UFC on Fox 11 overnight rating: 1.99M viewers

April 20, 2014

Television By Numbers reports that the overnight ratings for UFC on Fox 11 received 1.99 million viewers for a 0.8 rating and 3 share for Saturday night.   It was the lowest rating for a UFC network show and was last in terms of average viewers in its time slot among network shows.

UFC on FOX Ratings:

UFC on FOX  1: 5.70M viewers (3.1 rating)

UFC on FOX  2: 4.70M viewers (2.6 rating)

UFC on FOX  3: 2.42M viewers (1.5 rating)

UFC on FOX  4: 2.44M viewers (1.4 rating)

UFC on FOX  5: 4.40M viewers (2.5 rating)

UFC on FOX  6: 4.22M viewers (2.4 rating)

UFC on FOX  7: 3.70M viewers (2.2 rating)

UFC on FOX  8: 2.38M viewers (1.5 rating)

UFC on FOX  9: 2.80M viewers (1.8 rating)

UFC on FOX 10: 3.22M viewers (1.9 rating)

UFC on FOX 11: 1.99M viewer (0.8 rating)

Average UFC on FOX Viewership: 3.45M viewers.

UFC on Fox Overnights

UFC on Fox Overnights

Payout Perspective:

The ratings are disappointing considering the card and the fact that the event was a sell out in Orlando.  Winning the time slot for network television was the annual Easter tradition of ABC showing of “The Ten Commandments.”  The movie scored 5.87 million viewers and 1.0 rating among adults 18-49 with a 4 share.  In terms of overall viewership, UFC on Fox 11 lost out to a rerun of Mike and Molly on CBS which received 2.20 million average viewers.

The numbers do not account for the overrun which was about 20 minutes but the first look at the ratings is definitely not what people expected.  It could be that the UFC is running too many shows together that viewers are either picking or choosing what to watch or just inundated with the amount of shows that they cannot keep track.  Yesterday’s network show was very entertaining yet was the lowest rated UFC show on Fox so far.  MMA Payout will keep you posted of adjusted ratings as they become available.

UFC on Fox 11 attendance, gate and bonuses

April 19, 2014

MMA Junkie reports the attendance, gate and bonuses for Saturday night’s UFC on Fox 11.

The attendance and gate as announced by Dana White at the post-fight press conference was 17,000 for a gate of $1.65 million (via MMA Junkie).  The event was a sellout as was anticipated pre-event.

In addition, the bonuses were handed out and were the standard $50,000.

Fight of the Night:  Thiago Alves-Seth Baczynski

Performance Bonuses: Donald Cerrone and Alex White

Cerrone used a jab to stun and floor Edson Barboza and immediately took his back for the rear-naked choke.

Payout Perspective:

The attendance and gate figures pleased the UFC since Florida has been a tough sell for the company in past events.  The UFC sounded bullish on a return similar to that of its back-to-back returns to Seattle as mentioned in an Orlando Sentinel article.  The UFC actually used Shaquille O’Neal’s house for a pre-fight press conference.

As for the bonuses, Cerrone’s seemed the most out of nowhere as Barboza looked sharp until the quick jab by Cerrone.  Notably, Cerrone sports the Budweiser logo as one of his sponsors.  He was sponsored by the company in the past, but this time around the company was more prominent with his walkout shirt and trunks.  Also of note, he was represented by Bell helmets.

Bob Bennett named Executive Director of NSAC

April 18, 2014

The Las Vegas Review Journal reports that the Nevada State Athletic Commission has named Bob Bennett as its Executive Director.  Bennett, a former Marine and FBI agent replaces Keith Kizer who stepped down earlier this year.

Bennett is a current boxing judge in Nevada and will take over one of the most high profile jobs in fight regulation with an annual salary of $94,000 a year.  Notwithstanding the pay, 350 applicants sought the position which will have a great deal of oversight into the MMA and Boxing events in the state.

Bennett served as a judge on the undercard of Pacquiao-Bradley II last week as he scored the Sean Monaghan-Joe McCreedy fight.

Payout Perspective: 

Bennett was chosen from three finalists and was the unanimous choice on Friday.  He has pledged to be a proactive Executive Director and we will see what he does to improve MMA judging and drug testing in the state.

TUF 19 debut and UFC TUF Nations ratings

April 17, 2014

MMA Payout has learned from a Nielsen source the ratings from Wednesday night of UFC programming.  Notably, the debut of TUF scored just an overnight average of 595,000 viewers.

Preceding TUF was the UFC TUF Nations Finale from Quebec City.  The Prelims which started at 2pmPT/4pmET received a viewership of 263,000 viewers whereas the main card starting at 4pmPT/7pmET received 641,000 viewers.

TUF Nations Finale (April 2014) FS1

TUF Nations (prelims) 263,000 viewers

TUF Nations (main card) 641,000 viewers

TUF Finale 18 (December 2013) FS1

TUF 18 Finale (prelims): 938,000 viewers

TUF 18 Finale (main card): 1,129,000 viewers

TUF Finale 17 (August 2013) FX

TUF 17 (main card): 1.7 million

TUF Finale 16 (December 2012) FX

TUF 16 (prelims on Fuel TV) 104,000

TUF 16 (main card): 1.3 million

According to a Fox source, the main event of the TUF Finale was the most watched program on FS1 on Wednesday.

The two hour season debut of TUF 19 featuring coaches Frankie Edgar and BJ Penn drew only 595,000 viewers although the show was delayed until 7:19pm/10:19pm for the TUF Finale overrun.

TUF-19

TUF 18’s season average was at 639,000 viewers in its first season on FS1.  Notably, TUF 17: Jones v. Sonnen scored an average of 1.2M in its last season on FX.

Payout Perspective:

First TUF featured the 2 hour debut with fights to get in the house.  I always find this an entertaining episode although ratings do not show it.  It may be MMA fatigue as FS1 had 7 hours of UFC (more if you watched on Fight Pass and then watched the 1 hour special on an MMA fighter after).  As previously noted Fox Sports execs are looking at the TUF franchised differently when evaluating ratings.  Last year it noted same day viewership was down 22 percent last season which featured Ronda Rousey and Miesha Tate.  Live +7 was down only 10 percent but increased in viewership in the male demos of 18-49 and 25-54.  We’ll try to keep track of the reruns and compare how it does during different time slots.  Yet, the opening night numbers have to be a little disappointing.

Some odds and ends from TUF 19:

-Will Dana wear different MMA web site’s shirt each episode?  Last night was Fightland.

-Bellator champ doesn’t even get into the house and then is buried.  Ouch.

-Too bad the guy with the Polar Bear ears didn’t make it into the house.  He would have been interesting to watch.

As for the ratings from TUF Nations, Wednesday nights may not be the night for these events.  It will be interesting to see if FS1 considers Sundays for TUF when it is not carrying MLB or NASCAR.  Wednesday had a number of good matchups and notable names on the card but the ratings did not reflect this despite being the most watched show on FS1.

TUF Nations Finale attendance, gate and bonuses

April 17, 2014

MMA Junkie reports the attendance, gate and bonuses from Wednesday’s TUF Nations Finale from Quebec City.  The event drew slightly over 5,000 for a gate of $340,000.

The event which started Wednesday afternoon took place at the Colisee Pepsi in Quebec City, Quebec.  Tim Kennedy defeated Michael Bisping in the main event of the card.  The official attendance announced at the post-fight presser was 5,029 and a live gate of $340,000.  There was no breakdown as to comp tickets.

In addition, the bonuses for the night were announced post-fight and included Dustin Poirier, Akira Corrasani, K.J. Noons and Ryan Jimmo.  Each received the standard $50,000 bonus on top of their salaries

Fight of the Night:  Poirier-Corrasani

Perrformance Bonuses:  Noons and Jimmo

Poirier, Noons and Jimmo all scored stoppages to earn their bonuses.  Even in a losing effort, Corrasani was entertaining having fought off a Peruvian necktie attempt late in the first round.

Payout Perspective:

While it may have seemed like the attendance at the TUF fights last night were more than the attendees in Quebec City, the UFC has acknowledged the tough sell to put on fights mid-week.  It is especially difficult when the card starts mid-day when most fans are at work.  But, these fights are mainly for television (and Fight Pass).   It was the first time the UFC traveled to Quebec, so one might question why more people would not come to the fights even if they showed up later.  As for the bonuses, Poirier, Noons and Jimmo were all very impressive and there’s no debate with their bonuses.

Bellator 116 DVR +3: 642,000 viewers

April 17, 2014

MMA Payout has learned the DVR +3 ratings for Friday’s Bellator 116 have bumped the overall rating to 642,000 viewers with a peak of 919,000 occurring approximately at 10:46 p.m.

Bellator MMA 110 – 880,000, overnight; 1.1M Peak, DVR +3 – 1M, Peak – 1.1M
Bellator MMA 111 – 653,000, overnight; 964,000 Peak; DVR +3 – 718,000, Peak 964,000
Bellator MMA 112 – 699,000, overnight; 1.037 Peak; DVR +3 – 748,000, Peak – 1.22M
Bellator MMA 113 – 507,000, overnight; 871,000 Peak; DVR +3 – 567,000, Peak 970,000
Bellator MMA 114 – 711,000, overnight; 882,000 Peak; DVR+3 – 800,000, Peak 1.03M
Bellator MMA 115 – 830,000, overnight; 874,000 Peak; DVR +3 – 874,000, Peak 1.232M
Bellator MMA116 – 572,000, overnight; 782,000 Peak; DVR +3 – 642,000, Peak 919,000

Bellator 116 DVR+3 graph

Payout Perspective:

Another week of modest gains with the DVR +3 ratings for Bellator.  It bumps the ratings average for this season (including DVR ratings) to 764,163 and the peak to 1,064,571.

Glory 15 Istanbul: 354,000 viewers

April 16, 2014

MMA Payout has learned from a Nielsen source that Saturday’s ratings for Glory 15: Instanbul received an average viewership of 354,000.  The peak almost doubled the average viewership with 720,000 viewers.

Glory 115

Glory Ratings on Spike TV:

Glory 11: 381,000 viewers

Glory 12: 476,000 viewers

Glory 13: 659,000 viewers

Glory 14: 495,000 viewers

Glory 15: 354,000 viewers

The show was seen on tape delay for most of us on Spike TV and will be remembered for the unfortunate leg injury suffered by Tyrone Spong in the finals of the Light Heavyweight Championship tournament.

Payout Perspective:

The ratings have taken a dip despite the peak viewership hitting 720,000 viewers.  We don’t have the information on this but one might suppose the peak occurred during the main event which would have been the Spong injury.  Spike TV is supporting Glory with shoulder programming and we might expect more of this aid as it announced a PPV in Los Angeles this June.  But, perhaps the tape delay of the fights hurt ratings and/or the Pacquiao-Bradley PPV (although you could have watched both easily).  Still, the ratings are down for the second straight event.

EA Sports unveils UFC release date, game cover, & details

April 15, 2014

Last year, EA Sports announced that Jon Jones would be on the cover of this year’s EA Sports UFC video game. Alexander Gustafsson also joined Jones after being voted in by the fans after defeating GSP in the finals. Below is the finished cover for the game.

EA_UFC_2014_Cover

Amazon.com currently lists the EA Sports UFC video game for the PS4 and Xbox One for $60 USD with a release date of June 17th. Here are the features for the game:

  • Real Damage: Every fighter knows that one good shot can ruin your day. EA SPORTS UFC introduces a non-linear damage system which can result in big damage coming from a single strike. The system produces a greater variety of cuts and contusions.
  • Dynamic Striking: A mixed martial artist uses the environment to his advantage and for the first time in a UFC game, you can too. A dynamic environment allows you to pull off jaw-dropping moves using the Octagon, including roundhouse kicks, superman punches and much more. Combine those abilities with the best striking technology in the industry and that one perfect strike could change the fight.
  • Real-Time Exertion: A UFC bout is one of the most physically demanding sports on the planet requiring mixed martial artists to give it their all with every movement. Real-Time Exertion brings each moment of that action to life in your gameplay experience. Through real-time vein popping, skin discoloration, muscle flex, as well as signs of fatigue setting in through the course of each round, you will witness the effort it takes to be one of the best fighters in the world.
  • Strategic Submission Battles: To own the belt, you have to be dominant on your feet and on the mat. EA SPORTS UFC re-invents the ground game to create a battle for position and control that captures the strategy of a submission battle. Like the real sport, in EA SPORTS UFC fighters will work through multiple stages as they work to advance or escape from a fight-ending submission.
  • Fighter Likeness and Facial Animations: EA SPORTS UFC will set a new bar for character likeness and emotion in gaming. For the first time in an EA SPORTS game, every single licensed athlete in the game has been created from high resolution 3D head and body scans to deliver revolutionary character likeness and authenticity. Powered by EA SPORTS IGNITE, new facial animation technology delivers more expression, emotion and will communicate greater sense of awareness and intelligence in the Octagon.

 

Payout Perspective:

The UFC’s debut from EA Sports is scheduled for June 17th, which is roughly about two months from press release.  Not much promotion has occurred for the game yet other than private demos and slow leaks of features and scans for the game.  That figures to change as we get closer to launch date.

E3 will take place on between June 10 and June 12, so just a week before the release.  Expect a big UFC presense during the event.  Also, it is expected that a EA UFC demo should be available before the release date, which would be available at E3 as well.  The UFC will also push the game’s release on the UFC 174: Johnson vs. Bagautinov PPV, though it’s a shame that event will likely receive little exposure.

A few weeks ago, MMAJunkie’s Mike Bohn did a developer Q&A with the EA UFC team, which is a very good read for those interested on the developers thoughts and their process to making the game.  There was also some controversy a week ago when it was announced that Bruce Lee would be a pre-order bonus in the EA UFC video game. The inclusion of the martial arts icon was not the issue, but the labeling of him as “the Father of MMA” in the game did appear to ruffle some feathers within the MMA community.

Bellator 116: 572,000 viewers

April 15, 2014

MMA Payout has learned through a Nielsen source that this past Friday’s Bellator 116 received an average viewership of just 572,000 viewers.  Its peak occurred midway through the card with 782,000 viewers.

Friday’s Bellator 116 featuring Blagoi Ivanov vs Lavar Johnson, Joey Beltran vs Vladimir Matyushenko, and Alexander Volkov vs Mighty Mo, which was a substantial decrease from the prior week overnight of Bellator 115 which scored 830,000 viewers in overnight ratings.  Friday’s overnights reflect the second lowest rating for the 10th season and the lowest peak of the season.

Bellator MMA – 110  880,000, overnight; 1.1M Peak
Bellator MMA – 111  653,000, overnight; 964K Peak
Bellator MMA – 112  699,000, overnight; 1.037 Peak
Bellator MMA – 113  507,000, overnight; 871,000 Peak
Bellator MMA – 114  711,000, overnight; 882,000 Peak
Bellator MMA – 115  830,000, overnight; 1,131,000 Peak
Bellator MMA – 116 572,000, overnight; 782,000 Peak

Bellator 116 overnight graph

Payout Perspective:

Disappointing ratings considering that last week Bellator cracked the cable top 100 according to Television By Numbers.  The fighters on the card did not stand out in particular and the ratings reflect this.  The peak occurred mid-way through the event which is not usual considering most of the peak viewership this season has happened during the main event.

Titan FC moves April 25th event

April 14, 2014

MMA Fighting reports that Titan FC has moved its April 25th event to May 16th.  The reason for the change appears to be due to injuries of some of its fighters.

“I refused to put out a subpar fight card when just this weekend three more fighters got hit with the injury bug,” Titan FC president and CEO Jeffrey Aronson said.  Raphael Davis is still scheduled to face Jason Brilz in the main event.

In addition to moving the date, it is moving its location from Kansas City, Missouri to Newkirk, Oklahoma.

Another change will be its live streaming of prelims on CBSSports.com instead of CBSSportsNetwork.com.

TFC27_TWITTER_PROFILEPHOTO_LOGO

Payout Perspective:

It’s rare that you see a company move an event so close to the intended date.  But if it’s due to injuries and the second time it gets a chance to appear on CBS Sports Network, it wants to put its best foot forward.  I am not sure how big the move from CBSSports.com to CBSSportsNetwork.com is in terms of actual viewers, but it appears that there is a possibility of reaching a much broader audience according to Aronson.  We have seen WSOF live stream on NBC Sports Network online and Bellator stream prelims on SpikeTV.com.  And, of course the UFC has now moved its prelims to its Fight Pass platform.  The move to online viewing is another way for fight organizations to grab viewers.

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