AEW, NXT post ratings gains from last week

November 8, 2019

AEW saw its first uptick in ratings in its 6th week according to Nielsen.  The ratings were up to 822,000 viewers on TNT while NXT on USA also posted gains with 813,000 viewers.

The two-hour telecast on TNT saw an increase in its viewership from last week.  It saw slight increases in viewership in the A18-49 demo. With a PPV on Saturday night, it was important that ratings increased as it geared toward its first PPV during its run on TNT.

Via AEW

NXT on USA also saw a boost in ratings as its ratings were within striking distance of AEW’s for the first time with the two competing.

AEW Overall A18-49 A18-49 # M18-49 P25-54 P50+
Week 1 1,409,000 0.68 878,000 0.92 0.74 0.34
Week 2 1,018,000 0.60 594,000 0.66 0.52 0.30
Week 3 1,014,000 0.63 574,000 0.65 0.50 0.33
Week 4 963,000 0.45 586,000 0.62 0.46 0.25
Week 5 759,000 0.33 433,000 0.48 0.38 0.25
Week 6 822,000 0.35 0.46 0.38 0.28

 

NXT Overall A18-49 M18-49 P25-54 P50+
Week 1 1,179,000 0.43 0.56 0.48 0.47
Week 2 1,006,000 0.32 0.40 0.37 0.48
Week 3 891,000 0.32 0.41 0.36 0.36
Week 4 790,000 0.22 0.29 0.27 0.40
Week 5 712,000 0.20 0.27 0.24 0.35
Week 6 698,000 0.21 0.23 0.26 0.33
Week 7 580,000 0.18 0.23 0.22 0.29
Week 8 813,000 0.30 0.38 0.34 0.34

*Data from Nielsen via ShowBuzz Daily

AEW and NXT down due in part to World Series

October 31, 2019

AEW Dynamite on Wednesday night drew 759,000 viewers on TNT according to Nielsen.  NXT on the USA Network drew 580,000 on a night when Game 7 of the World Series drew over 23 million viewers on Fox.

It was the lowest rating for both wrestling telecasts. Notably, the ratings for the Game 7 World Series between the Nationals and Astros was the lowest rated Game 7 in sometime although it was a boost for Fox ratings.  The World Series drew 23M viewers on Wednesday night.  Yet, its still the biggest audience for baseball in two years.

 

AEW Overall A18-49 A18-49 # M18-49 P25-54 P50+
Week 1 1,409,000 0.68 878,000 0.92 0.74 0.34
Week 2 1,018,000 0.60 594,000 0.66 0.52 0.30
Week 3 1,014,000 0.63 574,000 0.65 0.50 0.33
Week 4 963,000 0.45 586,000 0.62 0.46 0.25
Week 5 759,000 0.33   0.48 0.38 0.25

 

NXT Overall A18-49 M18-49 P25-54 P50+
Week 1 1,179,000 0.43 0.56 0.48 0.47
Week 2 1,006,000 0.32 0.40 0.37 0.48
Week 3 891,000 0.32 0.41 0.36 0.36
Week 4 790,000 0.22 0.29 0.27 0.40
Week 5 712,000 0.20 0.27 0.24 0.35
Week 6 698,000 0.21 0.23 0.26 0.33
Week 7 580,000 0.18 0.23 0.22 0.29

*Data from Nielsen via ShowBuzz Daily

Payout Perspective:

The decline in ratings last night was expected considering the enormity of Game 7 in baseball.  Still, both telecasts have not posted an uptick in ratings over the previous week which should be a concern for both.  AEW is still holding strong with its ratings and we should see one or both of the shows rebounding in the ratings.

 

AEW and NXT both tumble in TV ratings

October 24, 2019

The Wednesday night professional wrestling wars continued although both shows experienced a decrease in viewership which might be attributed to the return of the NBA and Game 2 of the World Series on Fox.

AEW on TNT drew an overall viewership of 963,000, its first time under 1 million viewers.  On The USA Network, NXT drew 698,000 viewers which is a decrease from the 712,000 viewers the previous week.

Lee South/AEW

AEW Overall HH A18-49 A18-49 # M18-49 P25-54 P50+
Week 1 1,409,000 0.74 0.68 878,000 0.92 0.74 0.34
Week 2 1,018,000 0.60 0.60 594,000 0.66 0.52 0.30
Week 3 1,014,000 0.44 0.63 574,000 0.65 0.50 0.33
Week 4 963,000 0.45 0.45   0.62 0.46 0.25
               

 

NXT Overall A18-49 M18-49 P25-54 P50+
Week 1 1,179,000 0.43 0.56 0.48 0.47
Week 2 1,006,000 0.32 0.40 0.37 0.48
Week 3 891,000 0.32 0.41 0.36 0.36
Week 4 790,000 0.22 0.29 0.27 0.40
Week 5 712,000 0.20 0.27 0.24 0.35
Week 6 698,000 0.21 0.23 0.26 0.33
           

 

*Data from Nielsen via ShowBuzz Daily

Payout Perspective:

 AEW was still in the Top 5 of the cable ratings on Wednesday night.  The two NBA games on ESPN drew 1.698M (Bos-Phil) and 1.345M (Den-Por) respectively followed by American Horror Story on FX (1.350M) and then AEW.  NXT fell farther down drawing just 698,000.  The World Series on Fox drew 11.78M viewers which likely added to the competition on Wednesday night.  It will be interesting to see which of these shows will pull itself out of this tailspin in ratings.

AEW’s third episode draws 1.014M viewers, NXT draws 712K

October 17, 2019

All Elite Wrestling bested NXT Wednesday night for the third straight week although both telecast showed declines in ratings over the previous weeks.

All Elite Wrestling on TNT drew 1.014M viewers, a 0.44 share in the P18-49 demo and a 0.65 in the M18-49 demo.  NXT on USA drew 712,000 viewers, a 020 share in the P18-49 and a 0.27 in the M18-49 demo.

AEW was the 5th highest rated cable show on Wednesday.  Notably only VH1 Network had a higher rating during both the 8pm and 9pm hours with AEW on TNT second.

Lee South/AEW

 

AEW

Week 1: 1.4M viewers

Week 2:  1.018M viewers

Week 3: 1.014M viewers

NXT

Week 1: 1.179M viewers *1 hour

Week 2: 1.006M viewers *1 hour

Week 3: 890,000 viewers

Week 4: 790,000 viewers

Week 6: 712,000 viewers

AEW draws over 1 million viewers for second episode on TNT

October 10, 2019

The second episode of All Elite Wrestling declined in ratings from its debut but still remained over 1 million viewers.  In comparison, NXT on USA at the same time was down in ratings to 790,000 viewers.

NXT drew 890,000 viewers last week in its first show going to two hours to compete with AEW on TNT.  This week’s NXT drew 0.46 in the M18-49 demo.  For AEW on TNT, it drew 1.018 million viewers and 0.66 in the A18-49 demo.

In its second week of the “Wrestling Wars,” AEW is showing strength with its overall rating and with the younger demo.  It drew 0.33 in the M18-34 compared to 0.15 for NXT on USA.  Granted, NXT on USA is not the main show for the WWE, but AEW is finding a niche with an audience disenchanted with the current WWE product.

On a day with two Game 5 playoff games, the viewership for wrestling was strong.  It should be noted that the Cardinals-Braves finale was a blowout from the start (10-0 in first inning) so you may have seen an audience turn the channels.  Also, the Nationals-Dodgers game was not decided until extra innings.

‘Dynamite’ ratings for AEW’s debut on TNT

October 3, 2019

The debut of All Elite Wrestling’s “Dynamite” drew 1.4 million viewers and was second in overall cable ratings for Wednesday night according to Nielsen via ShowBuzz Daily.  NXT on the USA Network drew 890,000 viewers in its first head-to-head with the upstart rival.

The series premier of All Elite Wrestling drew a 0.68 rating in the A18-49 demo compared to 0.32 from NXT.  “Dynamite” will be a two hour show on TNT on Wednesday.  Similarly, NXT will be two hours.  For the first two weeks on the USA Network, NXT had been an hour long telecast but moved to two hours with the new competition.

Notably, Tuesday night TNT aired a “Countdown” show for AEW which drew 691,000 viewers which is impressive considering it did not contain live wrestling content but just a glorified highlight show of what to expect from the company.

The WWE’s product saw a 10% decline over the last two weeks with the preceding weeks scoring over 1 million viewers.

Payout Perspective:

Regardless of which show you may prefer, this is a big win for the genre of pro wrestling as over 2 million viewers tuned in on Wednesday to watch either WWE or AEW.  Only the MLB Wildcard game on ESPN drew more on cable Wednesday despite the fact that it was also opening night for the NHL.  We shall see if AEW can sustain the ratings.

AEW finds television home at Turner

May 16, 2019

The upstart wrestling promotion, All-Elite Wrestling, has found a television home with Time Warner.  The announcement was made official when AEW appeared at the Turner upfronts on Wednesday.

AEW signed a deal with WarnerMedia that will give the promotion which has its first show Memorial Day weekend, a weekly television show on TNT primetime beginning later this year.  It will be the first time that professional wrestling has aired on TNT since the days of WCW in 2001.

In addition to TNT, AEW will stream on the B/R Live app.  The media rights deal was negotiated by AEW president and CEO Tony Khan and Bernie Cahill, co-founder of Activist Artists Management, LLC.

The television deal is an enormous benchmark for the nascent promotion which has gained momentum since its independent show, All-In, revealed an independent wrestling base willing to support non-WWE wrestling.

Payout Perspective:

Maybe not the redux of the Monday Night Wars which was the heyday of pro wrestling on cable networks.  With WWE now a publicly traded company and a central part of Fox’s network plans this fall, AEW’s television deal seems to be an homage to independent wrestling.  With a lot of expectations from the fans that have followed the Young Bucks, Kenny Omega and Cody, it will be interesting to see how the company seeks to differentiate itself from the WWE, and how it will draw sponsors and build an audience.  Also, interesting, what will the WWE do to retain talent from jumping to AEW and how it will produce its shows based on its new competition.