Bellator’s Hardy allowed to box and fight in MMA

October 16, 2017

MMA Junkie reports that Bellator women’s flyweight Heather Hardy’s second fight in the Viacom-owned organization won’t preclude her from stepping into a boxing ring.  Hardy revealed in an interview that her two-year contract with Bellator allows her to continue her boxing career.

Currently, Hardy is working with boxing promoter Lou DiBella but states that there is more opportunity for her in MMA.  The 35-year-old who debuted with Bellator this past June is not limiting her options.

According to the Junkie article, Hardy is guaranteed a minimum of 4 fights in Bellator.

Hardy is a boxing coach and trainer when she is not getting ready for a fight.

Payout Perspective:

The flexibility of Hardy’s contract seems to be something that all MMA fighters want nowadays.  While many wait for their next bout, they want to keep busy some other way.  But, underscoring the flexibility give to Hardy is the likelihood that she is not being compensated well for either job.  It’s like having two part-time jobs.  You have to make ends meet whereas if you were paid well for one you would do it.  On the other end, Bellator or Hardy’s promoter would likely require exclusivity if she was a draw or became one.

Bellator 184 draws 437,000 viewers on SpikeTV

October 9, 2017

Bellator 184 drew 437,000 viewers on Friday night on Spike TV according to Nielsen via ShowBuzz Daily.  The ratings are the lowest for 2017 on Spike TV.

According to Nielsen, the telecast drew 0.16 in the A18-49 demo.

The event was headlined by Darrion Caldwell taking the bantamweight title away from Eduardo Dantas.

Payout Perspective:

In all honesty, I forgot that this event was on this past Friday.  Whether it was my oversight or the lack of marketing for this card, there was not much made about the card despite a title fight.  Bellator’s telecast was followed by Bellator Kickboxing which drew only 250,000 viewers.  Not the best of night’s for combat sports on Spike TV.

Pitbull tops Bellator 183 paydays

September 26, 2017

MMA Fighting reports the salaries from Bellator’s event held in San Jose on Saturday night.  With his win, Patricky Pitbull was the top earner for the night making $110,000 for his split decision over former UFC lightweight champ Benson Henderson.

The California State Athletic Commission released the purses for the San Jose, California event.

Via MMA Fighting:

Patricky Freire ($65,000 + $45,000 = $110,000) def. Benson Henderson ($50,000)
Paul Daley ($50,000 + no win bonus = $50,000) def. Lorenz Larkin ($40,000)
Roy Nelson ($30,000 + $30,000 = $60,000) def. Javy Ayala ($50,000)
Aaron Pico ($25,000 + $25,000 = $50,000) def. Justin Linn ($4,000)
Goiti Yamauchi ($16,000 + $16,000 = $32,000) def. Adam Piccolotti ($18,000)

Tony Johnson ($1,500 + $1,500 = $3,000) def. Mike Ortega ($1,500)
Kaytlin Neil ($2,000 + $2,000 = $4,000) def. Brooke Mayo ($3,000)
Brandon Laroco ($1,500 + $1,500 = $3,000) def. Gaston Bolanos ($4,000)
Corina Herrera ($1,500 + $1,500 = $3,000) vs. Jaymee Nievara ($1,500)
Fernando Gonzalez ($6,000 + $6,000 = $12,000) def. Alex Lopez ($2,500)
Ricardo Vasquez ($1,000 + $1,000 = $2,000) def. Justin Tenedora ($1,500)
J.J. Okanovich ($2,000 + $2,000 = $4,000) def. Luis Jauregui ($1,500)
Daniel Gonzalez ($1,000 + $1,000 = $2,000) def. Anthony Castrejon ($1,000)

Payout Perspective:

Notably, Henderson made just $50,000 in a losing effort.  Roy Nelson made $30,000 to show and another $30,000 to win.  Nelson’s last official reported payout was in July 2016 when he lost a decision to Derrick Lewis.  Nelson made $100,000 that night.  Similarly, Henderson’s pay has dropped as well since being the UFC lightweight champ.  Also, Lorenz Larkin’s second fight in Bellator gave him $40,000.  His last fight at UFC 202 gave Larkin $39,000 to show and another $39,000 to win

Bellator 183 draws 598,000 viewers on Spike TV

September 26, 2017

Bellator MMA 183 drew 598,000 viewers on Spike TV Saturday night according to Nielsen via ShowBuzz Daily.

The event featured Benson Henderson as he took on Patricky “Pitbull” Freire.  Pitbull defeated Bendo via split decision dropping Henderson to 1-3 in Bellator.  Henderson’s only win was against Freire in August 2016 when Pitbull suffered a leg injury.

Payout Perspective:

Bellator did slightly better in the ratings this weekend that the UFC show from Japan on Friday night.  The 598,000 viewers is below the average of 2017 shows but is better than the two previous shows.  It also competed with college football and HBO Boxing on Saturday night.

Bellator introduces Flying Cage Saturday

September 21, 2017

Bellator announced that it is revealing the Flying Cage” at this Saturday’s show in San Jose according to a press release.

Via Bellator press release:

A must-see spectacle, the steel structure is suspended from above and lowered to the platform beneath allowing the Bellator Kickboxing ring to completely transform into the Bellator MMA cage in less than 15 minutes. Having been featured at previous events in Florence, Italy, Torino, Italy and Budapest, Hungary, the Flying Cage has never before been utilized in the United States. Bellator is proud to bring this unique experience to its Bay Area home at SAP Center in San Jose, Calif. on September 23.

Payout Perspective:

 In the press release, the Flying Cage has a TM next to it indicating it is a trademark that has yet to be filed with the USPTO.  Notably, upon reviewing the USPTO web site, I could not find the application for the Flying Cage.  It’s not that Bellator will not file for the trademark (or has), it’s just that it is not on the web site yet.  Maybe a novelty that will be visually pleasing on television, it does not do anything to add to what happens inside the cage.  Yet, Bellator believes that the addition will be something for the production on television.

Bellator 182 peaks at 825,000 viewers

August 30, 2017

Bellator 182 on Spike TV Friday night drew 481,000 in the overnight ratings and increased to 565,000 in the DVR +3 adjusted viewership.

The peak viewership for the Friday night live event was 825,000 viewers during the main event.  The live telecast featured Andrey Koreshkov defeating Chidi Njokuani via TKO.

Payout Perspective:

With the hype from the Mayweather-McGregor fight going on during this live event, some may have overlooked this card.  The 481,000 was the lowest mark since Bellator 176 in April.

UFC 213 and Bellator NYC underwhelm in PPV returns

July 20, 2017

MMA Fighting reports the estimated buy rates for UFC 213 and Bellator NYC.  Both shows did not do well with each not getting close to 200,000 PPV buys.

UFC 213 earlier this month drew in the range between 125-150,000 PPV buys.  Due to a late scratch by Amanda Nunes, the main event was Robert Whittaker taking on Yoel Romero for the interim middleweight title.  Initially, the hope was that this show would be headlined by Georges St. Pierre-Michael Bisping and Cody Garbrandt defending his bantamweight title against T.J. Dillashaw.  Both fights were scratched leaving Nunes to defend against Valentina Shevchenko.

Bellator NYC, which took place late last month and featured Chael Sonnen taking on Wanderlei Silva drew in the 90-130,000 PPV buy range.  Bellator’s previous PPV in 2014 drew 100,000 buys.

Payout Perspective:

For those wondering, according to sources that I have been in touch with UFC 212 (Aldo-Holloway) did better than UFC 213 but only slightly.  The buy rate for UFC 213 is not surprising after the card fell apart although I would have expected it to hit 200,000 PPV buys.  Based on the number of google searches and the ratings from Bellator 180 which preceded the event, the buy rate was expected.  However, it sounds that Bellator is looking to continue to explore more PPV shows.

Gegard Mousasi signs multi-fight deal with Bellator

July 10, 2017

Gegard Mousasi has signed a multi-fight deal with Bellator MMA according to a company press release issued on Monday.  Financial terms were not disclosed.  The former UFC fighter was a top middleweight and now supplies the Viacom-owned company with another quality fighter.

“I’m thrilled to welcome Gegard to the growing Bellator family,” said Bellator President Scott Coker in a company press release.  “ “He’s one of the most well-rounded fighters in all of MMA and can compete in multiple divisions, so that really opens up some exciting matchmaking opportunities for us and for the fans. We’re looking forward to having him compete on Spike very soon.”

Mousasi’s last UFC fight was a controversial victory over Chris Weidman at UFC 210.  According to a Swedish website Kimura.se, a UFC attorney didn’t think Mousasi was a big enough name to justify his salary demands.

Mousasi’s last reported salary was at UFC 200 last July where he made $110,000 (which included a $35,000 win bonus plus a Performance of the Night Bonus of $50,000).  Since then, he’s fought 3 other times with the last being Weidman this past April.  He earned 3 Performances of the Night bonuses with the UFC.

Payout Perspective:

Frankly, the report that a UFC attorney stymied negotiations seemed short sited and throwing the attorney under the bus.  We do not know what were Mousasi’s demands.  Mousasi has fought on UFC International cards and only 3 US cards while with the company.  The UFC may have thought his value on the International market did not equate to his salary demands.  For Bellator, this is a good pickup since he’s a known commodity that is still young (31) and can inject some appeal into the middleweight division.

UPDATED: 6/27 Bellator-Spike announce a ratings number for Bellator 180 over two networks

June 26, 2017

MMA Fighting reports that Bellator 180 Saturday drew 901,000 viewers across two networks: Spike TV and CMT.  The event aired prior to Bellator: NYC, the company second-ever PPV.  According to Nielsen Spike TV drew 758,000 viewers and another 143,000 viewers on CMT. 

Here’s a question:  How many of those 143,000 viewers were converted to buy the PPV?

The televised event featured Phil Davis and Ryan Bader in the main event of Bellator 180.  The main event peaked at 1.1 million over the two networks.  Yes, I do not know what that means either.  According to the MMA Fighting report written by Dave Meltzer, the company sent out the information via press release.

The article notes that Bellator was trending on twitter and received 200,000 google searches Saturday night.

Payout Perspective:

I have been traveling so I’m not sure if MMA Payout received the release.  Usually when there is big news regarding ratings I am not on the “preferred” media list to receive this info.  I guess that this is news except why did Viacom show this across two networks and then report the ratings as one?  We all know for folks that are interested in ratings, you will be looking at one rating and not whether it was aired on two networks.  So to report the 901K number seems a little weird since a rating for each network cannot be provided in the press release.  If you were to just look at the headline, you’d think that the 901K was on one network and think it was good.  We’ll see once all the info comes out.

Updated viewership ratings for Bellator 179

May 26, 2017

Last Friday’s Bellator 179 drew 659,000 viewers in overall adjusted ratings for those that watched via DVR.  In addition, the main event featuring the Bellator Debut of Rory MacDonald peaked at 955,000 viewers.

The overall main event between MacDonald and Paul Daley drew 877,000 viewers.  On Monday, Nielsen reported the event drew an overnight (Live + SD) rating of 607,000 viewers.

The event was tape-delayed from London.

Payout Perspective:

The tape-delayed event did well in viewership at nearing 1 million viewers for MacDonald’s debut is good news for the promotion.  For MacDonald, it means a new career in a new promotion.  With a reported raise from the Viacom-owned company, the change seems like the best move for The Red King.

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