April 22, 2015
In light of Zuffa’s announcement that it has changed the policy through which it will compensate fighters under the Reebok sponsorship deal, a manager of UFC fighters has spoken out about the deal and the sponsorship landscape. Oren Hodak of KO Reps who represents Johny Hendricks, Ovince St. Pierre and Joe Lauzon among others has expressed his opinion on the problems with the current state of MMA sponsorship.
“The current problem in the MMA landscape is the managers/agents that are in the business. They aren’t working hard enough or smart enough going after non endemic brands. They are simply seeing a logo on another fighter and then contacting that company. Or even more pathetic is agents calling another agent to help them out with a deal,” Hodak told MMA Payout. Hodak holds a Master’s degree in Sports Marketing and worked in the sports industry for several years before opening up his MMA management company.
“KOreps has had great success giving companies such as Reebok, Bass Pro, Smart Stop Self Storage, Instaloans and most recently Parts-express.com their first real taste of Octagon exposure in addition to partnering with fighters outside of the cage,” stated Hodak. “Sure, the sponsor tax takes money out of budgets from your core MMA clothing and supplement companies but there are plenty more companies out there with a sports marketing budget. Over the years the UFC has slowly raised the sponsor tax and added numerous categories to the non-approved list, giving fighters less and less opportunity. In turn, managers have an excuse as to why they aren’t producing and UFC has fighters openly complaining about sponsorship money.”
On Monday, the Sports Business Journal reported that the UFC had changed the way it would pay its fighters through the Reebok sponsorship deal which goes into effect in July. Instead of relying on media rankings, it would base the sponsorship pay on the number of fights an individual has had under Zuffa. This would include fights in Strikeforce and WEC after both were acquired by Zuffa. The change in the policy was said to be based on speaking with a number of fighters and managers.
“Some fighters may come out ahead with this new deal but I believe the fighters with professionally qualified sports management behind them will not,” Hodak added, “We have already heard from numerous fighters losing deals because they can’t utilize the valuable fight night impressions surrounding tv viewership.”
It’s clear that despite the change in payment structure, the UFC-Reebok deal will still affect the bottom line of many fighters. Hodak points out an issue he sees as a manager of fighters. It’s an interesting viewpoint and a constructive critique on the nature of the business. It also calls into question the management practice of some in the industry. Not only will the sponsorship landscape change in the UFC, but the management of fighters may change too. We shall see how this plays out in the UFC after the Reebok deal is put into place this summer.
April 21, 2015
In a surprising turn of events, the New Jersey court that issued the preliminary injunction preventing Rampage Jackson from fighting on Saturday’s UFC 186 card has reversed its decision. At this point, no court records have surfaced but Bellator has issued a statement indicating that it is “disappointed (the court) reversed the injunction as to the April 25 fight.
Bellator has released a statement on Rampage, saying it is “disappointed (the court) reversed the injunction as to the April 25 fight.”
— Brett Okamoto (@bokamotoESPN) April 21, 2015
Jackson released his own announcement via social media:
One can only guess the reasons for the Court to reverse its decision at this point. In its opinion issued on April 7th, it appeared that the Court seemed dead set that Rampage had breached his contract. Unless there was a procedural defect, the Court must have been persuaded by another issue it overlooked to reverse its opinion. MMA Payout will have more as the information becomes available.
UPDATED: Not surprising, the UFC is pleased with Tuesday’s ruling overturning the preliminary injunction. “We are happy with the decision from the New Jersey Court allowing Rampage to fight in Montreal this Saturday night,” UFC President Dana White said, “I am looking forward to seeing Rampage back in the Octagon.”
April 21, 2015
The third episode of Show Money talks Rampage injunction, an update on the UFC Antitrust lawsuit, Phil Davis to Bellator and the dismissal of Zuffa’s lawsuit in New York. I join Bloody Elbow’s Paul Gift and John Nash to talk, debate and discuss these issues.
April 20, 2015
The Sports Business Journal (the article is free to non-subscribers) has an exclusive report on how Al Haymon developed his deal to launch PBC on NBC. Based on public documents obtained by Bill King of the SBJ, it appears that Haymon’s investors have paid NBC over $425 million.
The story begins with the initial pitch to NBC starting in late 2013 where fighters advised under Al Haymon would be showcased on NBC on weekend afternoons and Saturday nights. To entice the network execs, he offered a time-buy which would front the money for the venture. But, he also asked for more than the standard pay to play model. He wanted NBC in on the production of the programs as well as offering “Olympic-level” features to introduce his fighters to the audience.
The financials for the undertaking include a $371.3 million investment by Ivy Asset Strategy Fund, in what King determined to be Haymon Boxing. A second fund, WRA Asset Strategy. listed an investment of $42.2 million in Haymon Boxing and a third fund, Ivy Funds VIP Asset Strategy showed an investment of $18.5 million. Waddell & Reed fund manager Ryan Caldwell and Haymon attorney Mike Ring helped facilitate the deal. Caldwell co-managed a fund that put $1.5 billion into Formula One racing.
The $432 million and the unique structure of the two year deal convinced NBC to invest production costs as well as delivering well-known names as on-air talent (i.e., Al Michaels, Bob Costs, Sugar Ray Leonard) to its broadcasts.
The article differentiates the UFC dive into television as the sport was introducing MMA whereas PBC sees itself as “reviving” the sport.
So far so good for PBC on network television. In two network telecasts, it scored wins in the valuable 18-49 demo. And while the second network showing on April 11th drew less than its March debut on NBC, the vibes from fans have been positive.
The obvious question is whether more people will start to tune in. While boxing fans are bullish on Haymon and the programming, an accompanying SBJ Turnkey Sports Poll to the article indicates that only 10% of those responding to the poll knew of PBC’s debut on NBC and watched. However, 38% stated they heard of the debut but did not watch and another 51% were not aware of PBC on NBC. In addition, another Turnkey Sports Poll question indicated that 62% of those polled would not watch the upcoming May 2nd fight between Floyd Mayweather and Manny Pacquiao.
It’s an interesting read (which you can do without the need of a subscription at this point) about the financial backing of PBC. It also shows the business acumen of Haymon and his financial backers. While there is risk by Haymon, et al., he was able to convince NBC (as well his other network partners) to take part in the endeavor. By requesting NBC production help including top-shelf on-air talent, it offered legitimacy to the program.
Will it catch on? The Turnkey poll appears that there is still room to grow and perhaps boxing has been shelved for a while and out of the minds of the mainstream viewer but with promotion, it could grow. One thing is for certain, it appears that Haymon and his investors are willing to take an initial financial hit for a long-term return on its investment.
April 20, 2015
Sports Business Journal reports (subscription recommended) that the UFC is making a change to the way it will compensate its fighters through the Reebok deal. Instead of paying fighters based on media rankings, it will pay fighters based on a “tiered system” based on tenure or number of UFC bouts fought.
There will be 5 tiers based on the number of fights an individual has had with the UFC. The article indicates that the UFC will count fights with the WEC and Strikeforce into the number of fights an individual has fought with the organization. There will be tiers of 1-5 fights, 6-10 fights, 11-15 fights, 16-20 fights and more than 21 fights according to the article.
Title fights will be an exception to this rule as the fighters will receive greater compensation. The UFC declined comment on sharing the amount of money each tier would receive.
The change is based on speaking with fighters and managers about the new Reebok deal according to UFC senior vice president of global consumer products, Tracey Bleczinksi.
The article includes quotes from Glenn Robinson of Authentic Sports Management and Ronda Rousey’s manager Brad Slater. Robinson indicated that the sponsorship money has dried up over the years and that the Reebok deal is “more sustainable.” Slater acknowledged that despite the number of sponsors a fighter may have, the total money earned was not “a really significant number.”
The new “tiered” system appears to be a much more fair system than the media rankings which were widely criticized. The system which rewards a fighter based on time served in the UFC (or WEC or Strikeforce) is a much more stable way of determining how a fighter will be compensated through the Reebok deal. It also gives a fighter incentive to do their best to stay in the UFC. Still, the unknown is how much a fighter will be paid through the deal. The UFC does leave itself an out as the policy allows it to pay fighters more in championship bouts (e.g. McGregor at UFC 189).
The article points out that the change was based on discussions with fighters and their managers about the deal. It’s interesting that these discussions happened now and not during the time prior to the Reebok announcement. The new change should give a fighter more certainty as to what tier they are in and an expectancy as to how much they should receive from Reebok.
April 19, 2015
Televison By Numbers reports that the UFC on Fox 15 event on Fox Saturday night drew an average of 2.43 million viewers which narrowly edged out the New York Rangers-Pittsburgh Penguins NHL game on NBC.
UFC on Fox 15 scored 2.43 million viewers, a 0.9 rating among the 18-49 demo and a 4 share. The event ran from 8:00pm-10:00pm. There was little, if any overrun as Luke Rockhold stopped Lyoto Machida in the main event. The NHL on NBC (8:00pm-11:00pm) drew similar ratings with 2.41 million viewers, a similar 0.9 rating in the 18-49 category and a 3 share.
The UFC event was also up against the NBA Playoffs which aired on cable.
UFC on Fox 11 event which aired about the same time last year drew an initial overnight rating of 1.99 million viewers and was adjusted up to 2.5 million viewers.
In terms of overall viewership for the night, TV By Numbers is reporting that 48 Hours on CBS drew 6.25 million viewers in the 10pm slot Saturday
This is a very good rating for the UFC considering it went up against the NHL Playoffs. While it’s only the first round, one would think that the New York-Pittsburgh matchup would draw considerable interest from the two of the biggest television markets. MMA Payout will have more on the ratings as they come in.
|UFC on Fox Ratings|
|UFC on Fox 1||5,700,000|
|UFC on Fox 2||4,570,000|
|UFC on Fox 3||2,250,000|
|UFC on Fox 4||2,360,000|
|UFC on Fox 5||3,410,000|
|UFC on Fox 6||4,220,000|
|UFC on Fox 7||3,300,000|
|UFC on Fox 8||2,380,000|
|UFC on Fox 9||2,800,000|
|UFC on Fox 10||3,220,000|
|UFC on Fox 11||1,980,000|
|UFC on Fox 12||2,500,000|
|UFC on Fox 13||2,800,000|
|UFC on Fox 14||2,820,000|
|UFC on Fox 15||2,430,000|
April 16, 2015
Does UFC Fighter Felice Herrig have a legitimate claim against the new Mortal Kombat video game? Video game web site Kotaku reported the similarities between the UFC strawweight and Cassie Cage, a character on the Mortal Kombat video game.
Although Herrig has not indicated that she may take action, does she have a claim? Maybe. In fact, she questioned this 3 months ago in Instagram and with more promos coming out featuring Cage, Herrig is becoming more suspicious. The other question one might ask is whether the UFC also has a claim against Warner Brothers Interactive, the publishers of the video game. Although we have not looked at Herrig’s contract, we assume that it is a standard UFC fighter agreement which would include a right of publicity clause which would grant the UFC the exclusive right to use her likeness. If an entity, like the makers of Mortal Kombat, were to do this without the permission of the UFC, you might conclude that they would have a viable legal claim.
Based on the compilation produced by Herrig, one can make a valid argument that the character, Cassie Cage, looks similar to Herrig. If Herrig and/or the UFC were to sue, it would have several causes of actions from which it could choose.
First, there are state laws of right of publicity which would be applicable here. Most of these laws protect a person’s right in his or her name and likeness. Likeness is the most difficult to define as there are multiple definitions of the term but in general Courts have used the “readily identifiable” test to conclude that drawings, if sufficiently detailed, can constitute a “likeness.” In a famous case, the Court ruled a robot, if sufficiently detailed, could be a likeness. That case involved TV letter-turner Vanna White as White sued Samsung for a television ad that depicted a robot doing a similar act of turning letters like the game show hostess.
One of the threshold issues to constitute a violation of one’s right of publicity is whether the offending party “knowingly” used another’s likeness without prior consent. If there was no consent, the party violating the right of publicity shall be liable for damages.
In Herrig’s case, one might conclude that damages might include a portion of the sales of the new Mortal Kombat video game.
There are four steps under common law which courts seek out in determining whether there is a violation of one’s Right of Publicity:
- The use of the identity;
- Appropriating the use to its advantage, commercially;
- Lack of consent; and
- The use results in injury (e.g., here Herrig was not paid for the use of her likeness for the character).
Under Federal law, there is the Lanham Act in which Herrig or the UFC could argue that there was a “likelihood of confusion as to whether Herrig was endorsing Mortal Kombat.” Since Mortal Kombat did not ask Herrig if they could use her likeness, gamers may think that Herrig took part in the video game.
Obviously the makers of Mortal Kombat would claim that the character is not based on Herrig, or it is a compilation of various female characters and not necessarily Herrig.
Whether or not Herrig or the UFC files a lawsuit is solely speculation. A hurdle not mentioned above is the strength of Herrig’s mark. Basically, how well-known is Herrig? This is debatable although Herrig might cite to her many followers on social media as evidence of her notoriety. We haven’t heard from Warner Bros. yet but expect a denial that the character was based on Herrig without her consent. A lawsuit would be a long process which would be costly. So, it would be up to Herrig or the UFC whether they think its worth it.
This publicity may help Herrig’s upcoming fight this Saturday as well as the debut of the new Mortal Kombat video game.
Of course, if you want more hype for the video game, you should watch this pre-Super Bowl 49 video of Marshawn Lynch and Rob Gronkowski playing the game.
April 15, 2015
MMA Fighting reports the Bellator 136 salaries which were disclosed by the California State Athletic Comission. Lightweight champion Will Brooks was the top paid fighter earning $72,000.
Brooks, who earned $36,000 for show and $36,000 for the win, successfully defended his title against Dave Jansen who made $12,000. The event took place Friday at the Bren Events Center in Irvine, California.
Via MMA Fighting:
Will Brooks: ($36,000 + $36,000 = $72,000) def. Dave Jansen ($12,000)
Rafael Carvalho ($4,000 + $4,000 = $8,000) def. Joe Schilling ($27,000)
Marcin Held ($13,000 + $13,000 = $26,000) def. Alexander Sarnavskiy($11,000)
Tony Johnson ($8,000 + $8,000 = $16,000) def. Alexander Volkov($10,000)
John Teixeira ($4,000 + $4,000 = $8,000) def. Fabricio Guerreiro($8,000)
Saad Awad ($10,000 + $10,000 = $20,000) def. Rob Sinclair ($8,000)
Joey Beltran ($10,000 + $10,000 = $20,000) def. Brian Rogers ($10,000)
AJ McKee ($1,500 + $1,5000 = $3,000) def. Marcos Bonilla ($1,000)
Chad George ($1,500 + $1,500 = $3,000) def. Mark Vorgeas ($2,000)
Justin Goverale ($1,000 + $1,000 = $2,000) def. Jay Bogan ($1,500)
Steve Ramirez ($1,000 + $1,000 = $2,000) def. Jonathan Santa Maria($2,500)
Chris Herrera ($1,500) vs. Luc Bondole ($1,500) (DRAW)
Cleber Luciano ($3,000 + $3,000 = $6,000) def. Aaron Miller ($2,000)
Clearly Bellator pay is much less than UFC pay. Brooks’ base of $36,000 is on par with recent payouts of lightweights Joe Lauzon’s at UFC 183 and Danny Castillo at UFC 182. Of course, there are other fighters on the UFC roster that make a higher base than Brooks. Schilling made $27,000 in his loss which was the second highest show purse on the card.
April 14, 2015
The UFC has launched an online petition to push for legalizing and regulating MMA in the state of New York. It is offering a one month free subscription to UFC Fight Pass for signing the petition.
The catch is that the one-month free subscription is only for New York residents. The launch comes with hope that this year in Albany will be different for the UFC and MMA fans. With the removal of Sheldon Silver as speaker of the Assembly, hopes look good for a potential vote on legalizing MMA in the state. As we all know, New York is the only state in the U.S. prohibiting professional MMA.
Lorenzo Fertitta spoke about the new initiative in the announcement on UFC.com:
“We wanted to create a new vehicle for these passionate New York fans to demonstrate their support for legalizing MMA in New York and use their grassroots strength to convince Members of the Assembly that they can’t wait any longer to bring the world’s fastest growing sport to the Empire State,” Fertitta said. “I’ve travelled across the state and was in Albany just last month. I constantly hear from fans eager to help and now we’ve provided a way for them to do just that.”
With Zuffa losing out on its legal battle in New York last month, it’s clear that there is much more pressure for Zuffa to score a win in the legislature.
This is a good way for Zuffa to mobilize its support and offering Fight Pass also serves as motivation to fill out the petition. While there is no way of knowing if this type of campaign will eventually help, it’s another way for Zuffa to rally support. We shall see if this helps drum up support.
April 12, 2015
MMA Junkie reports the attendance from Saturday’s UFC Fight Night 64 from Krakow, Poland. The announced attendance was of 10,000 for a live gate of $720,000.
The seating capacity of Tauron Arena in Krakow is 15,328 for sporting events. It was the first event in Poland for the UFC.
Good debut for the UFC in Poland? Even though it may have not been a sell-out, 10,000 fans for the fight card is a respectable turnout. One might think that Joanna Jedrzejcyk will headline an event when the UFC returns.