Silva-Diaz set for Super Bowl Weekend 2015

July 30, 2014

The UFC announced Tuesday that recently re-signed Nick Diaz will face the returning Anderson Silva on January 31, 2015.  The card will be in Vegas although no venue was announced.

Silva will be back from recovering from having his leg broken at UFC 168.  Diaz will be back after contemplating retirement following his fight with Georges St. Pierre at UFC 158.

White had alluded to the possibility of the two matching up upon Diaz’s signing.  Upon announcement of the fight, social media went crazy with anticipation for the fight.

The event will be UFC 183 and will be the annual card the night before the Super Bowl.

Payout Perspective:

This may be one where the marketing and promotion of the fight may exceed the actual fight itself.  Diaz sold UFC 158 almost by himself.  We might see something similar here.  Certainly, this is a fight where the UFC can build some solid shoulder programming around.  There is the story of Silva’s recovery and rehabilitation from an injury we thought would end his career.  There is also the unpredictable Diaz.  As for the fight itself, it’s not clear what shape these fighters will be by Super Bowl weekend next year.

UFC on Fox 12: 2.5 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that Saturday’s UFC on Fox 12 main card received a Live plus Same Day rating of 2.5 million viewers.  The rating falls in line with Fox shows during the summer and is better than UFC on Fox 11’s rating this past April.

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12: 2.5 million

UFC on Fox 12 received a 1.5 rating and 3 share. The peak occurred during the main event overrun at 3,427,000 viewers.  The event featuring Robbie Lawler defeating Matt Brown was first in all of the key demos for the organization.  Men 18-34 (1.3), Men 18-48 (1.5), Men 25-54 (1.7) and Adults 18-49 (1.0).

ufc on fox 12

Payout Perspective:

The ratings improved slightly from the summer event for Fox the past two years.  Notably, Lawler was on the July 2013 show last year too.  And, even though there was a title fight in 2013, it was Demetrious Johnson.  It seemed like the Lawler-Brown fight had a little more interest.  It also may have helped that the prelims were on the network as well.  The prelims scored an average of 1.3 million and the audience built through the evening.

UFC on Fox 12 Prelims on FOX: 1.3 million viewers

July 29, 2014

MMA Payout has learned from a Nielsen source that the UFC on Fox 12 Prelims drew an average viewership of 1.3 million.  It was the first time that Fox had aired the prelims on its network.

The network exposure helped the prelims which preceded the main card.  The last fight before the main card had Jorge Masvidal defeating Daron Cruickshank by unanimous decision.

 UFC on Fox Prelims on FS1

UFC on Fox 9 – 613,000 (Dec. 2013)

UFC on Fox 10 – 713,000 (Jan. 2014)

UFC on Fox 11 – 521,000 (April 2014)

UFC on Fox Prelims on FOX

UFC on Fox 12 – 1.3 million viewers (July 2014)

Payout Perspective:

An MLB game was on FS1 at the time of the Prelims on Fox.  Certainly the UFC would prefer these fights occurring on the network rather than FS1 based on the viewership.  More than doubling your viewership (from April) for the prelims is great for the UFC but one would think it’s up to Fox if it wants to give up the time slot.  I’m not sure Fox would want to do this come December for UFC on Fox 13.

UFC apparel deal likely to feature Rousey

July 28, 2014

UFC Senior Vice President Mike Mossholder states that Ronda Rousey will likely be the face of the UFC’s first official outfitting deal according to reports on FoxSports.com and AdWeek.

Although Mossholder did not indicate the clothier, he stated that the UFC were in active negotiations with a “premium apparel line” per the AdWeek article.  But, it appears to be an exclusive deal to outfit any UFC fighter that will step into the Octagon for the company.

Both articles state that a clothing deal could be a financial boon for the UFC as it listed Nike’s 5 year, $1.1 billion deal with the NFL as an example.

As an indicator of Rousey’s draw, the Adweek report states that Rousey is No. 3 in ticket sales for the UFC and Xyience sales jumped 12 percent when it place images of the women’s bantamweight champ on its cans.  Rousey has become the top requested athlete by UFC sponsors when it comes to fighters they want to endorse its brand.

Payout Perspective:

The overarching news here is that the UFC will have uniforms at some point.  The not so breaking news is that Ronda Rousey is star.  AdWeek identifies Nike, Under Armour and Adidas as potential clothing sponsors while Fox Sports also includes Reebok.  Each of the clothing sponsors have fighters it represents.  Notably, Adidas just signed Robbie Lawler (although Lawler wore no visible Adidas gear on Saturday), Under Armour worked with GSP, Reebok signed Anthony Pettis and Johny Hendricks and Nike has Jon Jones, Anderson Silva and Junior dos Santos.  We shall see what happens.  Whatever choice is made, we can expect Rousey to sport the gear in print ads and commercials.

UFC on Fox 12 overnight rating: 2.02 million viewers

July 27, 2014

MMA Fighting reports that the overnight ratings for Saturday’s UFC on Fox 12 drew an average of 2.02 million viewers in overnight ratings.  According to Television By Numbers, it tied with NBC for highest rated show on network television in its time slot.

UPDATED 07/28/14:

UFC on Fox 12 scored an 0.8 in the 18-49 demo.  Although tied with NBC, it had more viewers.

The ratings only count for the 5:00pm-7:00pm (8-10pm) time slot and does not account for the 30 minute overrun when the bulk of the main event took place.  Its anticipated that the rating should go up with the inclusion of the additional time.

UFC on Fox 1: 5.7 million

UFC on Fox 2: 4.57 million

UFC on Fox 3: 2.25 million

UFC on Fox 4: 2.36 million

UFC on Fox 5: 3.41 million

UFC on Fox 6: 4.22 million

UFC on Fox 7: 3.3 million

UFC on Fox 8: 2.38 million

UFC on Fox 9: 2.9 million

UFC on Fox 10: 3.22 million

UFC on Fox 11: 1.98 million

UFC on Fox 12:  2.02 million

Payout Perspective:

The last two summer events were less than stellar and the ratings reflected this with UFC on Fox 4 (Vera vs. Rua) and UFC on Fox 8 (Mighty Mouse vs. Moraga) doing 2.36 million and 2.38 million respectively.  Saturday’s event had a little more interest with a fight between two fan-friendly fighters.  Before we scrutinize the ratings, we should probably wait for the overrun numbers as UFC on Fox 4 and 8 ratings include the overruns.  At this point, it’s unfair to critique the show since we may see it surpass the ratings of the last two summers.

UFC on Fox 12 attendance, gate and bonuses

July 26, 2014

MMA Junkie reports the attendance, gate and bonuses for Saturday’s UFC on Fox 12.  Fights featured on the main card received all of the bonuses for the night.

Matt Brown and Robbie Lawler won for Fight of the Night while Dennis Bermudez and Anthony Johnson won performance bonuses.  Bermudez submitted Clay Guida and Johnson KO’d Lil’ Nog.  All of the fighters received the standard $50,000 each.

Attendance at the SAP Center in San Jose, California drew 11,482 fans for a live gate of $735,317.  The attendance and gate were announced at the post-fight press conference.

Payout Perspective:

While the attendance and gate did not match up to UFC on Fox 11 in Orlando, it still was a respectable figure which fell in line with the UFC on Fox 9 and 10.  The UFC couldn’t ask for more with the Fight of the Night being the main event and getting a submission and a quick KO on the main card.  It was a good variety of everything for the show.  We will see if this equates to ratings. The last two summer cards have averaged 2.3 million viewers.

Lawler, Lil’ Nog lead UFC on Fox 12 salaries

July 26, 2014

MMA Junkie reports the official salaries released by the California State Athletic Commission for Saturday’s UFC on Fox 12.  Robbie Lawler and Antonio Rogerio Nogueira are guaranteed 6 figure paydays for their fights.

Via MMA Junkie:

Matt Brown: $46,000 to show, $46,000 to win
Robbie Lawler: $105,000 to show, $105,000 to win

Anthony Johnson: $53,000 to show, $53,000 to win
Antonio Rogerio Nogueira: $114,000 to show, $74,000 to win

Dennis Bermudez: $24,000 to show, $24,000 to win
Clay Guida: $50,000 to show, $50,000 to win

Bobby Green: $21,000 to show, $21,000 to win
Josh Thomson: $85,000 to show, $13,000 to win

Daron Cruickshank: $12,000 to show, $12,000 to win
Jorge Masvidal: $42,000 to show, $42,000 to win

Patrick Cummins: $10,000 to show, $10,000 to win
Kyle Kingsbury: $15,000 to show, $15,000 to win

Tim Means: $10,000 to show, $10,000 to win
Hernani Perpetuo: $8,000 to show, $8,000 to win

Mike De La Torre: $8,000 to show, $8,000 to win
Brian Ortega: $8,000 to show, $8,000 to win

Akbarh Arreola: $8,000 to show, $8,000 to win
Tiago Trator: $8,000 to show, $8,000 to win

Gilbert Burns: $8,000 to show, $8,000 to win
Andreas Stahl: $8,000 to show, $8,000 to win

Juliana Carneiro Lima: $8,000 to show, $8,000 to win
Joanna Jedrzejczyk: $8,000 to show, $8,000 to win

Noad Lahat: $8,000 to show, $8,000 to win
Steven Siler: $15,000 to show, $15,000 to win

As always, the disclosed payouts do not include undisclosed locker room bonuses and/or post-fight bonuses.

Payout Perspective:

Interesting that Anthony Johnson could earn more than Matt Brown.  Brown moves up another $5K in scale from his last fight in May ($41K to $45K).  The same with Lawler ($100K base to $105K).  On the other end, Patrick Cummins is getting a raise of $2K after winning his first fight in the UFC.

Showtime stars in commercial for Reebok ZJet shoes

July 25, 2014

Anthony and Sergio Pettis star in a web commercial selling the Reebok ZJet running shoe.  Showtime recently signed a deal with Reebok.

The web commercial can be seen on Reebok’s YouTube page.  In the commercial, Showtime talks about persevering to be the best, becoming the UFC champ and dealing with pressure.  The video briefly shows the UFC Lightweight title.  Sergio also makes a brief non-speaking appearance.

The ZJet retails for $129.99.

reebok-anthony-pettis-shoe

H/t: FighterxFashion

Payout Perspective:

It appears that Showtime will be a part of the Reebok ZJet launch.  Commercials (which did not include Pettis) for the shoe were played during the Bellator telecast on Spike TV Friday night.  Pettis is a good-looking, well-spoken fighter and it would not be surprising to see more spots with Pettis selling Reeboks.

Robbie Lawler signs with Adidas Combat

July 24, 2014

Robbie Lawler has signed on with Adidas Combat prior to his fight with Matt Brown Saturday.  The deal comes on the heels of the recent launch of the Adidas-specific web site dedicated to combat sports.

There’s no word on whether Lawler will be able to wear the three stripes into the Octagon on network television Saturday.

Adidas is also the official sponsor of Resurrection Fighting Alliance, the organization headed by Ed Soares. It also sponsors Glory Kickboxers.

Payout Perspective:

Lawler becomes the first Adidas signee in recent memory.  It’s not clear whether it will start to target other fighters in the league.  Still no word on a UFC uniform deal but maybe we can throw Adidas as a possible uniform maker.  For those wondering, Under Armour announced its second quarter earnings and business is good as it exceeded analyst expectations. Although previously the front runner, if a deal were imminent, certainly we would have heard some rumblings in order to stir the pot for the stock even more.  Reebok could be a possibility as it has signed on Johny Hendricks and Anthony Pettis.  Adidas has worked with RFA for a while and its known as a possible feeder organization for the UFC.

Nick Diaz back with the UFC

July 24, 2014

MMA Junkie reports that Nick Diaz has signed a three fight contract with the UFC.  Diaz indicated he is looking to return early 2015.

Dana White tweeted out the evidence of the signing.

Best quote from Diaz after signing: “I’ve been doing a whole lot of not getting punched around-type stuff,” Diaz told UFC.com.

The move brings a fighter back with tons of baggage but is someone that people are interested in seeing.

Payout Perspective:

Despite being on a two fight losing streak, Nick Diaz is a fighter the UFC needs and is a PPV quality fighter.  One need only look at UFC 158, his last fight against GSP, where his rant about “wolf tickets” and other musings helped the event garner 950K PPV buys and stellar ratings for its Prelims, weigh-ins and post-fight show.  Sure, GSP was his opponent, but it was Diaz playing the villain that had viewers wanting to see weigh-ins and see what would happen on the post-fight show.

Many are drumming up dream opponents for Diaz (namely Anderson Silva), but we will have to see who he is willing to face before getting too excited.  Regardless, the signing adds “PPV depth” to the roster.

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