February 27, 2015
Lance Pugmire of the LA Times tweeted that Ronda Rousey will be making less of a guaranteed purse than Cat Zingano at UFC 184. However, with her PPV cut and deals with official UFC sponsors, Rousey will clear $1 million on Saturday.
According to tweets from Pugmire, Rousey will make $65K to show and $65K to win. The challenger will get $100,000 to show plus $100,000 if she wins. There is no information on whether Zingano gets a PPV cut. However, Rousey is said to have a PPV cut which should get her over $1 million.
— Lance Pugmire (@latimespugmire) February 27, 2015
As many probably saw at the weigh-ins, this will be the first fight that Rousey will don Reebok. She received an individual deal from the soon-to-be official clothing sponsor of the UFC. In the past, she also has had deals with official UFC sponsors Monster Headphones and MetroPCS.
Zingano will make more than 5x what she made at UFC 178 when she earned $9K and $9K against Amanda Nunes. Thus, last September she was only guaranteed $9,000. Just 5 months later she will be guaranteed more than 10 times that amount. So, no lockstep raises for Cat. Good for her.
It’s interesting to note that Rousey last made $120K to show plus a $50K win bonus over Alexis Davis at UFC 175 this past July. It appears to be a restructure of her pay here so that she will receive more from either sponsors and/or her PPV cut.
February 9, 2015
MMA Junkie addresses the report that came out over the weekend by a Brazilian outlet that the UFC withheld nearly $6 million of Anderson Silva’s fight purse due to his failing a drug test at UFC 183. The UFC released a statement citing that the story was not true. Also, the NSAC code states that it could not withhold such a payment.
These two sections indicate the process by which Zuffa must submit fighter payment to the commission and the commission handles such distribution of payment. Also, only the commission can withhold a fight purse but only pending a disciplinary hearing.
There has been no word whether the NSAC has withheld money from Silva’s earnings at UFC 183. Regardless, it appears the the UFC could not have done it on its own accord. The commission will meet next week to discuss the Silva’s failed drug test and determine a punishment at that point. The UFC and most of Silva’s sponsors are sticking with him as he denies taking PEDs.
February 2, 2015
MMA Junkie reports the salaries from this past Saturday’s UFC 183. As expected, Anderson Silva and Nick Diaz topped the list.
Via MMA Junkie:
Anderson Silva: $800,000 (includes $200,000 win bonus)
def. Nick Diaz: $500,000
Tyron Woodley: $139,000 (includes $65,000 win bonus)
def. Kelvin Gastelum: $21,000
Al Iaquinta: $36,000 (includes $18,000 win bonus)
def. Joe Lauzon: $36,000
Thales Leites: $48,000 (includes $24,000 win bonus)
def. Tim Boetsch: $52,000
Thiago Alves: $84,000 (includes $42,000 win bonus)
def. Jordan Mein: $22,000
Miesha Tate: $76,000 (includes $38,000 win bonus)
def. Sara McMann: $25,000
Derek Brunson: $50,000 (includes $25,000 win bonus)
def. Ed Herman: $47,000
John Lineker: $35,700 (includes $21,000 win bonus)
def. Ian McCall: $22,300
Rafael Natal: $58,000 (includes $29,000 win bonus)
def. Tom Watson: $16,000
Ildemar Alcantara: $32,000 (includes $16,000 win bonus)
def. Richardson Moreira: $8,000
Thiago “Marreta” Santos: $26,000 (includes $13,000 win bonus)
def. Andy Enz: $8,000
Notably, Kevin Gastelum and John Lineker drew fines of 30% of their purses for not missing weight and they were given to their respective opponents.
It was a big payday for Silva who takes home $800,000 for his victory over Nick Diaz. The Spider had a base of $600,000 and a $200,000 win bonus. One might assume he’s on this pay schedule as he also made $600,000 in his losses at UFC 162 and UFC 168. Diaz earned the most he has made in the UFC with a payday of $500,000. Tyron Woodley benefitted from Gastelum’s failure to make weight and earned an extra $9,000 and totaled $139,000. Woodley is already making $65,000 and $65,000. It was a big night for Thiago Alves as he earned $84,000 plus his $50,000 win bonus earning $134,000 for his work Saturday. Thales Leites also drew six figures as he scored a double bonus plus his $48,000 salary making $148,000 overall. Miesha Tate made $76,000 ($38,000 and $38,0000) with her win over Sara McMann.
January 22, 2015
MMA Fighting reports on the salaries from WSOF 17 with Jake Shields taking home the top payout for the event. The salary figures were released by the Nevada State Athletic Commission.
Via MMA Fighting:
Main Card (NBC Sports Network)
Jake Shields ($30,000 + $35,000 = $65,000) def. Brian Foster ($15,000)
Joe Condon ($3,000 + N/A = $3,000) def. Jonathan Nunez ($4,000)
Krasimir Mladenov ($2,000 + $2,000 = $4,000) def. Brendan Kornberger ($2,000)
Bryson Hansen ($4,000 + $4,000 = $8,000) def. Rudy Morales ($3,000)
Danny Davis Jr. ($2,000 + $2,000 = $4,000) def. Adam Cella ($1,200)
Preliminary Card (Online)
Jordan Rinaldi ($1,000 + $1,000 = $2,000) def. Soslan Abanokov ($1,000)
Donavon Frelow ($1,000 + $1,000 = $2,000) def. Taylor McCorriston ($1,000)
Trey Williams ($750 + $750 = $1,500) def. Jamie Point ($750)
The $30K/$35K earnings are a far cry from when Shields entered the UFC as a hot star making $75K/$75K at UFC 121. Foster, Shields’ opponent, was the only other fighter to make over $8,000.
January 21, 2015
MMA Junkie reports the salaries from UFC Fight Night 59 on Sunday. Conor McGregor topped the earnings for the roster with a reported $170,000.
McGregor also received one of the four Fight Night bonuses and thus made $230,000. Donald Cerrone was next on the salary list making $146,000.
Via MMA Junkie:
Conor McGregor: $170,000 (includes $85,000 win bonus)
def. Dennis Siver: $39,000
Donald Cerrone: $146,000 (includes $73,000 win bonus)
def. Benson Henderson: $48,000
Uriah Hall: $28,000 (includes $14,000 win bonus)
def. Ron Stallings: $10,000
Gleison Tibau: $90,000 (includes $45,000 win bonus)
def. Norman Parke: $20,000
Cathal Pendred: $16,000 (includes $8,000 win bonus)
def. Sean Spencer: $14,000
Lorenz Larkin: $56,000 (includes $28,000 win bonus)
def. John Howard: $21,000
Chris Wade: $20,000 (includes $10,000 win bonus)
def. Zhang Lipeng: $15,000
Patrick Holohan: $20,000 (includes $10,000 win bonus)
def. Shane Howell: $8,000
Johnny Case: $20,000 (includes $10,000 win bonus)
def. Frankie Perez: $8,000
Charles Rosa: $20,000 (includes $10,000 win bonus)
def. Sean Soriano: $8,000
Sean O’Connell: $20,000 (includes $10,000 win bonus)
def. Matt Van Buren: $10,000
Joby Sanchez: $16,000 (includes $8,000 win bonus)
def. Tateki Matsuda: $8,000
Notably, Donald Cerrone received a $3,000 raise from his fight a couple weeks ago. So far, this year, Cerrone has grossed $286,000 from his work in the Octagon. McGregor received a $10,000 bump from UFC 178 where he made $75,000 to win and $75,000 to show. Sean Spencer indicated that he received his win bonus as well due to the controversial judges’ decision in his fight with Cathal Pendred.
January 5, 2015
MMA Junkie reports the UFC 182 salaries that were disclosed by the Nevada State Athletic Commission. Jon Jones topped the list of salaries making $500,000 despite no win bonus.
Via MMA Junkie:
Champ Jon Jones: $500,000 (no win bonus)
def. Daniel Cormier: $90,000
Donald Cerrone: $140,000 (includes $70,000 win bonus)
def. Myles Jury: $16,000
Brad Tavares: $50,000 (includes $25,000 win bonus)
def. Nate Marquardt: $49,000
Kyoji Horiguchi: $40,000 (includes $20,000 win bonus)
def. Louis Gaudinot: $10,000
Hector Lombard: $106,000 (includes $53,000 win bonus)
def. Josh Burkman: $45,000
Paul Felder: $20,000 (includes $10,000 win bonus)
def. Danny Castillo: $36,000
Cody Garbrandt: $16,000 (includes $8,000 win bonus)
def. Marcus Brimage: $12,000
Shawn Jordan: $44,000 (includes $22,000 win bonus)
def. Jared Cannonier: $8,000
Evan Dunham: $54,000 (includes $27,000 win bonus)
def. Rodrigo Damm: $12,000
Omari Akhmedov: $20,000 (includes $10,000 win bonus)
def. Mats Nilsson: $8,000
Marion Reneau: $17,600 (includes $8,000 win bonus)*
def. Alexis Dufresne: $6,400 (minus 20% for not making weight)
Dufresne was docked 20% of her purse due to not making weight. Jones and Cormier actually received an additional $50,000 for their FOTN bonus. Felder ($70,000) and Jordan ($94,000) also benefited from their awards. It was originally reported that Cerrone was making slightly over $100,000 but if you factor in his win bonus, he would have only made a base of $70,000 without a win bonus. Cormier made $90,000 which reflects a $5,000 bump from his last fight and Hector Lombard made $106,000 with his win
December 15, 2014
MMA Junkie reports the salaries from Friday night’s TUF 20 Finale. The salaries were disclosed by the Nevada State Athletic Commission.
Via MMA Junkie:
Carla Esparza: $50,000 (includes $25,000 win bonus)
def. Rose Namajunas: $25,000
Charles Oliveira: $54,000 (includes $27,000 win bonus)
def. Jeremy Stephens: $40,000
Daron Cruickshank: $34,000 (includes $17,000 win bonus)
vs. K.J. Noons: $31,000
Yancy Medeiros: $30,000 (includes $15,000 win bonus)
def. Joe Proctor: $10,000
Jessica Penne: $16,000 (includes $8,000 win bonus)
def. Randa Markos: $8,000
Felice Herrig: $16,000 (includes $8,000 win bonus)
def. Lisa Ellis: $8,000
Heather Jo Clark: $16,000 (includes $8,000 win bonus)
def. Bec Rawlings: $8,000
Joanne Calderwood: $16,000 (includes $8,000 win bonus)
def. Seo Hee Ham: $8,000
Tecia Torres: $16,000 (includes $8,000 win bonus)
def. Angela Magana: $8,000
Aisling Daly: $16,000 (includes $8,000 win bonus)
def. Alex Chambers: $8,000
Angela Hill: $16,000 (includes $8,000 win bonus)
def. Emily Kagan: $8,000
A good payday for Esparza as she had a base of $25,000 and a $25,000 win bonus. Adding her Performance of the Night bonus, Esparza made $100,000 on Friday night. Charles Oliveira topped the overall purses for the night at $54,000. K.J. Noons had the highest base pay with $31,000.
December 9, 2014
Welcome to another edition of Payout Perspective. This time we take a look at UFC 181 which took place at the Mandaly Bay Events Center in Las Vegas, Nevada
CM Punk signs with UFC
Usually we start off with the main events, and there were two very good ones, but the big news coming out of the PPV was the announcement that Phil Brooks (the artist formerly known as CM Punk – the WWE owns the trademark and we’re not sure if terms of his settlement included continued use of the name) has signed with the UFC. Brooks is 36 and has no formal experience in MMA unless you count his training in BJJ and Kempo. Recently, Brooks talked about a variety of health issues he had while in the WWE as well as the indication he has had a lot of concussions (12 or 13 per the Cabana podcast). The concussions do not even count the ones that were not medically recorded. We will definitely talk about this more but as it relates to business, this is a calculated risk for the UFC. It should bolster a UFC for the sheer curiosity from former WWE fans.
Lawler edges Hendricks for UFC title
Robbie Lawler started and finished the second fight with Johny Hendricks in a flurry. And it might have been the last flurry in the end that solidified the win for Lawler. Maybe Hendricks fell into the same trap of confidence as he did when it appeared that he had defeated GSP. Hendricks had turtled up in at least two rounds allowing Lawler to seemingly pound away at him. Even if the blows did not hurt, the appearance made it seem that Lawler had the advantage. In the end, Matt Hughes had the opportunity to put on the belt for the new champion.
Although a third fight would make sense, Rory MacDonald was in attendance and should be the next in line to challenge for the belt.
Showtime crisp in title defense
Anthony Pettis is good. That’s an understatement. Despite a shaky first round against Gilbert Melendez, Pettis took advantage of a shot from Gil and quickly secured a guillotine. He’s now subbed Benson Henderson and Gilbert Melendez with ease. It’s clear that Pettis is the tops of this division. Pettis is athletic and quick and if he avoids significant injuries (wrote this before news of his hand), he can be a force in the UFC.
Up next for Pettis should be Khabib Nurmogomedov who showed up at the press conference to ensure Showtime knew who he was.
Attendance and gate
MMA Junkie reports the attendance and gate at the Mandalay Bay Events Center in Las Vegas. The attendance announced post-event was 9,617 for a gate of $2.488 million. The last event at the Mandalay Bay was UFC 170 in February 2014 for Ronda Rousey-Sara McMann. That event drew 10, 217 for a gate of $1,555,870.
Promotion for the Fight
UFC Embedded was the main driver once again and offered some good background on Hendricks-Lawler and Pettis- Gil. It also covered the Pettis Wheaties box cover announcement and the Reebok uniform announcement. Hendricks’ sponsor, Bass Pro Shops, received some exposure as Johny was seen shopping for a rifle at the outdoor sporting goods store.
The UFC released Hendricks-Lawler I online which one must consider was one of the best fights of the year.
UFC 181 sported a comic book theme with the fight poster. A nice change from the usual face offs.
UFC 181 was slated for movie theaters once again.
In the Octagon were Wargaming.net, Alienware, Matefit.me, Fram, Musclepharm, Metro PCS, Harley Davidson, Air Force Reserve (a Robbie Lawler associated sponsor), Toyo Tires and Bud Light in the center.
Johny Hendricks had a new sponsor for the fight, Zak Products, an official NASCAR sponsor.
— Johny Hendricks (@JohnyHendricks) December 3, 2014
Hendricks and Pettis, already sponsored by Reebok, wore the brand into the Octagon. Perhaps the Pettis walkout shirt is a glimpse of what to expect from the brand in July.
Dynamic Fastener made its presence known in the Octagon. Hopefully, viewers will figure out what it does before it goes away in July.
Harley Davidson had a promotion where the winner of the Travis Browne-Brendan Schaub fight won a Harley. For those that didn’t watch, Browne won the motorcycle.
Odds and ends
Raquel Pennington-Ashlee Evans Smith ending was a cliffhanger of sorts since FS1 cut to commercial as Pennington had the choke on Smith and it was not clear what had happened. I recall the same thing happening with Dan Henderson-Shogun Rua.
Great wins for Todd Duffee and Josh Samman, the latter with a great headkick KO of Eddie Gordon. Gordon wore a legalize MMA shirt into the Octagon as he fights out of Matt Serra’s gym in New York.
There was some foreshadowing about 181 by Dana White on the Jim Rome Show.
Another interesting question in light of the Reebok deal.
— UFCONFOX (@UFCONFOX) December 6, 2014
Urijah Faber took what is becoming a normal spot as the final bout on the UFC Prelims. It’s interesting that he’s becoming a mainstay in this position but according to Dave Meltzer he chooses to be on FS1 rather than PPV because more people watch. It makes sense considering he is a name, can draw viewers to the FS1 prelims and is a good bridge to the PPV telecast.
Interesting that they dropped the lights for Pettis-Gil but not for Hendricks-Lawler.
The production for the promos for UFC 182 and UFC 183 were great and showed more of a entertainment edge to them.
A good read on referee Mark Smith, who is a retired Air Force pilot. Only coincidence that Air Force Reserves was a sponsor on the Octagon mat.
UFC 181 was one of the best cards of the year. From the Prelims to the main event, it came through with action fights, KOs, submissions and a surprise announcement. Does that mean it will cash in with PPV buys? Google searches were high on the search terms UFC and CM Punk in the U.S. as both were trending 3rd and 6th respectively with over 100K searches each. While this does not necessarily equate to buys (e.g. Manny Pacquiao registered over 500K searches yet scored a reported 300K PPV buys), we should see UFC 181 doing well and above this year’s PPV average. Look for somewhere between the 400-500K range.
November 16, 2014
The California State Athletic Commission released the salaries from Saturday’s Bellator 131 show from San Diego, California. As you might expect Tito Ortiz topped the Bellator roster earning $300,000.
Bellator 131 Fight Salaries:
Tito Ortiz: $300,000
def. Stephan Bonnar: $100,000
Will Brooks: $62,000 (includes $31,000 win bonus)
def. Michael Chandler: $25,000
Joe Schilling: $25,000
def. Melvin Manhoef: $10,000
Mike Richman: $30,000 (includes $10,000 win bonus)
def. Nam Phan: $5,600
Muhammed Lawal: $10,000
def. Joe Vedepo: $10,000
Joao Faria: $5,000 (includes $2,500 win bonus)
def. Ian Butler: $1,500
A.J. Matthews: $10,000 (includes $5,000 win bonus)
def. Kyle Bolt: $2,000
Jonathan Santa Maria: $4,000 (includes $2,000 win bonus)
def. Ron Henderson: $2,000
Andy Murad: $8,000 (includes $4,000 win bonus)
def. Bubba Pugh: $2,000
Nicolas Garcia: $8,000 (includes $4,000 win bonus)
def. Matthew Ramirez: $2,000
Jordan Bailey: $5,000 (includes $2,500 win bonus)
def. Alex Higley: $1,500
Rolando Perez: $2,000
def. Mark Vorgeas: $2,000
Although Ortiz earned $300,000, it was reported that he was fined $2,500 for his post-fight behavior after flipping off Bonnar and throwing water on him after the decision. If you were wondering Ortiz made $250,000 in his last UFC appearance at UFC 148 in July 2012. Bonnar’s last official reported salary was $34K/$34K for his win at UFC 139 three years ago this month. He also fought Anderson Silva at UFC 153 in October 2012 but we do not have an official salary reported. Also, King Mo only received $10K with no reported fight bonus. Lawal’s fight was one of four that received no fight bonus.
September 29, 2014
Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event.
Johnson outclasses Cariaso
Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being the best pound for pound fighter in the UFC. It was clear in the first minute that Johnson was the better fighter and ended Cariaso in the second round with a submission.
Johnson is getting prime placement on UFC shows and it’s the second PPV he’s headlined this year. One should also stress the fact that Johnson has not been hurt during his title reign and is not an outside-the-Octagon problem. So, why don’t people buy his PPVs?
Cowboy welcomes Eddie to UFC
The skeet shooting and wakeboarding training regimen pre-fight aside, Donald Cerrone is an extremely good fighter. In what was one of the more entertaining fights on the card, Cerrone defeated Eddie Alvarez. It was the long-awaited debut for the former Bellator champ and the first round he showed why the UFC wanted to acquire his services. Yet, Cerrone moves on looking for another fight before 2014 closes.
McGregor makes quick work of Poirier
You would have thought that this was the main event based on the crowd reactions. The hype, trash talk and vitriol between the two (especially during any face off promoting the fight) was classic in what to do to have people interested in purchasing your fights. The Conor McGregor experience continues and likely his most impressive fight on the biggest platform so far. McGregor easily handled Dustin Poirier in the first round. It’s clear that McGregor is ready for a title shot after Saturday night.
Attendance and Gate
The attendance and gate announced at the post-fight press conference was 10,544 for a gate of $2.2 million. Out of 9 PPVs this year, it ranked 7th in attendance.
The bonuses of $50K each were awarded to Yoel Romero-Tim Kennedy for Fight of the Night and Dominick Cruz and Conor McGregor for Performances of the Night.
Promotion of the Fight
The Embedded episodes continue to be popular as the UFC has found a formula to promote the fights digitally. For the most part, viewers got to see Cowboy Cerrone wakeboarding and skeet shooting prior to his fight with Eddie Alvarez, Conor McGregor get a haircut, Demetrious Johnson getting a shave and Dustin Poirier at the Whole Foods at Vegas. The one thing really missing from the embedded episode was a profile on Chris Cariaso. The Countdown show did have a profile on Cariaso but it seemed incomplete. Even if it was a foregone conclusion that he would likely lose (which happened), it would have been nice for them to have elevated his profile for this fight. It seems to get better reviews than the UFC Prime Time episodes because they are short and can be viewed whenever people want to see them.
Conor McGregor did a good amount of pre-fight press.
Mighty Mouse appeared on the local Fox affiliate in Seattle last week hyping UFC 178.
Salaries have been disclosed via MMA Junkie:
Demetrious Johnson: $183,000 (includes $54,000 win bonus)
def. Chris Cariaso: $24,000
Donald Cerrone: $126,000 (includes $63,000 win bonus)
def. Eddie Alvarez: $100,000
Conor McGregor: $150,000 (includes $75,000 win bonus)
def. Dustin Poirier: $34,000
Yoel Romero: $58,000 (includes $29,000 win bonus)
def. Tim Kennedy: $70,000
Cat Zingano: $18,000 (includes $9,000 win bonus)
def. Amanda Nunes: $15,000
Dominick Cruz: $100,000 (includes $50,000 win bonus)
def. Takeya Mizugaki: $32,000
Jorge Masvidal: $90,000 (includes $45,000 win bonus)
def. James Krause: $15,000
Stephen Thompson: $32,000 (includes $16,000 win bonus)
def. Patrick Cote: $33,000
Brian Ebersole: $42,000 (includes $21,000 win bonus)
def. John Howard: $21,000
Kevin Lee: $20,000 (includes $10,000 win bonus)
def. Jon Tuck: $10,000
Manny Gamburyan: $50,000 (includes $25,000 win bonus)
def. Cody Gibson: $10,000
Some interesting figures including Demetrious Johnson being paid like a champ (base of $129K). The last official report of his purse was at UFC on Fox 9 where he made a base of $125K (notice a bigger bonus for that Fox event). You might assume that June’s UFC 174 he made a base of $127K although those salaries were never officially reported. Eddie Alvarez was paid $100K (show) for his first UFC fight. You might recall when he was originally offered a UFC contract which precipitated the Bellator lawsuit, he was offered $70K for his first match in the UFC. Conor McGregor is already up to $75K base. Cat Zingano only made $9K/$9K which is only a $2K bump from her last fight in April 2013 against Miesha Tate.
The octagon sponsors included MusclePharm, MetroPCS, Alienware, Harley Davidson, Toyo Tires, Fram, UltimatePoker.net, Assassin’s Creed’s latest game, Matefit.me and Bud Light in the center.
Missing from the octagon was long-time sponsor, Xyience, which was purchased by another company that quickly pulled the sponsorship with the UFC.
Yoel Romero was sponsored by likeaboss.com. I’m not sure what they do.
Cain Velasquez appeared in a promo for Harley Davidson Motorcycle’s “Hometown Throwdown.”
Mighty Mouse had his traditional sponsor of Xbox 360. The only sponsor for Johnson, his fight banner told folks to pre-order an Xbox One. I thought those were already available? If you were wondering, on his recent Wrestling Observer podcast, Dave Meltzer did not know how much Johnson is receiving from Microsoft.
Cariaso was sponsored by Mountek. Really.
Dominick Cruz was sponsored by the Phoenix International Raceway which stuck with him despite Cruz being on the shelf for a long time. It paid off as PIR had a prominent logo on Cruz as he was demolishing Takeya Mizugaki. He also wore the shirt in his post-fight interview.
Odds and ends
-Didn’t mention this earlier, but Cat Zingano-Amanda Nunes fight was the way to start a PPV. Zingano has been through a lot and it appears that she will be the next for Ronda Rousey.
-MMA Fighting has backstage footage of Tim Kennedy confronting Yoel Romero about the extra time he took to get up from his stool in between rounds.
-Interesting that the UFC are rolling out different types of Bruce Lee t-shirts. Hopefully some of the money that I suppose the estate is receiving from licensing his likeness is going toward this.
-Dominick Cruz won me over in just the 61 seconds of work. First, his Jay Z/Cypress Hill remix entrance, Then, the plain black CRUZ sweatshirt. Easily the best thing anyone has worn to the octagon in the history of this sport. Finally, his “Alpha-Fails” drop is probably one of the best post-fight lines in a while.
-UFC on Fox YouTube channel has the whole 61 second Cruz return fight.
-Some argument as to whether Cruz fight should have been on PPV. You can see it as perhaps a concession to boost FS1 ratings. In hindsight, all of the fights on the PPV were great and hard to see replacing one.
-The good news is that the clay pigeons that Cerrone shot during that Embedded episode were not real as they were made at the same place that Floyd Mayweather got his fake weed from All Access.
-Not surprising, but according to Google Trends, Dublin and Ireland were the most interested city and country for search term “UFC 178”.
This was to be Jones-Gus II. But after that was scrapped, it was Jones-Cormier. After the Jones-Cormier media day brawl in August, one could have made the argument that UFC 178 would be the second-biggest PPV event of the year after UFC 175. But with Jones getting injured, the need to adjust the lineup probably hurt the buy rate. Overall, this card was very solid with every PPV fight being an entertaining one. However, selling the Johnson-Cariaso was tough and you might infer that most of the pre-fight hype was for McGregor-Poirier. Although McGregor could be a breakout PPV star, he is not one yet.
While Google Trends saw an uptick in searches for UFC 178 from Ireland, it’s worth to note that the US was the 4th interested country for the event. In the end, a buy rate of 300,000-325,000 seems reasonable.