(UPDATED with peak #s) UFC Fight Night 103 draws over 1M viewers

January 18, 2017

UFC Fight Night 103 drew 1.090 million viewers on FS1 Sunday night per Sports TV Ratings.  The prelims drew 824,000 viewers on FS1.

UPDATED: The show peaked with 1,604,000 viewers between 12-12:15am.  It was the No. 1 viewership in the A18-49 category from 8pm-12:15am ET.  The postfight show averaged 364,000 which is tied for the 3rd largest-viewed FS1 UFC Fight Night Postfight ever.

The prelims aired from 8-10pm ET and scored 361,000 viewers in the A18-49 demo.  The main card drew 612,000 viewers in the A18-49 demo.

The main card featured BJ Penn’s return against Yair Rodriguez.  The prelims main fight featured Drakkar Klose and Devin Powell.

Payout Perspective:

The Fight Night ratings are the best since September 2016 at UFC Fight Night 95.  The event featured Cristiane Cyborg Justino from Brazil.  The event did well considering it went up against the NFL game featuring the Chiefs-Steelers and we thought that it might affect viewership.  Certainly, the ratings appear to not be affected.

Penn tops UFC Fight Night 103 payouts

January 17, 2017

MMA Junkie reports the salaries for UFC Fight Night 103 on Sunday.  The payouts, disclosed by Arizona Boxing & Mixed Martial Arts Commission, released the payouts totaling $841,000.

Via MMA Junkie:

Yair Rodriguez: $100,000 (includes $50,000 win bonus)
def. B.J. Penn: $150,000

Joe Lauzon: $116,000 (includes $58,000 win bonus)
def. Marcin Held: $20,000

Ben Saunders: $40,000 (includes $20,000 win bonus)
def. Court McGee: $35,000

Sergio Pettis: $54,000 (includes $27,000 win bonus)
def. John Moraga: $28,000

Drakkar Klose: $20,000 (includes $10,000 win bonus)
def. Devin Powell: $10,000

Augusto Mendes: $20,000 (includes $10,000 win bonus)
def. Frankie Saenz: $20,000

Aleksei Oleinik: $48,000 (includes $24,000 win bonus)
def. Viktor Pesta: $10,000

Tony Martin: $32,000 (includes $16,000 win bonus)
def. Alex White: $14,000

Nina Ansaroff: $20,000 (includes $10,000 win bonus)
def. Jocelyn Jones-Lybarger: $10,000

Walt Harris: $24,000 (includes $12,000 win bonus)
def. Chase Sherman: $10,000

Joachim Christensen: $20,000 (includes $10,000 win bonus)
def. Bojan Mihajlovic: $10,000

Cyril Asker: $20,000 (includes $10,000 win bonus)
def. Dmitrii Smoliakov: $10,000

Payout Perspective:

Rodriguez equals Penn’s pay as he also received a Performance Bonus.  $150,000 is the same amount Penn received in his last fight against Frankie Edgar in July 2014.

Coaches for TUF 25 announced

January 16, 2017

The next season of The Ultimate Fighter will feature bantamweight coaches T.J. Dillashaw and newly crowned champ Cody Garbrandt according to a UFC press release. The long-running series will continue with former competitors from past seasons on the show.

The new season begins on FS1 on April 19th with a two hour premiere.

Payout Perspective:

No date yet for a fight between Garbrandt and Dillashaw although the press release indicated that they would fight after the season of TUF so this might put us at the July show of International Fight Week which would be a great co-main event.  As for the series, I’m not sure if these two as coaches will garner more viewers than previous seasons although the curiosity of seeing past TUF fighters serves as a “Where are they now” sort of feel for people that have watched past seasons.

UFC 103 attendance, gate and bonuses

January 15, 2017

MMA Junkie reports the attendance, gate and bonuses for UFC 103 in Phoenix, Arizona.

Yair Rodriguez led the bonus winners after demolishing B.J. Penn.

Aleksie Oleinik, Augusto Mendes and Frankie Saenz were the other bonus winners.  Mendes and Saenz drew Fight of the Night while Rodriguez and Olenik won for Performance Bonuses.

UFC 103 in Phoenix drew 11,589 for $913.372.  The event took place at the Talking Stick Resort Arena (formerly US Airways Arena).

NFL delay could affect viewership for UFC Fight Night

January 14, 2017

Due to weather conditions in Kansas City, Missouri the NFL has decided to push the divisional playoff game between Kansas City and Pittsburgh to a 5:20 p.m. PT kickoff rather than a 1:05 pm PT start.  The delay will come at the cost of UFC as its event in Phoenix airs at the same time.

UFC Fight Night: Rodriguez vs. Penn takes place from Phoenix, Arizona at 7pm PT.  Of course, most sports viewers will be watching the Steelers-Chiefs game.

The UFC Prelims will air on FS1 prior to the main card.

Payout Perspective:

The UFC had hoped that they would capitalize on NFL Football this weekend but not with a game occurring during its main card.  Now, you might see a decrease in viewership due to the competing game unless there is an extreme blowout.

Mayweather scoffs at White’s $25M offer to fight McGregor

January 13, 2017

Dana White has made a counteroffer to Floyd Mayweather’s offer of $15 million to Conor McGregor.  On FS1’s “The Herd” with Colin Cowherd, he offered to pay the fighters $25 million each and a split of the PPV revenue.

During his ESPN “car wash” earlier this week, Mayweather stated he’s interested in McGregor but as the “A” side would want $100 million plus his PPV cut.  He would grant McGregor $15 million.

White chimed in today with his offer.

Of course, but its far less than Mayweather had been suggesting. Thus, TMZ caught up with Floyd who gave his response.

Payout Perspective:

Let’s be honest, this fight will not happen if the UFC wants to co-promote.  Mayweather garnered a 60-40 split in his Fight of the Century with Manny Pacquiao.  He’ll be sure to want a 70-30 split against an unproven commodity.  Sure, the UFC PPVs and attendance/gate are good for McGregor, but Mayweather knows his worth and there’s no reason for him to fight unless he gets what he wants.

Mayweather says he wants McGregor, offers fighter $15M

January 11, 2017

Floyd Mayweather, Jr. indicated that he has indicated that he would fight Conor McGregor if the UFC lightweight champion would take $15 million and a cut of the PPV.  Mayweather stated that he was the “A” side and would want $100 million guaranteed plus a bigger share of the PPV.

Doing the ESPN “car wash,” he told Stephen A. Smith on “First Take” that he tried to make the Conor McGregor fight.  McGregor stated he would box Mayweather for $100 million.

On a Facebook Live chat with ESPN’s Brian Campbell, Mayweather claimed that the last time he saw Conor McGregor fight in the UFC was a little of his UFC 205 fight on a cell phone while at Boston Celtic Isaiah Thomas’ wedding.  He also stated that he Facetimed with Nate Diaz talking about McGregor.

Mayweather was doing the car wash as Mayweather Promotions is promoting fights taking place at the Barclay’s Center Saturday.  His fighter Badou Jack, is in the main event fighting James DeGale.

In response to Mayweather’s ESPN interviews, McGregor posted a cartoon of himself standing over Mayweather, holding two belts.

A photo posted by Conor McGregor Official (@thenotoriousmma) on

Payout Perspective:

Will a McGregor-Mayweather fight actually happen?  While McGregor has obtained a California boxing license, it’s still unlikely that the fight actually happens.  McGregor is still under contract with the UFC and unless they get a cut of this endeavor, I would suggest they remain the greatest obstacle (not the salary squabble) from this spectacle from happening.

Mark Hunt files lawsuit against UFC, White and Lesnar

January 10, 2017

UFC Heavyweight Mark Hunt has filed a lawsuit against the UFC, Dana White and Brock Lesnar in the District Court of Nevada on Tuesday.  The lawsuit stems from Hunt’s fight against Lesnar at UFC 200.

Hunt is claiming violations of the Racketeer Influenced Corrupt Organizations Act, Conspiracy to Commit Racketeering, Fraud, False Pretenses, Breach of Contract, Breach of Covenant of Good Faith and Fair Duty, Negligence and Unjust Enrichment.

The premise of the complaint is that the UFC allowed Lesnar to fight at UFC 200 while providing the WWE wrestler with an exemption from the UFC’s anti-doping policy.

Lesnar tested positive for a banned substance in both an out-of-competition and in-competition drug test.

Lesnar defeated Hunt via unanimous decision at UFC 200 this past July.

The Complaint makes reference to UFC 152 when Vitor Belfort was allowed to fight with a testosterone use exemption but without disclosing the information to the public or his opponent Jon Jones.

In the lawsuit is embedded a photo of Lesnar pummeling Hunt.

Of the notable items in the Complaint, Hunt claims RICO violations against the UFC which carry treble (3 times) damages.

He also claims personal injuries which include damage to reputation, loss of opportunity of career advancement and further earning potential.

Payout Perspective:

Hunt has intimated that he may take legal action and he did.  The timing comes after Lesnar was recently handed 1 year suspensions from USADA and the Nevada State Athletic Commission which meant that he could come back in July 2017.

RICO is a very specific statute that requires that a person must commit at least two acts of racketeering activity from a set of crimes within a specific time frame and are related to an enterprise.  This will be interesting for Hunt to prove and would make discovery as interesting as the current antitrust lawsuit filed by former fighters.

Hunt is scheduled to fight in March 2017 which makes this lawsuit all the more interesting.

MMA Payout will keep you posted.

White responds to Streep’s remark for TMZ

January 9, 2017

Dana White has responded to Meryl Streep’s remark about mixed martial arts in her Golden Globe speech.  In an interview with TMZ, White called Streep an “uppity 80-year-old lady” in his response.

Streep is an accomplished 67-year-old actress that graduated from Yale.  Her comments were directed to President-elect Donald Trump and she made an offhand remark about mixed martial arts and football in the process.

Scott Coker invited Streep to Bellator 170 in Los Angeles as an offer for her to partake in an MMA event.  But mostly, for the free publicity it might garner (it may have worked, as MMA sites like this one took the bait).

While he tried to be even-handed in his rebuttal of the purported diss, he could not help himself with the “uppity” remark.

Michelle Waterson also provided a commentary on Streep’s speech in defense of MMA.

Payout Perspective:

Is MMA an art?  According to courts, no.  White’s rebuttal is more for PR consideration than anything else.  Ironically, he calls Streep’s reference to MMA as uneducated but does not know her age.  If he does, he makes a juvenile shot at her age.  Apparently, White needed to respond to the comments.  Waterson also took part as Streep’s remark which has been interpreted as pejorative as to MMA struck a chord within the ultrasensitive MMA community.

Updated UFC 207 Prelims ratings, peak at 1.8M

January 6, 2017

The UFC 207 Prelims peaked with more than 1.8 million viewers.  The Friday night event on FS1 was up over 45% from last year’s UFC 195 prelims.

The event which featured Johny Hendricks and Neil Magny in the feature fight peaked during the last quarter hour 9:45-10pm ET.

In comparison’s to last year’s PPV show, UFC 195 which aired 1/2/16, it was up almost 50% from the prelims which also aired on FS1.  It was up 42% in the A18-49 demo as well (813K v. 572K) last year.

All signs point to a good PPV buy rate with Ronda Rousey’s return.

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