Bellator-Glory agree to co-promoted event on Spike TV

June 19, 2015

MMA Fighting reports that Glory Kickboxing and Bellator MMA have agreed to a joint show to air on Spike TV this fall.

Event details are expected to be revealed tonight during Bellator 138 on Spike TV.  The event is scheduled to take place in San Jose and will have both a Glory ring and Bellator cage in the arena.  According to the report, Tito Ortiz, Phil Davis, Paul Daley and Joe Scholling are names that are being floated around for the event.

dynamite.0.0

Payout Perspective:

The hybrid show is something reminiscent of events in Japan and the event should promise to be of interest.  Both are part of Friday Night Lights Out, the rebranded Friday night for Spike TV featuring combat sports.  PBC Boxing on Spike is also a part of Spike’s Friday lineup.  The show this fall may be another “tent pole” event for Bellator and should help raise the brand of Glory.

Friday night combat sports ratings: WSOF – 203K, Glory 152K

June 8, 2015

The World Series of Fighting 21 drew 203,000 viewers on NBC Sports Network on Friday night according to Sports TV Ratings. In addition, Glory Kickboxing on Spike TV drew 152,000 viewers on Friday night.

WSOF aired on NBCSN from 9:00pm-11:00pm ET while Glory aired on Spike TV from 4:00pm-6:10pm ET.

World Series of Fighting
WSOF 1 198,000
WSOF 2 210,000
WSOF 3 201,000
WSOF 4 264,000
WSOF 5 227,000
WSOF 6 161,000
WSOF 7 94,000
WSOF 8 212,000
WSOF 9 242,000
WSOF 10 365,000
WSOF 11 781,000
WSOF 12 206,000
WSOF 13 246,000
WSOF 14 229,000
WSOF 15 179,000
WSOF 16 181,000
WSOF 17 222,000
WSOF 18 209,000
WSOF 19 216,000
WSOF 20 128,000
WSOF 21 203,000

WSOF 21

Glory Ratings on Spike TV:

Glory 11: 381,000 viewers

Glory 12: 476,000 viewers

Glory 13: 659,000 viewers

Glory 14: 495,000 viewers

Glory 15: 354,000 viewers

Glory 16: 498,000 viewers

Glory 17 – 487,000 viewers

Glory 18 – 352,000 viewers

Glory 19 – 542,000 viewers

Glory 20 – 359,000 viewers

Glory 21 – 488,000 viewers

Glory 22 – 152,000 viewers

Glory 22

Payout Perspective:

Low numbers for both events.  While WSOF was an increase of over 35% from its WSOF 20, it still was below the prior 3 WSOF events.  Glory showed a precipitous drop from a very good Glory 21 rating.  We shall see if these ratings were an anomaly, due to a lack of promotion or due to the increase in combat sports events on television making it hard for viewers to keep track.

Glory 21 draws 488,000 viewers

May 12, 2015

MMA Mania reports that Glory 21 on Spike TV Friday night drew an average of 488,000 viewers which would make it the fifth highest-viewed card on Spike TV.

The event took place from San Diego, California and improves upon its last time on Spike when it drew just 359,000 viewers.  According to Sports TV Ratings it did a 0.2 rating in the 18-49 demo.

Glory Ratings on Spike TV:

Glory 11: 381,000 viewers

Glory 12: 476,000 viewers

Glory 13: 659,000 viewers

Glory 14: 495,000 viewers

Glory 15: 354,000 viewers

Glory 16: 498,000 viewers

Glory 17 – 487,000 viewers

Glory 18 – 352,000 viewers

Glory 19 – 542,000 viewers

Glory 20 – 359,000 viewers

Glory 21 – 488,000 viewers

Glory 21

Payout Perspective:

The ratings are a significant improvement from April’s show.  It draws the average up to 462,000 viewers for its Spike TV average.  Looking at the ratings, it seems as though the ratings have been up and down every other show.  We’ll see if this can improve heading into the summer.

Glory Kickboxing 20 draws 359,000 viewers on Good Friday

April 9, 2015

Glory Kickboxing: Dubai on SpikeTV which aired last Friday drew an average of 359,000 viewers according to Nielsen sources.

The event, a part of Spike TV’s new Friday night rebranding for combat sports aired from 10:00pm to 12:07am on the east coast. It featured two world title fights.

Glory Ratings on Spike TV:

Glory 11: 381,000 viewers

Glory 12: 476,000 viewers

Glory 13: 659,000 viewers

Glory 14: 495,000 viewers

Glory 15: 354,000 viewers

Glory 16: 498,000 viewers

Glory 17 – 487,000 viewers

Glory 18 – 352,000 viewers

Glory 19 – 542,000 viewers

Glory 20 – 359,000 viewers

Payout Perspective:

Disappointing ratings for the event as it is a sharp decrease from February.  Perhaps it was Good Friday and the holiday weekend that had people not tuning into the event.

Spike TV announces “Friday Night Lights Out”

February 13, 2015

Spike TV has announced that its combat sports-branded Friday night now has a name. Per a press release it has named it “Friday Night Lights Out” with the first night under the new moniker starting March 13th.

Below is a portion of the Spike TV press release:

Spike TV has given combat sports fans a destination every Friday night with its action-packed Bellator MMA, “Premier Boxing Champions,” and Glory kickboxing. Now, Spike TV has given that destination a name – SPIKE’S FRIDAY NIGHT LIGHTS OUT.

Launching on Friday, March 13 at 9:00pm ET/PT with the debut of “Premier Boxing Champions,” Spike TV will package its hard-hitting roster of combat sports franchises under the FRIDAY NIGHT LIGHTS OUT banner.

Each FRIDAY NIGHT LIGHTS OUT live telecast on Spike TV will include special content including in-depth feature segments showcasing the fighters and their unique personal stories.

“With first-rate production values, engaging on-air personalities, and some of the most athletically-gifted and fearsome athletes in the world, FRIDAYNIGHT LIGHTS OUT on Spike TV is THE must-see home for sports fans on Fridays nights,” said Jon Slusser, Senior Vice President, Sports and Branded Entertainment.

On-air and digital spots for SPIKE’S FRIDAY NIGHT LIGHTS OUT sports block promoting the March 13 PBC event will begin during the “Bellator 133: Manhoef vs. Shlemenko” telecast on Friday, February 13 at 9:00pm ET/PT.


Payout Perspective:

Friday Night Lights Out should be an interesting programming experiment for Spike TV. Each sport (Bellator, Glory and PBC) should complement the other as it’s the hope that fans of one will give the other sport a try. It’s clear that Spike TV wants to give this night a chance by building it out with production as well. We will see what the product looks like March 13th.

Glory 19 draws 542,000 viewers on Spike TV

February 11, 2015

Glory 19 drew an average viewership of 542,000 with a peak of 825,000 viewers according to Nielsen.  The show which aired Friday night on Spike TV was an increase of almost 50% from its last airing in November.

Glory Ratings on Spike TV:

Glory 11: 381,000 viewers

Glory 12: 476,000 viewers

Glory 13: 659,000 viewers

Glory 14: 495,000 viewers

Glory 15: 354,000 viewers

Glory 16: 498,000 viewers

Glory 17 – 487,000 viewers

Glory 18 – 352,000 viewers

Glory 19 – 542,000 viewers

Glory Ratings Feb 2015

 

Payout Perspective:

Its the second highest rating for Glory on Spike TV which, in my opinion, is very good considering there was not a lot of buzz heading into this event.  The Glory average on Spike TV is at 472,000 viewers.

Glory signs TV deal with CBS Sports Network

February 6, 2015

MMA Fighting reports that Glory kickboxing has brokered a deal with CBS Sports Network to air three shows per year.  The deal adds to the organization’s television package as it plans on nine live events per year on SpikeTV.

The CBS Sports Network deal will air Glory three times a year and will support the live event broadcasts on SpikeTV.  The CBS broadcast, “Glory Superfight Series” will feature five fights on the undercard that did not make the SpikeTV live broadcast.  Glory on CBS will be on a one-week tape delay.

Glory CEO Jon Franklin believes that this second television deal will help expand Glory’s audience base.  Franklin sees the CBS Sports deal as getting his product in front of mainstream sports fans that tune into the network as opposed to SpikeTV where the lead-in is usually Cops.

The events on CBS Sports Network will air 11pm to 1am Eastern but in prime time on the west coast.

CBS Sports Network is available to 96 million homes nationwide.

Payout Perspective:

It’s a very compelling strategy that should help Glory attempt to expand its audience.  Not only will it be on SpikeTV where the network is building out its Friday night as a “combat sports” night with MMA, Boxing and Kickboxing, it will be on a pure sports network.  MMA organization Titan FC is also on CBS Sports Network as well as boxing.  But, Glory should get some eyes from mainstream sports fans.

Glory releases full fight library on YouTube

September 17, 2014

Glory World Series Kickboxing announced earlier this week that it is unlocking its full fight archive on YouTube.  Glory touts a fight library featuring more than 2,000 videos of its product.

With the announcement, it released its first event, Glory I from Stockholm on its YouTube channel.

It’s been a big year for the organization as it ran its first PPV in June and announced a new CEO.  Also, Glory and Spike TV came to agreement earlier this year that it will kickboxing events will continue to air on the network through 2015.

Glory

Payout Perspective:

The move to release its library for free should benefit Glory as the organization will continue to expand its audience. One might assume that the revenue it may have received from customers for paying to watch the fights in the library were minimal versus the potential for free advertising.  Moreover, at this point, it does not have the following of a WWE and UFC where it could launch an over the top network.  As one can observe, there are many challenges to an OTT as well as the concern of retaining subscribers (something the WWE is having trouble with at this point).  Overall, it appears to be a good, strategic move that should be a nice companion piece as it continues to roll out events on Spike TV.

Glory appoints new CEO, returns to Spike for ’15

August 20, 2014

Glory Sports International announced that it has appointed Jon J. Franklin as Global Chief Executive via company press release.  It also announced that it has extended its agreement with Spike TV to provide original kickboxing programming through 2015.

Via Glory press release:

GLORY Sports International and its board of directors today [August 19, 2014] appointed Jon J. Franklin as Chief Executive Officer, effective immediately. In this role, Franklin will oversee management of the world’s premier kickboxing league, with coverage in over 170 global territories.

Since 2002, Franklin has been President of The Sports and Entertainment Company (Sports-EntCo), a sports and entertainment marketing firm that assisted with production, programming, sponsorship, and logistics for GLORY events in the United States.

“I look forward to working with Jon in this new capacity. He has been a big part of our incredible success thus far and is uniquely suited to lead GLORY into the next phase of development,” said Pierre Andurand, GLORY Chairman and Co-Founder. “With Jon at the helm, we are confident that 2015 will be a banner year in the evolution of our brand as a leading combat sports league in the United States and abroad”.

Previously, Franklin spent 15 years in senior roles at IMG-Media and has also served as President of Golden Gloves Boxing LLC and AP-X, a division of America Presents Boxing.

“I’m honored to have been a part of GLORY’s growth into one of the top fight promotions worldwide, but the work is not done,” said Franklin. “I truly believe that we have the best athletes in the world, with production for both live audiences and home viewers that is second to none. As we move into the new year, I can’t wait to share GLORY’s global vision for kickboxing with our fans.”

Andrew Whitaker, who served as CEO previously, will assume an advisory role withGLORY as a consultant for business development.

Payout Perspective:

The big news for kickboxing fans is that Glory will be returning to Spike TV in 2015.  We will see if there will be a new direction for the company in 2015 with the appointment of Franklin.  It will be interesting to see how it intends to increase the brand and whether it will make another attempt at a PPV or focus on events on Spike.

Spike TV to air Glory 17 PPV this Friday

August 5, 2014

Spike TV will air Glory’s PPV from this past June on Friday, August 8th per a Glory press release.  “Last Man Standing,” Glory’s inaugural PPV will air at 10/9c on Spike TV.

The replay will get people ready for the live Glory event, Glory 18:Chicago, which will be held on Saturday, August 9th on Spike TV.

Payout Perspective:

This will be the second re-air of a PPV on Spike TV this summer as it recently aired Bellator’s inaugural PPV in May.  The replay which featured King Mo-Rampage and Michael Chandler-Will Brooks drew 890,000 viewers in July with an adjusted peak (DVR +3) of over 1.4 million viewers.  It drew 100,000 PPV buys in May.  Glory’s PPV was not as successful despite positive social media buzz the night of the PPV on June 21st.  According to Liverkick (via the Wrestling Observer), it drew an unofficial 6,000 PPV buys.  Obviously, showing it on Spike will get more people to watch the event as well

« Previous PageNext Page »