2014 for Ronda Rousey-Sara McMann.  That event drew 10, 217 for a gate of $1,555,870.

Promotion for the Fight

UFC Embedded was the main driver once again and offered some good background on Hendricks-Lawler and Pettis- Gil.  It also covered the Pettis Wheaties box cover announcement and the Reebok uniform announcement.  Hendricks’ sponsor, Bass Pro Shops, received some exposure as Johny was seen shopping for a rifle at the outdoor sporting goods store.

The UFC released Hendricks-Lawler I online which one must consider was one of the best fights of the year.

UFC 181 sported a comic book theme with the fight poster.  A nice change from the usual face offs.

ufc 181

UFC 181 was slated for movie theaters once again.

Sponsorships

In the Octagon were Wargaming.net, Alienware, Matefit.me, Fram, Musclepharm, Metro PCS, Harley Davidson, Air Force Reserve (a Robbie Lawler associated sponsor), Toyo Tires and Bud Light in the center.

Johny Hendricks had a new sponsor for the fight, Zak Products, an official NASCAR sponsor.

Hendricks and Pettis, already sponsored by Reebok, wore the brand into the Octagon.  Perhaps the Pettis walkout shirt is a glimpse of what to expect from the brand in July.

Dynamic Fastener made its presence known in the Octagon.  Hopefully, viewers will figure out what it does before it goes away in July.

Harley Davidson had a promotion where the winner of the Travis Browne-Brendan Schaub fight won a Harley.  For those that didn’t watch, Browne won the motorcycle.

Odds and ends

Raquel Pennington-Ashlee Evans Smith ending was a cliffhanger of sorts since FS1 cut to commercial as Pennington had the choke on Smith and it was not clear what had happened.  I recall the same thing happening with Dan Henderson-Shogun Rua.

Great wins for Todd Duffee and Josh Samman, the latter with a great headkick KO of Eddie Gordon. Gordon wore a legalize MMA shirt into the Octagon as he fights out of Matt Serra’s gym in New York.

There was some foreshadowing about 181 by Dana White on the Jim Rome Show.

Another interesting question in light of the Reebok deal.

Urijah Faber took what is becoming a normal spot as the final bout on the UFC Prelims.  It’s interesting that he’s becoming a mainstay in this position but according to Dave Meltzer he chooses to be on FS1 rather than PPV because more people watch.  It makes sense considering he is a name, can draw viewers to the FS1 prelims and is a good bridge to the PPV telecast.

Interesting that they dropped the lights for Pettis-Gil but not for Hendricks-Lawler.

The production for the promos for UFC 182 and UFC 183 were great and showed more of a entertainment edge to them.

A good read on referee Mark Smith, who is a retired Air Force pilot.  Only coincidence that Air Force Reserves was a sponsor on the Octagon mat.

Conclusion

UFC 181 was one of the best cards of the year.  From the Prelims to the main event, it came through with action fights, KOs, submissions and a surprise announcement.  Does that mean it will cash in with PPV buys?  Google searches were high on the search terms UFC and CM Punk in the U.S. as both were trending 3rd and 6th respectively with over 100K searches each.  While this does not necessarily equate to buys (e.g. Manny Pacquiao registered over 500K searches yet scored a reported 300K PPV buys), we should see UFC 181 doing well and above this year’s PPV average.  Look for somewhere between the 400-500K range.

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