June 28, 2015
The estate of another former WWE wrestler has filed a lawsuit against the organization. The mother and son of Matt Osborne (aka “Matt Borne” and “Doink the Clown”) have filed a wrongful death lawsuit against the company for the alleged negligent and fraudulent mistreatment of Osborne while he was a wrestler with the company.
The Osborne lawsuit was filed on June 26th in the U.S. District Court for the North District of Texas, Dallas Division. The Dallas Morning News covered the lawsuit. Osborne died in 2013 of a painkiller overdose at the age of 57 in Plano, Texas. The family claims brain injuries caused while a professional wrestler caused depression and drug abuse which led to his death.
The WWE, utilizing the same public relations strategy as in similar lawsuits, claims that the lawyers are the ones driving these lawsuits pegging the attorneys as opportunists. The WWE indicates that the Osborne lawsuit is merely seeking “NFL money” in reference to the NFL concussion lawsuits which likely will result in settlements for those involved.
In a similar lawsuit, Billy Jack Haynes’ case against the WWE that was filed in Oregon has been transferred to Connecticut upon motion by the WWE on the basis that he signed WWE booking contracts which indicated that the forum of choice was the home state of the WWE.
Osborne spent limited time in the WWE throughout his wrestling career which may make his claim hard to prove. However, it does not negate the alleged negligence that the WWE may have contributed to his injuries. The complaint points out specific instances where Osborne was injured during his stint in the WWE. It also claims the WWE knew and/or knew but did not warn him about the perils of head injuries. Notably, the complaint has a similar template as other lawsuits filed by former WWE wrestlers. However, at least one part of the lengthy complaint has been updated to include a photograph embedded in paragraph 139 of the complaint which shows the WWE is taking precautionary steps with its talent now with helmets used in training.
This lawsuit may be moved to Connecticut like Haynes’ lawsuit as one might infer that Osborne signed a WWE contract with a forum selection clause which would dictate where a lawsuit would take place if one should happen. We will see if more wrestlers continue to file lawsuits which appear to be similar to the NFL and NHL concussion litigation.
June 2, 2015
Welcome back to another edition of The Wrestling Post. This time around we take at the WWE Network offering another free month and the uncertainty of the status of TNA Wrestling.
WWE offers another free month on its Network
With the success of recruiting and retaining more network subscribers through its “free” network months, the WWE has added another free month of June for non-subscribers. It just came off a “free” month of May which culminated in a special live show.
Payout Take: There is no initial reason given for the second consecutive month of the “free” Network offer. We can’t read into anything but from the past indicators, the WWE has been able to collect a fair number of new paid subscribers from its free promotion. Thus, when people sign up for the free month, they tend to stay on and pay the following month instead of cancelling after the free month is up. The one question is whether the “free” month will be a mainstay for the network. It appears that the this strategy is the “go to” move to boost subscribers. We shall see if this means another improvement with its overall subscription numbers when it makes another announcement after the end of the second quarter.
Ring of Honor now on Destination America; TNA status in jeopardy
In what was a newsworthy week last week for the Discovery Network’s offshoot, Destination America, it was announced that wrestling promotion Ring of Honor will air on the network starting Wednesday, June 3rd. The interesting part about this situation is that the ROH announcement came after news that Destination America would not renew TNA Wrestling next year. The Wrestling Observer first reported the news that TNA Wrestling would be not renewed as Dave Meltzer obtained an internal memo from Destination America indicating that the promotion would not be renewed. TNA Wrestling is being moved from Friday to Wednesday and will now serve as the lead-in for ROH. While there was the possibility that Destination America could have changed its mind if TNA ratings skyrocketed on Wednesday nights, the ROH announcement makes it highly unlikely TNA will be back on Destination America once its contract ends this year. The station had an “out clause” at the end of the current TV season according to The Wrestling Observer.
Ring of Honor programming is currently available regionally via the Sinclair Broadcast Group. The Destination America deal is great for the promotion since it gives them national exposure and taps into markets that it could not reach with Sinclair. According to The Wrestling Observer, the deal with ROH will only go through December 2, 2015 so we may see more movement from Destination America this year.
Payout Take: Regardless of the semantics (cancelled vs. not renewed), Destination America made the decision that the production costs of carrying TNA Wrestling outweighed the ratings (and ad revenue) it received from the program. Ring of Honor is a cheaper alternative for Destination America since it will not be paying for production costs for ROH. Wednesday will be filled with wrestling as it joins Lucha Underground and NXT with live wrestling that night.
April 30, 2015
The WWE announced its results for the first quarter of 2015. In a release from the company, it stated that revenues increased 40% to $176.2 million which is the highest quarterly revenue in WWE history. The results exceeded analyst expectations for the company.
After five consecutive quarters in the red, it’s the first quarter where the WWE has shown a positive operating income. As for the WWE Network, it reached 1.3 million total subscribers, a benchmark it announced the day after Wrestlemania. The WWE reports that its average of network subscribers is at 927,000 at the end of the first quarter. Again, the network’s free promotion, which was February this quarter, contributed to the Network’s growth as 154,000 subscribers converted from free to paid subscribers.
For its quarter ending March 31, 2015, it reported net income of $9.8 million ($0.13 per share) as compared to a net loss of $8.0 million ($0.11 per share) in the first quarter last year.
According to Chief Strategy & Financial Officer George Barrios the positive financial results were “driven primarily by the escalation of our [WWE] television rights fees and the expansion of the WWE Network subscribers.”
The WWE indicated that it will implement a five-part strategy the rest of 2015 for the Network. This includes 1) creating new content; 2) implementing high impact customer acquisition and retention programs; 3) introducing new features; 4) expanding distribution platforms, and 5) entering new geographies.
As for the rest of WWE business, each division, except WWE Studios ($1.5M vs. $4.3M) is up over this quarter last year. The total net revenues for this quarter were $176.2 as compared to $125.6 at the end of the quarter for 2014. The Network segment, which includes revenue generated from Network and PPV increased $19.2 million from the prior year quarter. The Network alone generated $28.6 million in revenue based on an average of 927,000 paid subscribers.
At the time of this writing, WWE stock is down slightly at $14.16 per share.
A good quarter for the WWE. Beating the analyst expectations is a good achievement by the company. Wrestlemania was the likely key driver here especially when you look at the number of converted free to paid subscribers going into March, which was Wrestlemania month. Of course, we do not know how many dropped the network in April. We will see if the WWE can continue its positive momentum and see if its strategy for the network continues to net subscribers.
April 10, 2015
Another head injury lawsuit has been filed against the WWE by former wrestlers claiming that the company did not disclose information regarding traumatic brain injuries as well as its “egregious mistreatment of its wrestlers.” The lawsuit was filed Thursday in the U.S. District Court for the Central District of California. It is the fourth lawsuit within a year filed by former WWE wrestlers.
Previously, William Albert Haynes II ( Billy Jack Haynes) filed a lawsuit in Oregon, Vito LoGrasso and Evan Singleton filed a lawsuit in Philadelphia and the widow of Nelson Lee Frazier filed a lawsuit in Tennessee.
The lawsuit filed Thursday involves Russ McCullough, Ryan Sakoda and Matthew R. Wiese. All three wrestlers reside in Southern California according to the Class Action Complaint.
There are seven causes of action in the Complaint including Fraudulent Concealment and Failure to Disclose or Warn and Negligence. The lawsuit also includes a claim of the violation of the California Unfair Competition Law. Essentially it’s a state action related to the WWE’s alleged misrepresentation/concealment of information related to “head impacts and related injuries” which were associated with performing at WWE events.
This lawsuit was filed by San Francisco-based Class Action law firm of Audet & Partners. It requests that the lawsuit be considered for class action status.
A copy of the lawsuit is here via @indeedwrestling.
MMA Payout will keep you posted as the class action lawsuits against the WWE mount. Although we have yet to read the full 47 page Complaint, it appears to mirror the other lawsuits (specifically the Haynes lawsuit including pics embedded in the pleading) filed with respect to the WWE’s alleged failure to warn and/or disclose information about head injuries to its contracted performers. It appears that this pattern of class action lawsuits may be similar to what the NFL and NHL have seen in recent years.
March 30, 2015
The WWE announced an attendance and gate record for Wrestlemania 31 from Levi’s Stadium in Santa Clara, California. In a press release it indicated that it grossed $12.6 million with an attendance of 76,976.
It was the 5th highest attendance figure in Wrestlemania history. It also set a mark for attendance at Levi’s Stadium (previously 70,799 for the first regular season game for the San Francisco 49ers). Wrestlemania 29 at MetLife Stadium in 2013 had the previous record for highest gross with $12.3 million.
For the Bay Area, Wrestlemania served as preparation for Levi’s Stadium to host Super Bowl 50 next February.
The company’s annual event proved once again why cities vie to host WrestleMania each year. All of the events during the weekend surrounding Sunday’s show also provided a great influx of revenue to the Bay Area economy. Many fans make it an annual trip and local businesses benefit. While the attendance figure might be skewed, and as Dave Meltzer pointed out, the attendance record for Levi’s Stadium will likely be eclipsed by Super Bowl 50 next year, it still shows the continued popularity of the event. Even though the WWE has received criticism over the build of this show, it pulled off one of the best shows in Wrestlemania history.
March 29, 2015
Ronda Rousey made a special appearance at Wrestlemania 31 in Santa Clara, California at the WWE’s biggest event of the year. Rousey and The Rock appeared in a promo with Triple H and Stephanie McMahon which was signed off by the UFC.
Rousey actually got physical in the WWE ring as she gave Triple H a judo throw and grabbed McMahon’s arm and performed an arm crank and then “rag dolled” her around the ring.
According to MMA Fighting, The Rock and Rousey share the same agent. The appearance was likely part of a promotion for “Fast and Furious 7” which both make appearances in.
It was clear that the UFC had agreed to her participation at Wrestlemania. Rousey is a big wrestling fan and was in the front row of the event with the other three “Four Horsewomen.”
It was definitely a Wrestlemania moment with arguably the UFC’s most popular star in a WWE ring. Who said that the two audience demos are not the same? Even though the physical altercation was minimal, it’s still surprising that the UFC allowed this to happen. But, since Rousey is a big wrestling fan, it was probably something the UFC let her to do. I doubt she appears in a WWE match while still under UFC contract without some sort of monetary exchange.
I realize that this is not her first physical involvement at a wrestling event as she did what seemed to be an unrehearsed weak chop on a wrestler at a PWG show late last year. The Wrestlmania appearance was a way to promote Rousey and the Rock (who hosted SNL Saturday night) at the same time on one of the most viewed platforms (Wrestlemania) of the weekend. It will certainly grab some mainstream interest on Monday.
March 25, 2015
The WWE and Authentic Brands Group, LLC (ABG) announced a joint venture with Tapout as the brand formerly tied with MMA and the UFC will now be the official fitness and training partner of the WWE.
The partnership is reported as a 50/50 joint venture per the Sports Business Journal. According to the WWE release, it will integrate Tapout across WWE’s global platforms including TV programming, the WWE Network, pay-per-view broadcasts, live events, digital and social media.
As one might expect, the WWE will create advertising and marketing with its Superstars and Divas outfitted in Tapout gear. It will also be prevalent through the WWE Performance Center in Orlando, Florida and all “performers, trainers and staff” will don the Tapout workout gear.
The Tapout brand is described as “a newly repositioned fitness lifestyle brand” in the press release. More from the press release regarding Tapout:
The next generation of Tapout™ preserves the original brand essence and drives a hard-body, fitness-centric message positioned around motivation, discipline and determination. An all new line of men’s and women’s performance apparel and accessories will launch at retail in Spring 2016. New Tapout™ branding and packaging will roll out in key categories throughout 2015 starting with beverages, supplements and fitness centers.
There were many rumors about the partnership and the official announcement coincides with Wrestlemania week. Although not the same as the UFC-Reebok deal, it accomplishes the same premise of partnering with brands in an effort to increase audience and revenue. With the fitness industry apparently expanding, the WWE and Tapout will seek to make a dent into the market as well.
March 25, 2015
Brock Lesnar has re-signed with the WWE and foreclosed any notion that he would return to MMA in an announcement on ESPN Tuesday afternoon. Lesnar will be in the main event at Wrestlemania 31 on Sunday in Santa Clara, California. The event would have been his last under his current contract if he did not re-sign with the WWE.
Lesnar indicated it was a hard decision but chose to stick with professional wrestling. Perhaps the most practical reason Lesnar stayed was, as he put it that he worked part-time for full-time pay.
In the interview, Lesnar stated that he signed with the WWE on Monday night in Los Angeles where the WWE had an event at the Staples Center. Notably, Dana White was also in Los Angeles promoting the Aldo-McGregor fight. Certainly, there had to be some bargaining leverage for Lesnar with the knowledge that the UFC was in town too.
Lesnar made a very public appearance at UFC 184 in Los Angeles last month causing speculation that he might be considering a return to the octagon.
All we have to know about Lesnar’s return to the WWE is that he’s being paid well for limited work. While competing and being a UFC fighter is great, Lesnar recognizes that he is older, with the level of commitment and amount of injuries he’s suffered in the past, it was probably best to stick with WWE. Lesnar would have still been a draw for the UFC despite being gone from MMA.
The underlying highlight here is that the WWE coordinated with ESPN to break the news. Obviously this helps the WWE with its biggest event coming up this Sunday. The amount of time Lesnar’s announcement was given was probably good for the UFC as well.
March 23, 2015
The WWE and NBCU have entered into a broad marketing plan the first of which will start during Wrestlemania this Sunday as Viacom’s Paramount has signed on to promote its new film, “Terminator: Genisys” with the WWE per company announcement. “For the Hero in All of Us,” campaign will air across NBC’s network and digital properties as well as all WWE platforms.
The new film, featuring Arnold Schwarzenegger will be promoted by the WWE starting this Sunday through its release in July. This Sunday, Triple H will make his entrance to the ring utilizing imagery from the movie. Triple H has a match with Sting this Sunday in one of the featured bouts of the annual event.
In addition, the new campaign includes WWE giving unprecedented access to its Superstars and Divas for creating custom “on-air campaigns, in-show integrations, and social campaigns to its advertisers.”
The new campaign spot created by the WWE is here.
Via WWE release:
Four key, tentpole marketing opportunities have been created for advertisers to take advantage of by utilizing WWE’s powerful engagement at scale:
- “The Road To WrestleMania” – a 32-day build up to the Super Bowl of sports entertainment.
- “The Slammy Awards” – an amped up version of WWE’s annual awards show that moves to first quarter in the heart of the red carpet season.
- “Champions of Fatherhood” – a special series which turns the spotlight on America’s unsung heroes.
- “Heroes of Tomorrow” – a way to highlight WWE’s legion of young fans.
It appears that the WWE and NBCU will work more hand in hand when approaching advertisers for the WWE product. Perhaps this is an effort to attract more advertisers with the eventual end game of boosting ad sales of the WWE product. The new strategy hopes to capitalize on the WWE’s broad social media and digital presence and NBCU broad scope of mainstream contacts to enhance advertising for the WWE.
March 19, 2015
DraftKings and the WWE announced a partnership on Wednesday which will see the Boston-based fantasy sports operator initiate a contest where a fan will win a trip to the WWE’s SummerSlam which will be held at the Barclay’s Center in Brooklyn, New York this year.
The winner of the contest will have the opportunity to attend SummerSlam as well as access to a VIP party where they will get to meet WWE Superstars and Divas.
DraftKings will be a promotional partner for SummerSlam which will entail integration within the event’s telecast on the WWE Network and PPV. It will also include integration within the WWE’s digital and social media platforms. DraftKings will also launch an integrated media campaign on WWE’s platforms leading up to this month’s WrestleMania 31.
Via a portion of the WWE’s press release:
“As daily fantasy sports continue to grow in popularity, we’ve seen dramatic growth in interest from fans in the WWE community,” said Jason Robins, Co-founder and CEO of DraftKings. “WWE is extremely creative when it comes to engaging their fans, and has been a great partner for DraftKings in developing contests and one-of-a-kind new experiences that fans are sure to enjoy.”
“We are always looking for innovative ways to deliver unique experiences to our fans,” said Michelle Wilson, WWE Chief Revenue & Marketing Officer. “WWE’s partnership with DraftKings will deliver an extraordinary opportunity to our fans, while providing DraftKings with maximum exposure during two of our biggest global events, WrestleMania and SummerSlam.”
For info on the contest visit here. The contest runs through April 15th.
Until a year ago, I did not know that you could gamble on professional wrestling. Sure, DraftKings is “fantasy sports” but we understand the similarities. The partnership makes sense from the perspective that the WWE does a great job with its social media and digital platforms and the exposure to a broad audience should assist DraftKings. For the WWE, DraftKings provides another sponsor as well as help assisting it with promoting the two biggest events of its year.
As we know, DraftKings signed a sponsorship deal with the UFC earlier this year. Activations for each company appear to differ but the general takeaway is that fantasy sports is growing and expanding.