Invicta FC goes to PPV July 13th

June 21, 2013

MMA Junkie reports that Invicta FC will debut on PPV in the United States and Canada on July 13th.  The PPV has a suggested retail price of $14.95 and will feature Cyborg Santos vs. Marloes Coenen.

Via MMA Junkie:

Invicta FC officials today announced the company’s July 13 event will be available on both cable and satellite pay-per-view via iN Demand, DISH and Avail-TVN in the U.S., as well as Bell TV in Canada, for a suggested retail price of $14.95. The night’s main-card broadcast is scheduled for a four-hour slot.

Notably, DirecTV was not included in the list of outlets.  As with UFC cards, one would suspect that the card would be around 3 hours rather than all four hours.

Payout Perspective:

A calculated risk?  After iPPVs on Ustream, it appears that the organization is ready to step up and take its show to PPV.  There will not be a worry about technical issues as it had with iPPV. With the Bernard Hopkins-Karo Murat fight cancelled for Saturday, July 13th, it leaves the Invicta FC card as the only combat sport that night.  But will there be enough of an audience that will be willing to pay the $14.95 for the fights?  This may be more of trial balloon for Invicta FC (and maybe Zuffa) to gage the interest of women’s MMA.

PPV issues hurt Invicta FC

January 7, 2013

MMA Junkie reports on the botched Internet PPV plans of Invicta FC this past weekend.  It was the organization’s first attempt at PPV and many attempting to watch the iPPV were unable to view it after paying.

The organization used USTREAM, an online live streaming platform, on Saturday night.  Unfortunately, people had problems.

Via MMA Junkie:

Some said they spent a half-hour or more trying to get USTREAM to accept their payment so they could watch the event. Others paid for a stream that wouldn’t start or simply wouldn’t stop crashing in the middle of fights.

Invicta CEO Shannon Knapp acknowledged the issue and promised to refund those that paid for the PPV and requested that the pay wall be taken down. Invicta could not contact anyone from USTREAM about the problem on Saturday night.

The USTREAM CEO offered an apology after the fact and placed fault on his company.  He cited the demand for the $7.95 live PPV as the reason it had problems.

Knapp remained even keel about the problem as she cited that the event on Saturday had 3,000 pre-sale purchases and stated 70,000 viewers joined the streaming once the pay wall went down.

Payout Perspective:

Can we trust technology?  Wrestling organization Ring of Honor has had iPPV problems in the past.  Live streaming always seems easy but when a pay wall is involved things appear to go haywire.  The problems experienced by USTREAM had to be the worst thing for Invicta considering the number of potential buys reflect a loss of a lot of revenue.  And for a small company, it has to hurt that Invicta gave a refund back to those that paid for the stream.  Still, the refund was the right thing to do.  Knapp stated on Sherdog Rewind that the goal of the iPPV was not to generate money but to show potential television buyers the interest of the product.  From a PR perspective, it had to minimize the damage and having some people pay while others did not would only cause more headaches.  As it is, its likely that the iPPV venture likely became a money loser.  Knapp can turn this issue into a positive by citing the number of those interested in her product, but the execution of this event can be seen as a reflection on the organization.

Invicta FC has second successful show

July 30, 2012

MMA Junkie reports the success of the second Invicta FC event which was streamed live on its web site this past Saturday.  Although Invicta FC president, Shannon Knapp, did not reveal the actual viewers, she stated it was more than 300,000.

Invicta FC’s first online streaming event received 230,000 viewers.  The flood of viewers is a positive sign for women’s MMA.  The article indicates that 100,000 viewers were waiting in the queue prior to the start of the fights.

Payout Perspective:

Does this mean that women’s MMA is growing in popularity?  Certainly the number of viewers gravitating to the Invicta web site is promising.  Of course, the price of the event (free) helped with the number of viewers.  Also, the lack of any MMA competition on Saturday helped.  It did run opposite Olympics coverage as well.  One of the positive signs for the company is how long viewers stayed on the site.  This means that viewers would stay and watch instead of just turning it off after a couple minutes.

The next steps for Invicta FC include finding a way to monetize its product.  The article talks of a television deal which would help with the business but relinquish some of the control.  Another option could be an Internet PPV. But there are technology issues that the company must ensure lest there be a server crash causing bad publicity.  At this point, the free service has been steady but the Junkie article points to some technology issues for Invicta in putting on the streaming.

The good news is that women’s MMA and Invicta FC are doing well after and things seem to be point up for the company.

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