December 17, 2012
MMA Fighting reports the salaries for the TUF 16 Finale. Mike Pyle was the top earner of the night as he earned $78,000.
Via MMA Fighting:
Roy Nelson ($24,000 + $24,000 = $48,000) def. Matt Mitrione ($12,000)
Colton Smith ($8,000 + $8,000 = $16,000) def. Mike Ricci ($8,000)
Pat Barry ($22,000 + $22,000 =$44,000) def. Shane del Rosario ($20,000)
Dustin Poirier ($17,000 + $17,000 = $34,000) def. Jonathan Brookins ($20,000)
Mike Pyle ($39,000 + $39,000 = $78,000) def. James Head ($12,000)
Johnny Bedford ($8,000 + $8,000 = $16,000) def. Marcos Vinicius ($8,000)
Rustam Khabilov ($8,000 + $8,000 = $16,000) def. Vinc Pichel ($8,000)
Anthony Waldburger ($14,000 + $14,000 = $28,000) def. Nick Catone ($13,000)
Hugo Viana ($8,000 + $8,000 = $16,000) def. Reuben Duran ($8,000)
Mike Rio ($8,000 + $8,000 = $16,000) def. John Cofer ($8,000)
Tim Elliott ($6,000 + $6,000 = $12,000) def. Jared Papazian ($6,000)
Interesting that Pyle earned the highest base on Saturday night. Of course, he has been a UFC veteran since 2009. Mitrione and Nelson entered the UFC at the same time (December 2009) via TUF 10. However, Nelson’s pay scale has accelerated faster. Mitrione’s base has only improved by $2,000 since his UFC 137 loss in October 2011. He has had bad luck as two of his scheduled fights were put off due to injury on the part of the other fighter.
December 13, 2012
Welcome to a special edition of Payout Perspective as we take a look at Pacquiao-Marquez IV. The fourth fight probably will not be the last as Juan Manuel Marquez knocked out Manny Pacquiao.
Marquez Planks Pacquiao
In what was the most intense and violent of the four fights, Juan Manuel Marquez knocked out Manny Pacquiao with a counter right hand on the button with just one second left in the sixth round. The KO gave JMM the first win, and the most devastating in their rivalry.
For Pacquiao, it’s a forgettable 2012 with two straight losses. With such a devastating KO, one wonders if it’s wise to continue to fight. There’s no question that he’s going to fight but it appears that he is fighting more for others than he is for himself. This could prove to be a dangerous proposition for Pacquiao if his heart is not in it anymore.
On a side note, Freddie Roach is having as bad a year as Pacquiao. Not only did his star pupil lose twice this year, but Roach lost Amir Khan after Khan was upset by Danny Garcia and Julio Cesar Chavez, Jr. lost in his big showdown against Sergio Martinez.
Attendance and gate
Bad Left Hook reports that the attendance and gate figures show a sell out with a $10.8 million gate and attendance of 15,430 with 904 comps. It comes in second this year to the Mayweather-Cotto fight on May 5th which had a gate of a little over $12 million.
Manny Pacquiao will receive up to $30 million for last Saturday’s fight. The $30 million includes a PPV cut of the buys. The night’s winner, Marquez, will only receive $3 million as he took a pay cut from their November 2011 fight. This should likely change if and when we see a fifth fight. It’s likely that Pacquiao will still earn more than Marquez although JMM should get a bigger cut of the pie.
Top Rank streamed a Manny Pacquiao workout from the Wildcard Gym on its web site. In addition, it was aired in Times Square. A good promotion to serve as a reminder for those walking on the street in New York that Pacquiao has a fight coming up.
In addition to the mandatory 24/7 series, TNT included an additional program with the NBA on TNT’s Charles Barkley and Reggie Miller to promote the fight. It was shown after the NBA on TNT on Thursday night so it aired pretty late on both coasts. It was heavily promoted and talked about on the post-game show by Barkley and the other studio hosts.
The NBA on TNT also provided in game promos for the fight on its Thursday night prime time games. It helped that Barkley and Miller are fight fans as they talked about the fights even after the promo spots were done.
Reruns of the first three fights were available on the Audience Network and HBO. Although listings indicated that the fights were rerun on ESPN, I did not see them.
A new ad campaign for Wonderful Pistachios featuring Manny Pacquiao launched on Monday Night Football. More on this in the sponsorship section.
Pacquiao made his usual appearance on Jimmy Kimmel. Maybe after these last two losses he decides to go with Leno or Letterman.
There were six official sponsors for the Pacquiao-Marquez fight: Tecate, Wonderful Pistachios, the Cinemax show, “Banshee,” the movie, “Django,” Filipino wireless provider, Smart and Mexican wireless provider, Telcel.
Tecate once again served as the official beer sponsor and offered its usual PPV discount. If anyone has benefited from this, please let me know as I have never seen this offer in my area.
Paramount Farms’ Wonderful Pistachios chose Manny Pacquiao for its “Get Crackin” ad campaign featuring the boxer. Pacquiao joins an eclectic group of pop culture figures including Snooki and Snoop Dogg to sponsor the company. He is the only athlete on the list.
The “Get Crackin” slogan signage was around the ring and on Pacquiao’s shorts. Unfortunately for Manny, the sponsor received a lot of visibility when he lay face down on the canvas.
The pistachio deal is for one year and is in the neighborhood of six figures according to the Sports Business Journal (subscription required).
A pre-PPV buy estimate for this fight had it at 1 million buys which seems about right. There was little buzz for this fight outside of the hardcore boxing/Pacquiao/Marquez fans despite the synergy of Time Warner. With the ending of number 4, a 5th fight would exceed 1 million buys based on how good a fight it was plus the added interest in seeing how Pacquiao rebounds.
December 5, 2012
Kevin Iole of Yahoo! Sports reports that Manny Pacquiao could earn up to $30 million for his fourth fight against Juan Manuel Marquez. Marquez will receive $3 million for this Saturday’s fight.
According to the Nevada State Athletic Commission, Pacquiao will earn an $8.595 million fight purse with Marquez receiving $3 million. However, Pacquiao will receive a cut of the PPV and foreign TV earnings which are estimated between $25-$30 million.
According to Top Rank, closed circuit locations for the fight are up from the Pacquiao-Marquez III in 2011. Despite the loss in June, it appears that the Pacquiao popularity continues.
Saturday night’s PPV is estimated to be between 1 million and 1.3 million buys – which is the amount from their last fight in November 2011. The article did not indicate whether Pacquiao is receiving a portion of the closed circuit money. Also, it does not state whether Marquez is receiving an upside of the PPV.
Pacquiao earned $26 million for his last fight whereas his opponent Timothy Bradley made $5 million. Interesting enough, Marquez made $5 million for Pacquiao-Marquez III and could have earned up to $5 million from PPV. So, Marquez is making less and it’s not clear whether he is receiving a cut of the PPV.
November 4, 2012
MMA Junkie reports on the payouts from this weekend’s World Series of Fighting and Resurrection Fighting Alliance cards. WSOF had a bigger payroll with $352,000 reported and Resurrection Fighting Alliance reported a payroll of $82,350.
Via MMA Junkie:
Andrei Arlovski: $60,000 (includes $30,000 win bonus) def. Devin Cole: $10,000
Anthony Johnson: $55,000 (includes $25,000 win bonus)
def. D.J. Linderman: $10,000
Marlon Moraes: $12,000 (includes $6,000 win bonus)
def. Miguel Torres: $18,000
Tyrone Spong: $27,000 (includes $7,000 win bonus)
def. Travis Bartlett: $4,000
Tyson Steele: $10,000 (includes $5,000 win bonus)
def. Gregor Gracie: $25,000
Brian Cobb: $12,000 (includes $6,000 win bonus)
def. Ronys Torres: $12,000
Steve Carl: $16,000 (includes $8,000 win bonus)
def. Ramico Blackmon: $10,000
Josh Burkman: $16,000 (includes $8,000 win bonus)
def. Gerald Harris: $15,000
Gesias “JZ” Cavalcante: $14,000 (includes $7,000 win bonus)
def. T.J. O’Brien: $5,000
David Branch: $16,000 (includes $8,000 win bonus)
def. Dustin Jacoby: $5,000
Tyson Griffin: $16,000 (includes $8,000 win bonus)
def. Efrain Escudero: $5,000
Chidi Njokuani: $6,000 (includes $3,000 win bonus)
def. Phil Dace: $2,000
Marcio “Pe de Pano” Cruz: $12,000 (includes $6,000 win bonus)
def. Joe Yager: $2,000
Lance Palmer: $3,400 (includes $1,500 win bonus)*
def. Fredson Paixao: $1,600
James Krause: $8,000 (includes $4,000 win bonus)
def. Guilherme Trindade: $1,500
Dakota Cochrane: $4,000 (no win bonus)
def. Derrick Burnsed: $2,000
Sergio Pettis: $5,000 (includes $2,500 win bonus)
def. Jimmy Jones: $1,000
Chris Holdsworth: $3,000 (includes $1,500 win bonus)
def. Tyler Shinn: $1,500
Steve Mocco: $3,000 (includes $1,500 win bonus)
def. Tyler Perry: $1,500
Cory Galloway: $1,000 (includes $500 win bonus)
def. Jerry Shapiro: $750
Jordan Isordia: $1,350 (includes $600 win bonus)
def. Joey Angelo: $750
The payouts were released by the Nevada State Athletic Commission.
The payouts give a glimpse into the salaries earned by non-UFC fighters. WSOF had a very good debut card. Sure, there were obvious mismatches (e.g. Spong/Bartlett, Johnson/Linderman) but there was enough name recognition of former UFC stars that it probably drew a good rating on Saturday night. RFA is only a year old so we will see how it will do. It would be interesting to know what each of the respective investors think of the prospects of MMA organizations and their return on the investment.
October 20, 2012
MMA Junkie reports the salaries for UFC on FX 5. Notably, the payroll exceeded the official gate for the event.
Via MMA Junkie:
Antonio Silva: $70,000 (no win bonus)
def. Travis Browne: $20,000
Jake Ellenberger: $84,0000 (includes $42,000 win bonus)
def. Jay Hieron: $12,000
John Dodson: $30,000 (includes $15,000 win bonus)
def. Jussier Formiga: $9,000
Justin Edwards: $20,000 (includes $10,000 win bonus)
def. Josh Neer: $16,000
Michael Johnson: $28,000 (includes $14,000 win bonus)
def. Danny Castillo: $25,000
Mike Pierce: $44,000 (includes $22,000 win bonus)
def. Aaron Simpson: $25,000
Marcus LeVesseur: $12,000 (includes $6,000 win bonus)
def. Carlo Prater: $10,000
Jacob Volkmann: $40,000 (includes $20,000 win bonus)
def. Shane Roller: $25,000
Diego Nunes: $32,000 (includes $16,000 win bonus)
def. Bart Palaszewski: $12,000
Darren Uyenoyama: $16,000 (includes $8,000 win bonus)
def. Phil Harris: $8,000
The gate for the event was $358,000 and the total payroll was $538,000. This is not out of the ordinary but it is interesting to note that the event is at a deficit comparing gate to payroll alone.
October 6, 2012
MMA Junkie reports that UFC on FX 5 attendance, gate and bonuses as reported at the post-fight press conference. The event came from the Target Center in Minneapolis, Minnesota Friday night.
Official attendance was 7,409 for a live gate of $358,000.
The bonuses were as follows (via MMA Junkie) :
Fight of the Night: Diego Nunes vs. Bart Palaszewski
KO of the Night: Michael Johnson
Submission of the Night: Justin Edwards
Each of the fighters earned an extra $40,000 in addition to their respective fight purses.
A very small gathering (and gate) for Friday’s event. It seemed like there’s more news coming out of what happened surrounding the event that the actual fights. First, the Jeremy Stephens arrest and the subsequent lack of information on whether he would fight or not. Second, the Dennis Hallman issue. He did not make weight yet Dana White gave him his show and win money. Obviously, there’s more going on with him than originally revealed. Bloody Elbow reports that he’s in a custody battle and it’s likely the money will assist with that issue.
August 20, 2012
MMA Junkie reports the salaries for this past Saturday’s Strikeforce event. Ronaldo “Jacare” Souza topped the list with Ronda Rousey only receiving $40,000 for her armbar victory over Sarah Kaufman.
The salaries were released by the California State Athletic Commission.
Via MMA Junkie:
Ronda Rousey: $40,000 (includes $20,000 win bonus) def. Sarah Kaufman: $17,000
Ronaldo “Jacare” Souza: $94,000 (includes $22,000 win bonus) def. Derek Brunson: $13,000
Tarec Saffiedine: $35,000 (includes $17,500 win bonus) def. Roger Bowling: $10,000
Anthony Smith: $6,000 (includes $3,000 win bonus) def. Lumumba Sayers: $7,000
Ovince St. Preux: $34,000 (includes $17,000 win bonus) def. T.J. Cook: $3,000
Miesha Tate: $38,000 (includes $19,000 win bonus) def. Julie Kedzie: $5,000
Adian Amagov: $20,000 (includes $10,000 win bonus) def. Keith Berry: $2,000
Germaine de Randamie: $15,000 (includes $7,500 win bonus) def. Hiroko Yamanaka: $8,000
Bobby Green: $16,000 (includes $8,000 win bonus) def. Matt Ricehouse: $5,000
A $20,000 base for Rousey is an actual raise from her last fight against Miesha Tate. Rousey made $15K (with a $17K win bonus for a total of $32K) against Tate this past March. For the amount of promotion that went behind Rousey, it’s incredible to think that she only made $40,000 in salary (this excludes sponsor money and locker room bonus). If Dana White warms to women’s MMA we will see if that means appropriate wages for its top of the card fighters like Rousey.
August 9, 2012
MMA Fighting reports the salaries for UFC on Fox 4. Shogun Rua tops the list of UFC earners with a total of $240,000 according to information provided by the California State Athletic Commission.
Rua received a $170,000 base and a $70,000 win bonus. Lyoto Machida was second with a flat rate of $200,000 – no win bonus.
Via MMA Fighting:
Mauricio Rua: $240,000 ($170,000 to show, $70,000 to win)
Brandon Vera: $70,000
Lyoto Machida: $200,000 ($200,000 to show, no win bonus)
Ryan Bader: $47,000
Joe Lauzon: $48,000 ($24,000 to show, $24,000 to win)
Jamie Varner: $12,000
Mike Swick: $86,000 ($43,000 to show, $43,000 to win)
DeMarques Johnson: $18,000
Nam Phan: $20,000 ($10,000 to show, $10,000 to win)
Cole Miller: $21,000
Wagner Prado: $16,000
Phil Davis: $30,000
(fight went to a no-decision; no win bonus awarded)
Rani Yahya: $24,000 ($12,000 to show, $12,000 to win)
Josh Grispi: $15,000
Phil De Fries: $32,000 ($16,000 to show, $16,000 to win)
Oli Thompson: $11,000
Manny Gamburyan: $36,000 ($18,000 to show, $18,000 to win)
Michihiro Omigawa: $11,000
John Moraga: $18,000 ($9,000 to show, $9,000 to win)
Ulysses Gomez: $8,000
Interesting that Rua’s win bonus wasn’t the same as his show purse. Just looking down the payout list finds some interesting comparisons. Jamie Varner ($12,000) made less than Manny Gamburyan ($18,000), Phil De Fries ($16,000) and Wagner Prado ($16,000) among other fighters. But, he made more than Nam Phan’s base ($10,000). The good news for Phan is that he received a $2K bump from his last fight at UFC 141 when he made just $8,000.
Joe Lauzon earned $148,000 total including both of his bonuses. It made Lauzon the 3rd highest paid fighter on the card.
July 6, 2012
MMA Junkie reports a partial list of salaries for Saturday’s much anticipated UFC 148. Tito Ortiz will make $250,000 while Forrest Griffin could make up to $275,000 if he beats Ortiz.
Anderson Silva will make $200,000 with no win bonus and Chael Sonnen will make $50,000 with the opportunity to make another $50,000 if he wins.
Ortiz will make a flat $250,000 and Griffin will make $150,000 to show and $175,000 for winning.
The other salary information released by the Nevada State Athletic Commission was Cung Le earning a flat $150,000 and Patrick Cote making $21,000 to show and $21,000 to win.
The payouts exclude the PPV upside for those fighters that will receive a portion of the revenue. Interesting that Sonnen will only make a base of $50,000 while Le will make three times as much. The payout is a significant drop from Le’s $350,000 base at UFC 139.
June 25, 2012
The UFC put on two shows on Friday and Saturday with both shows selling out in Atlantic City, New Jersey and Belo Horizonte, Brazil.
The bonuses for UFC 147 were $65,000 each and as follows:
Fight of the Night: Rich Franklin and Wanderlei Silva
Submission of the Night: Rodrigo Damm
KO of the Night: Marcos “Vina” Vinicius
A night before, UFC on FX 4 reported the following bonuses:
Fight of the Night: Sam Stout and Spencer Fisher
Submission of the Night: Dan Miller
KO of the Night: Cub Swanson
The fighters received $50,000 each.
Attendance for Friday night’s fight in Atlantic City, New Jersey was 4,652 which amounted to a sell out via Yahoo! Sports (through MMA Weekly).