November 28, 2013
Welcome to another edition of The Wrestling Post. In this edition we talk Total Divas renewal and TNA’s new television deals.
Total Divas renewed for second season
With the ratings success of Total Divas, it was given an extended first season and now comes news that it will be given a second season.
“Total Divas” has averaged 1.4 million total viewers since its summer debut, making it one of E!’s most promising new entries and a strong performer on Sunday nights in the 18-34 demo. From WWE and Bunim-Murray Prods., series centers on the lives of femme WWE stars both inside and outside of the ring.
Total Divas ratings took a step back this week with the first rating under 1 million viewers this past week but this may be due in part to the NFL (Broncos-Patriots) and the company’s own PPV, Survivor Series.
Payout Take: The reality show was one of three new reality shows the network announced as returning for another season. It received an optimum amount of push by the WWE (with promotion during its programming) and by E! as its primary lead-in was the network’s highest rated show, “Keeping Up With the Kardashians.”
TNA Wrestling forges TV agreement in Japan and Australia
TNA Wrestling announced an agreement with the Nippon Television Network Corporation. TNA Impact Wrestling will be seen every Saturday and PPVs will be shown monthly. In addition, it has signed a two-year deal with Fuel TV Australia. In addition to the weekly program in Australia, TNA will introduce shoulder programming to complement TNA in Australia.
Payout Take: The agreements abroad appear to be ways to expand the TNA brand and maybe keep the company afloat amidst rumors of its financial trouble. On another note, Sports Illustrated featured TNA’s head Dixie Carter in an interesting read about how her family decided to purchase a majority interest in the company.
September 14, 2013
Ratings for a replay of Bellator 98 on Thursday were up as compared to its live viewing last Saturday night. Thursday’s airing scored 556,000 viewers as opposed to 437,000 viewers for its live viewing.
Bellator 98’s lead-in, TNA Impact Wrestling scored 1.3 million viewers for a 0.5 share. The numbers were impressive for a night opposite NFL Football featuring the New York Jets and New England Patriots. According to Television By Numbers, the NFL game scored 8.79 million viewers.
A nice bounce bank for Bellator although the ratings are still low for a live event. No word on Friday night’s live event from Temecula but it will be interesting to see. The boost in ratings on a night opposite NFL, is interesting and may persuade me into thinking more that the pro wrestling lead-in helps.
August 28, 2013
Welcome to another edition of The Wrestling Post. This time we take a look at Total Divas ratings, a new philanthropic endeavor by the WWE and the plight of Jesse Sorenson.
Total Divas returns to form
The show that everyone hates but people cannot get enough of E!’s Total Divas did a respectable 1.46 million average viewers despite going up against the much talked about (due to Miley Cyrus) VMA awards. The VMAs stole the night with an average of 10 million viewers. Yet, the WWE show about its women wrestlers was up from its previous week when it went up against its own event, WWE Summerslam.
Episode 1: 1.34 million
Episode 2: 1.53 million
Episode 3: 1.67 million
Episode 4: 1.34 million
Episode 5: 1.46 million
Payout Take: The show has found an audience and despite its corny hijinks, it is doing well for the E! network and the WWE. Its even provided a storyline for RAW wherein one of the characters (AJ Lee) calls out the show for being stupid since its not “real”.
WWE creates $100K anti-bullying campaign
Wrestling is fake. But, the WWE’s social conscious initiatives are real. the WWE has been able to reinvent itself into a global company that is publicly traded. One of the more impressive things about the organization is the different types of philanthropic endeavors which it aligns itself. According to a WWE press release, it will offer 4 $25,000 grants to non-profit organizations that develop and implement programs promoting anti-bullying.
Via WWE press release:
“Our mission at WWE is to put smiles on people’s faces and we do that, in part, by supporting programs and initiatives that positively impact children and families around the world,” said Stephanie McMahon, Executive Vice President, Creative, WWE. “We are proud to offer organizations tools and resources to help fight bullying, a critical issue facing young people today in schools, communities and online.”
Payout Take: This is an admirable program that will foster a lot of good will from people that do not necessarily like professional wrestling. The WWE’s involvement is good publicity and allows it space into the childhood demographic which will in turn help its other departments (i.e., merchandise, television, etc.).
Ex-TNA wrestler forced to pay medical bills
The story of a professional wrestler having to deal with their own medical bills is not new. But in the case of Jesse Sorensen, its a public relations hit for TNA. Sorensen literally broke his neck in the ring during a match in TNA. The injury caused him temporary paralysis. News has surfaced (via HighSpots.com and The Wrestling Observer) that TNA refused to pay his medical bills. Moreover, he was released by the organization, along with several other wrestlers, as a result of what appears to be an overall cost-cutting measure. Sorensen claims that TNA head Dixie Carter promised him a job for life within the company.
According to Cageside Seats, Sorensen relied on his mother’s medical insurance (we assume Sorensen was uninsured) to pay for the bills from his broken neck. It appears that the insurance didn’t cover all bills as his mother filed for bankruptcy due to the overwhelming debt.
Payout Take: This is another unfortunate example of the perils of the independent contractor. Sorensen’s story is much more a PR problem considering his public injury and the alleged promises made to him about his bills and his position within the company. We’ve heard of stories of the WWE stepping up and assisting retired fighters (that worked for the company) with medical care and pay for surgeries and/or rehab. But, TNA is not the global company that the WWE is and without the funds to help people like Sorensen. So the problem is the claimed assurances made by TNA that Sorensen would be taken care of after his horrific in-ring accident. Unfortunately, it appears that Sorensen may need to seek legal help in this matter.
August 20, 2013
Ratings for the 8th episode of Fight Master are back up to 595,00 viewers according to Spike TV. The show debuted in its new timeslot and night.
Episode 7: 398,000 viewers – DVR +3; 505,000 vieweres
Episode 8: 595,000 viewers
A good week for Fight Master after it changed times and nights. After a disappointing low point last Wednesday, moving the show with TNA Impact Wrestling as its lead-in helped boost the ratings. Certainly, the angle with Tito-Rampage at the end on TNA was a subtle nudge that Bellator’s reality show was next. We will see if the viewership remains steady and up at its new location.
August 2, 2013
Tito Ortiz showed up at the end of TNA Wrestling’s Impact show Thursday night as the “mystery man” the promotion had been billing as the #August1Warning. A day earlier, at Bellator 97 Ortiz showed up as the “mystery” opponent for Rampage Jackson to face on Bellator’s first PPV November 2nd.
Ortiz’s appearance will serve as a dual purpose for Viacom as it will now promote Ortiz-Rampage on TNA as well as on Bellator. Ortiz has been involved in pro wrestling in 2005 for TNA as a “special guest referee.” We’ll see if Ortiz will actually wrestle for TNA in 2013.
It looks as though Ortiz’s signing with Viacom makes it the third MMA fighter to fight for Bellator and be involved in TNA Wrestling. Ortiz’s appearance for TNA comes at a time when there are rumors of financial instability and wrestlers being released from the company. It will be interesting to see how the cross promotion goes for both companies. Ortiz and Jackson are named stars that have done well in PPV in the past. However, that was the past. Jackson’s work in pro wrestling thus far on TNA has not looked good and we assume that Ortiz has not done a lot of pro wrestling training either. So, they may have to rely on the talking to promote. As for ratings, we will see how receptive the move is for TNA.
May 14, 2013
Welcome to another edition of The Wrestling Post. This week we take a look at the WWE’s online move to Yahoo!, a pro wrestler gets in trouble on twitter and TNA moves one hour later while Bellator goes to Wednesday nights.
WWE moves content to Yahoo! Divas get own show on E!
Variety reports on Yahoo!’s partnership for showing exclusive WWE content online. Earlier this month engaged in a content agreement E! Television. Despite its time on YouTube, the WWE passed on being one of the new channels on YouTube’s fee based subscription service.
As if there wasn’t enough wrestling on Monday night, Yahoo! will air a 30 minute pregame show for Monday Night Raw among other original content. The deal includes Yahoo! having access to the WWE’s library. The Big Show and Stephanie McMahon made an appearance at the upfronts for Yahoo! WWE content should make its debut this summer on Yahoo!
In addition, the WWE Divas will have their own one hour reality show on the E! Network. Presumably, it will follow the women of the WWE backstage and through their “real” lives.
Payout Take: The new Yahoo! deal is an interesting switch from YouTube as the two parties decided not to renew its deal. WWE has opted to stick with an ad-based model (relying on ads for revenue) for its online content rather than join YouTube in a subscription-based model. As we know, the UFC and TNA Wrestling have pay channels in YouTube’s pilot program. Perhaps the WWE did not want to have fans to spend money on a subscription-based channel when it plans to have its own network to subscribe to soon. It could also be that the WWE saw more of advantage with ad revenue than subscriptions.
ROH disciplines its Champion for Offensive Tweet
The Wrestling Post does not usually cover independent wrestling organization Ring of Honor but its champion, Jay Briscoe, got into some hot water after making some controversial tweets about gay marriage. Briscoe, a native of Delaware, reacted via twitter to the recent passage of his state’s new law allowing gay marriage. Essentially, he’s not a fan of it.
In an effort to make things right, Ring of Honor made Briscoe apologize in the ring and he indicated that he would make a donation to an anti-bullying organization.
Payout Take: Even in the independent wrestling circuit, protecting the brand of the company and its image is necessary. The actions by Ring of Honor may not have happened on the independent circuit 10 years earlier. But, in an effort to be more inclusive and realizing that the world is much more accessible via the internet (i.e., people from all over the world can buy its DVDs, iPPVs, t-shirts, etc.) the organization made a decision to have its wrestler make a real apology.
TNA Moves to 9pm while Bellator moves to Wednesdays
In a move that will have more ramifications than just the wrestling show, Spike TV has decided to move TNA’s Impact Wrestling to 9pm/8pm Central on Thursday nights starting May 30th. The network announced that Bellator would move to Wednesdays starting with its Summer Series in July.
Payout Take: Maybe its a move for daylight savings time as many people will be outside enjoying the extra daylight and not inside watching TNA. We will see how this will impact ratings. For Bellator fans, how will moving to Wednesday nights affect its programming? There was not much proven correlation between TNA as its lead-in as Impact had a bigger audience that seemingly tailed off once Bellator came on. Yet, having a strong lead-in may mean more viewers checking out the Bellator product.
March 22, 2013
Welcome to another edition of The Wrestling Post. This week we take a look back at a fight Dana White turned down, Wrestlemania is $70 and an interesting lawsuit involving the independent contractor/employee question.
Vince challenges Dana
One of the stories that was buried under the Nick Diaz press was Dana White revealing that Vince McMahon asked him to do a match with him at Wrestlemania 27 in Atlanta. Wrestlemania, the annual big event for the WWE usually pulls out all the stops including celebrity participation. Instead of White, the WWE had the Jersey Shore’s “Snooki” participate in a match. Previous celebrities included Donald Trump, Mike Tyson and host more. White smartly turned down the offer from McMahon.
Payout Take: Despite being different, the two organizations seem to always be connected. White seems to have respect for McMahon and perhaps vice versa. While we may criticize White for many business decisions, declining the spectacle that it would have been was the correct choice. Although it would have helped with UFC publicity, it would have made the two organizations synonymous which the UFC definitely does not want to do.
PPV model to go away but it will be $70 for Wrestlemania 29
WWE Chief Financial Officer George Barrios speaking to financial web site 4-traders.com indicated that the WWE’s pay per view model will eventually go away. This seems to be based on the hopes of the launch of the WWE Network which still does not have distributors or a launch date. Presently, the WWE plans to run its usual PPV events on the subscription based network with the exception of Wrestlemania in addition to running its events on regular PPV. However, Barrios believes that those PPV fans will “migrate” to the WWE Network. At some point, pay per view will eventually go away.
In the meantime, Wrestlemania 29 has been priced at $70 for the 4 hour event. This is a rise of $5 from last year and is on par with the Pacquiao-Marquez IV fight in December.
The WWE seems to have gone all in on the WWE Network as it appears that they are set on having a network which will do away with its PPVs. Obviously, the “migration” of its fans is key to its success. I tend to think that the WWE’s PPV business is just one revenue stream of its business now and that the statement should not be surprising.
As for the $70 for Wrestlemania, I would think that the UFC is looking at this and seeing how successful the event is in terms of buys to see if it could raise its price point in the future. I think that this would be unlikely in the near future but something it could look at down the road.
Former TNA Wrestler Daphne settles injury lawsuit
An interesting lawsuit was settled at mediation earlier this month as Former TNA wrestler, Daphne, decided to settle her case with TNA instead of moving forward to trial. If the former wrestler had moved to trial, the first issue that would have been decided was whether the wrestlers are independent contractors or employees.
Shannon Spruill, Daphne’s real name, sued TNA for medical bills exceeding $26,000 from an in-ring injury. According to Spruill, she was promised that her bills would be paid by TNA but in the end, they were not.
I will try to obtain a copy of the lawsuit (which I believe was filed in Tennessee state court) but the issue of independent contractor versus employee has come up again. The independent contractor status is something that has been used in professional wrestling to the detriment of the wrestlers. In MMA, most organizations, including the UFC, have its fighters as independent contractors and not employees. The UFC does offer its fighters under contract insurance which would have helped Spruill here. If Spruill and TNA had gone to trial on the issue of independent contractor/employee, it would have certainly raised some eyebrows if the court had decided she was an employee. Moreover, it would have opened up a ton of discussion (i.e., lawsuits) within the industry.
February 6, 2013
Welcome to another edition of The Pro Wrestling Post. In this edition, we take a look at the dismissal of a lawsuit, what’s next for the future of WWE video games and its YouTube channel tops 1 million subscribers.
TNA dismisses lawsuit against WWE
In mid-January, TNA dismissed its lawsuit against the WWE as the parties settled the case out of court. The case was based on claims that a former TNA employer that was hired by the WWE provided the WWE with confidential information he obtained while a TNA employee. Despite WWE turning over the documents, TNA claims it took the WWE three weeks to provide them with the documents and used them in attempting to acquire TNA talent, notably Ric Flair.
The parties quietly agreed to dismiss the lawsuit without further fanfare. TNA had requested to depose the likes of Triple H and Ric Flair to determine the extent the WWE knew of the documents provided by the former TNA employee.
Payout Take: It appears that cooler heads have prevailed in this standoff without any heated depositions. TNA believed that the WWE would use the documents as leverage, but as it stands now, Ric Flair is the only notable TNA contracted performer (at the time of the allegations) to have made an appearance with the WWE. Flair had been on the outs with TNA and is only making occasional cameos with the WWE.
Take Two to buy WWE video game franchise
Kotaku reports that video game maker Take Two, owned by 2K Sports, will purchase the WWE license to make its video games As you recall, THQ holder of the WWE’s rights to make its video games filed for bankruptcy late last year. The WWE is an unsecured creditor, owed an estimated $45 million by THQ.
Payout Take: It will be interesting to see what video titles the WWE will release (if any) this year. There is debate as to whether Take Two will produce an arcade style game or a simulation game. It will be interesting to see how this acquisition will affect the WWE’s business in this sector.
WWE tops 1 million subscribers
The WWE announced that it hit 1 million subscribers on its YouTube channel this past week. A press release by the WWE marked the accomplishment. It is one of the top 15 most influential brands in social media.
Payout Take: While the UFC is one of the pioneers of social media to promote its sport, the WWE has invested in it and developed new ways in reaching its audience. Its partnership with YouTube and producing original content on its channel has been a success. I think one of the markets it may have tapped into is the cord-cutters and the youth that feel as comfortable in front of a computer screen (or tablet) to watch “television.” The 1 million subscribers also speaks to its global reach, something the UFC is still in the infancy stages of developing.
January 12, 2013
TNA Wrestling has announced that it is restructuring its PPVs for 2013 and will only have 4 instead of 10. It will now have PPVs in January, March, June and October.
Late last year TNA had announced that it was reducing its PPVs from 12 to 10. Only a month or so later it announced it would only have 4. However, the wrestling organization announced that it would tape 3 hour specials which would be available on PPV for a reduced rate of $20 a month. This would compensate for the 3 less hours per month of content for its international distributors.
TNA will continue to air its 1 hour Video on Demand programs entitled “Unfinished Business.”
Notably, DirecTV is not carrying TNA’s Genesis PPV on January 13th. Its not clear the reasons for the abrupt change in strategy. TNA Wrestling is still pulling ratings at an average of over 1 million viewers a week nd will be the anchor for Thursday night combat sports viewing on Spike TV. It will serve as the lead-in for Bellator. But, the move away from PPV and focusing on pre-produced content may be seen as a cost-saving measure. The new alternative, “One Night Only” 3 hour specials for a reduced rate might be attractive to the TNA fan interested in seeing more but not wanting to pay the $50 for a PPV.
The “less is more” strategy may help with overall PPV buys as the company can focus on developing its characters and storylines in leading up to the PPVs.
December 15, 2012
Welcome to another edition of The Wrestling Post. This week we look at TNA’s venture into lottery tickets, reduction in PPVS and the WWE’s iPad App.
TNA agrees to pact with lottery ticket maker
MDI Entertainment, LLC has signed a deal with TNA wrestling for lottery branded scratch tickets with images of TNA stars. The agreement includes images on promo materials as well as the possibility of personal appearances and public service announcements. The agreement includes the possibility of second chance prizes including the possibility of TNA merchandise and/or trips to TNA events.
(H/t: Cageside Seats)
Payout Take: A good partnership for both companies as it allows some promotion of the TNA brand and it gives the company some exposure to a greater population of people.
WWE’s iPad App offers second screen experience and PPVs
Last week, the WWE began promoting a second screen experience entitled “WWE Active” which allows users of the App access to additional information including polls, trivia and the opportunity to watch backstage features during the live edition of RAW. In addition, the WWE announced that users could eventually order PPVs on the App which would allow mobile access to watch WWE PPVs
Payout Take: The WWE iPad App is very popular with 2.7 million downloads in 215 countries. Having used the app, it definitely is one of the better free downloads for iPad users. The move to utilize the app to include additional original content allows more interaction with its fans. The PPV component is one way to monetize the app and give fans another way to access the WWE.
TNA reduces PPV schedule
The Wrestling Observer (subscription required) reported that TNA Wrestling will be reducing its total PPVs for 2013 from 12 to 10. This would allow for better buildup between pay per views.
Payout Take: Less is more. This is a good move by the company as it can build on storylines and hype the matches for a PPV. The move should help with overall PPV sales for the year and shave down production costs for two less PPVs.