UFC 197 attendance, gate and bonuses

April 23, 2016

MMA Junkie reports the attendance, gate and bonuses for UFC 197.  The event featured the return of Jon Jones as he took on Ovince St. Pierre.

The MGM Grand Garden Arena drew 11,352 fans for a gate of $2.3 million.

Bonuses were awarded to Demetrious Johnson, Yair Rodriguez, Dannyl Roberts and Dominique Steele.  Each earned $50K.  Roberts and Steele earned the FOTN.

The event numbers were announced by the UFC at the post-fight press conference.

Payout Perspective:

Of the already 4 UFC events this year at the MGM, the event did better than February’s UFC event which was converted to a Fight Night.  It also did better than Lawler-Condit in January.  However, not surprising, it came second to March’s UFC 196 which featured Diaz-McGregor.  Notably, Jon Jones’ last event at the MGM was UFC 182 which drew 11,575 for $3.7M.  Slightly more in attendance but its clear the tickets were more expensive for Jones-Cormier.

Conor McGregor is not retired

April 21, 2016

Conor McGregor is not retired.  Despite a McGregor tweet earlier this week, he sent a Facebook post proclaiming he was not retired.  It all appears to be an impasse between the current Featherweight Champion and the UFC.

The impasse centers around the amount of promotion he was to do for UFC 200.  In the post, which appeared on McGregor’s Facebook page, he indicated he asked for some “leeway” with the media obligations but was denied.

McGregor noted the amount of money he made for the UFC in his last three fights:

I feel the $400million I have generated for the company in my last three events, all inside 8 months, is enough to get me this slight leeway.
I am still ready to go for UFC 200.

Despite taking McGregor off of UFC 200, Dana White did not outright bury McGregor for not complying with media requests.  In fact, White said he was not mad at McGregor on Collin Cowherd’s FS1 show.  He also did not rule out his return to the UFC 200 card.

On Thursday, McGregor sent another tweet which appears aimed at the UFC and the posture that he is not going to give in.

Payout Perspective:

It’s clear that the two sides need each other.  Based on McGregor’s last three events, he realizes what an asset he is to the UFC.  July 9th is supposed to be the biggest event in the company’s history to date.  The UFC would like McGregor on the card.  At 27, McGregor’s career seems far from over and the UFC is the only company that can give him the money he believes he deserves.  We shall see what transpires in the coming days as to whether either side concedes.

TUF 23 episode 1 lowest rated debut on FS1

April 21, 2016

The debut episode of TUF 23 drew 479,000 viewers on FS1 Wednesday night according to Sports TV Ratings.  It is the lowest rating for a debut episode on TUF since it began on FS1.

The debut episode featured the usual two-hour premiere which showed fights to get into the house.  This season’s coaches are Joanna Jedrzejcyk and Claudia Gadelha.

Ratings of debut episodes of TUF on FS1:

TUF 22 (Conor-Faber) – 622,000 viewers

TUF 21 (Blackzillians-ATT) –490,000 viewers

TUF 20 (Pettis-Melendez) – 536,000 viewers

TUF 19 (Edgar-Penn) – 595,000 viewers

TUF 18 (Rousey-Tate) – 762,000 viewers

Payout Perspective:

It was an entertaining night of fights but the ratings reflect that either people are not into The Ultimate Fighter or they were just so many other things on television.  Spring is always hard due to beginning of baseball, NBA and NHL playoffs.  We will see how this season does in the ratings.

UFC on Fox 19 final overnight rating and prelims

April 21, 2016

UFC on Fox 19 Saturday drew an average rating of 2.5 million viewers on Saturday according to Nielsen.  The prelims which preceded the main card on Fox drew 1.4 million viewers.

The main card peaked with 2.8 million viewers.

The prelims which featured Michael Chiesa submitting Beneil Dariush drew a 0.9 rating in the adult 18-49 demo and a 2 share.  It improved from last April’s UFC on Fox Prelims by 13%.  It was the third time that the prelims for a UFC on Fox event aired on Fox.

The final overnight ratings for the main card is slightly off last April’s UFC on Fox 15 Prelims which drew 2.7 million viewers.

Payout Perspective:

The ratings are good considering this card was hit hard with removals including a fight (Islam Makhachev-Drew Dober) that was taken off after the weigh-ins.  The ratings show the relative stability in knowing what to expect with these cards.

UFC removes McGregor from UFC 200

April 19, 2016

Dana White announced on ESPN Tuesday that Conor McGregor has been removed from UFC 200.  The news comes hours after McGregor announced his retirement via twitter.

White indicated that McGregor was removed from the card after he indicated he would not participate in promotional activities.  White has done something like this before.  When Nick Diaz failed to show up for multiple media appearance, he was removed from his title fight against Georges St. Pierre.  Of course, after being removed, he was immediately rebooked to fight BJ Penn at UFC 137.

Could we see something like this happen again?  Hopefully McGregor doesn’t get rebooked against Penn.  But you get the point.

The UFC did not seem to acknowledge the McGregor retirement announcement.  One might assume that the sides are split over money.  Rumors speculate that McGregor is asking for $10 million for UFC 200.

At this point, the UFC is searching to find a main event for July.  If it doesn’t, it will likely go with Edgar-Aldo.

As for the news, the following tweet reflects the fact that MMA fans are social media savvy.  Also, the casual fan is noticing.  But not sure how much it has to do with impact in the sports world.  Still pretty impressive.

Payout Perspective:

If there was a fighter that had leverage in negotiating with the UFC it would be McGregor.  He has produced records in attendance, gate and the ancillary economic impact he provides to the hospitality industry is huge.  The many fans traveling from Ireland and elsewhere to come to Vegas to see him is huge.  Not to mention, his PPVs are some of the biggest buy rates for the company.  Will the sides get back together or has the UFC moved on?  We shall see.

Conor McGregor tweets he’s retiring

April 19, 2016

The UFC and MMA fans have been thrown for a loop as Conor McGregor sent out a tweet stating that he was retiring.  McGregor was scheduled to fight Nate Diaz in the main event of UFC 200.

You think only MMA fans know Conor McGregor?  Per Darren Rovell.

The RTs at this writing is over 87,000 and 60,000 likes.

Payout Perspective:

Either this is a ploy, toying with the fans on social media or the real thing.  If it is for real, then the UFC has a real issue on its hands for its biggest event of the year.  With Aldo-Edgar and Tate-Nunes likely being the co-main event for the company’s biggest event of the year, UFC 200 does not seem like the heralded event it once was thought to be.  We will see in the coming days, weeks if the tweet is true.

Combate Americas joins Fight Pass stable

April 18, 2016

UFC Fight Pass has added Combate Americas to its stable of promotions that will offer live cards on its over the top digital platform.

Original UFC creator Campbell McLaren created Combate Americas and signed the multi-year deal with Fight Pass.  The deal begins Monday with a show in Los Angeles.

According to MMA Fighting, it will be the first of a minimum of 8 events on Fight Pass this year.

Prior to its deal with Fight Pass, Combate Americas was seen on NBC Universo and was geared toward a Hispanic audience.

The acquisition is just the latest by UFC Fight Pass.  Last week, it signed Cage Warriors to its list as the UK-based promotion live streamed its latest event this past Friday on Fight Pass.

Payout Perspective:

Content is key in the digital landscape and the deals with Combate Americas and Cage Warriors is evidence that live streamed events are important for Fight Pass.  The more there is on the network, the more opportunities to garner subscribers.  Combate Americas probably is pleased with the deal as it likely expands its audience to more MMA fans.

PBC on NBC draws 1.24M viewers in overnight ratings

April 17, 2016

Premier Boxing Champions posted its worst ratings on NBC drawing just 1.24 million viewers in overnights per Television By Numbers.

The card featured Errol Spence, Jr. against Chris Algieri with Spence scoring the victory.

The event, which aired from 8:30-11pm ET drew a 0.3 rating in the adult 18-49 demo and a 1 share.

The PBC on NBC December 12th card drew 1.85 million viewers.

Payout Perspective:

On the other end of the watching spectrum, while the UFC on Fox won the night in the A18-49 demo, PBC on NBC put on its worst rating since airing on the network.  This has to be a big disappointment considering it is trying to push young stars like Errol Spence, Jr.  The overnight ratings reflect show that despite the shuffled UFC card, it has established a set audience that will watch the event regardless of the matchups.  As for boxing, it has yet to produce something like this to maintain ratings.

UFC on Fox 19 draws 2.13M viewers in overnight ratings

April 17, 2016

UFC on Fox 19 drew an average of 2.13 million viewers in overnight ratings on Fox according Television By Numbers.

The event won the time slot in network ratings in adults 18-49 posting an 0.8 rating and a 3 share.

UFC on Fox Ratings
Overnights Live + SD
UFC on Fox 1 5,700,000
UFC on Fox 2 4,570,000
UFC on Fox 3 2,250,000 2,400,000
UFC on Fox 4 2,360,000 2,400,000
UFC on Fox 5 3,410,000 4,400,000
UFC on Fox 6 3,770,000 4,220,000
UFC on Fox 7 3,300,000 3,700,000
UFC on Fox 8 2,040,000 2,380,000
UFC on Fox 9 2,410,000 2,800,000
UFC on Fox 10 2,550,000 3,220,000
UFC on Fox 11 1,990,000 2,500,000
UFC on Fox 12 2,020,000 2,500,000
UFC on Fox 13 2,270,000 2,800,000
UFC on Fox 14 2,820,000 3,049,000
UFC on Fox 15 2,430,000 2,745,000
UFC on Fox 16 2,290,000 2,800,000
UFC on Fox 17 2,280,000 2,781,000
UFC on Fox 18 2,430,000 2,685,000
UFC on Fox 19 2,130,000

UFC on Fox 19 Ratings

The event featured Glover Teixiera and Rashad Evans with Teixiera earning a first round KO of the former UFC light heavyweight champion.  The overrun was only 11 minutes in length from the usual 5-7pm PT time slot.

Payout Perspective:

Despite winning the night, the event was down from the 2.43M viewer overnight it produced last April.  Of course, the card was decimated due to injuries and the need to remove the Hendo-Machida fight due to Machida’s failed drug test.  Still, on a night in which there was a lot of sports on television, including PBC on NBC at the same time, the UFC did a very good overnight and won the night for its target demo.

UFC on Fox 19 attendance, gate and bonuses

April 17, 2016

UFC on Fox 19 drew 11,273 with a live gate of $1.057 million.  In addition, Glover Teixeira led the group of bonus winners earning $50,000.

The numbers were announced at the post-fight press conference.

The event took place at the Amalie Arena in Tampa, Florida.  Saturday night’s event ranked third among UFC cards in the state.

  1. UFC on Fox 17: 14,459 ($1.710,000 gate)
  2. UFC on Fox 11: 14,410 ($1,651.776)
  3. UFC on Fox 19: 11,273 ($1,057,000)
  4. UFC on FX 3: 6,635 ($329,110)
  5. UFC Fight Night 70 – 5,604 (no gate announced)

The Amalie Arena capacity ranges from 18,500 to 21,500.

The bonus went to Glover Teixeira, Michael Chiesa, Elizeu Zalieski dos Santos and Omari Akhmadov earned the $50,000 bonuses.  Teixeira and Chiesa earned the Performance Bonuses while dos Santos and Akhmedov earned Fight of the Night which aired as a Fight Pass exclusive.

Payout Perspecitve:

Overall a good event which could have fallen off due to the loss of Tony Ferguson due to injury and Lyoto Machida due to failing a drug test.  In addition, IIslam Makhachev’s fight with Drew Dober was nixed due to Makhachev failing a drug test. Still it was an entertaining night of fights with the Fight of the Night being a very entertaining battle.  The Performance Bonuses could have gone to Jon Dodson and Michael Dodson as well.

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