UFC on Fox 11 salaries: Werdum on top

April 23, 2014

MMA Junkie reports the salaries from this past Saturday’s UFC on Fox 11 from Orlando, Florida.  The disclosed payroll released by the Florida State Boxing Commission was $974,000.

Via MMA Junkie:

Fabricio Werdum: $175,000 (includes $50,000 win bonus)
def. Travis Browne: $50,000

Miesha Tate: $56,000 (includes $28,000 win bonus)
def. Liz Carmouche: $17,000

Donald Cerrone: $114,000 (includes $57,000 win bonus)
def. Edson Barboza: $29,000

Yoel Romero: $50,000 (includes $25,000 win bonus)
def. Brad Tavares: $19,000

Khabib Nurmagomedov: $64,000 (includes $32,000 win bonus)
def. Rafael dos Anjos: $21,000

Thiago Alves: $78,000 (includes $39,000 win bonus)
def. Seth Baczynski: $20,000

Jorge Masvidal: $78,000 (includes $39,000 win bonus)
def. Pat Healy: $25,000

Alex White: $16,000 (includes $8,000 win bonus)
def. Estevan Payan: $10,000

Caio Magalhaes: $24,000 (includes $12,000 win bonus)
def. Luke Zachrich: $8,000

Jordan Mein: $36,000 (includes $18,000 win bonus)
def. Hernani Perpetuo: $8,000

Dustin Ortiz: $20,000 (includes $10,000 win bonus)
def. Ray Borg : $8,000

Mirsad Bektic: $16,000 (includes $8,000 win bonus)
def. Chas Skelly: $8,000

Derrick Lewis: $16,000 (includes $8,000 win bonus)
def. Jack May: $8,000

Payout Perspective:

Werdum’s last official reported salary was in February 2012 at UFC 143 when he earned a win over Roy Nelson and was paid $100,000 with no win bonus.  Since then Werdum has received a $25,000 raise and a $50,000 win bonus.  His opponent, Travis Browne received a nice raise as well.  At UFC 168, he earned $28K/$28K for his win against Josh Barnett.  Browne received $50,000 to show and presumably may have received another $50,000 for the win.  No raise for Miesha Tate as she earned the same pay rate $28K/$28K for UFC 168.

UFC on Fox 11 ratings adjusted up to 2.5 million viewers

April 22, 2014

MMA Payout has learned from a Fox source that the Live plus Same Day ratings for Saturday’s UFC on Fox 11 event raised the initial overnight of 1.99 million to 2.5 million viewers.  The peak of 3.3 million viewers occurred during the main event between Fabricio Werdum and Travis Browne.

The main event received a 2.0 rating with a 4 share and averaged 1.4 for Men 18-34 and a 2.0 with Men 18-49.  Per the Fox source, “[T]o put those demo ratings in better perspective, Saturday night’s Fox UFC Saturday Main Event would have placed within the Top Five Primetime programs of the week among the Broadcast Networks on Men 18-34 and within the Top 10 with Men 18-49.”

Saturday’s show drove Fox to win the male demos (Men 25-54 and Adults 18-49) in primetime among the networks and second to ESPN’s NBA coverage on cable.

In terms of the overall event it drew a 1.6 rating and a 3 share based on the adjusted ratings.  The Live plus Same Day includes the time slot overrun and the number of viewers who watched the event the same day but not live (i.e., via DVR).  The DVR +3 numbers will not be out until later this week.

Payout Perspective:

The significant bump was due to factoring in the overrun for the main event.  The numbers may not be pleasing overall but Fox likely is interested in how it is doing among its key demos (i.e., males and adults 18-49).  Dave Meltzer of MMA Fighting pointed out that Fox events outside of the NFL and college football season have not done as well as those within football season due to the promotional push during football.  While the numbers are still at the bottom of the curve for UFC on Fox shows, it’s unlikely that network executives are going to pull the plug.

UFC on Fox 11 Prelims on FS1: 521,000 viewers

April 22, 2014

MMA Payout has learned from a Fox source that the UFC on Fox 11 Prelims received an average viewership of 521,000 viewers. In the male 18-49 category, the UFC Prelims received 244,000 viewers.

The three hour Prelims event went up against the first day of the NBA Playoffs, the NHL Playoffs and MLB games during this time period.

UFC on Fox Prelims on FS1

UFC on Fox 9 – 613,000 (Dec. 2013)

UFC on Fox 10 – 713,000 (Jan. 2014)

UFC on Fox 11 – 521,000 viewers (April 2014)

Payout Perspective:

The ratings are disappointing but were up against an afternoon full of other sports on Easter weekend.  Notably, the NBA first round games on ESPN lead the way on Saturday for cable ratings according to TV By Numbers.  The Prelims featured the return of Thiago Alves as he fought Seth Baczynski in the eventual Fight of the Night.  There was also Khabib Nurmagomedov who we will likely see in a main event (or co-main event) in the near future.

MMA sponsor offers $5K for Rousey KO

April 21, 2014

Bloody Elbow reports that MMA sponsor Americana is offering a fighter $5,000 if they are the first to KO UFC’s women’s bantamweight champ Ronda Rousey.

You may recall that Americana MMA was the same brand that claimed the UFC priced it out of sponsoring three women fighters that were leaving the independent ranks to be a part of the newly forming UFC women’s straw weight (115lb) division.  It appears the reason for the offer is based on Rousey’s statements about Cris “Cyborg” Justino and the lack of a reprimand for them.

Americana MMA would not be the first sponsor willing to motivate a fighter to beat Rousey.  Dynamic Fastener offered Miesha Tate a little more than its standard sponsor payout ($6,500) and a $10,000 bonus if Tate beat  Rousey at UFC 168.

Payout Perspective:

This is a nice bit of PR for Americana MMA.  Although it cannot afford the UFC sponsor fee, it is getting publicity (including this site here) by offering less than what a sponsor normally has to fork over to the UFC.  So, the question is whether the UFC will allow its (independently) contracted fighters to collect on a “bonus” from a sponsor not associated with the UFC.  Alexis Davis may have the first shot at this July 5th.

UFC on Fox 11 overnight rating: 1.99M viewers

April 20, 2014

Television By Numbers reports that the overnight ratings for UFC on Fox 11 received 1.99 million viewers for a 0.8 rating and 3 share for Saturday night.   It was the lowest rating for a UFC network show and was last in terms of average viewers in its time slot among network shows.

UFC on FOX Ratings:

UFC on FOX  1: 5.70M viewers (3.1 rating)

UFC on FOX  2: 4.70M viewers (2.6 rating)

UFC on FOX  3: 2.42M viewers (1.5 rating)

UFC on FOX  4: 2.44M viewers (1.4 rating)

UFC on FOX  5: 4.40M viewers (2.5 rating)

UFC on FOX  6: 4.22M viewers (2.4 rating)

UFC on FOX  7: 3.70M viewers (2.2 rating)

UFC on FOX  8: 2.38M viewers (1.5 rating)

UFC on FOX  9: 2.80M viewers (1.8 rating)

UFC on FOX 10: 3.22M viewers (1.9 rating)

UFC on FOX 11: 1.99M viewer (0.8 rating)

Average UFC on FOX Viewership: 3.45M viewers.

UFC on Fox Overnights

UFC on Fox Overnights

Payout Perspective:

The ratings are disappointing considering the card and the fact that the event was a sell out in Orlando.  Winning the time slot for network television was the annual Easter tradition of ABC showing of “The Ten Commandments.”  The movie scored 5.87 million viewers and 1.0 rating among adults 18-49 with a 4 share.  In terms of overall viewership, UFC on Fox 11 lost out to a rerun of Mike and Molly on CBS which received 2.20 million average viewers.

The numbers do not account for the overrun which was about 20 minutes but the first look at the ratings is definitely not what people expected.  It could be that the UFC is running too many shows together that viewers are either picking or choosing what to watch or just inundated with the amount of shows that they cannot keep track.  Yesterday’s network show was very entertaining yet was the lowest rated UFC show on Fox so far.  MMA Payout will keep you posted of adjusted ratings as they become available.

UFC on Fox 11 attendance, gate and bonuses

April 19, 2014

MMA Junkie reports the attendance, gate and bonuses for Saturday night’s UFC on Fox 11.

The attendance and gate as announced by Dana White at the post-fight press conference was 17,000 for a gate of $1.65 million (via MMA Junkie).  The event was a sellout as was anticipated pre-event.

In addition, the bonuses were handed out and were the standard $50,000.

Fight of the Night:  Thiago Alves-Seth Baczynski

Performance Bonuses: Donald Cerrone and Alex White

Cerrone used a jab to stun and floor Edson Barboza and immediately took his back for the rear-naked choke.

Payout Perspective:

The attendance and gate figures pleased the UFC since Florida has been a tough sell for the company in past events.  The UFC sounded bullish on a return similar to that of its back-to-back returns to Seattle as mentioned in an Orlando Sentinel article.  The UFC actually used Shaquille O’Neal’s house for a pre-fight press conference.

As for the bonuses, Cerrone’s seemed the most out of nowhere as Barboza looked sharp until the quick jab by Cerrone.  Notably, Cerrone sports the Budweiser logo as one of his sponsors.  He was sponsored by the company in the past, but this time around the company was more prominent with his walkout shirt and trunks.  Also of note, he was represented by Bell helmets.

Bob Bennett named Executive Director of NSAC

April 18, 2014

The Las Vegas Review Journal reports that the Nevada State Athletic Commission has named Bob Bennett as its Executive Director.  Bennett, a former Marine and FBI agent replaces Keith Kizer who stepped down earlier this year.

Bennett is a current boxing judge in Nevada and will take over one of the most high profile jobs in fight regulation with an annual salary of $94,000 a year.  Notwithstanding the pay, 350 applicants sought the position which will have a great deal of oversight into the MMA and Boxing events in the state.

Bennett served as a judge on the undercard of Pacquiao-Bradley II last week as he scored the Sean Monaghan-Joe McCreedy fight.

Payout Perspective: 

Bennett was chosen from three finalists and was the unanimous choice on Friday.  He has pledged to be a proactive Executive Director and we will see what he does to improve MMA judging and drug testing in the state.

TUF 19 debut and UFC TUF Nations ratings

April 17, 2014

MMA Payout has learned from a Nielsen source the ratings from Wednesday night of UFC programming.  Notably, the debut of TUF scored just an overnight average of 595,000 viewers.

Preceding TUF was the UFC TUF Nations Finale from Quebec City.  The Prelims which started at 2pmPT/4pmET received a viewership of 263,000 viewers whereas the main card starting at 4pmPT/7pmET received 641,000 viewers.

TUF Nations Finale (April 2014) FS1

TUF Nations (prelims) 263,000 viewers

TUF Nations (main card) 641,000 viewers

TUF Finale 18 (December 2013) FS1

TUF 18 Finale (prelims): 938,000 viewers

TUF 18 Finale (main card): 1,129,000 viewers

TUF Finale 17 (August 2013) FX

TUF 17 (main card): 1.7 million

TUF Finale 16 (December 2012) FX

TUF 16 (prelims on Fuel TV) 104,000

TUF 16 (main card): 1.3 million

According to a Fox source, the main event of the TUF Finale was the most watched program on FS1 on Wednesday.

The two hour season debut of TUF 19 featuring coaches Frankie Edgar and BJ Penn drew only 595,000 viewers although the show was delayed until 7:19pm/10:19pm for the TUF Finale overrun.

TUF-19

TUF 18’s season average was at 639,000 viewers in its first season on FS1.  Notably, TUF 17: Jones v. Sonnen scored an average of 1.2M in its last season on FX.

Payout Perspective:

First TUF featured the 2 hour debut with fights to get in the house.  I always find this an entertaining episode although ratings do not show it.  It may be MMA fatigue as FS1 had 7 hours of UFC (more if you watched on Fight Pass and then watched the 1 hour special on an MMA fighter after).  As previously noted Fox Sports execs are looking at the TUF franchised differently when evaluating ratings.  Last year it noted same day viewership was down 22 percent last season which featured Ronda Rousey and Miesha Tate.  Live +7 was down only 10 percent but increased in viewership in the male demos of 18-49 and 25-54.  We’ll try to keep track of the reruns and compare how it does during different time slots.  Yet, the opening night numbers have to be a little disappointing.

Some odds and ends from TUF 19:

-Will Dana wear different MMA web site’s shirt each episode?  Last night was Fightland.

-Bellator champ doesn’t even get into the house and then is buried.  Ouch.

-Too bad the guy with the Polar Bear ears didn’t make it into the house.  He would have been interesting to watch.

As for the ratings from TUF Nations, Wednesday nights may not be the night for these events.  It will be interesting to see if FS1 considers Sundays for TUF when it is not carrying MLB or NASCAR.  Wednesday had a number of good matchups and notable names on the card but the ratings did not reflect this despite being the most watched show on FS1.

TUF Nations Finale attendance, gate and bonuses

April 17, 2014

MMA Junkie reports the attendance, gate and bonuses from Wednesday’s TUF Nations Finale from Quebec City.  The event drew slightly over 5,000 for a gate of $340,000.

The event which started Wednesday afternoon took place at the Colisee Pepsi in Quebec City, Quebec.  Tim Kennedy defeated Michael Bisping in the main event of the card.  The official attendance announced at the post-fight presser was 5,029 and a live gate of $340,000.  There was no breakdown as to comp tickets.

In addition, the bonuses for the night were announced post-fight and included Dustin Poirier, Akira Corrasani, K.J. Noons and Ryan Jimmo.  Each received the standard $50,000 bonus on top of their salaries

Fight of the Night:  Poirier-Corrasani

Perrformance Bonuses:  Noons and Jimmo

Poirier, Noons and Jimmo all scored stoppages to earn their bonuses.  Even in a losing effort, Corrasani was entertaining having fought off a Peruvian necktie attempt late in the first round.

Payout Perspective:

While it may have seemed like the attendance at the TUF fights last night were more than the attendees in Quebec City, the UFC has acknowledged the tough sell to put on fights mid-week.  It is especially difficult when the card starts mid-day when most fans are at work.  But, these fights are mainly for television (and Fight Pass).   It was the first time the UFC traveled to Quebec, so one might question why more people would not come to the fights even if they showed up later.  As for the bonuses, Poirier, Noons and Jimmo were all very impressive and there’s no debate with their bonuses.

Bellator 116 DVR +3: 642,000 viewers

April 17, 2014

MMA Payout has learned the DVR +3 ratings for Friday’s Bellator 116 have bumped the overall rating to 642,000 viewers with a peak of 919,000 occurring approximately at 10:46 p.m.

Bellator MMA 110 – 880,000, overnight; 1.1M Peak, DVR +3 – 1M, Peak – 1.1M
Bellator MMA 111 – 653,000, overnight; 964,000 Peak; DVR +3 – 718,000, Peak 964,000
Bellator MMA 112 – 699,000, overnight; 1.037 Peak; DVR +3 – 748,000, Peak – 1.22M
Bellator MMA 113 – 507,000, overnight; 871,000 Peak; DVR +3 – 567,000, Peak 970,000
Bellator MMA 114 – 711,000, overnight; 882,000 Peak; DVR+3 – 800,000, Peak 1.03M
Bellator MMA 115 – 830,000, overnight; 874,000 Peak; DVR +3 – 874,000, Peak 1.232M
Bellator MMA116 – 572,000, overnight; 782,000 Peak; DVR +3 – 642,000, Peak 919,000

Bellator 116 DVR+3 graph

Payout Perspective:

Another week of modest gains with the DVR +3 ratings for Bellator.  It bumps the ratings average for this season (including DVR ratings) to 764,163 and the peak to 1,064,571.

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