TUF 20 Episode 2: 574,000 viewers

September 18, 2014

MMA Payout has learned that the second episode of TUF 20 on FS1 scored an average viewership of 574,000 viewers.  The average is up slightly (7%) from the debut episode which aired last Wednesday on the network.

According to a Nielsen source, it’s only the sixth time in the twenty seasons of TUF that the second episode drew more than the debut episode.  Wednesday’s episode grew in the important adult 18-49 demo from the first (359,000 viewers) to the second episode (364,000 viewers).

In offering a quick comparison from the start of this season to the start of TUF 19, the second episode from the Penn-Edgar season drew only 320,000 viewers.

Episode 1:  536,000 (on FS1)

Episode 2:  574,000

Payout Perspective:

The good news is that the second episode drew higher than the debut episode for Episode 20.  One might have expected a higher bump considering the additional viewing opportunities for TUF 20’s debut episode which re-aired Sunday on Fox before or after NFL Football in many markets.  Still, the ratings are better than TUF 19 at this point.  We’ll see if there will be additional efforts to promote TUF on Fox.

NAC to issue ruling on Jones-Cormier brawl

September 18, 2014

The Nevada State Athletic Commission has filed complaints against Jon Jones and Daniel Cormier after review of the video related to their brawl at a UFC media event last month to promote their upcoming fight.  The complaint seeks to fine the fighters up to $250,000 and the potential for all of their fight purses according to the document obtained by MMA Junkie.

The issue will be determined at the upcoming NAC hearing on September 23rd.

According to the complaint obtained by MMA Junkie, the fighters violated NRS 467.158 which allows for a penalty not to exceed $250,000 or 100 percent of the share of the purse whichever amount is greater.  The penalty may include costs for the investigation including attorney’s fees.

Payout Perspective:

It is good to see the commission taking action whereas it appeared that it was going to wait on making a decision on the brawl.  The penalty for Jones and Cormier will probably not take away either of the fighters’ fight purse for their fight (now scheduled for January 2015) but I think that the NAC will issue a stiff fine to prevent these types of fights that could potentially hurt innocent bystanders.  It’s clear that a part of this brawl was precipitated to draw interest in the event and we will see how the commission will rule to prevent future spectacles.

Bellator 124 Live +3 scores over 1.4M

September 18, 2014

MMA Payout has learned from a Nielsen source that the Live +3 numbers (also known as DVR plus 3) increased Friday’s Bellator ratings to 836,000 viewers with a peak viewership of 1.429 viewers.

23 minutes of the Bellator 124 on Spike TV had an average audience of 1 million viewers.

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Bellator 124:  771,000 viewers, peak —-; Live +3 836,000 viewers, peak 1.429 million

via MMA Payout

via MMA Payout

The increase in ratings reflects a positive uptick for this season.  The 1.4 million viewers is the best viewership its had on SpikeTV.

TUF 20 re-air on Fox Sunday draws 1.735M

September 17, 2014

The Ultimate Fighter 20’s season debut which Fox re-aired on the network Sunday “adjacent” to NFL on Fox game coverage scored a composite of 1.735 million viewers.  Additional re-airs on FS1 and FS2 added 267,000 viewers for a total of 2.54 million according to a company media release.

It was the first time that Fox has aired a TUF episode on Sunday next to NFL games.  The times as to when TUF aired on Fox varied.  For example, some viewers across the country saw TUF prior to the 1pm west coast (4pm east coast) game while others saw it after the early games (10am/1pm respectively).  In Seattle, TUF did not air until 11:30pm on Sunday night.

The 1.753M number comes from the national average of viewers which Nielsen calculates using around 200+ local markets.

In addition, the Live +3 day viewership drew a significant amount more viewers (up 55%) as it added another 295,000 viewers to the initial viewership of 536,000.  Thus, the total amount of viewers that saw TUF 20’s debut (if you included those that saw it on DVR) was 831,000.

Payout Perspective:

The total viewers that have seen TUF 20 is actually 2,538,000 although the media release rounded up.  Airing TUF on Sundays piggybacking on the NFL should help with the visibility of the TUF product as the hope appears to be snagging NFL fans not flipping to the Red Zone channel after/before the games on Fox.  It’s a good more and shows that the UFC/Fox really want to push this season.

Glory releases full fight library on YouTube

September 17, 2014

Glory World Series Kickboxing announced earlier this week that it is unlocking its full fight archive on YouTube.  Glory touts a fight library featuring more than 2,000 videos of its product.

With the announcement, it released its first event, Glory I from Stockholm on its YouTube channel.

It’s been a big year for the organization as it ran its first PPV in June and announced a new CEO.  Also, Glory and Spike TV came to agreement earlier this year that it will kickboxing events will continue to air on the network through 2015.

Glory

Payout Perspective:

The move to release its library for free should benefit Glory as the organization will continue to expand its audience. One might assume that the revenue it may have received from customers for paying to watch the fights in the library were minimal versus the potential for free advertising.  Moreover, at this point, it does not have the following of a WWE and UFC where it could launch an over the top network.  As one can observe, there are many challenges to an OTT as well as the concern of retaining subscribers (something the WWE is having trouble with at this point).  Overall, it appears to be a good, strategic move that should be a nice companion piece as it continues to roll out events on Spike TV.

Bellator 124 peak over 1.2M

September 16, 2014

MMA Payout has learned from a Nielsen source that the peak viewership for Bellator 124 this past Friday was 1,271,000.

Bellator MMA Live Season 11

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Bellator 124:  771,000 viewers, peak 1,271,000

Bellator 11th Season

Payout Perspective:

According to the information we have the actual peak came at 10:13pm which I believe occurred prior to the main event.  Notably, the live viewership peak is already better than the Live +3 day peak from last week.

WSOF 13: 246,000 viewers

September 16, 2014

MMA Payout has learned that World Series of Fighting13 this past Saturday drew an average of 246,000 viewers on the NBC Sports Network

WSOF Ratings 1-13 

WSOF 1 – 198,000 viewers

WSOF 2 – 210,000 viewers

WSOF 3 – 201,000 viewers

WSOF 4 – 264,000 viewers

WSOF 5 – 227,000 viewers

WSOF 6 – 161,000 viewers

WSOF 7 – 94,000 viewers

WSOF 8 – 212,000 viewers

WSOF 9 – 242,000 viewers

WSOF 10 – 365,000 viewers

WSOF 11 – 781,000 viewers (NBC)

WSOF 12 – 206,000 viewers

WSOF 13 – 246,000 viewers

WSOF 13 graph

 

WSOF 13 featured Marlon Moraes as he defeated Cody Bollinger in the main event.

Payout Perspective:

The overall WSOF average comes to slightly over 262,000 viewers.  It you take out WSOF 11 on NBC, the average comes to just 218,000 viewers.  Of course, you could also take out WSOF 7 which was on tape delay too and you would have an average of it being slightly over 230,000 viewers.  Saturday WSOF was seemingly buried amid college football and those choosing to watch the UFC event on Fight Pass and/or the Mayweather-Maidana fight.

 

Bellator appoints Chief Operating Officer

September 16, 2014

Bellator MMA has announced the appointment of Jason Jordan as Chief Operating Officer for the company.  Jordan will report to Scott Coker per a company press release.

According to the Bellator release, Jordan will oversee all financial and operational aspects of the business, manage corporate strategy and business development efforts, define and evaluate new growth opportunities,

Via Bellator press release:

“As Bellator continues to evolve into a premier mixed martial franchise, we are thrilled to join forces with such a dynamic and strategic leader with an incredibly comprehensive background in major entertainment brands such as Viacom and Disney,” said Coker.

Jordan’s role expands from Senior Vice President, Digital Operations, Strategy & Finance, Viacom Entertainment Group, where he is responsible for the fiscal management of the digital activities of the Viacom Entertainment Group’s portfolio of brands, including Comedy Central, Spike, TV Land and South Park.

Prior to joining Viacom, Jordan was the Chief Financial Officer of IFILM Corp, which was sold to MTVN in 2005.  Before that Jordan ran Business Development at an action sports production company and played an integral role in Corporate Strategic Planning Department of The Walt Disney Company, where he assessed business opportunities in the television, theatrical, music, and online spaces.

Jordan holds a Masters of Science degree in Operations Research and a Bachelor of Arts degree in Economics. Both degrees are from Stanford University. Jordan is an avid athlete and sports fan and competed on the crew team in college.

Payout Perspective:

From what we understand, it’s still too early to tell at this point whether there are new strategic initiatives on the horizon with Jordan’s appointment.  It does appear that Bellator is looking to broaden its base of viewers as Jordan has an extensive entertainment background and it is looking for new input in how to do this.

Bellator 124: 771,000 viewers

September 15, 2014

MMA Payout has learned from a Nielsen source that the second event in Bellator MMA Live’s season 11 this past Friday received a viewership of 771,000 viewers.

Bellator MMA Live Season 11

Bellator 123:  667,000 viewers, peak 979,000; Live +3: 777,000 viewers, peak 1.193 million

Bellator 124:  771,000 viewers 

Payout Perspective:

If you want to compare this to last season, the second event in Bellator’s 10th season (Bellator 111) did 653,000 viewers. Bellator 124 ratings improved 16% from the season debut which is a promising sign.  It was another spinning back fist which Emmanuel Newton used to put down Joey Beltran in the main event.  The overnight viewership average so far for Season 11 is 719,000 viewers.

Xyience sold, ends sponsorship with UFC

September 15, 2014

Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas.  As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC.

MMA Payout has confirmed the sale from two independent sources.

Xyience was established in 2004 in Las Vegas and had become one of the more visible brands within the UFC.  It also sponsored various UFC fighters, notably Ronda Rousey.

Big-Red-Logo3-300x2971XY_XSUFCXYIENCEinOnejpg

Big Red, Inc. is one of the top 10 beverage companies in North America dating back to 1937.  It will look to expand the Xyience demo by targeting other sports including Crossfit, Color Run participants and marathoners according to an interview Big Red CEO Gary Smith did with Bevnet.com.

Payout Perspective:

The acquisition is a blow for the UFC as it will seek to replace Xyience with another “official energy drink sponsor.”   We will see how the UFC will do and how soon it can find a replacement.  It is interesting to note that Big Red apparently will continue to seek out the sports demo but will not continue the sponsorship with the UFC.

Although this went under the radar, this summer it signed Matefit Herbal Tea as its “official herbal tea partner.”  The partnership is only for one year and at this point has far less brand recognition.

MMA Payout will keep you posted on this story as it continues.

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